The Huddle - Episode 66 - Color & Design in Flooring

This week the guys are joined by designer Emma Schlittenhardt from Hardt Studio (https://www.hardtstudio.com) who helps discuss the use of color and design in flooring applications while maintaining functionality.

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The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

we come at you every Tuesday at 300 p.m Central to discuss maintaining Ford progress in your flooring career with me

as usual is Mr Daniel and Jose Gonzalez although Jose is vacant at the moment

and we uh have a special guest with us today Emma and Emma I will not butcher

your last name so I'll let you say that here uh during the introduction but

um so thank you for joining us we are um really proud of what we've

been able to put together here at the Huddle um as many of you know last week we talked about the um the show that we

just got back from and we had a lot of support from there and it was really awesome to find out how many people

actually watch the show so uh I want to thank our audience and everybody who joins and and finds the information

valuable if you do find this information valuable we would appreciate a subscribe

to our YouTube channel or a like maybe a comment on one of the social channels that you're watching us on and without

further Ado today is about design and colors in commercial flooring so many of

us uh help our clients um select materials and from a flooring contractor

standpoint I typically want to make sure that the performance and the uh right

product is in the right area um but I am not a design expert and colors and I'm

I'm really excited to kind of hear your take on that so uh without further Ado

I'd like to introduce Emma Emma could you tell us a little bit about you and your company and what you guys are up to

yeah um thanks again so much for having me on today Paul it's been um it was a

an honor to be asked asked but um I so my name is Emma schlittenhart first of

all and I am an interior designer um I also have my master's degree in

architecture so that is one thing that sort of separates me apart from a couple of the other designers at least here in

town um and I own and operate an interior design studio called heart

studio um h a r DT it's the last five letters of my last name uh the whole

thing was obviously just a little too much so we just stuck the last part of my last name and uh so we we started um

in 2020 admidst the coid pandemic um and I started as just myself and I have

grown it to a team of four now so it's myself and three others um we offer

everything from floor plan drawings we do a lot of 3D renderings uh we do

finish selections we do Furniture selection we do decorating and organization Services as well

and um we work primarily on residential or commercial remodels um I'd say it's

about a 7030 split with residential being the majority of what we do um and

then I'm also in the process right now of opening up a showroom and we're going to be selling hard surfaces so flooring

uh backsplash cabinets counters things like that um it's going in a um

well-known area of our city here in which itah Kansas and it's going to be called bot

showroom and it'll be a place where we my team can go select our materials of

course for clients but then we will have a retail component as well so we'll be open to the public um serving you know

interior designers builders contractors and then just the general public as well that's great that's awesome what what uh

I got a couple questions uh from your intro you have a Masters in architecture

what made you uh decide to do that that's pretty rare with designers yeah um so I've always been math has always

been my favorite subject in school and it was kind of a surprise to even me that I decided to go down a more

creative path um but I kind of found that passion in college and then got my

my bachelor's in interior design and then decided that I wanted to go to my masters and there were actually a couple

of different um components that played into that um the first one being that I'm really competitive and nobody in my

family has a master's degree and my mindset is like why not me right and so

it was only two more years on top of my other schooling and I did it all online and so it was really like a why not um

and then the second reason is I worked for an architect for a while um while I

was doing my undergrad and he was really a big proponent of getting a degree in

architecture of some sort you know he'd been through through the 20 2007 uh

housing market crash he worked for a firm at the time and he's like the first people that got fired were all the

interior designers um so it kind of scared me honestly a little bit but you know interior design is definitely a

luxury service and when the economy goes that's just one of the first things that go and so I wanted um to obviously have

a little bit of job security and then I knew that it would also SE separate myself from the crowd and I would have

um the knowledge to do more than just pick out the pretty stuff yeah yeah well

that's cool what What's um last question here what what got you to want how did

you arrive at the decision to start your design studio and your your showroom I

should say and open it up to the public and and kind of you know try to Ser as

not only general public but also you know contractors and other designers um so with the design studio

being at home during 2020 and having a lot of Spare Time on My Hands is kind of what prompted that decision my husband

is an entrepreneur and I was always jealous of his um schedule I guess he he was working from home even before coid

and I was like I want to do that too you know so uh when I got sent home during Co I was getting all my work done in two

hours then we would go golfing for a couple of hours and then I didn't know what to even do with the rest of my day

you know so I started doing some um freelance stuff if you will for friends and family members and just helping them

out and then my entrepreneurial husband was like we got to make this into a business we gotta we got to make this

something and um I was really excited about it too I mean he definitely didn't force me or anything he's he's been a

great support and a great help in all of that and so we made it legit um at that

point and then um the reason for starting the showroom of course officing

at home was not everything it was cracked up to be I find it um I find it easy but I find it hard to um end work

at the end of the day and so I wanted a place where my team could meet um you know now that I have a team it it would

be helpful to have an office ourselves it would be helpful to have a conference room where we can take our clients and

we can present to them their floor plans their renderings and pull samples um and

then obviously there's a monetary component of it as well right now we're shopping everywhere else and and that's

all dollars that we're giving um to somebody else and so being able to just have another uh income stream was looked

like a good idea for me and hopefully it is um and then you know my goal with

targeting other designers and contractors is just that I feel that I've been doing this long enough that I

know what other designers want and need here in this market um one big example

of that is you know how divided East and West Witchita are right yeah there's

nothing there's no showrooms on the east side of town really I mean we've got a couple but really most of them are um

larger box chain stores and if you want something besides that there's not really a good option um so that was one

of the reasons that I put it where it was and then also I think that there's a need for that from a designer

perspective a nicer smaller showroom that's more boutique style less less is

more um we won't have a ton of stuff we'll have a very limited selection and um we want to do a really

great designer program to incentivize them to bring their clients in um and

and then yeah um just being in the location where we're at is what made us want to be open to the public because

it's a big like it's a strip center basically so there's people walking back and forth um all the time lots of

restaurant in there and and other stuff so well awesome congrats on all that by

the way yeah thank you so guys uh when you you are

selecting helping the client select flooring uh how often are you working

with the a designer um very minimal actually

um yeah let me let me move this sorry I was coughing earlier so that's why I Disappeared came back um so as far as

working with a designer very minimal and and the reason is is that uh most of the clients already have what they want

picked out or they have something in mind and like she said earlier it's um it's a luxury right and a lot of people

are always trying to pinch those pennies so to speak but when you have uh clients

that don't have the time um they just want someone to make a decision because

they can't make it in the house that's when we run into it quite a bit um and the designers we work with work out of

other other uh showrooms or they have their own so it's really pretty easy the

only questions we get is will this perform yeah this happen and not a lot

of them have the degree in architecture like she does so I'm sure that she kind of already has a little bit of an upper

hand on that performance is key I don't know my buddy Zach is an architect and he told me that they don't know

nothing yeah um yeah I know

that fortunately for for for us uh the designers that we do work with we we've

had a relationship for a very long time um [Music] and they don't really have the best

experiences with a lot of uh the trades a lot of the flooring installers uh that's the only one I could really

relate to unless they vent but uh and that led me to a question actually and I

wanted to ask her is like how do you select your cont contractors how do you build your team

what are you looking for um and the reason I asked that is because we've been fortunate to keep getting repeat

business like they don't call anybody they have a an install that a level of

difficulty they already know what they're going to call and I don't those are some of the projects

that I look forward to doing because it's it's not a race to the bottom it's a what is this going to cost yeah um to

answer your question on uh how do I pick my contractors it's been a that's probably been the hardest

part of my job actually is finding the right contractor and getting them to stick around right um either being

willing to work with me or being willing to stick to this area which all um but

we I mean I went through probably one contractor every three months when I first got started and I obviously um

hold my people to very high standards um not only on the the work that they do but on their timelines and on their

fairness with the clients as far as you know if things come up for additional they want you know a change order more

money things like that um so I was pretty much going through a contractor every three months when I first started

and then I was fortunate enough about a year and a half ago to find a general contractor who reached out to me and so

it was a really good setup because I could test him out on his own projects right so he reached out to me he said I

need your help with design on these these bathrooms and I was able to help him out and kind of watch him from afar

as I'm doing that and seeing how he treats his clients and how he how he works you know how his what his level of

expertise is with everything um and I've worked with him ever since and to me

like he's why go find anybody else he's great so yeah we' we've worked with uh

multiple designers and designers reach out to us was to uh you know help them

not only select product once they have a good color scheme going just to make sure that the right products are in the

right area uh from a performance standpoint uh but also to actually

perform the work and you know bid the job and um a lot of times when you're

working with designers we try to Encompass uh you

know really open up the lines of communication to understand their vision

and and U you know provide expertise where we have it uh so let's move on to the meat and

potatoes which is kind of we're curious on design Trends and you know where

where is design going how can you help us to understand when we're showing clients like where is it all going it

seems you know we were so gray black and white for decade or more what happened gray

what's that that's what I was GNA say what happened to gray yeah so you know I

still see it but it seems to be softening or or or um maybe changing to

more of a taupy color I don't know I I just curious of um not only where are

the trends but from your opinion where do the trends start who starts these things where who says you know Gray's

over let's start something else that's a great question um well so first of all the the way that I

kind of collect my knowledge on what's what's trendy and what's not is I try to do a decent amount of traveling and

seeing what's going on in other places um I just recently judged the parade of

homes in um Tulsa which is not that far away but um they actually have a lot of

people coming in from California similar to Texas and so uh a lot of the trends

there kind of mimic what was happening on the coasts and you'll always hear that Trends start on the coast whether

that's interior design or clothing trends or even like graphic design um

you know it always starts at the coast is what people say and then it comes to us slowly but tulso was a really good

representation of what's happening on the coast because they have a lot of Californians there now and so anyway

while we were there judging the pr of homes um I was actually very pleasantly surprised to see not a lot of gray um

like you said Paul it's there still it is more muted it is more beige influence

so it's more of a gray if you will um but there was really there was no gray flooring there were not really any gray

walls um there was a little bit of gray Cabinetry um a little bit of um maybe a

lighter gray wall but nothing nothing dark at all I mean nothing like your

shirt or or darker gray um there was a lot of color being used um in the actual

hard finishes of the homes there was a lot in the Cabinetry and on ceilings in

powder bathrooms uh tile in bathrooms things like that which was really

exciting to see um mostly the colors were like sage greens and um there were

a couple of almost uh mauve colors that I

saw I think it's coming back what color mauve is uh yeah um yeah you need to

Google it it's it's something um so and then I just actually

yesterday did the parade of homes in Witchita so you know I'm comparing these two and I'm thinking to myself is it

going to be similar are we still way off and actually we were we were pretty spoton with what they're doing there so

um in my opinion that's kind of what the trends are now I've seen it enough to know that that's kind of where we're

leaning and then you know my clients when I work with them they're always giving me a big Pinterest board full of

all the stuff that they like right and I'm seeing a lot of the same colors there I'm seeing a lot of sage green um

so that's where it starts is Pinterest I think it starts on Pinterest and you know who's who's making those pins I

don't know it could be could be Europeans it could be um I don't know it

could be aliens for all I know but um and then I think that you know

magazines and TV shows like HGTV and

even you know Instagram celebrities or influencers on Instagram whatever they're sharing

whatever they're doing uh that really helps set the trends a lot too almost sounds like they're just kind

of collecting an algorithm and that's what's being uh put pushed to the Forefront all the basically social media

is controlling everything the what else is like everything else yeah exactly um

when you said said colors is it you mentioned Mau and sage green you know

one of the things that was pretty predominant with the gray was really almost an

Institutional s level feel I mean it got really cold for a while yeah in

design are they trying to just bring more color in in general do you think or

is it um specific colors that are starting to Trend you see what I'm saying is it just

any color is okay we need more color into our in into uh design in general

yeah and um I would definitely say it's specific colors that are starting to Trend like I'm not seeing yellow at all

um and I know I remember growing up my parents had their whole first level of their house painted a light yellow so

like that hasn't come back yet um hope doesn't I I hope not either we're switch

to White from yellow right now oh good okay um I'm a big fan of of white like I

almost tell all my clients to paint their walls white and then you know it gives you a blank slate to start with

and then we can go from there um but anyway I I do think it's specific colors

and I think those colors are based almost on a like a rotating wheel of what was trendy you know people my age

have PTSD of yellow so that's not going to be trendy for a while yet now once my

generation starts to hit like probably their 60s and their 70s and nobody listens to us anymore because we're old

then that color might start to come back because we've all kind of forgotten about how terrible it was um that kind

of seems to be the trend of what colors come in and out in my opinion oh that's

interesting what you just said um about age so can you break age groups into

specific demographics for color trends does that have a lot to do with it I think well I just I want to you know

burgundy and teal were the colors when I was growing up like in the 80s oh man early 90s I Liv

in the hood was burgundy black and gold well still there the point here is it

has neither one of them colors have come back and so what you're saying is a a a

pretty interesting Insight maybe when I'm 70 yeah then

they'll be back and if if so and I'm still shooting this podcast I'm gonna come on and say emo was right I was

right you have to bring me back for a guest a reappearance I love it interesting so um

when you are selecting colors do you like the permanent colors so the wall colors and those kind of things you just

said you kind of like more of a blank slate whether it's white or maybe a um

um a light color in some sort then you start building around that with you know

your flooring and your tile and your things like that what what do you do there what is the um what should we

consider when we're working with someone and they have uh a beautiful building

residential or commercial uh you know their home their office space um we have

white walls or or light colored walls what what do you want to see in the flooring is it like do you want to

contrast greatly or or does it is it more of a product of like what kind of

facility it is as well um yeah I think that all of that goes into it I think that even the um you know in a house at

least the owner's opinion goes into it a little bit too um there's not always necessarily a right or wrong answer

because I mean in my opinion interior design is Art and art is always subjective what I like you're not going

to like and what you like Daniel's not going to like you know um so but there's definitely some some color theories that

will tell you if something does not go together and part of the reason I like to start with white walls is because

well white obviously is bright it feels clean it feels um open it reflects light

so it makes your space feel bigger and then I like to start there because we can kind of go any Direction with our

flooring right we could go black brown we could even go white or gray on the floors or we could do a color I mean

honestly because it's open at that point to to pretty much anything you want um in my opinion the thing that looks the

best is having a higher contrast flooring with the White Walls if you do go white or light on the walls um so

anything like medium brown tones down to Black is kind of the best fit in my

opinion for that gotcha well I love I love the

um when when you have really light walls and really dark floors it doesn't always

work uh we we do a lot of dentist offices and putting lvt in their

operatory areas uh we don't put dark because of all the spit and the

toothpaste and the stuff just shows up everywhere all of a sudden so that's obviously where that's one of the things

that a lot of designers don't think of and maybe they some do but not not all of them and those are just things that

we we experience later on when someone's like is there a better way to clean this

floor I'm constantly cleaning all the White toothpaste off or whatever and you're like well maybe we shouldn't put

dark walnut or black walnut in absolutely yeah spes yeah I mean and it's funny because everyone thinks that

white shows everything right but it's absolutely the other way around with floors at least um dark floors really do

show everything and I also think like to your point that's why it is helpful to

have designers or Architects or even flooring people who specialize in a certain field uh because if you're doing

you know churches or dentist office or vet clinics or day carees all day you're going to have a lot more knowledge on

exactly what products work best functionally and aesthetically for those types of

spaces when you work with uh the your cont contract or a flooring company or

something uh let's use flooring do you enjoy does it bother you at all when

they bring product to you and say this is what you should use and then there's a color selection within that product

line or would you rather we have found I probably need to qualify this

question we have found that sometimes uh designers can be really stuck on their

product even if it may not be the right

application yeah no I always leave it I mean I if you as a flooring expert are

willing to give me Insight on what brand of flooring I should use I am personally

more than happy to hear you out on that because I cannot mentally keep track of

the right brand of everything for every product that I'm selecting because I'm doing floors trim doors Windows paint

you know it goes on and then it goes into furniture too right and there's a whole list of 250 other brands of

furniture that I'm supposed to keep track of as well and so if you as the flooring expert are willing to advise me

on that um I am more than happy to hear hear that out that might be the architect in you yeah maybe the

reasonable part yeah um I think that maybe a lot of the times designers you

know we are used to having contractors or whoever might

be try to tell us the right way to do our job and so that might be kind of where that comes from that you're

experiencing that with designers sometimes but um no I am I'm not that

way at least I like to think so yeah well we've worked I mean we've had both

ways where the designer really appreciated it I was just curious if uh how you felt about that and then um you

know obviously we used to have a Design Center and have tons of designers come in and

use it was similar concept from the size

standpoint um that you have which is like it wasn't you know some massive

30,000 foot showroom of tile and uh but we were really selective of what goes in

there um but working with designers inside the uh Design Center as we called

it was that always tend to tended to uh

Foster a good uh Team atmosphere it's when they have selected something on a

set of drawings and we're like that is not going to work in a shower room it's LBT and it's glued down that's gonna be

a problem yeah and they're like well just use it you know

anyway on to the next question before I stick my foot in my

mouth the uh uh next question and and

this kind of tends to go a little bit more on the business side how do you how do you bridge the gap between desire and

budget when you're dealing with the client and they got a you know that that old saying a you know what what is a

champagne taste with a beer budget beer budget yeah I hear that all the time um

I've never had anybody tell me they don't have a budget um I've had people who won't give me a number and then it's

not until I've picked stuff out that they say that that's not in their budget and then you know that's obviously always frustrating because you're like

well what is your budget you know that would have been good to know uh but yeah it's definitely a challenge my biggest

thing is I won't even look at stuff if I don't if it's not in their budget so as soon as they give me a number if I know

that you know we have $5 a square foot to spend on flooring I will because I usually start my search online at least

um that's how I do it now when it when I have a showroom that'll probably change but um I will filter it by my price and

I don't even look at anything that's not in my price point um and so that kind of helps me to stay within their budget um

as far as quality goes you know if there isn't item that I think is going to be

better for them and it's not in their budget I'll usually bring that to the clients and kind of let it be their call

you know hey this is a dollar a square foot more it's going to be a $22,000 um you know addition but I

really think it's worth it because it's going to last you another 15 years it's not going to scratch as much and it's

going to be better for your pets H something like that so so a lot of times when designers um one of the challenges

is when homeowners find something on Pinterest and say this is what I and they fall in love with it I I've

literally had it happen where they absolutely fall in love with it and they're like well where else can we cut

to get this budget yeah no I've got yeah I've got some clients that are um kind of doing that

right now I mean they're they bought a 100-year-old house in right right on the river and they want to add on a full

glass wall on the back of the house so that they can see their View and that's like the Mantra of their project they

need to do that now they also need to gut and remodel the rest of the house because it's hundred years old but you know that's like the glass is going to

happen one way or another even if the rest of the house has to have um 50 Cent carpet throughout you know

but that's kind of what the whole the the most important part of the project is and so I think that being able to

figure that out too with your clients is really key um being able to find out what where their priorities lie and I

always say that usually the the spaces that you're going to spend the most time in your kitchen your living room uh

maybe the primary bedroom those are probably going to be your main spaces and then let's start there and then we

can cut in other spots if we need to

awesome guys what's your thoughts on budget what you what have you had to

kind of mental gymnastics have you guys had to do to I think it's less Gap I

think it's less the material for us than it is the overall package because people have a I don't know where they get the

dollar amount in their mind but it's like Oh I thought this was just going to be like $5 a square foot it's like

material is $5 a square foot these days then you want us to remove and

install everything do you guys ever run across

um as you're working through a project and and and interior designer or not do

you ever run across where your client gets really honed in

on a certain product and you have to figure out other products for other areas to reduce cost to make that

product fit in we we do our very best to conform to

their changes that they're trying to have right but if uh I'll be honest if if it's if we're not working through a

designer and I'm talking to a client I'm I'm very direct I try to it's like hey look

I understand you really want to make that change but but I'm letting you know like if if I know it's going to fail and it's not going to perform then I I'm

really have no interest in doing it uh to be honest with you and I mean that that's the short version

of it right usually we go down a conversation and I I drop it very lightly and I say well these are the

potential downfalls um as far as working with a designer or through a designer um

we do have the luxury of being at the Forefront of some of that and and giving

her our or them our our worries on some of the products

um and then and then they usually narrow it down but that's an individual designer but if we're working with a design firm that's a lot harder to do

especially that's more of the commercial world than it is the residential World um they don't like to hear that their

selections are wrong yeah at all um but well maybe that's part of the key is the

um independent designer that's that's a good insight as well is yeah uh we you

know when I get outside my comfort zone I I reach out to the designers that I know and try to get somebody on board

because I may be an expert in the flooring product itself but how it ties in with all the other elements in a

building I'm I'm not I'm not a designer uh so that's where people like Emma come

in to save the day a lot of times um I guess

uh from when we're talking about you know color and design you have an

architect background or degree uh how much has that influence the way that you

approach these things yeah Masters and man so uh what what kind of things uh in

your architectural um uh from that degree does that

influence Your Design because you do floor plans and things like that as well you said so obviously that's going to be

derived from the architectural side of you uh it's really intriguing to me that

you have both Sid so I'm curious when you when you start selecting your your

products that you're going to utilize does that I mean it seems like it would influence the way that you do your

selections not just for color you may be an outlier I guess is what I'm saying where you you consider how it's going to

be used as opposed to just what looks pretty yeah um so in architecture school they I think

there was one class maybe on finishes so there's not a whole lot of focus on it but the one class that there is on

finishes is all about um functionality it's not really got anything to do with color and so it definitely helped me um

a little bit to kind of just take those other items into consideration um they're really good about teaching you

that in interior design school as well that you know we're not just looking at color we have to make sure that the product is going to hold up and that

it's going to function the way that the client needs it to um I would say the biggest thing that the architecture

degree did for me is it opened up my knowledge into commercial design a lot

more um really when you do interior design school the focus is on homes and then switching over to architecture

school it's Swit it's on Commercial design right and so um I don't know if

it changed a whole lot about how I think about the functionality of products but it definitely added a lot to my

knowledge uh for codes and Ada and all of that and that all goes into selecting

product as well I mean not a lot of people know that there's a a coefficient of friction that you need to maintain on

your tile if it's going into an ADA Bathroom um or just a commercial bathroom in general so um it definitely

did add to my knowledge base and I'm I'm very helpful for that because it makes me sound really smart if I'm able to

spit ball stuff out remember one time I was working with a guy and he we were

doing a therapy clinic and you know he texted me two pictures of door knobs and he's like which door knob should I pick

and one of them was one of the traditional round where you twist it and one of them was more of the lever kind

of doorknob and I just respond you know he wanted my opinion on looks and I responded and I said you have to do the

um lever knob because you have to be to code and part of ADA code is that

somebody without a hand has to be able to open that door so you have to be able to open it with your elbow if you don't

have hands and he was just like whoa that's I would have never thought about

that I'm like yeah well never thought about that and we work in hospitals all the time yep so well everybody just

learned something now you'll start paying attention I bet you'll see it a lot more so there you go so so you're

saying that that your your background with your degree helps a little bit with the Engineering Process as well so that

you kind of have an idea of this might be feasible or this is way out of line

or with the budget you submitted to me I can tell you that we're open up this can of worms yeah exactly yep it does well

and it helps that you uh are creative but it's almost like you're

creative second yeah like you're you're you're analytical and math driven first

and so that probably helps a lot because I I uh I love all my designers so this

isn't you know but even though they're taught just like you

said in design school that functionality is important um I I have found that um you know a

fair number can get really hung up on a certain color like that color if I

cannot get it switched over to a different brand and it keep all the

same design look color like they don't want to look at at it and it's they get

really stuck on that piece of it um I'm working on a project right now where you

know it's it's over budget and so we're getting creative with some of the product selections and trying to uh

cross over an lvt that is pretty unique to that brand

in style and so I can't find the something that's like almost the exact

same and it is it is a struggle we are struggling to to get that someone has to

move like the budget's not going to move it's been cleared they're not going

to spend any more money and I've got to switch this out to be able to have any

uh hope of hitting the budget so in that realm it's like please like come my

direction a little bit you got to give a little bit yeah yeah so that's why that question came up earlier actually the

the the gap between the budget and the uh you know the design and and how you

like work through that because we we definitely have those scenarios come up

fairly often a few several times a year at least where you know we're stuck

almost between a rock and a hard place so yeah we were on a project a few years ago where this um she was actually at

maybe she wasn't a designer I forget what she did but uh

she was selecting the colors it sounds like she really really wanted a bamboo floor and it wasn't in the budget so

they went with an engineered like pind looking floor so it had it was real

naughty and had a lot of dark planks oh no she was a designer that's right I know what you're talking about after we

got everything done it was always don't like this over here don't like this

board don't like this board and it's like she was a designer actually she's a

designer for a very large firm um she does a lot of uh spec designs for

companies and she selected a material that the variation in the in the boards

was all over the place right it was different sizes like it was a it was a wood floor

and instead of saying what she didn't like at the beginning she waited till everything was installed insted yeah

that's crazy well this kind of leads me to um kind of my final question for you

Emma which is you know it was a uh touched on a little bit earlier but what

are the keys to success in your mind when dealing in these scenarios where

you're dealing with other people you're dealing with a team you talked about finding a good contractor but a lot of

times uh you're kind of in a luxury position uh in the low bid world of

commercial building where uh you never know who the GC uh is going to be until

the bid is over and and you get told that oh guess what XYZ gc's the the the

Builder uh and they have their team that they've assembled of low biders

and so but working in those scenarios when you're working with teams and just what

the guys just brought up with um Jose was just talking about where he's trying to uh you know be proactive or he wishes

that would have been proactive we all have our frustrations with you know working within a team but what are some

of the keys to success that that you found in your relationship with uh say

this uh current Builder you're working with what what makes it work so well not just this quality there's got to be some

other things yeah um I mean I know that this one's a cliche but honestly communication is 95% of this job and I'm

sure you guys know that but even if something does go wrong because no not even if when something goes wrong

because it always does there you go um if you can communicate it upfront and

effectively and be professional about it and catch it in time and you can

communicate that to your client you'll actually find that most of the time they're not that upset about it I mean people aren't usually upset about

something going wrong they're upset that they were not told or that they were not asked um so for example I was on a

project and the contractors decided they were going to move a wall nobody told me nobody told the client they just moved

it and you know their excuse was oh well we needed to move it because the plumbing something about the plumbing

line and I was said okay well that you should have at least run it by the client like even if you don't want to

run it by me of course I would have liked to have had it run by me but you need to at least tell the homeowner

again they wouldn't have been upset about it because they had to do it um just being able to communicate that um

and then you know I think communication of timeline and budget is also huge uh putting forward the right expectations

making sure your clients know what to expect again they're not going to be upset if you tell them it's going to

take me six months but you got to tell them up front and that way they they have that expectation in mind um so I

think that that's really the reason that uh my contractor who I use uh works so well with me um is because we're we're

pretty good about communicating with one another I probably talk to him 15 times a day

um we on the phone probably every 30 minutes just different project or I'm

asking him a question about something um and again that's just to eliminate as much error as we can uh well that goes

even past like communication I just want to point out that that's embracing

almost communic like really embracing communication

yeah what you said earlier about the wall being moved I would imagine that

part of the um frustration can come that they had no say in it like maybe they would have

wanted the wall moved a little further right or you know what I mean like if the wall had to move yeah me as the

homeowner maybe I want to make sure the wall moves where I want it if it has to

yeah so giving options and communicating exactly sound like those

go hand inand yeah and then just the respect of you know knowing that you're not it's not your house or not your

building it is somebody else's money it's somebody else's project it's somebody else's um a lot of the time

when we're doing homes it's somebody's dream that they've been saving for for 10 15 years and preach please preach

yeah I no and I think it's I think it's disrespectful to just decide oh I'm G to move a wall because I do this every day

and I know what's best well that's fine but you know it's not your house so it's not your choice and I think that's what

it comes down to is just having respect ultimately for your clients and then for me for my general contractor and my

general contractor should do the same for me so something like that can change the entire look of a space um yeah know

like if if everything was structured around that wall because it was breaking up a sight line I get it yeah um and you

know that was probably something that should have been caught on the on the initial uh walkth through or when we

were drawing the floor plans um but it wasn't and it did it it ended up affecting the bathroom they ended up

losing some storage in the bathro that they would have liked to have had obviously it's not the end of the world

um and thankfully they were very reasonable clients and they were aware that it wasn't the end of the world but

in some cases that could have been a a bigger mess than it was yeah well we've

had a lot of communicate or a lot of podcasts um that end up with that word

coming up like it's almost Universal we'll be talking about something or have

a whole uh topic on something and then it comes back to communication is key and uh so I

can't you know bring that up again for our audiences that when you're dealing with clients and you're dealing with

your general contractor as a installer or you're dealing with a store you're dealing with you know Architects or

designers communication both good or bad timely communication yeah um is kind of

the key uh it's a struggle I mean we we have to work with our team uh you know

our our leadership uh has to work with our team all the time to really make sure that communication is uh fostered

as a positive it it seems like um you

know if you don't embrace it the way you guys have with you know your your uh GC

that you're working with or like I know that Daniel and Jose are huge on communication um you know that's what we

preach are to our project managers and our estimators is like if we're not going to b a job that we've been invited

to we need to let the client know we're not bidding this job like as soon as possible or on the project management

side if something goes wrong and material gets delayed it's better to call and say hey this material got

delayed as soon as possible um again that's giving some options to the

designer and to the uh end user to maybe switch product uh

if you wait until it's on a boat coming from Korea and you cannot return it then they're

stuck with that but they're worse off they're stuck with that timeline that right may not work for them so that

communication I'm glad you brought that up uh that that is U Paramount in most

things so I think too like um you know you present a problem when it comes up

and I kind of decide if that is worth sharing with my client usually I'll kind

of Judge if it's something that they need to be told about but if I do bring

up a problem to them I'm always pairing it with a solution so I had chairs that were delayed for a client they needed

them in their house because they were going to have house guests and they were going to have dinners and they needed their dining chairs and so I was texting

her on a Saturday and she asked where they were and I said they're still not here I know your house guests are I on

Tuesday I am so sorry about this I will go to uh I don't remember where I

suggested going I will go get you some chairs and they will be in your house by Tuesday you they will go with your house

they will go with the design style that we that we have going your client or your guests can use them while they're

at your house and then I will pick them up and I will return them afterwards and she responded she was like wow that's an

amazing answer or something and you know just being being able to present that

solution as well is is really important it's crazy how they go from super angry about something wow thank you yeah I

think I her off guard because I think she was just expecting me to say you know they're not here sorry deal with it

and I know that in flooring that's that's a lot different you can't put a flooring in and then well I bring up I

was gonna ask these guys how often have you put in temporary uh carpet or something so that the facility could get

open but then have to go back and and replace it when the materials finally get in it's not even opening sometimes

it's hey we have inspections we need this down right now yeah and like well I

got something at the warehouse let's just throw something in real quick I had to do aary carpet in a movie theater in

Iowa so dve driving down there to install it temporary to come back home and wait for a phone call wow yeah we

even installed um in fact we have several pallets of product and and

different um of different various products just for that like okay put

this cheap carpet in for a couple of weeks until their actual carpet comes in

uh keep it in the neutral easy that's another reason good for us to understand

kind of design and colors coming down the pipe is we try to keep a little bit of product that we can throw in pull up

rep palletize for the next time uh and use it in temporary manners uh we we

have to do that fairly often honestly and crazy tile or with a walk-off carpet

uh specifically if it's like a walk-off system like a petat or something like

that I cannot tell you how many times these are all custom built for the

vestibule uh that we've put in walk-off carpet in a temporary manner until the

the the mat comes in and it could be three four or five months sometimes before they get to fabricating it making

it and sending it to you wow unfortunately we had a car dealership we just uh just got it in but it took

almost four months for that uh product to get made and we had to put temporary carpet in

um and we had to be cognizant of the facility so yeah we we have to do that

sometimes too wow crazy I had no idea okay good to know all right well we're

nearing the end here guys you got anybody uh commenting has something here he says that

um when he's working for a contractor and he's installing an expensive carpet

and the designer wants him to do it so this is the designer working for the contractor but he charges a lot more

than he already got quoted then you know they always have to

call him back to do repairs but I think that's different though right because if who's in charge of the project the

contractor or the designer because when we're working with designers it's always the designer that's in charge of it

and it's always what do you charge it's never the contractor saying that's too much yeah like yeah how do you handle

that as a designer um so with my contractor who I'm working with right now uh the

understanding is sort of whoever's client it was first that's who kind of heads up the project if that makes sense

so if it was my marketing efforts that got me the client then it's kind of my project and vice versa um so if you

bring him in or brought you in exactly yeah whoever whoever brought the other one in that's kind of who is in charge

of the project now there's there's phases and we have our systems worked out where I'm ordering you know

materials X Y and Z and he's ordering BC and D um so obviously if he orders in a

product and it comes in wrong or it's the wrong color it's the wrong budget whatever that might be um that's h on

him uh but yeah uh that's definitely a tricky tricky one yeah

I should have named this uh or the title of this podcast um working with a design team

and Architects because I think that's what it's turned into but it's it's great information because so many of us

have to you know have these relationships and work through uh issues

um so having your insights been been awesome yeah thank you got you guys got

any uh final questions before we close her down easy one so if I wanted to

stock some material on my shelf and be ready for a designer what is a good trending material to have ready for

residential let's just say residential because commercial is its own Beast for what is a what is a good material to

have ready uh ready to rock and ins is this like a hard surface or soft surface

let's just call it in general I'm not doing a lot of carpet

right now at all so if that answers that question question a little bit um I mean I've other than staircases I really

don't do much carpet at all um I would say vinyl flooring is kind of the new

thing um I see a lot of people getting away from um or uh laminate I'm sorry

they're getting a little bit further away from lvp um and I see a lot more laminate

flooring going in now um and so I would say just like a medium colored laminate

floor you know the wood laminate floor something uh in the taupey Grays

ory Brown say brown yeah I would not do it I would not go gray um I just think

it's not I don't think it's G to be around much longer I think it's already on its way out and I don't think that we're going to see that Resurgence for

probably 80 years so hopefully I would say for all

those people out there that have a gray house the good thing is gray is not not burgundy or teal or one of and what I

always say about color is if you like it then that is the what should be in your house I don't it doesn't matter if it's

a trend it doesn't matter if I like it if you like it then uh great you know

it's your house well that's uh they're the ones who pay the bill so I think that's a

good approach shout out to Jorge and Kevin for actually commenting today oh thanks

Kevin thanks Jorge thanks guys there's a couple of our uh really really high-end

uh installer guys that join our podcast every week they're great dudes we got to

hang out with them again a couple weeks ago so shout out to Jorge and and uh

appreciate your comments well I I want to thank you Emma for coming on today and and just kind of wrapping with us

about design and and your approach to business um again congratulations on

your new digs coming up and uh all the success that you're having keep up the good work and

hopefully we get to work together in the future and uh yeah so with that guys you

got anything left no that's it thank you for letting us know right away that you're smarter than us with your

master's degree we appreciate appreciate that Paul Paul said brag on myself so

that's right that's great and when I when I go to you know when I'm looking at projects they always ask me does this

look good over here does this look good over here and my answer is always I'm not a designer because I don't want to

have my hand in that and then they don't like it then it's my fault that's right yeah that's right shoot me a text next

time that happens I'll help them video there you go there go I'll shoot you a text and then the invoice is in the mail

the next day probably that's that's right that's you just yeah yeah all right well

thanks again for joining us it's been a pleasure getting to know you a little bit more and uh understanding your

approach here um particularly the way you approach business honestly I I it's

impressive and I'm I'm glad that you're having some success with finding a good team to work with you and growing your

team so thank you gentlemen as always I appreciate you and the Staples of the

Huddle and with that I am going to close it up so thank you everybody for joining

us and again a quick reminder hit that like And subscribe give us a comment and

uh let us know what you'd like for us talk about guests you'd like for us to bring on and I'm sure we'll have Emma on

again in the future so with that we'll see you guys next week see you have a good one all right thank

[Music] you

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