Privacy Policy

At Preferred Flooring, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or engage with our services.

1. Analytics

We collect personal data to analyze website traffic and improve user experience. This data includes:

• Information about your browser, network, and device

• Web pages you visited prior to coming to our website

• Your IP address

We also gather details about your interactions with our website, such as:

• Clicks

• Internal links

• Pages visited

• Scrolling

• Searches

• Timestamps

We share this data with Squarespace, our website analytics provider, to better understand site traffic and activity.

2. Cookies

Our website uses cookies and similar technologies, which are small files that download to your device when you visit our site. These cookies help us:

• Provide secure access to our website

• Monitor site performance and activity

We use functional and required cookies to ensure the website operates smoothly. Analytics and performance cookies are only used when you acknowledge our cookie banner. To learn more about cookies, visit The Cookies SquarespaceUses.

3. Customer Accounts

When you create a customer account on our website, we collect personal information to enhance your shopping and service experience. This may include:

• Billing and shipping addresses

• Order details (e.g., product preferences)

• Name, email address, and phone number

We share this data with Squarespace to provide and manage our website services.

4. Order and Account Emails

We may email you about your account activity or orders, such as:

• Account creation confirmations

• Password updates or resets

• Purchase confirmations

• Shipping notifications

Please note that you cannot unsubscribe from these essential emails. We share your contact information with Squarespace to facilitate these communications.

5. Fonts

This website uses fonts from Google Fonts and Adobe Fonts. To display the site correctly, font servers may collect your:

• Browser, network, or device information

• IP address

6. Visitor Data

When you make a purchase, we collect personal information to fulfill your order. This may include:

• Billing and shipping addresses

• Purchase details

• Name, email address, and phone number

During checkout, we may use the Google Places API to auto-complete your address for faster and more accurate entry.

7. Website Hosting

This website is hosted by Squarespace. Squarespace collects personal data, such as:

• Browser, network, and device information

• Pages you visited before arriving at our website

• Your IP address

Squarespace uses this data to run and improve its platform. Data is analyzed in a de-personalized form to protect your privacy.

8. Opt-Out and Data Requests

We value your control over your personal information. You can request to:

• Update or correct your personal information

• Opt out of receiving marketing emails

• Deactivate your account to prevent future purchases

To make these requests, contact us at [insert email address] or use our contact form at [insert link].

Important: For your security, please do not send sensitive information, such as credit card details, via email.

9. Security Measures

We implement industry-standard security measures to protect your data from unauthorized access, disclosure, or misuse.

10. Your Privacy Rights

If you are a resident of the European Union, California, or other regions with privacy laws, you may have additional rights, such as:

• The right to access, update, or delete your personal information

• The right to restrict or object to data processing

• The right to opt out of the sale of personal data (we do not sell personal data)

To exercise these rights, please contact us at [insert email address].

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a new effective date.