Group of people wearing gray t-shirts with a printed image, standing in front of a booth at a trade show. The booth displays a sign that reads 'International CFI,' indicating they are at a flooring installation event.

Check us out in the Media

Do you want to feature Preferred Flooring in your publication? Do you have an article on you need on one of our specialties? Do you want to interview one of us? You can contact us anytime!

FCEF Real Craftsman Stories

Jose Gonzalez - October 2022
FCEF - Floor Covering Education Foundation
Ready to start a career that offers creativity, independence, and earning potential? Visit https://flooryourfuture.com to learn more and get started.

Inspirational quote about team injury and recovery by Patrick Lancioni, emphasizing purpose-driven re-breaking for healing.
A woman crouching on the floor working on a woodworking project, with tools attached to her belt, in a workshop.
A young woman kneeling on a robotics competition field, smiling, with a crowd of people in the background watching from behind a railing.

Flooring Specialist Spring 2022

Crystal Sims in an article about the TISE Installer of the Year Competition - Article

Daniel Gonzalez - Getting Clients to Know Your Values

The PF Team at TISE showing support - Photo credit Danny Sherman, Wolff Tools/CFI

Contractor Spotlight April 2022

Check out Crystal in the April 2022 issue of FCI Magazine

Woman wearing sunglasses and a black shirt with 'PF' logo, leaning forward while working on a project in a room with a window and shelves.

A Star installer emerges

Floor Covering News January 24/31 2022 Issue

Page from a newspaper showcasing profiles of construction and flooring industry leaders, including photos, names, titles, and brief biographies.
Close-up of a commercial floor grinding machine on a concrete floor.

35 People under 40

Crystal Sims as top 35 under 40 in the flooring industry.

Floor Covering News 35th Anniversary Edition

A man smiling and holding a drink in a cup with a spoon inside, standing in an office or club room with sports plaques and a trophy in the background.

Theres far more to heat welding than anyone thinks

Flooring Specialist Magazine Winter 2022 Issue

Daniel talks about why heat welding properly is so important.

From laborer to project manager

Flooring Specialist Magazine Winter 2022 Issue

Jose on the journey from a laborer to a project manager.

Smiling man wearing a camouflage hat and a black ROPPE jacket standing inside a business office or reception area with awards, signs, and a printer in the background.

Contractor Spotlight September 2021

Crystal Sims, Preferred Flooring in the September 2021 issue of FCI Magazine

Three people standing on a stage holding a sign, smiling at the camera. The sign reads 'The Event Installation Competition Resilient, Crystale Sims, Preferred Flooring MI LLC, Grand Rapids, MI.' The background shows a black stage with equipment and a beige wall.

Contractor Spotlight February 2021

Jose Gonzalez, Preferred Flooring in the February 2021 issue of FCI Magazine

A floor design resembling a flower with five elongated petals, part painted in dark blue and part in light wood finish.

FCI Installation Awards 2016

Preferred Flooring was chosen as a winner in the 2016 FCI Installation awards in the Commercial Resilient category