Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 37 - No Wrong Way to Start Your Business

This week on The Huddle Paul, Daniel, Jose are live from the "training the trainer" event with some special guests (Joey Zago - The Carpet Guys, Dave Garden - CFI Certified Flooring Installers, Angel Saucedo - Installing Professionals of MI and Jimmy Salisbury - Blue Crew Installations) to share experiences on starting their businesses, and how different paths of starting can still lead you to success.

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The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

hey what's up everybody Paul's not here

today so I guess I have to do the introduction

Paul is traveling right now

we want to go where you're at I know I think Paul is a emergency job

stop right now to make sure that everything is all good with uh something that he's got going on so

uh today what we're going to be talking about is uh no wrong way to start your

business um there is never any perfect time right I always

like to try and relate it to uh having kids when are you ready to have kids you're not not until they just

pop out and then you just gotta roll with the punches we got a couple of guests here today we're actually over uh

near Detroit right now at a training so we got Dave Garden from CFI

we have you go by Joe or Joey either one Joey Joey Zago from the carpet guys as

you can see them it doesn't matter right it's all the same

and then we got people hiding back here too we got angel

y'all gotta get in here too and come introduce yourselves an angel

South Haven Court area the smallest town do a lot of work in Grand Rapids Michigan events

um having a beer having to listen learn what are you going to be doing I want to

be a certified uh requests teaching a five-week class he's

he's here learning to teach so you know when

oh J we got Jimmy back here give me Salisbury from Westfield Indiana

so we got a lot of people on here today so Christian oh yeah Crystal's over here but you know

they do see you too much you've been on a few of them already so when you're starting your business um like when Jose and I started in 2010

it was actually a horrible time because it was the month that my my first kid

was born and it was like uh basically starting off with nothing and

trying to to pick up pieces and figure things out as we went so

as you can see you know we were 12 13 years deep now um we've got some some roots in the

industry and trying to to just you know build everything up but it wasn't always this easy

um a lot of the times you hey Paul is jumping on a lot of times you uh

just have to that's what you have to do and like I said it's like having a kid you go in and think that it's going to

be one way and then the kid proves to you that what you thought is not how things are going to go and then you just

pick things up and move along so hey Paul how's it going

what's up guys hey I already I had to do the introduction since you weren't here you

didn't do it very well my man coming through in the clutch trying

so we gotta we got a few people over here

familiar faces yeah so I was just saying how you know we we started in 2010

um around when my first kid was going to be born and there's really never a perfect time to start a business

and you're just learning as you go just like when when you have a kid right it's figure things out that's all you can do

most times uh most times businesses

right no one ever wakes up more and says I want to be responsible for a 10 15 20

with a thousand people I don't think anybody ever links up saying that it's uh it's the passion for what you do and

maybe your volumes don't um

go down your own path of Entrepreneurship and was I ever ready no I don't ever think I'll be ready to

take the next step in inside no right but you have to do it you gotta take that leap of grades and

you got it you're gonna regret not ever trying if that is in the back anymore and you know

you guys be here for me all day and I'm pretty sure you've heard of the moving forward but so we got guests on today so

they can give a little insight on on who what when and why uh they started their

business so yeah it's hard to hear you so you're gonna have to we're gonna have to switch

spots you do got a great story I'm actually going to move out of the way too because

I'm gonna go share this history that was a trainer

how far you want to go back way back well I still remember the the address of

the Macomb County Youth Home 380 North Rose Road Mount Clemens Michigan that's Juvenile Detention Center I lived there

for most of my teenage years my parents were School teachers

visually impaired students and I went to uh when I got into public school where

they were teaching I got kicked out of every class and I had to be the attention for whatever reason I never

thought that I was good enough to fit in so I wanted to stand out something else

and I was very oppositional somebody told me to do this I would do the opposite I was very anti-authority

didn't like it listening to anybody who told me what to do and uh it was things that were once upon

a time really bad things and Rich actually became Life Savers sometimes down the road

when I eventually got out of school I saw an ad in the paper for shampooing

carpets for 400 a week and I was living in my aunt's basement she said you got to have a job if you're

going to live here so don't worry so I saw Jack's Car Wash and shampooing carpets and Jack's Car Wash and I

figured that would be the best job because I could get paid cash I wouldn't have to claim it on any sort of taxes I could meet pretty girls and get free car

washes I'd probably pocket a few tips what school did you go to that's that what's going on Facebook

93. I got 9th grade that's as far as you're young I only finished I didn't graduate I got it I got a GED I

got a good enough and that was only because I was on

probation show the probation officer I was doing something with my life and uh and that

was the extent of my Community College as well as every time I was in trouble I was Community College oh he's in college you know he doesn't feel sorry for me

anyway um the job at Jack's Car Wash was closed

wasn't available so I got a job champagne carpets and it was a blind dad not shampooing carpets actually it was

selling Kirby vacuum cleaners door-to-door and they said if you could shampoo a room with carpet and if you

shampooed five carpets one out of five people want to buy anything like you because it's so good and then if you sell it you make commission and you get

the 400 a week or the commission of 250 whichever is greater than the two so if you sell one in a week you make 400

bucks until two in a week you make 500 bucks and we can see people on here so it was whichever was greater was sort of thing and so I brought that home and

then when I was I told my Aunt my job and she said I thought you're going to go work at the car wash I mean she goes

you should go work at the car wash jewelry I said it wasn't available well how about the Chichi's restaurant I said yeah they fired

Oh I thought you just quit no no so so well um you know so what's this job again and I said well shampooing carpets

but it's really for Kirby vacuum she goes what my nephew is going to be selling vacuum cleaners you can't make

money selling vacuum cleaners what's your dad going to think of you and I stole my dad about it my dad says but my son's not gonna sell vacuum cleaners you

can't make money selling vacuum cleaners and so I was gonna quit but everyone's telling me that I couldn't do it

that oppositional behavior that I had that was just you know I just wanted to rebel against what they said I couldn't

do and so I never had any sales experience I had no no people skilled whatsoever I

just went stupid basic jobs and we're no brainer jobs and uh I watched some people that I

didn't think were very sharp or bright I thought I was a lot slicker than they were making seven eight hundred bucks a thousand dollars in a week and I was

like man but that idiot can make 700 a thousand bucks a week I was 19. I said I could do better than that and so I

eventually learned how to communicate with customers how to how to overcome objections how to close sales and I

became a pretty darn good sales person selling vacuum cleaners over the door it was a hard sale though because it was a

1500 vacuum cleaner that we were selling to somebody you know typically a wife at home by herself while her husband is at

work and she wasn't expecting us we were knocking on the door giving her a bottle of Tide to take a look at my cleaning products and that's how we got it we

knocked that that's how we learned how to knock on doors also and I became a rejection specialist because I'd have to knock on 50 doors before I get into one

out so it gave me thick skin so all these little things in my

younger life eventually became blessings despite you know how much I hated them at the time fast forward I uh

after selling vacuums for several years I didn't know anything about Kirkwood but I knew what the story it was the

sand in the grit and all that other stuff we've gotten for base and so when I saw an Empire commercial on TV I said hey I remember that

commercial from Chicago and I used to stay out there and so I said that's a good company and so I applied at Empire

today through all these Empire Home Services back then in the morning they just come to Detroit and they weren't going to hire me because I you know they

were only hiring the new carpool accounts I had no carpet experience I didn't know anything about her except for fuzzy sale

and uh they they half the time they wouldn't return my call I was very persistent and

finally I showed up in the door there and I talked to the sailing manager of America says anybody that's just persistent to be you know told no on the

phone ignored by three of us and then show up on the door if you're that persistent you've got to be a hell of a

salesperson especially since you sold these 1500 so they gave me a shot and within six

months I was running circles around their tough guys and uh so that became my career at sales I became a really good salesperson for

them uh one of their top in the country and and one was number one consistently in Detroit

and uh they moved over to Belleville and then we before we know it we had 35 sales people and I was you know always

between one and two and um I left them higher there was things that took place that I wasn't

really happy with uh just run me really really severely the wrong way and I decided I was going to

leave and I went to sell Basement Waterproofing it was a completely different type of sale I hated it but I

was good at it because I was good at sales and then a bunch of people that left Empire at the same time I did one down to Arizona to work for Express

Flooring where Jerry Rutter and Jerry had a company here in down river called Fairway and they partnered me with a guy

named Brad with sun flooring in Phoenix and they formed Express Flooring and it was before Empire got to the market they

basically copied the Empire way of the stock shop at home installed next day if

they got to Phoenix before Empire got to Phoenix and so they really set the stage in that Narcan and trailblazed the whole

area and that market was growing super super fast I mean Phoenix was this big that the next year it was this big but

the next year it was this big it's got the only surrounding suburbs just became massive overnight so they really hit it

out of the park and I got there in 2007 and then at the end of 2008 when the

economy started tanking um it was like they were shell shocked but

most of the sales people were you know like we can't sell they were quitting because they're like oh no one's buying they were just panicking but I was used

to selling you know the people that were afraid to spend them because I was in Michigan you know I mean he was staying

for 20 years these guys are like you know so I I had thicker skin and I didn't quit and a lot of people put and I stuck it out but a few months later I

got a DUI and it was my second DUI and so when I got to DUI in seven years my license ago

and I was facing having to go to jail in their 10th city which is their little pink prison out in the desert here at

Joel Ohio made a demography of their jail inmates I was facing going to going

to jail over there for that and uh I had a way out of way out of going Tent

City and just having to go to county jail if I moved back to Michigan and so I uh I toyed with the idea of coming

back to Michigan um but originally I hired a driver out there to drive me to my sales calls and

my boss was helping pitch in for the price of a driver because I was one of his top sales people over there I wasn't there number one there but I was within

their top three um and so he invested in hiring this girl to drive me around but this girl was half the time she was there half the

time she wasn't so but she wasn't I'd Drive illegally one time I was going to cash my check

and I made an illegal left turn into the parking lot to go catch my check and I saw my Ruther miraculer and he saw him

he might be able to turn and I took off and I got away with him and but what happened was I was 35 years old and I

said what the hell am I doing I'm running from the class of 35 years old you know this is crazier than the I was doing what else to see if I can ask

where yeah yeah we're good this is crazy the stuff I was doing when I was 15 years old when I was in another food

and so uh I I just said it to my boss I said I can't do this well we'll get you another driver

every time I see my dad he looks older you know I I almost got this girl pregnant in Arizona when I was down here

what happens if you know what happens if I'd have started a family down there and my parents are old and they need me and you know I said I you know I I just need

to get back back to Michigan yeah so after three years of being in Arizona I left Arizona back to Michigan and I

immediately went back to Empire today say within a week or so they've completely heard that I was back I said

you should come back we'll get your driver we'll do this and that and so I was like okay I'll do that and so when I went to here went to Empire and I met

with uh two of my old bosses I remembered really quickly after a few minutes why I left in the first place

and I just went home that day and I was like yeah and so I was faced with you know my

house is in foreclosure the one that I had in Michigan I lost my place in Arizona uh my car I was hiding it from

the repo guy for about nine months and they finally got that uh and eventually I went bankrupt when I was living in my

friend's house in his basement and they were renting a house in St Clair Shores but the landlord wasn't paying the

mortgage on the with the rent money so the house with the Foreclosure so now we're inside now we're sliding in a

house it's none of ours uh I got out of having to go to tent city but I had to the deal was I had to go to jail for 30

days in here in Michigan but instead of going to jail because the jail is overcrowded the prosecutor made an

agreement with the prosecutor Arizona saying we'll put them on a five-year probation or put them on a house arrest Heather instead and the lady in Arizona

was pissed off about it but they said you know well we have real criminals in Michigan we're not going to stick him into jail and don't go out of jail for a

DUI we'll monitor them or you can come get them so they said okay and so I was on a house arrest each

other I couldn't leave the house from nine o'clock at night till seven in the morning so we started throwing after hours parties in the basement of this

house we'd hire a DJ we'd buy a bunch of the can we charge people ten dollars ahead to come in it was three o'clock in

the morning when it would start by that time people were already wasted and if they're you know if they're not wasted you're doing drugs they're not spending

the liquor money anyways and so we figured okay if we spend 500 on liquor and we get 100 people in the house we're

gonna walk away with at least three or four hundred dollars a piece between me and one of the roommates and that's what we've done we did it three days a week

and once we ran a legal Club out of this house that isn't even ours

so we put a bunch of space heaters in there but good thank God we had electricity so the DJ equipment works

there's entrepreneurial and then there's you right and so this is businesses

so I didn't want to go work to Empire um I'm just going to share with you but I'm just being very fruitful and you

know the good and bad transparency is phenomenal the the ugly part about it was I had I was an alcoholic I drank

every day I drink every day for a lot of years I didn't drink because I was lonely or depressed I didn't drink when

I was by myself I drank because I wanted to have a good time but I did it every day I was in the nightclub businesses

and so part of being a good promoter is you're at the clubs making friends with people and promoting your next party and

so I did that every single day for a lot of years in Arizona and Chicago here in Miami and um

so that's that's what I did and so I was uh still throwing these parties in this house and one night I smoked cigarettes

I used to smoke Newport chips went to pack and a half or so a day and I did that since I was 13 years old when I was with 35 or 46 at this point and uh it

was I ran out of cigarettes it was about one o'clock 1 30 in the morning I wasn't supposed to be drinking but the

title didn't test if I was drunk it just tested if I was in a location and uh so I asked people to go to the

7-Eleven two miles on the street to go give me a cup of smoke so nobody would like let's come out of having this great big Earth no I'm too messed up to drive

man were you crazy I'm like come on dude it's a mile away I'm trying to talk these people into drunk driving because I thought it was normal you know and uh

and I was getting angry and finally I got out of drunken frustration I ripped the tether off my ankle and I threw it

on the table I'm like dude you're crazy you're gonna go to jail said I don't care those are my words I said the other

words but I want to say it on here um and uh nobody was going to give me their keys so there was this girl that

was passed out of the floor I just thought it was a few minutes ago and I went into a person this day I don't even know what it was going on she was just

passed out and LeBron has been a skirt laying on the floor to run her beer was built next door no one was cleaning up the beard with the houses and

foreclosures they cared about the wooden floors and I went there first and I started going down the street hitting the alarm button until I found the jeep

with lights blinking and I hopped in her car and then I went to 7-Eleven dropped off my ass you know it would have been

three DUIs and it was only five years without that way and I went to 7-Eleven I got smokes and I came back and on my

way back I saw this car roaring up behind me in the room here yeah oh I'm panicking my heart dropping had this

sinking feeling in my stomach thinking oh it's a cop what did I do you know I mean I know what I'm doing I just

don't know what what I did to get his attention and as I'm looking in the mirror I hit the curb so now I'm damn

drunk going over the curb and I'm thinking it was a cop and the car went around me and it wasn't a cop I was I

was just like oh my God I got it I was saved you know like because if I would have got a pot right there

it would have been three DUIs probably need DUI and this much time which would have put me fell in it would have gone

to prison for no less than two years and then by the way they found the car whose cars I don't know it's still a cartoon I

mean I was about a person for two to five years my life would have been good it wasn't looking really good at that point plus I was on probation I wasn't

even supposed to leave the house I was on a house arrest other and I called out for a services and lied to them so that my other Road broke off in my in my in

my sleep and I can't get anyone to drive me up there to test until the morning and so I mean all I mean lie after lie

after life and uh yeah so then so I got back and I and I started drinking a bunch of water and I

went tested the next morning but like God's grace I grew zero

and uh but the next day I said you know what I gotta finish this house or this thing again

so the next day it was the Super Bowl Sunday and uh we had another party planned and

by seven or eight o'clock that that evening people were already demolished because of the Super Bowl but it didn't have to be three o'clock in the morning

when people started all day and during their lands and I'm sober and I'm just irritated number one I'm going through

withdrawals from drinking every day and all of a sudden not drinking out another way and people are coming up to me

hugging me man this is a great party man slobber and saying I love you Joe man you're the greatest you know and uh and

I'm just getting irritated and angry and uh I give myself you know and I just kind of isolated

myself in my room for like an hour and I started thinking of myself well it happened if that was a complex then what

would I be doing right now I wouldn't be this part of it you know I'd be in county jail and uh you know waiting for it probably going over to probably going

to be sent over to prison and if I go to prison you know you know then one you know if I

was lucky enough to avoid prison in Stanton County Jail I'd be begging for you know God get me out of this and I'll never do it again please give me work

release so I can just work and sleep sleep in the jail I'd be you know and so what I did at that moment when I went

back out of the room and then out of my room and everyone's still drunk off their butts I kicked everybody out and I

started looking around the room and I'm crying as I'm looking around the room I remember feeling the tears in my face because I'm looking at these people that

were saying they love me they've known me since I was a kid they're my best friends and I'm thinking to myself if I

did go to jail last night and I went to Jackson Prison an hour and a half up the road who would come to visit me

and I started looking around and I said that person might no no no way no no maybe no no and then I started

asking myself won't even take the time to get the paperwork to fill out again my visitors list no no no at that moment

I realized that I had to change my life my life was more out of control than it was ever before and so I I kicked everybody out and uh I

knew how to sell carpet I wasn't going to go back to work for Empire and there was a new couple installers from when I

worked in Empire um they were slow and so they said well Joe why don't you get the carpet from doors that's the way

foreign

I get samples from these guys and it was 2009 so the economy was tanked beginning

in 2010 and 2000 beginning of 2010 it was super important so it was exciting one and um

they gave me samples they said there how about it you know you know I mean nobody's buying anything right now and

uh I didn't have a license and you know I couldn't take credit cards no Merchant

would sign me up because I bankruptcy you know and then you know there was no financing back then for anybody and so

uh I I just I knew what I I did what I knew I knocked over the world what's that you did real well with that

knocking doors no you're working with floor swords where are you here oh yeah not at first first it was just me yeah

you made a name for yourself over there that's for sure and it was because you could sell more than anything else I had

to generate leads because I can't sell if I can't get in front of a customer and so I uh you know when the topic is

you know when it's never what kind of when's the best time to start a business best time to start a business right now most people go into business and they

they you know they think I gotta come look at the perfect plan I've got to do this they spend months and months and months planning with no execution

meanwhile they're going broken or broker and broker now they don't have any Capital to start anything I started with nothing I had nothing no investors I had

no money except for the money from the night before the Super Bowl party you know I mean I had maybe 250 300 in my in

my name and so but I did know how to make a flyer on a printer I knew how to knock on doors because I did that in

perfect selling vacuum cleaners 1500 vacuum cleaners and I knew that I knew the laws of

averages that if I you know if I want to get in front of three customers in a day and I I gotta I've gotta be able to

knock enough doors to do it and so I uh I when I was on house arrest I um

I watched the documentary The Secret and YouTube which you can still look at the secretive on YouTube it's cost

nothing you can watch it I thought it was much hope this book was nonsense what was first introduced to me but I said you know what my Way's not working

maybe I should show up and listening to do and see what they do and uh my old

boss used to say if you do what they do you get what they got and so I just tried to copy mentors habits from my

past and then I also listened to Stephen Covey sub inhabits sometimes effective people on audiobook I'm not a very good

reader um but uh but I can retain things through audio and so I listened to that

over and over again and uh they gave me the motivation to write down goals instead of thinking about goals my old boss we should say if you wish in one

hand and and the other one or if it was gonna go full faster he says the one with substance he goes so you know thinking of your goals is nothing you

have to write them down on a paper and put in places so that way you actually see them I mean you know and uh and the secret they've talked about a vision

board so I made my first vision and my vision board was I put a picture of a

yellow Corvette with my mom's face on it because that was her dream car so one day I hope to buy her Green Card my uh I

wrote all these silly goals they were completely unrealistic and one of the goals was because when I worked at

Empire and express I'm not the most I ever made in a year was 92 000.

as a salesperson as a good sales person but I worked nine months a year and I took a lot of ten minutes

um so I so I I said what would be a

completely unrealistic goal I've got no driver's license I've got no car I've got no credit you know there's not a

single credit card or whatever sign me up except for my free spirit MasterCard that I had from from Barclay Bank out of

the UK with the weapon by bankruptcy they didn't catch it so I still had that 600 credit line that's all I had and uh

I said well I'd like to figure out a way to make a hundred thousand dollars so that was the The Big Goal how do I

make 100 000 RG I don't know how I'm gonna figure that out uh and I then I started working backwards and I said if

I can get in front of three customers a day three leads a day I'd sell two out of the three and it's

from April until the end of the year I can sell 300 000 if I can get in front of three customers a day and I said okay

so three leads a day equals 300K by that time I had a girlfriend we moved out of the foreclosed house and I moved into

her condo issues where I think so an apartment and she was irritated with me because I put these yellow sticky notes

all over the place I'm a milk jug next to the toothbrush on her alarm clock on her rear view mirror in her car you know

every place I could put said three leads a day goes 300K and I stared at it all day long everywhere

and I figured three leads a day 300K if I could sell 300 000 a third of the money would go to the labor a third of

the money would go to the materials and a third of them money would be profit which would like you so if I could sell

300 000 by then be here I'll make 100k and then so you know I just cut down working I just knocked down 100 Doors a

day because if I knocked on 100 Doors a day 30 or 40 even would be home you know one out of every 10 of them would have ugly carpet because carpets you know

looks good for a year looks okay for the second year let's kind of okay for the third year by the seventh and eighth

year it looks like so so I figured if I knock enough doors I'm gonna you know come across enough people to have

ugly carpet in their family and so that's what I did and before I knew it um the girl that was dating started driving

me around in this journey To Be My Chauffeur so I could I ran out of the doors or not in

St Clair Shores um and I started uh using my promoter skills from when I was a nightclub

Promoter on MySpace and Facebook oh no Instagram wasn't right out there

at that point it just started but I was using social media

next time yeah

and you know I had 40 000 friends on MySpace clubs you know and I but I used

op other people's interviews and that ope what did I do when I was a nightclub promoter I got other other people to be

sub promoters so I'm not the only one out there firing cars and promoting I got these people they advertise for me

and get people to the club and they would give a promoter code and when they got to the door to get half off cover so I could track you know got their kpis

going the key performance indicators includes performing who's that and the person the top three promoters got a

free bottle of champagne or whatever it was of the night they got a VIP thing so they got to be a baller for tonight and

so I had 10 little sub promoters making my party good and they did the energy 10 times what I could do I learned how to

you know motivate other people and and that was a blessing also because when I started my business I could just

I couldn't scale anything until I was able to get other people to do a lot of that partner I'm the power of one you know but if I can get 50 or 100 people

to do stuff then great so anyways uh I uh I my girlfriend was driving me around

and uh I paid all of her bills first with what we made and then everything else after that was split

and that first year around November middle of November right around Thanksgiving I decided I was going to

count the money I didn't I didn't take my half the ball at that point until that day and I said let's see we're at I

want to look at those three weeks a day where are we at are we at 300 000 how much more do we have to do when we were already over 300 000. so I said holy

Grant I have a revoked driver's license no house I've been living in my girlfriend's place and I made a hundred

thousand dollars this year but you know this goal stuff really works

exactly where the money go went back into advertising because I needed to generate leads that were further away from so you know then I started doing uh

Facebook advertising and then Google pay-per-click and things like that and uh and then the so I said let's think of

a bigger outlandish Bowl so the next year I see the school for a million bucks there's no way for 300 money let's

try it anyways and we're 1.6 million and by that point it was me as a salesperson and the guy that I had

driving me around after my girlfriend eventually gone to me I hired my friend to drive me around and while he was

driving me around I convinced him to come into the houses with me and I taught him how to stop so now I had I

hired another driver he was selling and I was selling and then before you know it a couple of guys from Empire that I

used to work with say Hey Joe I'm coming back to Michigan also you know but I don't want to go back to that place man you know hey we got a spot you know what

kind of commission is it I said it's better than how it was over there okay you know it's the next thing I know

I had four sales people and uh and then next year we did three and a half million and then we did five million and

six then nine then eleven and thirteen and then 18 and then 20 and then 20 again and then we've been 30 million the

last two three years and so I mean we just scaled and um well

that's gonna be a hard story to follow up

thanks a real long-winded too he can keep on going sorry no that's awesome at any

point were you like did you ever doubt yourself like why did

I do this you know what I was I was blessed with you know

people have different acronyms for God I believe in God Jesus but people have other things that I've heard of my AAA

program that I go to and one of the things that I hear is the gift of desperation feel good but some people use that as

their their definition of their fireplace and uh I was I had that gift of

desperation I had nothing to lose but I had anything to give I have no comment no harm here Nokia no heat in the house

and so I had you know I I always wanted to own my own business because I looked at entrepreneur just said man you know

my old boss man he was 28 years old I was driving around a Viber and a million dollars in the bank and he came from nothing when he was 20. I said man if

that idiot can do it I could do it and that person could do it not only that you got the sales background right and

as a Salesman you're pretty much no matter who you work for you're kind of working for yourself anyway because

everything that you're selling is based on your personality and and being able

to sell ever since I was in Kirby I always did say this because I like the idea of being able to turn my term in my

own wages I never wanted to work it Forward because no matter how hard I worked or how lazy I was as long as I did just enough to get by they were

going to determine how much I was worth if I worked extra hard that week am I going but in sales if I worked harder and I'd

devoted to my trade and I got really really good at it I determined my own work you get what you put in right and

that's what I that's what I always liked because I was competitive in sports and I was competitive and you know against myself

you know was the ego's been my amigo and also not my amigo and other things you know but uh that that ego that drives

that competitiveness is something that really pushed me I wanted to be the best guy because

what about you there Paul I know that was capable a long one there but

well first off hey sorry I got here late guys I uh

wanted to bring up a couple of things that I heard here that was like

I wrote down a bunch of stuff while you were talking persistence that you have had regardless

of the condition and you had that natural thick skin that you know you're able to be told no

and keep driving towards you know you didn't even have goals probably at that time because it sounds like from your

story the goals came later but you kind of did you still knew that you wanted better than what you had at that moment

and that thick skin and then just pure old entrepreneurship from being a club

promoter to you know having the due diligence to to seek out

more knowledge the secret for for um those who don't know is just basically

it's very poor just like think about what you want quit thinking about the

bad things in life and think about what you want that's if you broke it all down and took all the fluff away and just did

that it it can uh be a great um help to you know getting through some of the

tough times but also I wrote down it's never too late to get

your together it's like you started working sometimes

yeah you started I just I admire people who have

taken a tough road uh and you know had the thick skin and the

persistence and this this thought in their head whether it's been distilled

down into actual goals yet or not it's like this thought in their head that they can do it like this unshakable

thought that like I can do this I can do whatever it is um

my stories pretty quick but what I want to point out to everybody this is about not really having there's

no right way or best way to start a business there's some best practices like you know and a lot of those it

sounds like you had it they kind of came natural to you almost and what I mean by that is

the the Natural Instinct that I know salesmen have been around for 20

years that don't do what you just said which is you know if if working

backwards from a big goal if you have a big goal and you work backwards and break that into daily activities

that's how you succeed it doesn't have a a lot to do with the planning planning's

good to an extent but then you could you can uh what do they call that like

um paralysis analysis you know you can just keep trying to reinvent the will

until you've wasted so much time that it's it's uh you look back and you're

like well I didn't get much done in where the action takers they just go do fail do fail do fail and

and learn from that I heard a good analogy once that you know when I'm we

are blown away at how precise these missiles can be that the the defense

departments have and the fact is is that they're off course about 98 of the time

they're constantly getting feedback as they're going towards the target until

they hit the target it's actually the failure of it that creates the the Precision and success

and so you know they're while there may not be a perfect moment for a perfect

time to start a business having the gumption to do it is first

and then the the Natural Instincts you had to work backwards from a goal and create

daily activities that that serve that goal I mean I know I know businessmen

like I said that have been doing it for 20 years and don't approach life that way so kudos

it was definitely something I learned from those two I I was I was dumb enough to listen and

finally it's smart enough to follow through it I guess I would say you know I eventually got life kicked my ass so

many times because I wasn't born with any disabilities I was born as a mental disability because I'm hard-headed you

know and then I didn't listen to people and finally I you know those that those disabilities that were self-inflicted uh

you know eventually made me um finally surrender it say you know what maybe I should just shut up and listen

to what these people that are doing it the right way maybe I should just copy what they're doing and so the two things that I that that were really brought to

me was that movie The Secret the and watching that over and over and over again and then listen to Stephen covey's

highly Seven Habits of Highly Effective People because I didn't work I didn't that wasn't my natural way of doing it I

learned that I didn't invent that somebody trained it to me through my listening to that audiobook and one of

the first ones that is to start with the end of mine and it went and that audiobook that I haven't listened to for several years I remember very clearly it

says close your eyes and picture your family you know if you picture your funeral you're dead in the box and all your

friends are coming up your family's coming up and they're saying their prayers and there you can hear them in the distance you know talking about you

and memories they had with you what do you want them saying about how do you impact their life what do you do with this knife you know what do you want

them saying about what do you hope that they can say about you you know okay so that's your that's your it's morbid but

that's your that's your end you know on Earth at least that's your end you know and so what do you want to accomplish at

the end of that period of time and what kind of you know outlandish gold would it is it I mean is is your goal to help

people is your goal to be successful financially is your goal to uh create

something or whatever it may be is your goal to change the way somebody on Earth does something what's your life goal how

do you in what do you do in this world that made a difference and you know what do you want that I'm saying about you at

your funeral no now now when you're there you know how do you work backwards if you're driving through the nights

from Detroit to to Miami you can only see you know 150 feet ahead of you but

when you get 100 feet up you can see another 150 feet ahead of you when you're 100 feet up you can see another 150 feet out of you so if you look at

this road map from Detroit to Miami you know that it's 25 hour drive the halfway Point's going to be Atlanta halfway

between Atlanta and there's going to be Columbus you know halfway between you know so you have checkpoints along the way so you know where the end is now you

work back way to backwards to find the most direct routes so that's just something that and that's why that's kind of like where where the where the

podcast came from and why the name is the Huddle right because Paul is a huge football fan so we're related to sports

and it's kind of like what you said you know as a football player you're looking at that next first down

so sometimes you get knocked back but what are you going to do to get that next verse down and it's just that's I

love how it relates to sports you know Babe Ruth was was the the strikeout King people didn't look and it was just breaking up right it was the Home Run

King until 74 Hank Eric finally passed up right but up until way after that he struck out more than any better in

history of baseball anytime you asked him what he was thinking about I was thinking about heading home runs you know and Michael Jordan missed more free

throws more more jump shots more layups more you know he had he failed over and over and over and over and over again

but he wasn't afraid to try it you know and like the launcher we were talking about the missiles I mean you got to

launch you know if you sit there on the launch okay thinking okay I gotta figure this I got to figure no that's bad launch you know and and just as you go

you know that that would be my yeah so many people try to plan their way and then before you know it they're broken

they can't start here's the thing for me it was uh I wouldn't have

anything you have a job nobody would hire me create my own business

that's uh that's that's so that's the way it was it wasn't to talk about the right time to do it the right time to do

it was the fact that I didn't have a job and uh much like yourself man I I had

the the application the Ford Staffing plan on the common half filled out all I

had to do was pass a drug test which is a formality you know was it wasn't it wasn't an issue for me

but I kept staring at this and my wife's looking at me she said wait you know hey how are we going to

make the house she's probably a little nervous um you know and it's just but she's

going to say she was why don't you try doing this on your own what do you mean

and so that's how it started for me and you're talking about Mindless Builder again I can smoke that like Paris

I worked for filter three ten bucks an hour it uh I was doing that while I was

laying Carpenter and then I gave up on that because I was a terrible salesman

absolutely horrific salesman it turns out I could sell myself not a product all right and then uh then I went to I

bartended while I worked at bartend as it turns out you learned how to sell

things in a guitar tech right you should have done it the other reverse order but uh but um uh yeah for me if it

worked for my wife and kid and having having shot

my goodness and Kathy you know if you don't provide for your kids then then

you know the the I guess maybe the guilt and the feeling of failure push pushing

push a minute there and keep pushing you and it keep pushes you in until No Angel you're gonna have your first kid here or

you're going to get that Spades all right you're going to get that in space where you're going to come back here your wife's watching Facebook

let me tell you something you can feel it anything in life that's one thing you can't fail in as long as

you're there right you're there for your kids you don't come you don't fail because you're their hero no matter what

right but you also find out that that love you have for your kids or or for your wife man that drives you and and

that really drives it that makes you do things that you didn't think you're capable of doing before in a good way

you know in a good way and I got to tell you my my wife is still the like the

strongest person in my life right I'll come home tonight and she'll tell me exactly what I didn't do today on the

way home but uh but with without that in my life

I I've been I guys I was happy being a torn carpet installer you know 19 years old I had my own truck

and tools I was 10.99 and and not paying any tax don't get me wrong I don't care

I didn't carry enough money to go to a bar like Joey would have I mean I was

the patron at a place like that for holding out the hundred dollars saying I got this round I got this wrong you know

I made 700 that week and by by Monday morning I had maybe a

hundred dollars in my pocket I had to supply I had to buy either by supplies I had to pay for gas

you know and and oh goodness gracious got to eat sometime this week you know

and somehow I had to make that somehow I'd make that go through and without care yeah never would never

Dave how long were you uh in that position before you met your wife

well here's the thing she was there all along all right we were we were uh I met

my wife just after I got out of high school we were we were friends more than anything else uh she lived in a

different state we we would you know but we had our own things going on and

um I I I like to think that uh I like to think that I was surprised but

that we've all know that's wrong but what it was we were we were two kids

trying to figure our way out right we're trying to figure our way we we helped each other grow up and

um at the end of the day with by having Chuck I mean she had

Chuck my goodness we got married she was still 19 years old I think now no she just turned 20 when we got

married so so we were we were really young you know and and we we did a lot

of we made a lot of mistakes together and then Along Comes Chuck so now mind

you she's the mom she grows up in a hurry all right we usually do this I'm playing softball on 17 and 17 six nights

a week disappearing for the weekend you know at the time of my life and

she's and she's she's raised a shot by her pretty much by herself and uh as she

threw a fit you know she threw a fitting academy uh it got to me one night and I

came home I came home from working and we had uh me and my little brother and we guys all came and tell us stories

about my little brother but we've been working together and and we had a few

I show up at home she cooked you know she she cooked and uh I I um

I had eaten you know and so what I I don't need that I don't need to eat yeah

I don't need any so my wife is five foot three she took that hamburger

and she made it a sloppy joe in my mouth and you know what I did I stood there

and I took it okay in my mouth but but it actually scared

me because I got so mad I got so mad at her that that uh I'm thinking things that aren't right for a

husband to think right and so what do I do I leave for the night um I'll go to the gym and shots and

moves but uh when I do that I'm thinking you know you're thinking and you're thinking by yourself you're thinking

about yourself you go what an idiot so I talked to my dad and my dad by the way I

had a great great parents talk to my dad I tell my dad I said this is you know I'm leaving

and my dad tell you know he says he says you should leave it no I said you should if you obviously don't love

it well no no I didn't say that he said and love her I said I'm leaving her because

she don't love me I says well this you know you love her I'm like gosh darn it did you know why

you have to do that to me you have to make me think that I'm wrong right and you know what I was wrong

I was wrong but uh uh if it weren't for conversations like that and there's

always been people God puts people in your way right he puts people in your way to place your making all your bad

decisions don't be wrong half the time you still make them but they're still there right and they're still there are

the people that they put away and and uh so so for me yeah diesel Pete's I wasn't

a hireable person at all and you talk about that I mean I was I was a uh I'm granted really good with my hands but I

was the clubhouse lawyer you know and the clubhouse lawyers that guy that nobody really wants working for him he's

a necessity as an installer because you need to have good installers but you don't really want that guy because that

guy's a big idiot that tells you everything you sold is wrong and uh and so it took me a second to

catch on it really did and uh uh thank goodness I did you know because like I

said I well I've got a mortgage to pay and and no job and then I started

started doing it on my own and it worked out for me right and now I no longer

um no longer run a company but you know I did end up with a CFI I gotta tell you

telling that story and you look at these installers and they're all off the same path we all have the same issues in life

right you look at the sales people they all have the same issues when you get to talk to the sales people they they you

know it because we all live in the same lives together we're all living in the same Community we're all living and the

thing about it as we help each other grow right and for instance your your story house right your story when you and I

talk your story when we share we share our story we say help each other grow and that's and that's how we do it as

people and when you grow as people what happens your business starts growing because you're growing as a person when

you handle situations better you handle the little things in life just a little bit a little bit differently because of

the relationships you make and because you learn how to deal with them as you grow so the right time to do something

is man get out the boat see how it works right

what's it well I was just saying when it feels right like yeah yeah just jump up and do it

yeah that's just it Paul uh you say when you're right when you say it when it feels right it's never going to feel

right if you wait if you wait I'll never know people it's on the installer walk through an Open

Door the doors were open I recognized them I walked through them ended up with this great comfort right but uh I I did

that not because it never felt right don't get me wrong we were going out of

business more than we were in business oh yeah it always felt like it you know

because at the end of the day my wife would come to me and she's saying you know we got everybody paid but we don't have enough for the mortgage right but

that's that's the top that's because you're you're paying all your employees first those guys come first that's why

he's giving business and then and then and they're sitting there and so you're living off a credit card you know to

make sure everybody else is taking care of and it eventually if it works its way out because you figure out where your

money's going you figure out how not to spend money on the frivolous stuff and the frivolous stuff for me was spending

time with other people you know and and uh you know I got to tell you something

you're going out with other people and they all expect you to buy you're with the wrong people it took me forever

it really did uh you know that we go out to the bar after softball after softball

and and I'd be paying for three rounds and I come home the next day and you know

when I say I could come home the next day by four o'clock in the morning I'm showing up at home in the bar at the softball right my wife's getting up to

go to work you know and here I am I'm showing up and and those that's always a

problem as well you don't want to be that guy and uh you don't want to be that guy that's uh that's a that's a

tough way to go and it took me a while to figure it out but I think especially as installers

right because uh you you look at the industry and uh especially being in the industry for

this long we're look kind of down upon as installers because you know we are

riddled with people that are alcoholics and drug addicts and stuff like that and and those are the the type of guys that

do end up starting their own business not because they know what they're doing but because out of necessity right no one else is

going to hire them so that's what they do but those are also the types of people that never learn from any of their mistakes they're just they're

always going to be working for that beer at the end of the day or for whatever you know whatever whatever they're addicted to

and that that's the thing is the people that are listening to this are listening to this because they're looking for that

outlet they're looking for that story where I was an alcoholic and I realized

that you know something had to change my wife stuffed my mouth full of hamburger

and you know you did you had to reflect on that by yourself and then you talk to

your dad and realize that man that this is my fault it's like what am I going to do to change and unless you make that

realization you're always going to be in the same spot but the the fact of the matter is is that you started from

somewhere and you're at where you're at now because of learning from all your mistakes and all

your failures and I think that like if if I had this 10 years ago and I would

if I could have listened to your story 10 years ago or Dave's story 10 years ago or even our story 10 years ago

and knowing that you have to fail you have to put yourself out there and be

willing to fail in order to grow I think we would have been a lot further along right now

yeah a lot of it in my experience Angel has something to say so go ahead

Paul no I'm just going to say a lot of it in my experiences when I say that like when

it feels right we all get that like idea about starting your business and

and it's not procrastinating in that moment Dave did it out of necessity uh you know

in my uh case we got I I made pretty good money as a employee installer and

then doing jobs on the side that the company I worked with uh were worked for at the time was

getting ready to get bought out like the third or fourth time and I just decided that I uh if this is going to be the way

it is I'll go start my own and being at one of the PMS went and started our own thing and

you know talk about your wives and how family plays into it my wife you know

was a stay-at-home mom and and um out of necessity she couldn't really uh work because of some

health conditions but um I made like almost 60k that last year

and I go to my wife and I'm like hey I'm gonna go start this business and I know we only got 1500 bucks but I'd like to

buy a fax machine and uh we're gonna start this thing we're gonna we're gonna

make millions of dollars right the fact is is if I wouldn't have jumped

or launched or whatever you want to say it never would have happened and uh I

could have talked myself out of that real quick but out of the support with my wife and the uh assumption to just

give it a shot you know we started a business they grew rapidly and I bought my partner out no

three and the rest is history so like when when we talk about the right timing

there is no perfect time there's some good practices you ought to put in place like some proper planning a lot of this

ought to come to uh our audience to understand that there are some some hardships that have been shared here

not to say that you have to go that direction but maybe avoid some of those

pitfalls that that some of us have experienced and um you know create a company that that

does not have to go through all those hardships you're always going to have failure you just got to learn from it so

that's all that's all I got to say about that [Laughter]

pretty much I know I'm off camera here but pretty much what you're saying is that uh when we're growing up and all

those older people that gave us advice and information that could lead us to be a better person and make the right

decisions without having to experience failure that's kind of what we're trying to do here right like everybody's going to do

it again on their own time their own free will but take some of the information that you're Gathering here

from everyone who's here today remember everyone who's going to be here tomorrow take some of that information and retain

it and use some of it you don't have to do step by step this isn't a template we're not giving you

um advice for your life we're just trying to help you um in your forward progress of your your

business that's pretty much all it is and and take it for what it is not for for what it is for you not what it is or

what it was for everyone else this is all information everybody's taking a different route and to them has

experience and success for them from where they started where they're at now

you're not failing you're not trying it's right there's no

no foreign

eventually you get it centered it's trial and error like this child trial and error business is trial and error

but if you sit on the sidelines you know trying to come up with the perfect plan and being too afraid to to get out there and fail get up there and fail you know

the biggest failure is not trying yeah Angel what you got

um

hey man you're you're still but uh you're still fairly new though right I I I I I try to listen to like Stephen

Colby and Brian Tracy try to try to repeat those things as well because yeah I mean

you do need a you do need to have that information with this podcast or little

books or people around who are the kind of teacher that's that's I think a lot of a lot of what it comes down to is

what you surround yourself with people you surround yourself around and and living in information that we do right

now we're we're paying attention to this paying attention to that we're on our phones either dedicating minutes that

tune into hours to something that's not going to benefit us in a year the two years so I think I think the struggle I

don't want to save me because I don't like putting excuses but in general because experiences not excuses

experiences yeah in general it's it's difficult for people to kind of aim for that like you said and fail because they

don't have that that Community or that you know that kind of um that that like

they don't have that hardship where they break down you know in in in like

psychic or I don't know like a drunken state in the middle of the road where they're just like they're pressure up

and they know that their light flashes in front of them are they're they're significant others putting that much

pressure you know because not everybody has that but I don't know that mental strengthness yeah that kind of capacity

that that luck you know to have such good people around me and sometimes they do have people that are just you know

look it's their phone that that's their Community if they're people around them because that's their community

so I mean I think chasing that and chasing that like Community is essentialing because I mean

um I think I think I've been with Solitude for like past three years in that sense

you know put Congress on the rules with your stepdaughter like I'm trying to teach like that's the first part of

letting go of the familiar with the familiarity of where you're used to right I always say like it's human

nature to hate change right humans don't like change but if you you're not changing something you're always going

to get what you're yeah right well I mean one of the one of my favorite

things is your net worth is your net worth like who you hang out with and who you choose to spend your time with and

what what you choose to consume online equals out to where you're going the

thread throughout all these conversations is personal development and the desire to get better at stuff

absolutely and if you think about it just a few years ago you know none of us

would have I never would have thought we'd be in here all talking together but

it's those experiences and reaching out you know Paul reached out to us then we reached out to Paul we've been reaching

out to Dave um you know we 've we've been fortunate enough to

realize that it's it's important to put yourself out there

regardless of how like introverted you are because I know

it's hard as an introvert I'm fairly introverted as well but put yourself out

there and just be able to say and realize that I don't know everything

but I do know something so I need to learn from someone but also I can be a teacher and let people learn from the

experiences I've already had and just just put yourself out there and that that's the same thing with starting a

business it's just put yourself out there and start doing it and make sure that you're picking up

little bits of information along the way and start implementing them I think that's the biggest thing is having the

information and doing nothing with it if someone's giving you the information and all it's doing is sitting there then

you're just failing yourself at that point so and you and you've seen it here

like some of the information that you can get is just uh past experiences along your way

um you know selling vacuums you know you got to deal with people uh

coming home and realizing that the hamburger at home tastes a lot better than the hamburger at the bar

um yeah you know and it's just for for me I think it was the realization that I

was leading people without knowing I was leading people and I was putting people in a bad position

by keeping myself in a bad position so it was time to make a change and I had to make a change for myself and be my

idea then being an entrepreneur is in you from day one you just have to realize uh

it takes more than just yourself to unlock it sometimes and surrounding yourself by like-minded people and or

surrounded yourself with people but where you think you want to be it'll get you on the right path it might take a little bit longer than than some some

others but it'll get you on the right path um so the best time to start a business

is today next week next month anytime you decide yes I'm doing it that's the best

time and if you if you ever need to reach out I'm sure you know everyone in here is pretty open to talking to anyone

at some point so I mean I I appreciate you guys Jimmy in

the background sorry Brother Jimmy's taking it all in he's from Indiana man yeah actually he's from

Michigan you're that he's a wolverine that's right that's it Go Blue go Blue go blue

but then like no I love the the flooring Community I love everyone that you know has

participated and uh and you know engaging With Us online and listening to

everything that that we have to say even though you know sometimes we think that it's pointless and it does get redundant

because everything ties together um we all go through the same things Jorge is you know on here constantly and

you know he'll reach out to me from time to time just to say hi you know and you

create friendships through things like this and I appreciate everyone that's here thank you to everyone that's

listening thank you Paul man I think you were gonna make it today it was a tough one it's one of those uh

one of those things you got to do in business so I get to the office and and find out that we had to have a bid that

we thought was just a a normal bid with a sealed

bed opening with a bid Bond and we were two hours from bid opening and an hour

and a half away from the job so luckily I got a good bonding company it got me a a bid Bond

and um I hustled down to Ponca City Oklahoma to deliver it so uh luckily I could make

it yeah if you're ever looking for an installer in Wichita I know a guy [Laughter]

the best way to describe Mr Duane Pruitt Dusty High that's the eye Dwayne the

other PF but I want to I want to thank everybody for contributing and uh again I

apologize for getting here late but thank you again to Daniel and Jose and

everybody you guys put together for this uh podcast it was I found myself listening a heck of a lot

more and just kind of taking everything in I get to learn that's another thing I

I think that you can if you're looking to be an entrepreneur be a consummate

learner like I'm 47 years old and I still learn stuff I took notes during

this podcast I took notes during this podcast because

you know never stop learning so I want to thank everybody for coming we've reached the end of our hour here and

um appreciate the input and uh yeah thanks a lot guys I appreciate it thank

you Paul we'll see you next week I'm sure we'll talk before then nice to meet you Paul nice to meet you guys

all right have a good one

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Daniel Gonzalez Daniel Gonzalez

The Huddle - Bonus Episode - Women in Floor Covering Roundtable

Bonus Episode!!!

Women in Construction week is the first full week in March. We’re always happy to celebrate Women in Construction but as we specialize in flooring, it’s only natural that the discussion is based around that.

The round table discussion at CFI Convention 2022 was part of the Women in Floorcovering but went beyond that aspect to talk about the generational gap. Is the younger generation lazy, or is there far more to it? Is the older generation clinging on to beliefs that are no longer relevant? Views from both sides are expressed here and this conversation is amazing! Shout out to Cynthia and Mareshia for both being vocal and making the conversation well worth it! Thank you to Jen Zurn and Crystal Sims for leading an amazing roundtable discussion.

If you want to join us in the fun and discussion make sure to check THIS LINK to see the most up to date information and to register. The dates are September 20th - the 22nd.

The FCICA and CFI have joined forces to make this Convention the place to be!

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

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Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 36 - Subs Hiring Subs (Trade Partners Hiring Trade Partners)

This week on The Huddle Paul, Daniel, Jose talk about the positives and negatives about subcontractors (Trade Partners) hiring other subcontractors (Trade Partners), and different ways to avoid sticky situations and launch your subcontracting (Trade Contracting) business forward.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

what's up flooring family? welcome to the

huddle we're here every Tuesday at three o'clock to discuss many maintaining

forward progress in your flooring career we go over a multitude of things last

week we had the ladies from Wi-Fi was that last week yes I believe so

um and that was an enjoyable conversation uh this week we're going to be talking

about um hiring subs and those subs having Subs instead of employees on their

Cruise so uh this is a very

um in-depth conversation it's something that I believe most people in our in our

industry would uh agree there's a lot of risks so we're going to kind of go over some of those maybe get some questions

uh from the audience on um you know some some uh problems that

maybe they have experienced um sorry I need to introduce uh I'm Paul

Stewart and with me as always is Jose who is in an airport somewhere and

Daniel at the home office up in Michigan Grand Rapids at PF flooring so

uh another training slash

event where where is that at Jose um here it's in Georgia

um I don't know exactly what town yet um one of them pay uh adhesive facility

I believe there you go that's what exactly well awesome

well good job sir I'll just plug it in here guys so bear with me I'm sorry about that kind of our schedule here

you're welcome so welcome welcome uh all right well we're gonna get right

into it here um if if I could get a show of hands

um I would but uh you know I if you're in flooring and you've uh you own a

flooring company a full service that provides materials and labor uh for

commercial flooring projects even residential for that matter and you hire subcontractors to do your installation

or some portion of that installation one of the things that

um I know many people struggle with I know the industry itself struggles with

is those subs that you hired hiring other subs that work underneath them uh

and um you can kind of think of it kind of like a labor broker almost

uh the good ones that really do it right uh make sure that those their subs have

insurance and everything um you know they they run it correctly

they do training they they provide more than just here's a job

uh but with in full disclosure my grandson is here with us today not

feeling well so if you hear a little voice in the background that's that's him and you may even see him running

around uh behind me every now and again because uh three-year-olds are

impossible to um tie down they do what they want and it's illegal

hey and if you guys uh I guess I'm Gonna Keep muting myself here but if it gets too loud when I'm on

um just go ahead and mute me let me just two hours awesome

Okay so Jose uh well let's go with you Daniel

since you're in a quiet place um you guys hire Subs right we do and do have you experienced this

where those subs have guys that work for them that are on a 1099 and not a W-2

yeah all the time I think that's uh that's that happens more often than not

to be honest with you and yeah that's and we're we're also you know

we've been guilty of that in the past too the the one thing that that we did

though was the research and knowing that okay there I mean the the federal government puts out a

form and says here's a checklist if they meet any of these things they're an employee it's like I mean boom

right so so you you gotta that that's where a lot of the that they

where we say you know it's we've been doing this for 20 years is this the same way that they pay the

the guys that work with them it's I've been paying them this way for 20 years

I've never been busted so it must be the right way but they don't really realize

that all it takes is that one time and then they can pretty much take your entire bank

account you know based on how much you paid out and stuff because it's not only do you have to pay penalties and all

that you actually have to pay the guys what they're owed and um one of the the biggest things I think

when we were looking at it was the overtime thing it's like when you're paid on a 10.99 no one's keeping track

of overtime yeah there's a lot of there's a lot of

risks which and I want to be clear if you're doing it right and what I would say is right

is that you are a sub and you're subbing to another sub for whatever reason you have that

business relationship not being a um

employment relationship when they're actually their own entity because we've also worked with people like that too

where it's just two guys and they partner up to get things done but they also do their own separate thing yeah

it's not like the only way we're gonna end up working is if we work together it's I have my

thing you have your thing I get my jobs you get your jobs and then they partner up on those to be able to

to help each other out yeah so that that Dynamic also works too so yeah it's it's

as long as everybody and as far as doing it right what I'm saying is that everybody in the equation has the proper

liability insurance and or workman's comp depending on where

you live in Kansas you're able to exclude yourself from workman's comp if

you are an owner and that's a lot of times I think why these things happen hey uh will you mute uh Jose thank you

sir um and that's why that Dynamic happens but as long as everybody is in the

equation has the proper liability insurance and the proper work comp uh

then or the the the waiver for the work comp in Kansas you can sign a waiver as a as

a uh 1099 as the owner company yep yeah you can do that in Michigan as well and

that's what um your brother Danny Sherman says he says workers comp can bite you yes

yeah and and their job is to try when we get work comp audited their job is to

try to find extra money that's what those Auditors do there they go in to

try to find the holes in your systems so that they can charge for that uh they

realize that that person is not paying work comp they're losing out on money and so if they can get the company all

the way up to the flooring company to cover then then they will so make sure you have good

um good policies in place one thing that I

would suggest for any flooring company is to have a master subcontract agreement with your subs and that then

governs all work all work orders that you may uh award to that subcontractor and in

that um remember we got to start calling them

trade partners trade Partners uh uh so in there you are

addressing items like um pay that they they realize you know that

that they pay their subs that it's required and that they're held liable if

the sub's not paid we'll get into some stories here of uh some catastrophes

that I have experienced in my own business um and then also make sure that your Sub

sub is like that there's some level of training and and making sure that they're capable of doing the job that we

push training here because the freaking technology changes so often and the way

that you apply different products to to the to different substrates change so

often that you have to be aware of these the new trends and things so that's why

we're always you know promoting and preaching to be part of the industry and to be plugged in but that being said

I know that at one uh one point in our uh career we did not or in our business

we did not address these items uh and we had a a project where a sub got paid and

the they hired somebody locally uh it was an out of town project and they

hired someone locally to help them with that project and to not pay them that crew then calls us actually that crew

then called The GC and said they weren't paid which looks terrible for us and

then that GC calls us and says you have Labor on your project that is saying they're not paid

you need to get a hold of this guy and get this situation rectified immediately now they don't care who owes who they

just want that problem done and and gone so we ended up just paying that that uh

local sub and I'm making sure they were whole um and then went back to our sub and and

eventually uh recovered that money from them but you're going to be out double

the money A lot of times if if that happens so make sure that your subs if

they have other subs working for them that they are responsible and that they have that attitude of taking care of

their guys taking care of their subs of their trade Partners if you're going to

take care of your trade partner make sure they're doing the same thing so is there is there something that anyone can

have in place for the future for that because I know that that's going to be a scenario that we're never going to be

able to solve it is there any literature anything any contracts that are currently out there

that give a great Chancellor of that type of partnership well the master having a good Master uh

subcontract agreement with your trade partner is important that addresses

these items there you're right in fact what I have written down here is that being said is

there any way to prevent this Dynamic and I would say no uh I mean just it's

kind of a rhetorical rhetorical question but the fact is is we can't prevent it

from happening how do you tell a company they can't hire another company to do the work you can't do that right and and

there's some of the GCS that um the contracts come through and they want you to list

any you know trade partners that you're using and there's also one underneath them that they want to know if they're

going to use any trade Partners so that way they're keeping track of everything because uh that's where like a lot of

the a lot of the guys that are kind of new to

new to it they don't really look at like the lean waivers and stuff right because it's it's always they're going through a

company don't really need to provide anything because you know what we're going to be

doing all the paperwork and doing all the lien waivers and stuff but it's it's to the point where you

know they're wanting to see everything down to the the trade partners and stuff like that so

and then once they you know I imagine over some some stuff and it's like I need this Lien Waiver

they're like what what is this and it's like like this is gonna be pretty standard

across the board now I think it's you know um yeah I mean the GCS have experienced the

same thing I just uh right said was they they've experienced Subs saying they

weren't paid by their sub which was a sub of of the overall contract holding

sub and that's a lot of Subs in the deal that's three tiers of subcontractors for

a GC the fluorine subcontractor the main holder of the contract with the general

contractor then you have your master agreement with your sub and then they have another one and what what there's

no way to prevent it but I thought what we should do is talk about best practices and how to keep things moving

forward maybe give some some of the audience some some tools and some advice

on how it's been dealt with uh both at my company and at preferred flooring

um we use the master subcontract agreement soon

um to make things a lot easier for us when a new sub comes on they'll be able to fill out our agreement right through

go Carrera so that is is coming in in an important part where our company members

will be able to have their required subcontract documents and anything they want their sub to fill out as part of

their go career sign up because you guys also do the lien waivers through Google yep

so having a good Master subcontract agreement is kind of your first line

defense of making sure that you're talking to your trade partners and making sure that they have if you if you

know that they're subbing that work down to another trade partner then ask them talk to them may ask them to

that that they get that you you know request the insurance from that third

tier trade partner and not just take it for granted or make sure that your trade

partner has an umbrella uh policy that covers anybody working on that project

with you uh those types of that type of language is in our uh masters of

contract agreement um and I that's kind of your first line of defense so what do you guys do and

what what uh what can you uh teach me on you know protecting and I just want to

be clear there's two big risks you have the risk of the the third tier trade

partner say running a forklift through a 200 000 uh you know storefront

and causing immense amount of damage and you need to be making sure that

you're protected from that and then you have the pay that you need to be make sure that you're protected from a that

standpoint that they are paid um you know we are

trying to um formulate some best practices within go Carrera that will help that with our

members which is you know having the third tier even sign

um that they have been paid uh lean release kind of thing so you know but that takes

a lot of uh that that'll be in the future immediately we have to know ways that we

can protect our companies and our our employees and our people from losing

money because uh a third tier trade partner did not have the appropriate insurance or did

not have their ducks in a row so I think we've been uh pretty fortunate to where

yeah where any of our partners that were hiring it's just them and no one

underneath them because the the projects that we're handling are just

you know pretty simple right um the the guys in-house are handling are the more complicated stuff which is

sounds backwards when you think about it right but we like to keep them busy yeah we do the same thing I would say

our in-house guys we try to keep them busy first and so they're gonna you know do right keep them busy first and then

sub everything else out we do have a master's up uh trade partner contract

which you know we have in there that they need to carry the insurances and

you know they we we're not going to be held liable for something that they do and they're responsible for pretty much

all the punch lists and all that stuff and then um I also have in their document that I

have them signed that says if they don't have workers comp then

they need to get they're signing it right and they need to get the exclusion or they're they are working by

themselves um what dynamic well why do you guys think

that this Dynamic is present in our industry

oh man um

licensing required there's no structure per se on how it

on how it should be tiered there's there there's a template but there's so many

loopholes in that template that there's no no set structure that can be followed because you can it's a trickle effect

you can have uh a trade contractor and have a trickle-down of other contractors

underneath them as long as they're meeting the minimum requirement right um and the minimum requirement is across

the board um like like our insurance and our liability might be higher than um a lot

of the individuals that we were hire um but that's because we're taking on a little bit more like you we're taking

our larger contracts we're assuming more liability Not only was the uh labor

aspect but with the material you know and everybody has to be listed as uh

co-insured the labor portion uh the big contractors don't have to worry about anyone

um but I just feel like besides the minimal structure that is

set forth by uh federal and state laws I think that's pretty much it and every state is is inconsistent right from

state to state is different would you say the the ideal structure like for me

anyway the ideal structure is if I hire uh

a trade partner to do a job that then the the installers under them are

that are working for them are employees that's ideal that

is ideal and like you said why is this like this right and it I think it all goes back to like when I say that I got

into the the industry I started getting paid on the 10.99 and I had no idea what was going on until I went to file my

taxes and they're like oh yeah by the way you owe us this much money it's the same thing with this owner starts to do

things and bring people on it I'm paid like this I'm gonna pay you like this

like they don't do the research to know that that's wrong and then

um a lot of the times I think what happens is they they start doing it and then by the time they realize that it's

wrong they're like well I don't want to change because human nature you know humans

don't like change yes what could happen the consequences

right like and for one admitting that you're admitting your wrongs yeah you

did not know something and that you might have failed and kind of slid between the cracks so to speak

um that's always hard but it's just getting those next steps and

that's where the separation too comes from uh owning a job versus a business is

you know it's sad to say that some some of these uh let's just call them work rooms because I think that's what they're referred to as boardrooms

they're the ones that are pretty much putting the bill for all the insurance and uh one of the I don't know the exact

inner workings but based off of what I've been told is there's a percentage taken off of the top and this work room

is hired to have X amount of jobs and they stay busy they have a lot but these

other companies hire them because they know that they have the resources to get the jobs done but instead of educating

these other trade Partners who are just starting or don't want to move up they

um they keep them stagnant they don't educate them on uh some of the laws some

of the rules some of the regulations they keep them stagnant and say just give me a percentage of what I'm telling

you you're going to get paid and I'll take care of the rest not knowing that them taking care of the rest really

isn't doing them any favors at all like they're still going to be held responsible yeah and

you know when you start talking about the big work rooms uh or Workshop

companies out there so you know I've had experience with some that all of them are employees and

that's awesome the ones who do re-sub the workout uh to

another trade partner the the the you don't always know that is that is

what's so um scary about it like you you don't

know if they treat them like an employee um right that they are another that they

are not a true W-2 uh without auditing that per that company's you know

financial situation uh your trade Partners uh you know finances so to

speak to to learn that I mean really you just gotta ask questions I think and be

aware of what the how the trade Partners set up how is their business set up and

get to know it you know a thought just came to mind I wonder if like asking

that question with have them uh you know almost a yes or no question in the

master uh agreement do you sub your work out or or your uh is your work performed

by employees at least you would know this like when we're working for GCS right they have a pre-qualification that

is one of the questions what percentage of your work is done in-house and what percentage of your

work is subbed out they they these are the things they want to know not only that it's when we're we're trying to

work with someone they want to know everything they want our balance sheet they want our profit and laws they want

to know everything about your company for you to work for them and I think that's what a lot of people that aren't

in the position that we're in realizes that once you do get here you're pretty much you got to be an open book anyways

in order to get some of the work and then when we go and ask them you know a simple question it's like why are you

even asking me this it's like I mean because we gotta know normalized

to where transparency is key right where it's like I mean I'm giving out all of

my information all I'm asking you is if you're using someone else like it's essential it goes like it goes like this

is um the reason that we ask this question is because we're doing the same things you're doing by not wanting to

answer the question we're trying to protect our business so we're asking because we're trying to protect ourselves right we're trying to

make things are in line with what we're trying to do what we're trying to build and with what's expected from us

that is the same reason that individuals don't want to answer those questions because they're trying to protect what

they have going on early um and if if they were to make the connection with

the right people and get educated uh under the right circumstances they would understand the business aspect and

realize that some of these workers who are doing it um I don't think the wrong way let's just

say who are who are not ethical on it right um from a governance standpoint

um who are doing it that way if they were just to use their efforts and their smarts to do everything the right way they could probably have a very large

successful employee-based business instead of a contractor or a community

partner business that that's really what the industry needs is Subs to hire employee installers and get and train

them up and charge the amount that they need to charge to have them as an employee and not as a Sub sub uh or

trade partner trade partner you know like that that would be like I said

earlier on that would be ideal um you know but we are in reality and in reality

Subs our trade Partners or our subcontractors do hire other trade

Partners or subcontractors to do the work now why that relationship is there is anyone's guess but the there's

there's like what you said Daniel if there's two

guys or two or three guys that are all getting work and they team up on jobs

and then sometimes they'll do them on their own but sometimes they're teamed up well those are all individual owners

that can exclude themselves for more calm um I would encourage you not to do that

honestly if you don't have health insurance on the outside like work comp is not that expensive for yourself

and if you hurt yourself where you're going to go if you don't have normal insurance right so I believe as

proprietor we have to exclude ourselves um you don't you don't have to

not not in Kansas you don't I don't know it's actually an additional form that we

have to fill out so yeah um so I started thinking too and um you

were right about the uh the Cyber trade contractor um like they're gonna keep hiring and

keep hiring right and I mean potential solutions for them like if they don't want to get in trouble that's what it is

I think they just don't want to assume responsibility of that individual those wages um but if they didn't if they wanted to

avoid trouble the real way to do it is onto all the forms which could get

really messy I don't and I don't think that it's only people they don't want to do it yeah they don't

it's not that some people don't want to do it it's that they don't know how to do it right

yeah or they just don't know like you said when you first got going you didn't

realize that you were gonna get this big tax bill I would just say this one statement if you're a young new

installer that's just getting trained or you've you you want to get into this

industry be an employee find a way to work for either a company or a a

workshop a work shop that that um that will hire you as an employee do

that for the first three to five years and then if you want to go out and sub you'll you'll be more prepared for it at

the very least just know that you're going to be responsible for the taxes and I've watched it too many times uh

our trade Partners get into trouble because they get behind on taxes and such so just realize you're going to

have to pay all that the company's not paying for it they don't have the responsibility to do so it's your job

and your it's it's your responsibility to cover the taxes on that so if you're being paid as a 1099

through a workshop or through by a company just realize you are really you are

liable for all that so I encourage every new guy to work for somebody for as an

employee for as long as you can and hopefully you find a good home and you can uh you know stay on there for long

term we have several installers at our team at sna that are an accountant

blah blah blah all those uh all those uh things I guess I need to say but

you it is preferred and it is looked upon better if you do that you'll get

you'll get by better and you're paying taxes that's what they want people the

government wants you to pay your taxes not avoid them if you can if you have

legitimate deductions and you have legitimate ways to uh offset your

taxable income wonderful that is all legal nothing wrong with it

however pain pain taxes on your income uh you know and separating those two is

a good it's just a good practice to do if you can um that's my opinion

and then um some of the guys out there who um do have a lot of other trade partners that work with them or under

them and don't don't feel like you have to have a brick and mortar until classify two thousand employees you can

do that out here you can use your kitchen as an office and still classify people you don't need a physical uh

brick and mortar so to speak or Warehouse or a business you can you can still do that it doesn't have to be a

physical location um the paper doesn't discriminate in a physical location but the same on paper

um to everybody we were working out of a storage unit foreign

yeah I mean I thought the the the last part that maybe

we can hit on is who's properly training or making sure that the third tier trade partner is

receiving the training uh a good subcontractor a good labor provider

trade partner will make sure that their subs or their trade partners are at

least have access to to training and understand them or help them get to them something has to be done if you're not

going to treat them as an employee and send them to the training at least have a good

um a good system in place where you have

trainings at your at your place or maybe the flooring company that you work with

uh has trainings that you can make sure that all your guys are a part of

um there again they're not your employees so you can't force them but giving the opportunity and making sure

that they know that the opportunities are there that's I mean huge like because

um like Jose and Chris are in Georgia this week for an AFC team

they got a resilient class that they're launching with uh Andy and Kevin from novalis

they already did the sub straight and subfloor so they missed out on today it

actually started today but it looks like they had a pretty good turnout and then I actually uh yeah

John Curtis is uh in North Carolina right now at the Sim program

so it's it's all about and like you say reinvesting in the business right you

invest in the people to to go out and learn something so that they can invest back into their business

as well yeah a lot of the contractors I'm sorry

um as far as the subcontractors uh you're right though I'm like we can give advice and help one-on-one

at the shop or say hey this training is available hey let me connect you with with some of uh some of the trainings

out there but it's really up to them because you know like then that notorious kind of hard to just

pray for them to do something knowing that they don't have to come and do or use any of that knowledge that they

gained um for any of the work for you they don't they can choose not to work for you anymore after that class

um and it's just a little bit harder to do that allow kudos to the people who can do that and they do keep

themselves busy enough to know that they're not going anywhere anytime soon but then again

it probably should be classified as employees because they know they're not going anywhere well there's not a

we all want to have loyal people but you got to think of it like your GC thinks

of it I don't have one GC as good a relationships as we have it gives us

every single project and they do that on purpose they don't want me or our

company to be misclassified as an employee uh because every job they do is

done by us and so Subs out there I I know there's a big Desire by other

flooring companies out there to hoard their subcontractors or their trade partners and not you know want them to

go to do any work for any competitor at any time well you're breaking the law I

I don't know how to say it gently you're breaking the law that guy is and it may

not have come home to roost yet but you know one of the things we try to make sure of if we see one of our trade

Partners doing too much work with us and not with anyone else will literally not

work them for a little bit and until they have to go do some work elsewhere

most of them just naturally through our slow time or something to the Ebbs and

flow of business we'll go grab a job or two from another flooring contractor and

you know we invite that we we feel like that's the that is one of the cleanest ways to prove that they are not your

employee if they come to work for you on Monday Tuesday Wednesday and then for

the next week and a half they're working for someone down the street well it's a clear identifier that they're not your

your employee that's not an employee Arrangement and that they're free to go out and earn business and find business

elsewhere so I would encourage people that think that you want to hoard your subs to reconsider and understand that

like that that is a big thing that some something that is a big thing the IRS is

going after trying to grab that money that they're they feel like they're missing so please

for those companies out there who are listening or or trade Partners subcontractors if you will if you

haven't yet you're not probably up to the trade partner or uh lingo yet um

if there was only a program out there or something available that can help them with that right help them share

um in the the contractors that do the installations for them so that way they're not put in a bad position right

dig them another Avenue to find additional work you know you're going to keep them busy but hey sometimes you got

to let them go for a minute to save yourself and if somebody else has work because there was only a program out

there that could probably help facilitate that I don't I don't know maybe you guys know something about that and he says that you can't fire him but

you can give them incentives right and that kind of goes to we've touched on this with employees or too right it's

like show me that you're worth more and it's the same thing with with the subs is because we've been in that position

we know people that have been in that position where like this this is you're not paying me enough well show me that

you're you're worth more yeah in a way a sub could do that or a trade partner could do that is by

showing that all your all your installers are in fact employee installers that goes a long way I mean I

understand this might be like yeah well you you know the flooring companies don't want to hire the employees so why

are we being uh you know why is the burden being put on us as a as a trade

partner to hire them as employees well I think flooring companies should hire as employees I if if I'm honest I would

hire mostly employees most of the time uh unfortunately our Market just doesn't

have enough people that desire to work that way and so we have to work with subcontractors and we're fine doing it

we have great relationships with our subs but I would still just say that

you know someone through this process it can't just be chaos and like when when you go to war

or when countries you know go to battle back in the day they there weren't you

have individual platoons that are that all make eventually a company that make a brigade blah blah blah well they're

all in unison they're all working together just because they're an individual uh

platoons doesn't mean they're not working together and staying informed uh that's kind of a bad analogy but the

point here is having if if you have if you're a trade partner a first-tier

kind of guy that has a bunch of Subs underneath you that are working for you they at least have to

um understand and kind of operate under the same thing that you are doing

does that make sense I know what that might be confused what I'm trying to say is that no I hired this I hired this

trade partner for his skills and ability I don't want to get this trade partner that is that's working under him that

doesn't have that same skill and ability or or at least the same approach to a project

well that that's uh it goes all goes back to a conversation that I had with a wise man when you're on the on the road

to a restaurant where he said that you can't take the 1099 away because it

kills the entrepreneurship and that's what this country was built on most entrepreneurial skills right yeah

completely take that away however if people understood that they were better classified

somewhere else and they could experience more consistent success as an employee

because of their shortcomings as a business owner are because of uh their

lack of attention to getting better ugly cracked and they can be exposed to a wider range of education and maybe some

of that education would be how to be a better business owner but

we're never going to get rid of the 1099 so I was going to be there but it utilized the right way in the right

manner by the right people you could have a lot more success the success I think if you look at our the design of

our industry it's just uh a little off because even the

the organizations that are trying to pull the newcomers in they keep on pushing them into being You Can Be Your

Own Boss you can do this you can do that and it's like why don't we start telling them

something else right off the get-go right I think the problem though Daniel is there's not enough companies hiring

employees so they can't place them with companies and they end up getting into this whole mix and I I get it but at the

end of the day that if you are new to this industry if

you can possibly get a job as an employee for a little while and I love

our trade Partners our subs and 1099 Crews like we I have no I'm not against

that whatsoever uh the the the piece that I'm trying to address is just

to help them not get into tax problems and to properly train so that they're

able to produce a consistent product and obviously stay out of trouble

um but yeah as long as we're bringing people in and telling them they could be their own boss out of the gate I think

that's the dangerous part because you what what business Acumen have you

achieved by that part by that point um I don't know you know there's some

there's some uh companies out there like footprint floors that does a good job of

training the people to be business owners and then those those franchisees

for footprint floors then um they get all this really high quality training from a business perspective

they go through some Technical Training to learn the the trade if they don't already know it but then they hire Subs

to to actually perform the work but they as a as a sub so to speak or as a trade

partner they they have the business knowledge to fall back on and that's the

piece that we don't train well in our industry right and that's kind of like I mean as

we have a board in the the office but back in the day I uh I came up like hey what if we were just to bring people

around and whatever I'm saying like the contract let's teach them all aspects and try to have them uh you know at x

amount two three four five years they can either choose to stay an employee or they can choose to go ahead and go on

their own and we'll help and we'll support that and kind of like give them a little nudge on their way or you know

I don't want to say push them off equipment like I'm learning how to slide because you know I think they're not flying they're falling right so yeah

um so it said dad and uh a while ago and it's just you're right it's just one of

those things like yeah you could be a business owner but you know you can't put someone in

college for all these years and tell them they're going to make x amount of dollars a year and they're still gonna

fail if they don't know how to handle the finances that they're going to be bringing in right

Rollin says that the IRS knows that Subs are using people that they can't track so the only thing they can do is come

after the dealer and kind of wish he was on here so he could uh kind of elaborate on that but I have

read in the past before um like when we were making the transition about how it's almost a

trickle up thing right though they'll come to us and then we can't prove anything so then they they come to the

dealer and it'll go all the way up into you know the the construction company

that you're working for and it's like who's going to end up paying this it's uh people need to keep track of this

stuff and we've had um meetings with some of the construction companies and they were

pretty honest about everything and they were like who is doing this we need to know

yeah well I feel like we could go a whole another

hour here on this topic but we are nearing the end

um I think some big takeaways is make sure if you're a company uh hiring trade

partners that you have a good uh Master subcontract agreement on the installer

or trade partner labor provider side try to make sure that you

um you know that you care about a training and B get knowledgeable on

how you're paid understand how you're paid and what that means to you financially

and what your what Your liabilities are there from attacks and uh Insurance perspective

uh it's not a the funnest topic to talk about but it's it's deep and uh we'll

probably do another one on this because I don't know that we you know we scratched the surface but I don't know

that we came up with a ton of solutions you know I think that you have to it

there's steps to it right and a lot of the the guys don't even keep track of their income or their expenses so maybe

we can talk to you know have one about about that even it's like start with

something and then work up to the next thing because that's that's kind of like the same thing that we did you know

maybe we should have about our conversation maybe we should have some people on the podcast uh like an insurance agency or

um somebody's uh CPA just so that way they can explain it um I think I think next time that we

shoot this we should have some experts on from insurance and an accountant and

kind of talk through that with with uh people who are certified and trained to

talk about it I just have a lot of experience and I know you guys to do that as well so

all right guys well we're nearing the go ahead Robin says that he's working

with dealers fighting the workplace fraud act in Maryland so that is you

know showing proof I'd like to know more about other people that yeah that are misclassifying right and

it's a trickle up effect so if if you're not doing something right it's going to get to the dealers and dealers don't

want to deal with that stuff either so it's on them to also realize that they have to

at least pass on the information that they know yeah don't worry when they get caught with their pants down they're going to

figure out a way to put it all back on you plus some because they're not just worried about you it's certainly important uh I'd love

to pick Roland's mind on what yeah we do yeah I know I've got to

schedule you rolling yeah come on rolling all right guys well hey to the audience

if you like the content if you've enjoyed the podcast and you understand what we're trying to do here you find

Value please consider subscribing liking uh what whatever platform you're

watching on you know give us a comment or a like um and uh we appreciate the attendance

uh thank you as always to my friends at preferred flooring up in Michigan for

you know helping this podcast be um as informative as it is I really

appreciate you guys and uh from there we will see you next uh week same time

Central uh three o'clock Central Time every single Tuesday

anything signing out fellas sorry I was walking around making everybody dizzy

all right guys well I appreciate you guys appreciate the input and uh to our audience again consider giving us a like

And subscribe and we will see you guys next week all right see ya all right

thanks guys

thank you

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Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 35 - WIFI (Women In the Flooring Industry) Mentorship Program

This week on The Huddle Paul, Daniel, Jose are joined by the Crystal Sims, Shannon Vogel, and Andrea Blackbourn from the WIFI Mentorship Program. To learn more about the FCIF or the WIFI Program, use the links below.

https://www.fcif.org - The Floor Covering Industry Foundation gets families back on their feet when battling catastrophic injuries, severe disabilities, or other life-altering medical crises.

https://www.womeninflooring.org - WIFI is here to empower, connect, support, encourage, develop, educate, inspire and attract current and future women in the floorcovering industry while playing a major role in the growth and future of the floor covering industry and the next generation of women in flooring. 

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

welcome to the huddle we're here

every Tuesday at three o'clock to discuss maintaining forward progress in your flooring career

we have some special guests with us today I'll call it the ladies of Wi-Fi

um Andrea Crystal's on uh we may have a couple more joining us as well with me

as always Mr Daniel and Jose's here I think he's getting water or something right I was gonna say in his brother

that's not there uh Jose from preferred Florida wasn't a lot of weight [Laughter]

so uh today what we're gonna go through is um you know women in flooring uh it's

been a topic here on the Huddle before and I'll introduce our guests here and

and let them tell a bit about themselves uh Andrea you want to kick us off and let us know a little bit about you

sure uh Andrea Blackburn and I'm here in Dalton Georgia the carpet capital of the

world and I am the executive director of The Floor Covering industry foundation

and I am a board member on the women in floor covering nonprofit awesome so

that's what Wi-Fi stands for women in floor covering industry industry yes

women in the Floor Covering industry yes awesome Shannon uh

welcome to the Huddle would you like to kind of tell us a little bit about yourself sure my name is Shannon Vogel

and I'm the owner of a social media company social that specializes in the flooring industry

and um I'm on here today because I think we're going to talk about mentoring and Crystal Sims is um someone that I've

been mentoring for a little over a year now and uh excited to have this conversation

awesome Crystal welcome this is not your first trip on the Huddle but uh you want to

chime in and say hi to the guests

hi sorry I'm still uh you're still on the job site right now yeah

like a true warrior yeah

um are you embarrassed about show you oh show you the job site yeah asked about your co-workers that's why you don't

want to have them on video they could probably have their butt cracks hanging out they're flying people

par for the flooring industry a standard issue

getting ready to clean up taking this on location okay sorry you can

awesome so

um a little bit about Wi-Fi maybe uh origin story how did this come to be

yeah um so Emily Finkel who who some of you

may know she is a design professional in the flooring industry and had a long

career at Shaw Industries and then retired and started her own curated

collection of flooring and Interiors called Emily Morrow home and then she recently

has taken a position as a vice president in the design area at engineered floors

but Emily started Wi-Fi was her idea and I think their first conversation was

with Tanya Kern who's one of um our friends in that's a an editor of

Fortunes magazine and they were kind of the first two that was like we you know

should start a non-profit that can really pull women together can provide opportunities for networking education

and really highlight flooring as um a fun and engaging profitable career

for women and from there they started to recruit people to join the board I had

known Emily for several years because we both are from the Dalton Georgia area and worked with her on a previous

non-profit and women's group for a different

um non-industry non-profit and she invited me to join the board along with

several other women and we started working on putting together the

organization its structure um it's 501c3 and the rest is history I

guess so it's a it's a non-profit to promote women and flooring of all different

um areas from like Crystal installer to some manufacturing reps and and uh

possibly even Tech reps and just women and flooring in general correct yeah retailers

Distributors all across the industry awesome and you guys have a mentoring

program within Wi-Fi is that is that also correct yes we just launched our

first cohort of mentoring an adult to adult match um so it's centered around professional

and personal development I think for me when I think of mentoring always think of like Big Brothers Big Sisters like

you're going to have a fifth grader you're gonna go eat lunch with this is not that this is an adult friend and

um that's why I was so glad Shannon was able to get on to talk about her relationship with Crystal

um but I think that this we've had a lot of interest um The Forum is live on the um on the

Wi-Fi website so you can sign up to be a mentor or a mentee it's a six-month match and as part of the intake process

you can specify your skills that you have to offer what you think that

um others could glean from you and then if you're a mentee what you would how

you would like to grow professionally and so we have a committee so you match on the on the on the the skill of the

mentor and the need of the mentee yes well you're you're on the right podcast

that's what we do at go Carrera with flooring installers how about that oh well here we go

so yeah um that's that's um you know with the rise of

some I'd say awareness that people like Crystal have brought to uh our industry

that it's a viable uh profession whether it's installer social running social

media for for dealers or companies um it sounds like a really good

opportunity for women to get guided through the process of maybe this industry

um in a creative but also very rewarding way so Shannon you want to give us some

background of how you met Crystal and how that all came to be and you be you're a mentor for crystal

yeah so it's kind of a cool story um I was asked to be an ambassador for Tyson and newcomers meeting and

um I came in and I think Jose actually started the conversation and planted a

seed and then Jim Aaron from fcef and I started talking about we had some

things in common being from South Carolina and something just sparked where Daniel was the third piece and he

said you really should go meet my sister um I feel like there's some synergies there and Crystal was about to

um do her competition the next day and she was struggling a little bit with public speaking and you know just all

the things that we struggle with being seen in public and being heard and using your voice and just the Stars aligned

and I was like girl sit down a minute I got 10 things I'm going to tell you right now if you remember two you're

going to do better than you did before we had this conversation I don't know where this is going so I gave her all of

these tips on public speaking and just whatever was in my heart at that moment

and um she just looked at me and she goes you know my brother told me I need a

mentor and I think you're the one would you be willing to be my mentor and um literally it was the stars aligning

for the perfect relationship that had somebody called me and said hey you need to call this girl environment tour I

would have been like yeah I probably don't have time for that right now but her energy and enthusiasm and willing to

grow and learn just lit my soul on fire and we meet um whether it's once a week once a month

however often we both can we jump on a zoom and we have what's funny is I

thought why can't be her Mentor because like I don't have a degree in that I don't have a certificate for that like I don't have a checklist for that and she

was like I'm not expecting a checklist I just want help so we Have No Agenda we

just start talking about whatever is going on and what is so crazy and cool

is that there are times where I'm the teacher and there's sometimes where she's the teacher and nine times out of

ten we are going through the exact same thing having the same experience the same struggles were different ages from

different states we do completely different jobs in the industry but we have so much in common and just watching

her growth and progress and how fast she learns and has evolved I'm in full

support of the Wi-Fi mentoring program and anything that I can do to contribute to that process because watching

watching how much crystal is grown and how much I have grown from Crystal's experience is I mean it really is one of

the greatest joys of what I do yeah it must be real satisfying to have

um not just to Mentor somebody but to have that connection like that right

outside looking in right you said that it's adults and it's not like a five-year-old sitting at a lunch table

but I've seen it they become five-year-olds sitting at them just having fun and then we try to drag you

into our lunch table and I swear I'm gonna change my last name to Vogel Gonzalez dash part Sims a family has

welcomed me in and been super vulnerable and just generous with their heart and

information and we I think we've all grown we don't know any other way to be honest

like you got to kind of wear who you are on your sleeve right if you're trying to hide something you're still trying to

hide and the idea is not to hide the idea is to to be yourself uh out in the

open wide open Full Throttle all day every day well that's a real um attribute that you guys have to be

honest with you is you open out you're you're very transparent with the way that you approach business I mean that's

what attracted me to you guys and and we became friends and it's that those when

those synergies happen it's pretty special and Crystal do you have time to chime in on what Shannon uh said about

your guys's kind of gearing up and becoming friends and the mentor uh

process with her I always have time to talk about Shannon

um yeah just like she said the the night we met it was really

I think that was the first day of the competition the day we met and uh I was just in a really tough spot mentally

because it was a lot to process that day and still to this day where I I used one of

the pieces of my advice that she gave me and that was uh when you're feeling um

scared or nervous or you know fierce in setting in write those fears down on a

piece of paper and when you walk into wherever you're going throw it in the trash and and leave it there and

for some reason I did that the next day and I came in with a whole new attitude

and ever since then it's like like she said everything the way that we connect is

extremely special and the way that she connects with my entire family and anybody she comes around to be honest

um I love Shannon too right

it's been a really neat experience to have that Mentor like I told Daniel I

think that day that I realized that he was my mentor that you know for the last eight nine years

whatever it had been and I was like I really am looking for something

I was looking for something more more deep more personal um a guidance of a woman who's strong

and powerful and when I met Shannon it was just like this is everything I need and yeah that night I asked her to be my

mentor and I think that it's extremely powerful to have someone walk alongside

you in in life and for us to be complete strangers and be completely comfortable

with each other it's been really uh life-changing for both of us I would say and tell that you guys were ever

strangers to be honest yeah we passed lives we've known each other one cool

thing to add on to that was crystal with you know one of the things we talked about early on was she was like I don't want Daniel to feel like he's not good

enough or not enough to be my mentor and I was like we're gonna put all that pressure on me go have five things to

teach you that I can't teach you I'm going to teach you things he can't teach you because he hasn't been a woman in this industry if you're lucky enough to

have five people walking alongside you and helping you more power to you it's not it's not to me versus Daniel because

we have so many different things to contribute yeah that's a good point many times just

as a note with mentoring I I went through different business coaches and

different mentors myself and oftentimes uh having a couple I couldn't I I had a

mentor teaching me how to copyright because I couldn't I couldn't write an email to save my life in my mid-20s and

I was growing my business and I so I reached out to someone who teaches

copywriting and they had a very specific skill set in a very specific way of teaching me that point is is that often

we need more than just you know that one point of view or that one angle and I

would assume that in being a woman in in the construction field flooring in

particular that comes with its own bit of challenges can you guys speak to some of those challenges that you faced and

how you overcame them oh now turn me loose I'll get on this one well you you've only got like 15 minutes

so yeah I gotta jump in a minute uh if you want I'll start um go ahead so I started in constructing

flooring in a family business in a small town and I'll never forget things and I'm not bashing guys at all I am team

you know I'm all friends with guys I'm not putting anybody down or put anybody in an off light

but I had a rep come in and I said hey I've got this big commercial project I'm really proud of it it's a ton of square

footage it was a great product I wasn't beating him up for price I was just like I need you know I need my price and I

thought oh that looked kind of high so I go to my father who I was not allowed to call Dad I had to call him Steve because

no special treatment because you know if you're in a family business it's twice as hard try to be a female family

business with you know all men in your family and the rep gave my dad

and my ex-husband a better price than he gave me and I was like do you think we don't

talk to each other so that's one one part we can talk about the second is

um when I go to a trade show like I would do everything in my power just to shake things up in general anyway so

I'll go get on stage or do whatever it is that I'm doing and I'll wear a really nice you know Fancy Pants Nordstrom suit

and really nice expensive shiny shoes and then I'll start talking and then

I'll take off my jacket and people see my tattoos and then they see my funny colored hair and then they honestly look

at my chest and they can't reconcile what's happening and they start talking to me differently and then if I've been

home recently and my Southern accent comes out then they'll start talking to me like I'm stupid and it is my superpower to flip it

around and just say like the most intelligent thing I could possibly muster to come up with and then

literally watch their brain not be able to reconcile what's happening the whole idea of talking to me like I'm less than

or Dumber because I'm a woman just makes no sense especially I've got

25 years of experience in this industry and I've done every job there is except being a rep I know my so

um yeah those are my two those are my two sub boxes to get us going well that that's a that's a good push down the

hill right there uh Andrea what about you and have you I and and I get it this is not

meant to be a man-bashing thing that's not the purpose most most of the time it's it's uh

a matter of lack of uh exposure and lack of of knowledge right they're uh not

stupid just a bit ignorant to the uh Dynamics and working with women

specifically in a construction industry you know we have a lot of general

contractors over the last 15 years you'll you'll have a you have a pretty

good chance to have a female project manager or a female project uh

engineer or you know even superintendents but uh so I feel like

you know that it's the path is getting better on this but a lot of that still

happens for sure I said it faces probably a lot of

Industries and a lot of workplaces um I have spent my career working in

fundraising and non-profits and um spend a lot of time on the board side

and um your your boards tend to be heavier male than female

and um so that you know you're dealing with executive level people who are primarily

male lots of times they're um can be significantly older than you and so I think that the Dynamics of that

is just being aware of different people's communication styles that may be related to their gender it may be

related to the area of their country uh area of the country um I've been with the Floor Covering

industry foundation for almost six years now and it was my first experience with having a board that was remote and

spread across the country and so people talk different people have different

ways that they interact than um people do in in the South

and definitely the the gender you know it can be easy to interpret something as

targeted at you in a certain way because of your gender but you but there's also

a lot of other variables that lead people um to how you experience them and so one

of the things that I have kind of as a saying in their family is always assumed

um assume somebody's doing their best and it really takes takes it off the

plate of feeling like that that you are not getting something that you deserve

it may be that someone else just has a different perspective um one of the things with women I'm sure

that y'all have heard this statistic or out there on the internet that if there's a job listing and there's 10

different criteria for that job that women feel like they have to have all 10 of them to apply for it whereas men

don't feel like they have to have two or three and they feel like they're qualified and they should apply for it and so I think that one of the things

that I thought was really interesting about Crystal and Shannon's relationship is that they're not in the same sector

and just how powerful it is to be able to realize your skill set and how it

might be transferable to a different um part of the industry and also to have

someone who's cheerleading you um you know who's in your back corner who's like you know what you could do

that you could do this you Crystal you can stand up in front of an audience and speak I just saw her do that at Tyson

she was great and I think that those connections it's kind of feeling like

that you've um with a mentor that you have a cheerleader or that you have a a

coach that you can really be honest with about your insecurities and there's some

safe space there maybe you don't want to say to your boss what you think your weaknesses are but your Mentor creates

that space where you feel like that you can be vulnerable that you can talk

about things that you want to do different where you can share experiences and how they can help be

Workshop how to make those go better next time so I don't have a ton of uh

great stories about in charity and non-profit you know people lots of times are their best selves and so I've had

some really good work environments some good folks surrounding me um but it's also been just really cool

to see this group of women launch this group and really see the

enthusiasm around it well I think it a lot of it boils down to awareness

I was talking uh I've got a friend that's a a male nurse I mean he he he's

a guy and he's not getting it's not a sexist thing it just when you see a male

nurse and he's got hairy arms and he's got really hairy arms it's like it's just it's it's not always like

uh obviously with some of the stuff you pointed out shared was clearly that way but I'm saying first perception

sometimes is just somebody in a position that we don't recognize as normal and so

we act weird about it the truth is is that humans can do a lot of different things in general and it's your own

personal like uh desire of what you want to do in the world right so if you want

to be a male nurse be a male nurse if you want to be a female Florian installer bring it on right so uh Crystal I I

wanted to ask you a question I I know that you and Shannon obviously hit it

off right away but with your you're you come off a little shy

sometimes right and you may have been how did you overcome that to ask Shannon

to be your mentor

I believe that would have taken some courage um it did and I was and I was extremely

nervous and I was shaking but but that's where I needed growth and so

I can't grow if I'm scared to even ask those simple questions and that's definitely something she's shown me

um and even family so sorry yeah we've

actually established that I'm extremely introverted uh which I didn't even know surprisingly

but um even those first couple meetings that we had together I was I was uh a

little bit hesitant to be myself I guess but

lost that pretty quick now I'm just crazy I think she would agree

crazy amazing it's cool when we do video calls and you'll watch crystal get a

light bulb and then when she gets her notebook out and she starts writing it down I'm like that sat with her that resonated that's going to come back

let's keep working on that and one of the things that we talk about when she gets one of those light bulb moments is the world's going to give you a lot of

practice opportunities once you're open to that lesson that you're about to learn so this is not all fun and games

it's not all easy it's not all you know sunshine and rainbows it's hard work but that hard work is paying off and and

really I think like I said her growth is um just incredible to watch so right

there uh Shannon you said the hard work right and I just kind of want to add a piggyback off of your guys's

um interpretation of of being a woman in the industry is you know it almost

sounds like history just keeps repeating itself over and over right uh when you come from you know the times when

segregation was coming in and and people of color were coming in because you know I I didn't live through that part right

I was on the back end of that for sure uh 80s but coming into to the flooring

industry for me was kind of the same it wasn't in the same instance right but

we still had to face diversity coming in because I wasn't respected as a leader I

wasn't respected as the guy running the crew because I was a person I was a Hispanic male and usually people of my

demographic didn't speak English and they were doing drywall they weren't leading Crews of guys twice their age

and actually better than them so it was different coming in so I think um

I think even from now into the next 20 years we're gonna have to start over with another demographic coming in and

being the first and being um the the first group to establish

himself and set presidents the way that women are starting to do I want to say women have been doing it for years but

now it's like everywhere if nobody has got uh their own individual uh platforms

to um speak their voice and to stand up for one another then I think that that's

weird to me but just so you guys know I think we're going to keep repeating this and and I love Yeah well maybe maybe not

as much as you think if we can start thinking like Andrea just spoke which is assume that people are doing their best

work and assuming that assume the good first like assume that it's a good male

nurse assume that it's a good female instructor minded right they have to be more open-minded because I even had ties when

we you know um gentlemen approached me and he's like I don't even understand saying this

whole women in flooring thing because I was like we were over here today and he's like I don't understand that like why can't everyone just be equal and

it's like you do realize that that is the entire goal so

like come on man like just have an open mind you can't say oh I respect what

they're doing but I just don't understand it and I don't want it to be like this it's like if you if just come in with an open mind

let everyone you know balance themselves out and that the only way to do that is

you know programs like this where it's it is it's you know putting people in the spotlight and saying you know we are

equal we are here let's start treating it as such so that way you know years

down the road it it doesn't have to be that way yeah IT addresses the the

um awareness part of it that's really the the whole goal if if it's not as if

you're trying to form your separate group to then segregate yourself away from Men In flooring the whole idea I

would assume is like bring awareness to the fact that hey we're just because

we're women we are really good at this too and we can you know we got an

installer that almost has has competed in installer over the year we have plenty of examples of sales reps and

leaders and and and uh people like Shannon do you own your own

uh company doing the social media do you work or something right before you leave I do I'm doing my own company I'm about

to turn into a pumpkin I have to jump off but thank you all so much for this conversation I really appreciate the

opportunity to be a part of it and um if there's another one uh sign me up I love this group tell us quickly uh how people

can find you like social wise uh you can find me anywhere on social media Shannon my maiden name is Bilby b-i-l-b-y Vogel

um I've got the same picture everywhere it's um short hair it's probably blonde I've got a full sleeve of tattoos

um Shannon reach social dot media um but yeah I'm all over the Internet so just find me anywhere and reach out

connect even if we don't know each other you can connect with me on LinkedIn or Facebook and I'm happy to probably knows

yeah she probably knows it to put you in my community awesome great thanks well thanks for joining us today thank you

for being on and uh thank you appreciate y'all take care thanks so one thing I do want to add is

um you know going to the women's portion and sitting in and watching how they

interact any men out there listening who are having a hard time accepting that we

have to as a group come together man women are so empowering of each other

but everything like all encompassing right like some of the guys out there are all women's empowerment This Woman's

empowerment that you know what no it's empowerment period because we could learn a lot from them to be honest in a

way that they they support each other when they ask me why I was there I said you know I'm here to learn from them

and there's a lot of people there that are smarter than me so I was learning a lot of stuff

yeah well I guess what I was getting at is that a lot of

times um you get men will tear each other down specifically in installation and you

know we might we might step back and learn a valuable lesson of what it's like to support one another we we

promote that a lot on this podcast the huddles of you know it's like we're a big family and a huddle and it's about

supporting one another don't there's no need to tear each other down like let's try to get better as an industry that's

gonna you know they'll uh Rising tide uh you know uh lifts offices All Ships so

like that's the attitude we should have so I also

go ahead I just wanted to kind of piggyback off of that too I was going to say that that's one of the reasons women

have these uh conferences and things because we'd like to empower each other

and like Daniel's experience how there was a gentleman who didn't understand it we

are oftentimes not understanded um on that or understand it understand

we are not understanding that's a new shirt for us

um but that and I I really thought it was cool that I think there were

maybe five guys that ended up coming to the Women's Conference in Las Vegas and

every all of the women there were super excited for that support and it would be really cool if if more men showed up to

just kind of get an idea of how we Empower each other and the things that

that we could do to make the world a better place and assume that everyone's doing their best and I

think that's a misconception right because or like it's just the information isn't out there because you

you hear a Women's Conference and you think oh this is just going to be all women but and and then like men are loud

or something small print right at the bottom everyone is invited you know so I I did I signed everyone up and we had a

great time there and we did we tried to go to the next one on the women's breakfast and they were like yeah they

were like this is for women only so I'm pretty sure I let y'all in

by the time it was like you guys can come in it's like you know what you guys want your moment we will give you your

moment just know that we're we're over here supporting YouTube for the record that's the second time I got kicked out

of one the first time my sister was in the competition I went to the it wasn't

like what what you had going up I went to the uh the women's uh event just to represent her and I walked in I'll never

forget I walk in and everybody just stops talking and stares at me I said hi

my sister Crystal she can't be here and then chatter just kind of uh commands

but I I'm really good at putting myself in uncomfortable uh situations like that just to bring awareness well frankly I

think that the guys should be able to go in and say hi and show their support I think it would it would do nothing but

help when we come together again what I said earlier I assume none of us are

really wanting to segregate ourselves away from each other I think there's too much of that in the world as we as we uh

witness if you watch enough news which I try to stay away from but fact is is

that you know coming together and learning from different cultures and different upbringings in different pasts

that's how we grow as as people it's certainly been a big influence in my

life with different people uh that I've gotten to uh you know have the pleasure of mentoring me

the whole reason you find a mentor is because of their their past experiences that they can bring you know some

knowledge and light to you I mean that's that's the whole point so uh I did want

to ask uh you Andrew the uh floor covering the fcif

tell us a bit about that what's what's that about how does that play into what

you do sure I'll be happy to shift and talk about that a little I did want to say

one thing just to figure on what y'all are talking about which is I feel like in this day and age with the labor

shortage I know myself with my team it's like we can't afford to not build up our

team members you know because if we don't they'll find somebody else who will you know and so I just feel like

it's such an important business practice to make sure that you're creating a culture that is where your people want

to be and if your people are you know people that have different skin

colors or different genders or they're people that have small children and they

whatever it is I feel like in this day and age we really have to to keep the

talent connected to our organization we have to be flexible and Make spaces

comfortable for everyone and programs like these mentoring programs or other

programs in the industry if there's not something that you feel like is really

helping you make your staff feel engaged you need to find something as a leader

they can make them feel engaged because if not they'll get going so I feel like

that I think Piggy and jumping on there too is you know training opportunities and

and helping them helping employees and staff and growth and and

um you know trying to have advancement opportunities and and those types of

deals as far as you know working with different

um individuals needs at a company you could do a there's probably podcasts

that are just dedicated to that it's such a deep subject but from a surface

level I would say uh employees are important uh the most

important piece of the business I mean the rest of it's just brick and and mortar and you know uh equipment

it's the people do have to you know they're the ones that make the wheels turn so yeah I think that all that's

important as well so kind of related to your employees and thinking about how you can help people

with whatever is going on in their life um so my day job is that I work with the

Floor Covering industry foundation and it's been around for 41 years and it is

a 501c3 that it was started to help people that have catastrophic medical

conditions who work in the Floor Covering industry um it can also be their household family members as well

and we have three criteria for assistance one uh the first one is the

your serious medical condition um it could also be an injury that takes you out of work for a couple months

could be that you have a child that was born with disabilities and you need medical equipment or special therapies

we help a lot of people that have lasage cancer sometimes families have an

elderly parent that's now living with them and maybe they need a bathroom made handicap accessible or it could just be

that their medical condition has caused them to not have the same income that

they'd had before and now they can't afford their Medical Treatments and so maybe we're helping provide medical care

or even helping pay People's rent or mortgage um so all kinds of different things the

medical assistants um the medical piece is the first criteria the second one is

um that you have to be financially stressed and we don't go by federal

poverty guidelines which is what a lot of non-profits do instead we look at the actual situation

um in the past two months for the family and if their expenses are higher than

their income then we usually can help them as long as they don't have a lot of other liquid assets and then the third

criteria is employment in the Floor Covering industry which has to be five or more years and if they're not

currently employed then they couldn't have left more than five or more years unless it was because they're retired or

their disability or injury put them out of work so does this uh does this apply to uh

1099 installers that may have you know that that's that's how they operate in

the flooring industry may not have health insurance maybe maybe not

um sure okay and this is something that you know I don't think a lot of people really know about right I'm like for my

birthday my birthday was in November and you know Facebook asks you do you want to have people donate to a cause and I'm

like yes and that's my first thought was the fcif so I put it on there and there

was actually I think I got over 300 donated by people I remember that and

it's like that that kind of stuff is awesome and I think a lot of them were actually in the industry so it's like

not only are are we coming on here talking about the industry and saying you know support each other we're

donating and and supporting each other that way too and we just have to get the word out because I think a lot of

installers they they wait too long right and it's

too late and it's like if you know about it right now you have to set your pride

aside and know that hey I need help and this is an organization that could help

me out tell us how um how does it obviously you kind of gave

the criteria how does it work I I'm an installer I I have an injury that's

going to prevent me from doing my job for the next you know two months or something I go to a website

there's our website is the acronym for our organization so it's f c i f for

Floor Covering industryfoundation.org and we have a application which is a longer form and

then we have an inquiry form which is a short one-page document and that's the best way to start a conversation with us

um so that we can learn more about your situation um see if you probably will be a good fit for the program that way we can

um make sure before you go through all the trouble of filling out a long form and sending in all of your supporting

documents that we feel like that it's going to be a good fit um and then we review your you know

income and expenses what medical bills that you have um and verify your conditions and your

employment most of our grants are for six months and then they can be renewed

and so your Grant would specify all of them are different um most commonly it's for medical care

so it would be a check for you to pay for your doctor bills and it could be yours that we anticipate coming or lots

of times people are behind at the point that we get involved so they're to help make payments on existing medical bills

that they have um and then after six months you will you would you could

turn in your paperwork showing that you spent the grant as intended and then you can reapply

um for us so it's um so we're pretty big pretty big program we'll add this to the

description in our when we post this on YouTube for the FC

if.org is that correct yes okay so we'll post that in the description of of uh

this video so there's also I assume a way for uh

individuals who have some means to go on and donate sure yep okay we um

we raised just under a million dollars every year and we have donors that are

individual people just like us to large corporate donors that are manufacturers

that are trade show trade media Distributors

um people all across the industry and so whether it's you know you give fifty dollars or you can get five thousand

every little bit helps and is going to turn around and impact a family that's

part of our flooring family do you have a number of uh you know an average or an approximate amount of

families that you guys help a year yeah I think that I didn't look at it

before I got it on the call and then we had close to 150 families applaud last

year and probably a little bit under 100 that we helped so we certainly people apply with us that you know don't meet

the qualifications for whatever reason our average Grant that's paid over six months is around nine thousand dollars

so that's going directly to a family wow so it's pretty impactful so while we you

know don't help thousands and thousands of people the families that we do assist we're really helping them in a pretty

financially transformative way yeah that's a that's a big help for someone

who you know I mean get you through six months of rent you know save your mortgage that's that's meaningful money

right and that's why I said try and get there you know if you know it's going to get to that point that's where the

inquiry form comes in right because it's like yeah start doing it before you start losing everything instead of after

everything is already gone in the audience I mean we'll again we'll

we'll have the link to the description in our description below um like support one another this is what it

looks like um if you got a few hundred extra dollars go in and donate it's helping a

family I I can tell you one thing that's I I want to say unique uh but honestly

I've been in flooring since I got out of high school so I'm not sure of other industry but you know I know there's

other organizations uh that do some of this not necessarily write your grants

but I remember being that a CFI convention wants and an installer friend

of of mine had just lost his son the day before and uh he was 18 years old and

you know there's obvious medical expenses and things that funeral costs and and stuff and you know

the CFI came up and gave me I believe if I remember like twelve hundred dollars

to give to him uh as that they had gathered at the they'd you know it just

gotten around I mean we do care about one another in our industry is what I'm getting at and this is a way if you do

care that you can support others that you may not have direct contact with but it could make a big impact in someone's

life so I encourage you to check them out in the description below and you can

kind of see some of the you know I'm is there some examples on there on people's

uh I'm actually on the website right now and they do have a link for stories right right on there so it's uh you know

they have different links you know their history give do you qualify and then

stories right there so you can go on there and see some of the stories that people have actually you know they've

gone through the process and how how it's probably helped them yeah that's awesome well

um plugging On Through To we're we're coming close on time here I do want to

make sure to you know give a special thank you to Andrea and Crystal and

Shannon who joined us it's it's um it's great to hear some of this uh

some of the relationships that get built through the industry and how we're pulling together to solve some

complicated problems uh but in closing I wanted to ask you Andrea do you know

Crystal I do so Crystal is one of our volunteers

with Wi-Fi and she is on our committee that's launching our mentoring program

and then Crystal and I and these guys we all just hung out in Shannon in Vegas together so nice is Crystal going to uh

become a mentor uh Crystal asked me if people could be a mentor and a mentee and I said you're an

overachiever aren't you I want to do both at the same time and transfer them down look yeah that's

what it's all about though I think yeah yeah so yeah I'm not sure could I'm not Chris

I'll have to speak for herself what she wants to commit to but our program is six months and then people can continue

that relationship you know however they want after that but the program is structured with

um monthly content um first this for six months and so I would suggest that people you know if they want to be a

mentor and then later be a mentee to maybe do one at a time to start out with

construction there's some structure around it initially now yeah would you

guys happen to have um a a mentor program for uh for a gentleman to be

mentored by a a female to help understand perspective well I will put

that on on the brainstorm list One Mentor program right now but we haven't

said that men are excluded I think even even if it's like a group right right like yeah I think that could be valuable

I will say that when we were at uh I forget maybe it was it was one of the comp conferences at women in flooring

kind of table a lot of guys don't know how to even interact and it's not that anybody's

trying to be sexist or anything like that just like how do you approach different scenarios I had posted the

problem to the table like well how do I run ads without yes you know what

specifically women to come in to my company and become installers how do I run ads without coming off sexist in the

very first place and so they addressed that it's those kinds of things maybe

not a mentor mentee uh uh situation but at the least almost like our message to

the industry uh you know at the end of that six months or something would be cool for for people like me that you

know I still need to learn yeah everybody needs to learn is there any way to

approach it it would be great is there a cost to the program or is everything included in the membership

so to join Wi-Fi as an individual member it's 150 a year and then lots of

companies have made large corporate donations and have chosen part of that donation to be sponsorship of their

employees um but yes anybody can can join on the website to be a member of Wi-Fi and then

the mentoring program is just one of the benefits of being a member oh sweet

good and affordable on top of that for sure all right well that's bringing

us to the end of the podcast I want to thank uh the guests again uh everybody who participated uh thank you to the

people in the background Ashlyn and I know that Daniel and Jose kind of helped you know coordinate to make this happen

so I'm glad it happened I'm glad that we were able to get everybody on and kind of uh you know further the the ball down

the field on since it's called the Huddle I'm always using uh football analogy sorry bro

he's got to be decked out today by the way so moving that that ball down the field

on um you know opening up this this dialogue on how we can you know uh

better accept I I do want to mention one more time what you said that really

stood out to me is assume people are doing their best and trying their best and that they deserve to be in the

position or what they're doing I think that goes across the board whether it

was me when I started installing at 19 or Daniel's story about looking like he

was 10 when he was installing and you know I mean the all those things just assume people

are doing their best and and uh that they deserve to be in that position so

yeah and then I just like you don't realize how much this industry

supports every like we support each other right we got fcif we got the the

Wi-Fi mentoring program now you know women supporting the women and um the like once you started talking

about that it took me back to just this last CFI convention to where um you know they have Raffles and stuff

and you see everyone putting in for these Raffles and I think almost every single prize that was won by some by you

know someone that's been in the industry for a while went to someone that was new to give yeah like like you know you see

these kids in there and they're they're like I really need a stretcher and then someone wins a stretcher and then you

see them like hand it off like right away no questions asked you need this like this is going to help you out so I

I really like that aspect of our industry is that we we do we support each other and you know I'm grateful for

everyone that that listens and you know that supports us and what we're trying to do here you know

um we got Jeremy and hold hand here they're always on and you know just it's

amazing the the support system that we have and I'm really glad that that we

have that yeah well said uh and speaking of support if you want to support this podcast if you're viewing it uh in

whatever uh platform you know consider giving us a like uh subscribing to our

YouTube channel uh follow us uh we get a lot of people that I would have never

thought was was listening to us and attending um that come up to me and said yeah I

see you guys uh I see you on the podcast I love the the show the guys are awesome and and and uh you know so if you if you

like the content that you're receiving and uh you want to support us a little bit you know just consider hitting like

And subscribe and share with everyone and then share yeah do it all

right guys well thank you guys again uh Daniel and Jose for joining Crystal

thank you for joining on location that that had to be uh an extra Challenge and

Andrea thank you so much for for being on and bringing to light a couple of these uh organizations that I think we

should all consider sporting thank you so much Paul it's been great and it's great to see everybody else again so

soon after our trip to Tice but I look forward to working with you all awesome okay well signing out we'll see you guys

later and uh thanks again thanks everyone all right bye-bye

bye Crystal okay bye

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Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 34 - Recap of TISE 2023

This week on The Huddle Paul, Daniel, Jose talk all things TISE and their experiences from their week in Las Vegas. They discuss things they enjoyed seeing this year, and changes that came in that they'd like to see continue.

We also would like to congratulate again our winner for the 2023 Forward Progress Scholarship, Carissa Parr.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

what's up everybody

welcome to the huddle we're back from Tise and we got uh

Daniel and Jose with me as always and I just want to come out of the gate with

talking about how uh excited we were to uh exhibit at

Tice and kind of have an opportunity to meet some people uh you know the Huddle is all about

keeping your business your flooring business moving forward so forward progress

uh you know my intro every week's about the same but this one I just wanted to make sure it wasn't just a an intro that

gets um said and and not understood so you know

in essence we're trying to bring value to uh to our community to as installers

uh flooring professionals and really uh you know

if you find the content that we talk about and share here we don't run any

ads we don't plan on running any ads anytime soon uh you know consider giving

us a like And subscribe on if you're watching this on YouTube uh otherwise if you're watching it on

one of the other platforms you know comments and likes on those platforms uh help this message get out to more

um people are on the lookout I get asked all the time for my advice and I give it

freely here um and I know these guys do too they get they get asked all the time about

certain things from other flooring professionals and we just freely give it

here so consider liking subscribing uh with that said uh again we come at

you every Tuesday uh to maintain help you maintain forward progress in your flooring career no matter where you're

at um whether you're an installer or a flooring company or you know a

manufacturer or a sales rep if you're watching this you're gonna get insight

on all the uh inner workings of we all three started installing that's

where we started so we have that knowledge we've subcontracted from other

flooring companies because we have that knowledge I believe all three of us were

or at least I know two of us were employee installers at one point so we got that that background and then we all

three own flooring companies now so and employee employee installers and

subcontractors so there's a good amount of uh experience and knowledge uh that

that we've garnered over the years and what's even more special is we have a good network of people that we tap into

and ask them questions and get feedback from them so if you have any questions uh you know participate in the in the

podcast by asking uh maybe um uh asking or commenting on the video so

that being said this week we're just you know we just got back from Tice uh it

was really exciting time it was our first time as go Carrera exhibiting at

the show so that was pretty special um really cool and

the the show was back to what I remember 2019 being really busy people being

engaged wanting to you know gain knowledge on how they can improve their

situation whether it's a like I said a manufacturer distributor we talked to the full swath of people that are are

involved in the flooring career or the flooring industry uh whether they're like I said I talked to a bunch of sales

reps that would come by uh talk to some tech reps talk to

manufacturers um it was just it was just a fun time even hanging out you know afterwards and

and just chatting it up and I know you guys you know we we we hung out a lot but what was

your guys's favorite part of dice it's always the people for me so it's uh

part of the pinpoint a favorite part because every day there's one thing that stands out right so

I like I return for the people I'll be honest I could care less for for Vegas uh because

I I mean it's super busy right but I go back for the people and

every year I go back it's something different this year there there was a lot of personal connections made all

right you go there for business but man was there a lot of personal connections made this time and and that

leads to Better Business so I I'm looking forward to see what what everything turns into yeah more busy

this year I thought since uh we weren't we didn't have anyone you know baby sister wasn't in the competition I

wasn't we were going to have more time to to like do stuff and it's like kind of neglected the competition Kevin's

saying uh that it was good talking with all of us last week and you know it was awesome um we went live for a

little bit and and showed kind of what was going on over there and I think uh in the future we'll probably do a little bit more of that kind of thing even just

walking around and maybe talking to people but um it was we were on the fence this year because

we didn't know how much we were able to show and how much they didn't want us to but after talking to them uh after this

year's it's pretty much you guys get to do whatever you want like well I think they want they they want you guys to

show I would assume they want people to show The Experience because I I you know

it's hard to explain if you're not there I know that we were gonna try during the podcast and we we cut the feed a little

early but you know if you just it was fun doing the podcast from there too that was that was pretty awesome gym and

and Ken I sent all the audio earlier I'm hoping it's good enough I kind of

listened to a little bit and I could here pretty good but uh Ashland will be the judge of that

well we'll do the best we can to clean it up and and uh but yeah that was fun

and and but what I'm getting at is it's hard to to Really experience it so

unless you get to see how massive it is and how many people are there and all

the um the different parts of the industry that are represented from importers to

to the installer like from the time the products made in Italy all or wherever

all the way to the installers and it seemed like there was a a lot more installers there too I I don't know if

that was just me uh but it seemed like uh we had the installation community so

that was awesome well then you're getting a lot more of the guys on the

technical side and stuff actually you know going over to that side so it's good to see that but also you have

like the union that um was a part of it they had four apprentices there doing

some sheet vinyl and you know one of the kids are like this this kid is only 19 years old and you've done a good job

yeah he was probably one of the best ones in there and it's like that's awesome where was that at

oh man was that was that in their Booth or was that yeah it was it was in their Booth they had like their trailer set up

and then they had four pods set up and everyone in there kind of kind of working and doing the same thing on the

sheep I know and it was like this is awesome there needs to be more of this because it's not just the unions that

are doing stuff like this right so I mean that's a conversation with you some

of the other uh organizations to maybe hey not only do

you have a competition but maybe we can bring in some newcomers and just have them you know compete against themselves

it's not even for anything it's just and it doesn't even have to be that it could be you know we could do some some

sheep sheep vinyl demonstrations and stuff like that I mean I don't we don't do hard tiles so that's always something

that kind of fascinates me so I actually went to a couple of the uh

they they had some educational classes about it and it's like oh this is about mosaics I wanna I wanna learn a little

bit about mosaics and there's you know it's it was awesome the information that

they were they were given out and it's it's something that you know it's free

yeah it's free when you're walking around I mean it's free right you're already there you paid an entry right

but there's things you've already paid to be there you might you're getting your benefits let's get let's get your

you know your money's worth let's go and and learn as much as you can and it's like some of that stuff that they were

talking about I was like man I never really thought of that because we ought to do it we ought to do like uh uh uh uh

a uh sheet vinyl floor with wall tile and just have a

um have some go career guys come in and someone on the network come in and and do the sheet vinyl and then someone on

the network do the tile live just right in our booth because I think we're going to do a 10 by 20 next year that's a good

idea you can go live and say hey guess what we're going to find somebody right now

yeah that'd be cool one of the the really cool things I thought was um see if I did put on you know a

workshop for the the sales people to go to that they can actually learn and see

what the installers are going through yeah they didn't get the traction right away I think they only ended up with four people but they didn't the idea was

materialized a little bit too late so there wasn't really a lot of time to advertise for it but but yeah they're

definitely onto something on that that was uh that was actually because there wasn't a uh there was only

four people we didn't actually have to participate which I I'm thankful that we didn't have to try to squeeze something

else in but I do feel bad that we weren't able to help everyone that we wanted to while we were there

well we're going to get more opportunity especially since CFI and and fcica's

combining their convention this year uh we mentioned it the podcast last uh last

week on on location um I cannot tell you how excited I am for that I know that

seems corny but I'm I'm serious you're getting both sides of the industry

coming together and when I say both sides I'm talking about a lot of com

more dominated company uh association with fcica and a more dominated

installer association with CFI coming together at one convention to me that

seems like a winning so you know winning equation uh so I am I'm excited for that

I hope I hope our audience some people come out and uh you know show up and

and uh you know grab some free free uh merch from go Carrera and and get to

know everybody because man that's going to be fun I know you know installers are all about the free merch I'm over here

rubbing uh the Great Alaskan flooring company you know Steve and all

them were over there this year it was nice hanging out with them what where did you uh where did they

where did they uh where did did they have a booth or they just handing out oh it was it's a you know

a group of installers well technically they're all encompassing company kind of

like us right we're like we'll still go out and install but it's their salesmen and installers if they if they need to

be yeah um it was nice talking to them and just getting with uh

the smaller companies like that because we're all going through the same thing so it's we're all feeding ideas off each

other too so it's not only are you there to Network and and stuff like that but

it's where you're like man like this is what I'm going through and someone always has an idea for everything

yeah I'll tell you one thing I kind of noticed is there's this there's a huge

uptick in the in the you know appreciation for the installer at the

event I noticed uh whether it's any there were some uh I seen some news some

press releases on you know some retailers uh you know

doing a apprenticeship style program through this right here locally I believe this uh DeGrasse interior so Deb

DeGraff was yeah yeah and I think uh Crystal was there at that uh that conference as well that release of that

news so uh one of the local companies is going to start with um I want to it's an

education program I think it's a five-week training course is that what it is they're starting with so yeah five or ten week I mean it's it's obviously

built on the criteria of of the FC yes but the and so you can still qualify for

scholarships it looks like at least from the release I've read so I mean it's just cool that people are starting to

understand I think that your your labor resources uh and as you guys say trade

Partners or employee installers the the fact is is that you have to build from

the ground up you know the stuff of building the trickle-down kind of Ideal

um you know the problem with that is you know if I'm trained as

the president of my company now I just have more work to do to try to train down right yes what if the the

Baseline the foundation of your company if you look at that as the ins your

installer resources as your foundation and it seems like that switch is starting to happen and

companies are realizing like if you win at Labor uh and you win it honoring and

and helping the install professional uh be more successful uh whether that's an

employee installer or a subcontractor or a trade partner I like that term you

know um the fact is is if you build that Foundation right you can really grow

your company because all of us know I mean it's inherently known that you're you're only going to be able to install

what you can install through your re your labor resources so you build that up most of us can sell the crud out of

flooring it's just can you get it installed in a professional manner after you've sold it yeah so after that you

know they came out with that and uh people ask us what do you think about it and we love it like

they they think that we look at it as like that's our competitor I can't believe they're doing this but uh at the

same token you know we're like what can we do to help like this is great for the industry it's not you against me it's

we're all in this together and until people start looking at it like that um nothing is going to end up healing in

our in our industry so it's like you know we're we're fortunate enough to to have the

knowledge to be like you know and part of CFI naft and stuff like that so it's like let us come help

you we can help in these classes uh we can learn in these classes yeah I mean

who knows who's going to come down and train so hey so quick shout out so Dad Dean uh Dave uh

whoever okay Jim Jim if you guys Jen you guys need some help with that I mean

we're local we're right here in the backyard um I mean given our schedule we'll do our best to make room to come and help

out or or to come and in class and learn something that's really what we we

wanted man we need that's awesome we need to leave as well so more than

willing to do that so that's the shout out so whoever right and that's where you know that that trade Partners comes

in because we're in the same trade even though we do the same thing right we we don't do as much residential as them

and they have a commercial and residential division but it's not like I'm not trying to go and take all your

work right we're that's what we're not about we're we're not fine that whole precept is is a false

narrative anyway like it's a it's a there's more work than we can get done

yeah the fact is is that there's not there's there's no no harm there's not a

lot of um downside to sharing knowledge and making our industry better overall so

helping each other out is I think a key um I also want to say that having the a

lot of the Union guys came by our booth and that was that was awesome it was so

cool to talk to those guys it was and I did not have a division it was like what

can we do to improve um I did get a question here from Paul

Turner asking was the union doing a competition or demonstration you guys

were by there I think they were just showcasing their apprentices like this is where you can be at if you're only in

here you know for a certain amount of time and they had they were in multiple levels of uh the apprenticeship program

so there might have been a gift card involved for for the one for the winner for the one who did the best I don't

want to say the winner but that might have been I gotta tell you a 19 year old dude doing cheat vinyl and impressing

you guys that's freaking awesome well he shows you what can happen just period like from a training perspective if you

get trained Young when your hands haven't gotten any bad habits or your mind got any bad habits man can you get

good fast well granted he was like a second or third generation yeah so they said that his dad uh he was like on

Christmas Eve his dad made him go in the garage and do a bunch of work and it's like you know if you're gonna get good I

mean it's good to have a coach like that right because it's no different than any any sports and it just makes sense we

always relate to sport is called the huddle man it just makes so much sense and actually when uh

I was I was talking about it to someone and they were they just looked at me and they were like I don't understand like

why is it called the Huddle yeah I overheard the conversation and it's like this is this is how you have to think of

it right you think of it in terms of sports and this is this is Paul's like he was like this is

the Huddle it's all about forward progress and then you put it in terms of of football and it's that's what you're doing man it's all right we're here

we're going for that next first down sometimes you get sacked man you get pushed back but you're always reaching

for that next verse down what what can we do to get to that yellow line that that's

all we're doing it's one yellow line at a time until you get to the end and

you gotta turn around do it all over again yeah you know the the I've watched

uh um Urban Meyer uh in at a conference

talk and and uh Peyton Manning and

um Lou Holtz even the the thing is is that there's so much

that it's why I love football is just there's so many life lessons within

there like yeah the quarterback's your your quarterback but I don't care how good he is of his offensive line sucks

right so and it's they're usually the ones that get I almost think of installers as an offensive linemen uh

because they they don't get all the Press but man they're the most important part because I it doesn't matter how

good the quarterback is it literally doesn't matter if the offensive line is terrible and so there's just so many

parallels to real life and business that you know it makes sense and and frankly

that's what we do each week we come together we talk about Solutions and what's our next play and we go try to

you know execute on it so yeah keeping that forward progress going to me

um made a lot of sense in my heart on how how we uh how we try to operate as a

company and how we try to operate as a business hey shop at the same store

so yeah um so one of the things that I found really interesting and maybe my favorite

part was the competition like every year I love

to install our competition but I went over there a couple times and the freaking catwalk was packed there was

two or three times I went over there and I couldn't get up there and so I was like well I'll come back later it was 3D

watching the wood guys or then the next thing you know it's three deep watching the uh watching the guys and I was I was

blown away with the interest was that a challenge like over

140 feet 30 feet of seams in the carpet I think yeah that carpet

oh my goodness it was more than a roll yeah of tape holy smokes yeah yeah it

was pretty uh crazy to watch and I I I think this year

um strategy your approach to that to that

uh to your pod was key like staging yeah yeah like how you approach it I've seen

some guys like you know seam everything up and then and then glue the whole the whole thing I watched some guys do it

you know um where they they did it in sequence where they they did some gluing they

glued up to their tape then they you know utilized uh their they seemed it

after the glue was done with the you know uh the cool Glide so the the the

approach seemed like super particular and anybody who hasn't been to it it had like you know

well as a probably three inch border uh and double border uh yeah double border

and three inch and then and that three inch piece they're pulling lines on them to see how straight it is right and

measuring everything and I watched some of the judging which is a piece that I hadn't really I mean I've seen in the

other competitions but I've really paid attention to how they were judging them this time and I tell you what it's it's

pretty freaking cool when you go look at it we have a assisted living client that does they'll pull a dry line down to see

if their patterns are matching all the way down a 200 foot hallway so it it is real life a lot of ways

you know a little little uh secret about me is the very first time I got a striping kit on my lawnmower I pulled a

Mason line across my yarn because I want I didn't know what I was doing I wanted to be money but after a

little bit of practice I didn't need it so that's funny just so you know how I am because I probably would be that that

guy and that wasn't or that person who pulls that line down the hall they probably put the same thing don't let him lie all right and someone that's

been in the the competition it when you look up and you see all those people

emotions get real things like your mind goes blank sometimes and it's just like

uh that's where you get you know you see them and they're just down there and he called me out on he's like you're just

there twiddling your thumbs on your leg it's like yeah because I look up and it's like what are you doing it's like like let me just try and bring this

thought back like don't pay attention don't look up but you got so many people watching yeah

uh the pressure's on oh shut up Siri so yeah that was cool that's that's what I

like kind of stood out the most to me was the the the depth of people wanting to see this

stuff happen it was it was uh so I did enjoy that let's get in trouble man it's getting trash and I like seeing the

difference I know that Colwood kind of put a damper on it and then uh nothing for 2021 but even just compared to to

last year after we had a little more freedom yeah still last year wasn't quite like

2019 but this this was very reminiscent in the 2019's kind of traffic and even

maybe more so it sounded like a lot of people that were there um

you know uh have the same feeling and a thought just

came to my head I if you didn't go one other thing that you'll realize is that like we I spent a little time with the

floor Cloud uh crew there um man you you miss out on some of these

like I've seen their presentations before at another conference which is where you

get to know this stuff yeah hey we were both there yeah exactly and and the

coolest thing it's they're coming up with some cool like hugely beneficial tech for for

commercial and J in particular where you can see and I just want to give them a

shout out because I think their products awesome but you can you can uh know the

the humidity and the ambient temperature and job site conditions of your job and

and I may have mentioned this before but it's like super cool that you can they now Bluetooth their their sensors to the

uh relative humidity sensors in the slab and you can read that four or five hours

away it doesn't matter where you're at you can get that information um so track all the changes right before

they came out with this he's talking to Jason Spangler and he's like this is what you should do and Jason's just like

yeah yeah that is what you should do like you know I

sometimes I'm a little bit behind the eight ball man but you know my intentions are pure yeah

so anyway that's one of the reasons we're we're always like touting get to to the shows and Convention because

that's where you see that kind of stuff there was also right next to me was the booth of now I don't know how far this

tile is gonna go but they take recycled plastic and they mix it in with different things and they they've made

ceramic tile poor like a obviously it's not real ceramic or porcelain but it's

got all the visuals uh it's called sustainable and that was kind of cool just to see that yeah you see these

these new ideas of people trying to approach the market uh with a solution

whether or not it's a material solution a technology solution

um or a people solution with you know the fcef uh or ntca they were doing a

bunch of you know uh that's probably where you you I would

assume went to the the mosaic yeah it was in one of the on one of the stages

it wasn't in uh I mean everything was kind of separated but the main stage being like

I walked 28 miles last week

oh and you'll get your exercise guys go to Tice and you get your exercise one

thing I do regret is I I did I I caught a back end of it but I I missed Sam's uh

presentation for for my pain like that's one dude you got to see if you're gonna go there you got to go watch out

animated that dude is and and even if you want to see Sam he's give he's doing the Naf CT class uh

coming up here in in Georgia for their subfloor and substrate yeah that that

dude man I I went and visited him because I missed his stuff too and I was like when's your next presentation he

was like uh in like 15 minutes but come check this out and then we started talking about the LBT shower and he was

like I remember you guys when it first got introduced and you know you guys are the only ones that really have one like

in your showroom right now he said but there's so much so much interest in it right now it's

crazy yeah it's a presenter man I love just

he's a communique he's such a good communicator from the stage

um it's really he's a talent for sure his passion right like it's real like

people can pick up when when you're just monotone you're reading off something but people also can pick up that

positive energy and that's just that's just all he puts out and if he's Faking It hey that's a good job dude yeah

something I still have his badge from one of the nafct events yeah yeah he he

can freaking present no doubt and but like you said it's all about you know if it wasn't authentic it

wouldn't come off that way that's why it does come off so well is he's so authentic and he's got a he really knows

what he's talking about he's not a presenter he he comes from an installer I mean the guy knows what he's talking

about when he's up there showing you how to do it it is gonna be the right way he's gonna uh give you all the backup of

what what ASTM standards and all this stuff and it's like an encyclopedia up there for him it's pretty cool

it's nice to be surrounded by a lot of uh people who are very involved and

you can find whatever answer you're struggling with if you don't have an answer and you're struggling

somebody will point the finger and lead you to the right person yeah another cool thing was I noticed uh John Namba

taking around a group of installers to different boots yeah they were doing tours yeah that was pretty cool

yeah so you know and Susie was a judge this year first female

judge that's awesome too yeah well if anybody knows what to be looking for she

does you know I I think that uh it's better than him anyway and he's the better

installer yeah he'll straight up tell you so everybody kept saying man so you know

must be true well she's uh she definitely has been

um influential and I think a lot of the women and sellers you know obviously uh

know that you know that that whole thing that's another piece that you guys went to was

the women in uh the leadership conference right women in Wi-Fi

the first one the women the women's uh conference on Monday but before it

actually opened up I had one I had so we actually did go to that and that was um

um it's just eye-opening right like it just made made me

I already realized it but it's solidified uh the different approach uh

men versus women and you know the they tied together the age Gap and the

difference in Generations a lot better than men do um coming from a different aspect and I

think we can we can learn a lot from them uh but it's just nice to be able to sit and be

a part of it be a fly on the wall and listen even though we always kind of try to sit in the front and

we're just ready to to engage in conversation at any time so well I just told them they were like you know

someone asks you know right after it was like uh I don't remember what exactly what they

said but you know why did you come to this and I I came here to learn from people smarter

than me and there's a lot of people a lot of women in here that are are smarter than I am so I'm just here to

learn yeah did you guys uh so that that was on what Friday night

was it Monday Monday morning man yes yes

my Friday since I was out of the office for that

time frame yeah so it was that was that evening how many people were there

oh like probably had been like 50 or 60 people in there and Michelle Winters aren't put a a chicken emoji because

Crystal brought a rubber chicken and like awkward silence she'd squeeze the the rubber chicken

it's a thing now we're we're the preferred flooring Rubber Chickens

that's our mascot you guys gotta own it we have to yeah

well um I know that you know this kind of a recapitize and we shot live from Tice

the cool thing is you know I I do think that uh there were

some good momentum there um it was fun to be there but you know having that installer kind of presence

was noticeable to me and uh

we say it every week come to uh do you guys remember the

fcica and cfi's uh dates I can look it up real quick yeah

get there I know that it's down in um that's in Orlando right yeah oh um

yes August so what they're doing they're doing a joint venture for the uh CFI convention

they're going to combine forces and I believe it's at the rosin Shingle Creek I know yeah I've never been at the past

few years yeah so whether you're CFI or not let's uh

you know show up to that show because you're going to learn I think a lot there uh

Tice was awesome but this will be I think you'll get to communicate and get

even closer with with uh you know more of the installer Network that you know

we all get in our bubbles in our cities but this is a chance to get out and and uh get to know some other guys and and

gals in other areas and uh share your knowledge and they'll share with you

um so Tice was fun that's pretty much what this podcast was about was uh you

know touting the the enjoyment of going to these conferences so

I can't I can't make you go but I I sure hope that seeing the podcast there and

seeing the people that are there and kind of getting to know uh that as well as kind of this quick recap of of of our

experience while we were there um you know maybe entices you a bit just to you know go check it out uh invest we

just say just come hang out with us

come hang out with us we'll hang out with you the whole time I mean it's kind

of what we've been doing right we've just been trying to make people more comfortable because it does get a little intimidating so there's a lot of people

there we like to be that that familiar face we were um

I was honored to be

to party for first-timers and there were some people there who weren't first-timers but they were first-timers

to that group that that came and joined um another Local Company uh Welsh child

marble Dan Welch uh the owner uh came and showed up and then I directed some people his way

um and it's crazy it was uh some of the people that he brought with them like we live 20 minutes away but I mean

I met him in Las Vegas so yeah yeah I seen Pruitt there and he's like I

gotta go to Las Vegas to see you right and he's right here in Wichita so it

looks like the convention except 20 September 20 20th through the 20th

thank you Paul for bringing that up so yeah yeah let's get to that

convention um again you know you can come hang out with all the

all the installers you can come see Daniel and Jose chat with them everyone

one of the things I I will tell you is once you've formed a relationship guys will help you we we we help each other

offline I've said this before but we actually talk offline sometimes uh and

and bounce ideas off of each other on how to help each other's actual flooring business outside of this this uh podcast

and outside of go career our flooring companies we talk about you know how can we help each other get better so uh I am

always happy to help a new flooring company or even a tenured foreign

company if they if they if I have anything to offer I'm willing to give it so right

to someone about that too when we were down there and they were like uh

you know pretty much what are you trying to get out of this and that that was one of the big things was connecting with

other installers and I said I like to be that that resource when people are thinking of uh I have a question with

sheet vinyl or something it's like let me call preferred flooring and they were like and and you answer I'm like yeah

man that's why we put it out there he was like you come up with the time I said most the time it's you know a 10

minute conversation it it doesn't take much but if you know someone that that

can give you that information a lot faster than you can you know try and reach out to someone especially I've gotten calls nine ten

o'clock at night and it's like I'm in a pinch I just need a couple answers real quick a couple pointers and it's like

this is what you should do yeah call me and let me tomorrow and let me know how it turned out and just so everybody

knows like we don't have all the answers we're still learning as we go you know

you know we are still but you guys are great connectors too it's like you guys have a real knack for connecting people

when when they're you know if you don't have the answer connecting them to someone who might so you know there's a

lot of value in that as well you don't always have the answer but it's cool if you know because we get out

and get to these things uh we know some ants some someone who may know the answer even if we don't

yeah Michelle Winter says that we're all amazing and thanks us for everything that we do but also Michelle she's

amazing and we gotta thank her for yeah that she does yes amen and I didn't even recognize her this time I'm not gonna

lie and I think I did tell him I'm pretty sure I told her like she said Jose and I'm like

oh my God that's Michelle Strong work strong work young lady awesome and then uh the nafd event we

were talking about with Sam Biondo and then actually Andy McWilliams and uh

Kevin from novalis are going to be doing a resilient modular training too that's

February 21st through the 23rd in Georgia so I went through that subfloor and sub

prep or substrate training hands down like

one of the best and when is that I've went to it's uh this month the 21st

through the 23rd at the new facility down in uh Georgia I believe

awesome uh and thank you oh it no it says it's at the Mapei adhesive manufacturing facility so thank you Andy

for this uh fidget spinner ink pen yeah now nothing I don't even use pen but I'm

gonna stay here and just spin it all day all day long gotta put it down I was walking around Vegas doing that people

were just like what is that noise I was at a meeting yesterday now I got to get one and the guy he was playing with his

pen the whole time and it wasn't until after I said you gotta check this out and he was like I need one

I've drawn to it that's awesome that's another thing to add to like when you're traveling and

you go to an event like this and and you surround yourself with people who are trying to

increase their knowledge and trying to make other connections you do get revitalized a bit I'm not gonna lie if

you can't tell everyone we're kind of excited to be back home and kind of tell everyone what we felt and what we learned there but

you have to find more reasons to go than more reasons not to to be honest with you like it's just you have to find a

way it's just it's hard yes we know that not everyone has that capability and

fortunately for us we've kind of made it a point to do that we try to

plan ahead a little bit but we can make it a priority yeah we make it a priority

and and this year we didn't not gonna lie we were like on the fence are we going we're not going like uh

I got this going on and then we said we gotta go see Paul there's no it's Andrew

I was happy we were able to have breakfast together on the last day man yeah that was awesome and then you know

shout out to Mohawk 2 because they did do the installer appreciation event over there at the most competition

um having Alana there has actually her talking to us and Mohawks been getting

uh really big into the install side so shout out to Alana and mohawk for for

hosting that um I'm impressed with the line I don't drink beer but thanks for

for the beer for everyone else yeah you know we did we did a little [Music]

uh presentations at the same time so you know just got to make your way

around a little further shout out I I am impressed with that um with Alana's leadership at her age

it's it's no kidding I think it's pretty impressive so

um yeah get out and meet some folks uh again I know I know that we didn't talk

a lot about the actual any any flooring install techniques or anything we'll we'll come out and have some podcasts

that uh are more in-depth on you know actual flooring techniques and

stuff but what we're trying to say is getting to convention is where you learn a lot of that stuff and and uh whether

it's Tice or the CFI FCI Cas uh combined

um convention coming up I I I'm a big believer uh that the installers that get

there um you know they they tend to just have

I'll say they tend to just have a a better beat on their business you know they yeah there was a a couple

Brothers there right and I started talking to them they're on the tile side and they they started their company about 18 months ago and um I don't

remember their names because you like hi nice to meet you forgot your name already that's me

but they they were awesome man she gave everybody name tags I'm talking to him and you know we're

just going over the business aspect of things and how you know we we started and and where we're at now and after

about an hour I said you know what I've been talking a lot and one of the brothers said he he said you know we're

not technically on the same side of the industry because you know we got these silos that we're all in but he was like

this is exactly what I came here for so like even when if they're not installing

the same things man business is business and especially when you're talking to someone else that's you know a pair of

brothers that that come in and even uh Jose and Luis too and they they said

that they they take a lot from this podcast actually they were like we they listened to the podcast and when we were

talking about like branding and putting it on your shirts and stuff he said we really took that and and you know they

showed up with hats and shirts and it's like that's awesome that's what we need you know people are

listening look I'll stand right here I I was uh I was humbled with how many

people came up and said they watched the podcast very humbling

um you know we don't always have the most attendees on the podcast and people consume in their own way but whether

it's YouTube or LinkedIn or Facebook or whatever they're they're I've I had so

many people come up and say they they love the podcast and uh we had multiple

people that we're gonna have on this year um that that want to be on and and

um you know talk about their experience in in our industry and it was it was real humbling it was cool because you

know we just get on here uh chat about the industry and chat about our experiences and it's

it's a reminder people are listening and and uh so showing up I it really

invigorated me to show up at on the podcast like be present and really try

to bring value as much as possible because there are people that that uh listen and go actually do it and they'll

change your business because of it and a little embarrassing thing for me too is uh so after the women's event on Monday

we went up to for a get-together afterwards and um a young lady came out to me was like oh hey your name's Jose I

prefer flooring but yeah she's like oh I listened to the podcast all the time and I'm like

I don't know what you're talking about she's like aren't you on the Huddle and I'm like oh

yes yes I am I am so excited I said so here here's the here's the thing is I

feel like it's just me my brother and our boy Paul get together and just talking so it doesn't really forget that

it's all out there all the time yeah so yeah that was uh so so thanks everyone for watching that's hilarious okay I'm

so sorry about that um I got her card and yeah I need to reach out to her because that brain fart moment because

it's just like this is just real talk and we're just hanging out and and it's just something we love to do so right

and even at the end like uh there there was someone that you you see there all the time right not I think I

have this card here somewhere we'll just wait yeah now you gotta wait

on me but it's you see him there and it

yeah Mike so I've seen them there you know a few

these past few years and we always say hi and everything and before he left he's like Daniel I got to give you my

card because I love everything that you guys are doing and if you're ever in the

neighborhood we want you to come visit and and I'm like yeah you know we'll make sure we bring everyone we bring the

whole family you can only come if you bring the whole family like I want to meet everyone

so there was a caveat to it yeah the whole family well it's I I think that um

you know with all that said it's it's like when we when we come on uh when you come

on and do you start like you said Jose you just kind of start rapping with each other fact is is people find Value in

authentic authenticity and that's what we do we're just talking about our

experiences and so again it was humbling and I I want to tell everybody thank you so much for participating and you know

if you do like what we the value we bring you know the best way to show us

that is like And subscribe hit that thumbs up button on whatever platform

that you're watching it on and you know help us grow the channel and get it get it out to more people yeah build that

Network even you know from here on out and come to these events and sign up for

go career because it's free for installers I mean there's no point not to that's right yeah just to build on

that like you just said Daniel I mean there is absolutely zero cost to the

installer to sign up build their profile get their Hammer rating and you know build their online presence so to speak

it's like a calling card there's nothing there's no cost the only cost is upon settled payment so I always say like the

worst thing that could do could happen is you see a work order that you really want to do you do the work and you get

paid like there's only that that's the worst that could happen if you don't you

still have that as a third party verification when you're trying to sell yourself to someone above somebody else

like there's there's a lot of clout to that and so uh and they're gonna want

these shirts they're going to want these shirts that we were talking about yes I mean even so I didn't realize right I

think you got a bag I'm gonna I'm gonna plug this shirt right here because I'm gonna have to like not only is this

shirt awesome right yes I didn't realize that it has this mesh right here

for a sweat like it's a mesh I didn't even realize that either it's see-through I'm reverse yeah that's

the most comfortable shirt I I almost uh I almost wish that all of our shirts

were that material that right is absolutely awesome this is the material we make our work shirts out of as well

but it doesn't I tell you what let me let me make an offer next week uh if

you're consuming this somewhere else if you come on the Huddle next week and just say and just uh

put in the in the Q a huddle shirt I will send you a I'll send you one of

them shirts and and we are getting ready for a giveaway at some point too yeah few

extra large guys because like just like large ran a little

bit there's this uh this stretchable material I mean it was still comfortable but visually I didn't want to scare

anybody away so I had to jump scare everyone away that is true well with that guys we're gonna wrap it

up and I want to again thank you guys for uh you know all the value you bring to

the to the flooring industry it's it's been awesome last year we wouldn't even be sitting

here talking about it right now thank you for creating I appreciate that thank you for creating that platform uh for

for all of us to do our best and and lift everyone up and help elevate it it's always a team effort that's it's a

team effort and that's why we call Partners right trade Partners we're all in it together let's all become Partners

there you go all right guys so next week Tuesday three o'clock same place same

time and we will catch you guys later all right see ya all right bye everyone

Read More
Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 32 - What can Manufacturers and Distributors do in 2023?

This week on The Huddle Paul, Daniel, Jose have special guest Jake Stefan from Shaw Contract and discuss different ways manufacturers and distributors can positively impact the installation community in the coming year.

We also would like to congratulate again our winner for the 2023 Forward Progress Scholarship, Carissa Parr.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

week on Tuesdays at three o'clock to discuss maintaining Forward progress in

your flooring career this week uh is a extension of last week

and part of a series now so we figured at the beginning of the year we'll

discuss what can we do this year that will make some meaningful change in the industry

and so this week we're talking manufacturers and distributors and we have a guest today Jake with uh

Shaw right yep I got that right yep which show contract thanks for having me Paul

well welcome we're glad that you uh were able to join us today and as usual we

have the two Mainstays of Daniel and Jose for her going out of Michigan uh thank you guys

for once again being on and contributing and and uh just being real

leaders in the industry so awesome bro thanks for having us again you know it awesome

well this week I pulled a Jose anybody who joins our our podcast every week knows it Jose is usually in the truck

going somewhere uh it's my turn so

um that being said we're gonna kind of discuss some ideas that

manufacturers um you know that we fill from uh you know just a quick background most you

know that I own a floor covering company out of Wichita and I'm also founder of

go Carrera um there's a lot of

things over the 20 plus years that I've been in the industry that has changed

with manufacturers uh as it applies to training and really how it applies to the

installation Community uh Jose and Daniel have been installers for how many

years gentlemen 20 something yeah 20 20 something and

they know they're uh they don't have a flooring company called preferred fluorine for the last several years

and um I'm sure they have some insight here too so the first piece that I'll bring

up or that that was on my list is what manufacturers not use

certifications anymore and uh I know there's some liability and

stuff that came about but true certifications and

um of the past seem to be pretty much

um you know pass down to your training entities like CFI and such so

um I guess whoever wants to chime in on that question

so I'll chime in with what I was told before Jake does I know that he's uh the manufacturer with the with Shaw but

um and this is all speculation this is what I've heard through conversations with uh

Tech reps uh is because of the liability that that they

were um acquiring right like when they certify as a manufacturer or do the

training for certification they were um assuming responsibility for that

particular installer or that company and if there were any failures then it was coming back on their training program or

this is what we learned or you certified them and I think that that's where where some of the uh

the issues were coming about and and so they changed the literature a little bit change the the way they were approaching

it um and I get it you don't want to adopt somebody else's negligence right and by

certifying somebody um as a manufacturer you are essentially doing okay you're pretty much assuming the liability right because it's like

yeah they came through they're certified they're approved to go on your job and then if they start doing something wrong

then the customer can be like you sent these guys to me like you said that they had to be certified and they are now up

mm-hmm it's similar to like I mean uh

the automotive industry my my cousins high up with Ford and

they call it Ford factory training and ASD certified will get a

certification a third party um Ford standpoint is Factory trained

yeah right the same thing with when you look at protect all the manufacturer the when we went through that I mean this

had been 10 years ago now when we went through that and it was not a certification it was a factory training

yeah they're just giving you they're educating you on their product and limitations

and then uh what do you got to add to the object yeah oh what was that Paul

yeah I just going I was just gonna say quickly some manufacturers still trained

I mean uh or verify or at least the last time I checked like Nora do

they still get a certification Nora still gives certifications but when I went through there if you're

they require you to actually make a visit back every three years unless one

of the tech reps comes to visit you and sees your work on a project so that actually happened to us so I am Nora

certified and the tech rep when we were on a project actually came out and like watched this

work ask me questions got down and and you know actually seen how we were

putting it in when when the adhesive was spread and stuff like that yeah that's something that I was gonna as far as

certification I know I don't know if Shaw has done it in the past but I know there our trainings

offered or we can have our Tech Team out in the field if there are specific projects that you are working on that

need that kind of oversight or Technical Training

um it's for certification it does come out of a liability uh because you have a paper your training bills are off it

doesn't mean that you're going to do how you did in the actual training certification out in the field so I

think that's what it comes down to but if there's ever an instance where you need oversight or a help in a training

that's something that we could offer by getting somebody down at the Mill whether it's a complicated installer

installed that it's just an added feature that we can assist with

so with that that's on a project by project basis do you guys uh log that

anywhere I think the missing piece is that we we've stripped installers now I

understand the liability piece but we've kind of stripped installers from having ways outside of go career and of course

I'd love every installer to be on go career at the end of the day we've

somewhat stripped installers of the ability to prove their their skills and

their training and their dedication to the craft outside of go Carrera

um they can't show a certificate unless it's you don't mean

um they don't have a way to prove their their um

expertise yeah you know what I mean himself from other installers

or else right and correct me if I'm wrong unless it's just word for mouth that hey these guys do a great job

they're they're trustworthy they'll put it down they'll do it correctly file a protocol are there other certifications

out there outside the Nora that you talked about Jose uh yeah there's there's plenty of

education programs out there for for every Silo in the flooring industry

um you know CFI runs a a general run any fct runs uh resilient and then they're

also doing subfloor subform prep um uh CTI

great training what

what you know who Shaw contract is they know who you know Mohawk and Millikan they

know those names so they don't know that and they they don't know the different

levels so you can say your CFI train you know certified

won't be doing a C2 type project you know what I mean you're you're

absolutely right about that there is no um there's no template that says that you

know hey this is this is my card this tells you where I'm at as far as my expertise and my level there's nothing

like that you throw a name out there and you can say whatever you want after you throw

um a training point there's no manuf that I think what I was

getting at was there's no there there's no clout to it that's what go career is trying to do or is doing is you know

giving a metric to be able to be utilized by ingesting all of the training and then providing the hammer

rating but at the end of the day the void of manufacturer training I

guess I I'm a little curious on standardized training calling it Factory

trained or factory whatever and still logging that that installer completed

that training when you go out to projects and you help them through a project that's that's helping them

through a project but it's not you know our goal is how do you uh

significantly improve the installer's life their their standard of living and

they don't get that you know just because a manufacturer came out to a

project and yeah the project went well but they don't get to carry that forward to other to the rest of their working

career um you know you don't get to say that yeah I was trained by Shaw or I was

trained by Mohawk or whoever right and show a contract such a great company a

large company that um is there any standardized training

Jake to your knowledge where installers could go to a shop facility or a shop

supported facility and get off the job off the project I should say training

not to my knowledge but I'm sure it's something that we could do I don't know if it would be so much as a

certification um there definitely is an opportunity and local rdc's when I was down in

Chicago in the Chicago Market we had one outside of the city where we had

specific installers come in for sheet vinyl training but it's just training

itself it's not so much a certification so I could definitely follow up with the technical team in the mill to see if

that's something where that'd be of interest in local markets to get a group

of installers out there for say it's heat welding or say it's any type of installation and then have a shawback

program for training I just personally haven't done anything to my knowledge on it yeah and it

doesn't necessarily be a certification I wouldn't think just a factory Train That's How Ford got through it uh you

know even the training can be recognized and and just a little background as well

like uh the hammer agency he's talking about for gold Carrera what it is is it it gives the installer a rating it for

their their skill set and okay I don't know like how many trainings are actually recognized and if it adds to a

hammer rating Paul um and I'm I'm sure that you've you're factoring a lot of training and education programs in there too for the

hammering about everything even even after this workshops uh like in the Tile

World they have uh you know the npca afternoon Workshops the different

distributors even those are recognized it doesn't give you a bunch of hammer obviously your staff is pretty much so

recognize that there's still 100 other installers that didn't go to it and you

still did and you still participated and you still probably learned something and

so as long as that training is uh cat is uh cataloged I mean the empathy that did

the training saves the fact that say Daniel did a

one-day Workshop right that we we recognized all the two-day workouts for

Schluter a two-day workshop you know um

and like I said just afternoon workshops in PCA even and each one has a different

weight inside of our algorithm so it gives different uh amounts of hammer

based on the years of experience that you have in a ton of other factors so it's hard to say that this training

equals that amount of weight because it depends on your previous training as well as your

um you know years of experience and work history but if the training that you're talking of

Jake is possible to get um set up where

and industry-wide right there's we have a huge need in the industry to get

trained so I'm not even saying one manufacturer can solve it all but if the manufacturers had a factory training

that they logged when the installer goes and you can fill out a questionnaire that

says you know what type of training it was uh how many hours the Hands-On how many hours of

uh book study tests all that stuff and you just fill out the questionnaire as

long as like for go careers purposes as long as your career can go and verify and prove

that that scholar took training they get to get that that value added to their him already

and they carry that training forward it's a way to incentivize installers to

to especially independent installers that are not under our company sales not

employee installers to go get trained spend the money and the time off to get

trained because it means you know more more work orders and more pay down the

road for them and um the training yourself Jake might not hold weight alone because it's just

quite as in training with a certification in that same field

and now all of a sudden now that that holds more weight so you're taking this glob of of certification let's just call

it like let's say C1 or C2 or something like that from cf5 just use that right but now I'm adding on to that now I have

this now I have the formal Technical Training and the science behind everything now I also have you know

Shaw's training for for their carpet and their bankings and what they have and that's exactly add more weight to that

uh initial certification um that that installer has devoted their time to yeah I mean think about just

just as adding tools to a tool belt right it batters their their personal skills

their training skills their installation skills and then it also helps us out

when our materials do go down of we want it to go on correctly and get that train

training so that we don't have issues in the back end it helps everybody out in

the in the overall sense you know and a lot of like what Patrick when I know you

had said something before we started record but you know um like our relationship with Patrick didn't start as a a sales relationship it started as

an installer talking to the sales rep trying to figure out the problems and making some decisions from an installer

standpoint exactly hey how'd you guys fix that how'd you guys know about that um and

are you talking to Daniel like he's like oh you guys really do good work you know

what you're talking about know what you're doing yeah and uh it helps us out from the manufacturer's perspective even

though I'm a manufacturer's rep but if they can add anything to my tool belt of hey I can talk through a higher maybe

not as high a level as an installer but if I can get some basic knowledge of the actual install as it's going down it

helps out all all sides of the part of the group you know right and then it

also helps uh with material that you're getting respect right like

well I think I'm gonna jump I want to say thank you for bringing that up Jose

the fact is that say you're C2 you said and they get a shot you know Factory training it's like a booster to your

other certification that you already got it's like it adds fuel to the Hammer

rating fire so to speak and so it's more value if you're already certified then you go to a shop Factory uh training if

the weight is heavier uh because of the foundation your ability

that I don't want to get real nerdy on the algorithm that creates the skill score because it's very complex but

essentially what you said is correct and now one other point to or one other

benefit is that you know as an installer going through and uh they may be C2

certified but one of the problems that I've found in the commercial uh Floor

Covering industry is the backings changing and the you know recycled

backings and then getting rid of PVC and then adding PGC back in and then some bland and you know how many backing

changes has the industry had in the last 10 years you're not getting that on a certification you're getting that from

the mill when you guys change your backing I had a 2 000 yard job fail because one of our installers and I will

not name the um the mill but they had a new vacuum

system that required certain price and it'll tell you the processor but surfaces

and those processes were not followed to the seat while the installer had no idea

uh heck even our PM was uh somewhat are you talking about because you had to

prime before you spread the adhesive I saying anything Daniel I'm not saying

stuff you see what he's trying to do there yet but

is and the mill helps us out good behind and you know but the fact is that

failure never had to happen with proper training the failure never had to happen and with over three billion dollars in

failures annually in the flooring industry if you include moisture failures

could we not at the industry as an advocate for installers find a way that

you have that how much how much better is our industry by having the

the failure most likely it's a silver million dollar

deduction from failures right so so I hope that manufacturers this year

really focus on the installer and and form some training don't call it certification let's just call it Factory

or uh Factory informed I don't care how loose this is it as long as the training

is really valuable and you can and people and

people can check to make sure

that's a that's a step in the right direction so we just had the the Taylor

you're breaking up a little bit Paul so we just we just had the Taylor rep in

here um right before we got on here right and he actually just told us that

it received by a certified you would actually get a lifetime warranty when you use their pieces in your projects as

opposed to their 10 or 15 year whatever comes standard right no that's that's installation

but how how can we get with the manufacturers and actually

have them put in their documentation if we have If We Hold certain certifications then

um even our labor warranty is extended on

top of the manufacturer's warranty on some stuff where it's instead of a 10-year warrant you get a 15 year teen

year you get a 20 years backed by not only the manufacturer but the

organization organization you're certified from so that way they can actually see the value that they're

getting as opposed to just hiring someone off the street and hoping that they get a warranty at some point

yeah I I

think that the extended warranty on labor in particular

you know we're we're working on one thing that I think you know we'll be

chatting on this offline but basically once you reach a certain Hammer ready uh

we're working with insurance companies to provide uh the same labor warranty

that like installed us which will give the uh

like a five-year or ten year labor warranty if you're if you're three

hammers are above as a failed piece to the installer for

when they're they're out there you know selling their services but from a manufacturer to stand behind

it what did you think about that Jake yeah again it's if you can add more to

it I don't know how it would work with but you're giving me homework and get the technical team and warranties I I

don't know how that would work along with the set warranties that we have in place but if they do go hand in hand I

don't see an issue but again don't don't shoot the messenger but I can bring it up up the totem pole and exactly see how

that would work though of how can you get that extended warranty if you have a separate certification

I just I don't know personally how that would work without going up the ladder

yeah it's all a process right it has to start some it starts with everything starts with an idea that's that's exactly all we're doing right now is

we're spending on how can the manufacturers and Distributors help oh you know one of our Distributors just

brought the Taylor rep in here to talk about their their products and just doing stuff like that is really

beneficial because they have some products that um we didn't know about right so it's all about you know just just making your

rounds and as a as a salesperson I know how busy you are because I know how much I email you per day

but it's all good I can only imagine what your inbox looks like game but but

also you gotta think it's not only and it just comes out to the whole overarchy thought on this is it's nothing but

beneficial for you for us for installers for everybody so if we can team up and

start this idea and Spark it and ignite it and then something turns out from it

that's that's kind of nothing's gonna get done unless you have conversations like this around it you know whether

it's I'm boots on the ground up here in Michigan but I bring it to a VP who covers the Midwest that BP then covers

it to a divisional and then it goes from there starts like wildfire but like I said you guys got me

homework now I'll I'll follow up get with the technical team and get with other

people up in upper management on it to see exactly what can be done with that

and then like last week we had Uh Kevin in here from Roberts and he's on

Facebook right now and said did I ask the Taylor up his warranty we'll supersede the flooring warranty if it

doesn't it won't matter much and you know that that's another thing too it's

you can see these these manufacturers actually going to

to places and and spreading the knowledge that they have right and that's that's a wonderful thing I

love it and if you look at it so we've we've talked um with the nafct about how

and that's the National Association of Floor Covering technicians if you if you

didn't know um we've talked about before how these

manufacturers are dropping their certifications and how you know that that liability but it's about getting

these other training entities and actually saying all right your guys's training holds its

weight in gold um how can we partner with you because just speaking about resilient she Goods

right sheet vinyl um you can use the knowledge from learning one product

and kind of translate that over to all the other products

so to have just every manufacturer doing their own thing

doesn't necessarily make sense anymore but getting these manufacturers to

actually back these uh different organizations is something else and that's something that I don't have to

deal with but it's something that I want to talk about right because if we can have all these manufacturers back in

backing us up that that just makes us more powerful well and I I wanna that's one of the

reasons that Taylor does that is because they're so closely aligned with CFI

so they you know if others could the

line and I don't know all the Dynamics in the background of the training entities with managers but

we're all you know it's like the industry's working on um you know bringing in more people and

bringing in more people and I support that but something you said in a

conversation earlier today Daniel is that it's been brought up by multiple

people and probably agreed upon is that we have plenty of installers we're

lacking quality we're lacking uh first off a way to verify or know that they

their quality outworking them and then finding out they're not on a job

so that's kind of where we're trying to build plenty of guys that are working uh

but we're really lacking those quality uh installers right

you said that earlier did you yep yeah it's a we have a surplus of installers

it's just not not many of us are are qualified to the standard that we need to be in the

industry and that if you look at it from a whole

um just on the commercial side there's so much science that goes behind the adhesive the products that you have to

know and then you pair that with actually having to know the science behind what you're installing on so if you're installing on wood what kind of

wood is it if you're installing on concrete are there any additives in it

are there any is there anything topical on it what do you have to do if there if there's something on there

so it's there's so much that goes behind it

and there's so many people that are in it and and the stores that are selling these

jobs that that's what the the sales men are there for they're there to sell and then

they worry about the installation afterwards because like I said I'll go on these these um dealer groups and

stuff and that's what they say it's it's sell sell worry about whatever later as long as you get that stuff nothing's

mattering no no you know don't let me take away from that but I want to ask you a question here Jake

how much of product knowledge are you as a sales rep um in the area what is the requirement

of product knowledge on your behalf um um as a sales rep versus a tech rep I

know Tech is more technical but I'm just curious like what is required of you

um to maintain and and how do you promote uh the knowledge of the product make sure that

the installer isn't set up for failure or or the company that you are helping

select a product isn't set up for failure yeah so what's unique so I came

out which I'm out of college I went I lived Georgia first three and a half

months so I went through the shot training program where it was all product knowledge again it does come

down like you said just we know so much about the products and where they go but once we get it out there we get the

specification we need to back it with we need to make sure it's the correct installation so we have all this product

knowledge and product training having the tech team as support I think

we I guess all manufacturers could put a little more emphasis on Technical

Training and installation training because right now as we re we rely on our installers for that knowledge to

pair up with the product knowledge right so as myself being a product specialist

for Shaw contract I would rely on my installers then for

that installation specialist so it's got to be the give and take of we can't expect all of our installers to know our

product in and out just as I I don't know the installation in and

out and that's where I need to rely on installation or my installers for that but like you said if there's the

training that I was offered was mostly product minimal installation what we could do is get that flip-flop

of we try to install or we tried to help out with the acknowledge for ourselves

if I could get help on the installation knowledge it just matters everybody's

chances for Less failures better installs better product better projects

being installed and just happier customers overall so a greater

percentage of success equals a greater percentage of Word of Mouth business which turns into exactly

it creates it creates Word of Mouth for everybody everybody's happy in the long run and you don't have to look at

project two to three times after it's installed whether it starts to fail anything fails so overall it just it

makes sense to just team up and we're all doing it for the same reason so yeah ultimately

from a brand standpoint when a manufacturer has something fell whether

it's the installer's faults or not the end user typically has some type of

strike in their mind about that manufacturer and that's what we we try to mitigate that right because we've

been in the hospitals where they're like we hate this product this product sucks and then we go and rip it out and it's

like the product doesn't suck it's just it wasn't installed correctly so that what

the lifespan was shortened a lot like if it was installed correctly they wouldn't

be having the issues and they wouldn't hate that product and that's something that we we tell the customers it's like

one we don't want to throw the installer under the bus because they did the best that they could they did the best with

the knowledge that they had was it enough no but the the manufacturer shouldn't pay for what that installer

did at the same time it's it's a great product and if we installed it you'll see that and I mean I'm not

at some point they've already made up their mind and they're going to switch out the product right but it's like we

just want to let you know that down the line if this product gets spiked again it's not a bad product and some of it

too is like if they didn't maintain it properly if they were

using them to maintain it because in their head uh it's been

institutionalized and that's what they've been doing for 20 years but the product specifications does not to do it

a certain way they could have killed the life of the product too so I guess I guess that's a education part goes beyond just starting

at the substrate and working your way up right as the system so the end user um should also be educated as far as

maintenance yeah just going off of that I mean I have one where the school district went

from VCT were they stripping wax twice to three times a year they want to use

LBT and they think it's a magical floor that you don't have to do anything to because LBT then they didn't change

their casters everything gets scraped up it's basically having cement put any salt salt melt anything going on

it just got scratched up we're like well it's LBT we don't have to do anything to it so that was coming off of no matter

what product was down it was going to get scratched up no matter what because it's starting from the installation from

the subfloor all the way up and then teaming up with Furniture just to maintain your like our one our product

to the installation because if it starts getting chewed up by Furniture it makes not only a manufacturer look bad the

installers look bad the end user is going to point a finger at somebody and because we're down first it's going to

be one of us foreign they even have stuff out there now it's

where you can um refinish LBT we went through a presentation yeah uh with the fcica and

who was that um I forget what I mean it was my pay wasn't it oh it was my pay yeah yeah they they got a topical it's a temporary

fix right but it's a selling place I never strip out

one there's uh there's some other Coatings and stuff you can put on top

like a solution but

you know I think everybody's moving to lvt um really messed up uh this just side note

the way lvt was sold for the first uh 10 years uh didn't do it any favors uh people

thought I couldn't scratch that uh you know it was impervious to

any problem didn't need any maintenance ever uh it

you know obviously we know different today but um 10 years ago

when there was not as many manufacturers of lvt maybe 15 would be a better time

frame but you know it was kind of sold as the clad back then you know many

people who specified all the Architects or designers or or uh end users who may

buy you know have been around them expect still have this expectation uh you know from a sales standpoint when

we're selling lvt we always talk about that it will scratch we promise you it will scratch if you

don't want to take care of it in a proper manner and maintain your dirt uh it will scratch

so but from an install standpoint uh back to that a little bit

you know as manufacturers if they could do an installer bulletin

with my only my this is my second uh thought installer bulletin that could be

distributed and and actually got in the installer's hand on when different

backing systems come out because you may be certified to be an awesome carpet layer

um but when a new backing comes out and I'm just talking carpet right now

but this applies to almost all of them especially lvt uh that the tailors for

that backing when the chemistry of that backing can just so to stop the processes that need to be

um considered how you install it so

attention part of the tree are you reading that right now

I I was played uh reading the question yeah yeah Levi said that not a question just

input right installation crew and and or the retailer should be explaining the cleaning processes and proper

maintenance to avoid uh potential warranty issues right and

commercially that's a little bit easier because we have to provide all that documentation anyways

[Music] or specification that we give them close

out care and maintenance and all that but you know as well as I do you go back and look at it in five years and someone

who did most of the maintenance Crews that take care of those commercial buildings

do not read or care they have their own system and they do something and

I've seen it completely ruined flooring before but but that's a good point that Levi brings

up is of course from a long-term standpoint

keeping the end user informed is important and and telling them how to maintain and clean their their flooring

or take care of their flooring it'll eliminate a lot of problems that that we go back to try to fix and

I mean I mean yeah so install our bulletins I I know that that manufacturers have like

lists of installers and if if something new comes up it's just

an installer bulletin doesn't need any sense to the company because some

companies have employment dollars but something for the installer to

uh engage with when they're updated install methods for different systems or

backings or something like that do that for us he said that every time something changes he's going to send us like a

little postcard and let us know where it is and how to find the link right that's what we're going to do now Jay because

you're our guy right so I said I told you I have homework so no but um when

you brought up the Nora certification Nora actually does that so they changed

the the adhesive and they change um their their stair installation to where

it's not in order to install nor stairs you have

to use the tape method now there's there's no more ASAP that's going on so

they they did send out you know documentation when that stuff changed um that's from the tech side the tech

rep actually emailed me and said hey this is what's changing

email me back let me know you got this question

that's the certification side you're saying yeah okay that's because I'm in

the certified database gotcha so now does that go out to everybody of hey

here's a here's a tweak of what we're what we're doing with our products this is how we're gonna do it from now on

yep okay um and then Patrick Mullins on LinkedIn

said that this is kind of what they're building not kind of that's what they are building floor Cloud for direct

manufacturer updates to installers so I guess that's something to look into as well

they've been on social media I've seen them a few places lately says when you go to select the product you are going

to install and send you a notification of the new change that's cool

yeah more cats Cloud systems pretty awesome and used but I watched their

uh their um

at fdica and then I I've talked to the

guys over there a couple of times offline so yeah it's pretty that's cool so so Jake we have a question for you

flooring manufacturer recommended adhesive

depends there's a lot of different instances of what the subfloor is

what I guess I think what he he's trying to get at is uh

in in your documentation it usually says Shaw

uh adhesive is required right it's yes we required he's for warranties I

understand that that always doesn't happen and people installers use what they're comfortable with and what

they're used to but again just being able to get the questions up front or those moisture tests done in the

Forefront of how can we prohibit something bad from happening

again if people are used to defense laws are used to using pressure sensitive or

uh just a regular wet set adhesive then that's what they're used to we can only

do so much to recommend our own and like you said just from the fourth like from a maintenance side too it's we

can say okay you have to buy these casters and we're trying to protect our floors we need to think of it as more

information and then be more information the better to then decipher an answer but if the if you were looking for

there's an overall One-Stop shop all adhesive I don't have that answer for

you that's a great answer so like um based on conversations that we've had

with we're just going to go across the board it's the installers that they actually

recommend a system that they're going to warranty and that they're going back that they're comfortable with because

that is the system that they are using for all of their testing if you were to venture outside of utilizing the system

that is recommend recommended by the manufacturer then what you're going to have to do is you're gonna have to make sure that there are safety mechanisms in

place and you are not skipping steps because if one thing fails the system is

not a whole they're gonna have to break it into segments and then they will find the failure where it was

um because science doesn't lie so I don't think any sales rep is going to tell you to yeah go ahead and use that

um like there's a question on there like what if it's not available well if it's not a if the manufacturer adhesive is

not available then you're going to have to use the next best right and the next

best most manufacturers are pretty good at giving that all alternative product I've

had that happen with some other you know if it's a hard set acrylic adhesive or

something well what's another manufacturer that makes one that you guys would accept

and specifically I bet I think a lot of us came really aware of this during the

covid problems we had plenty of of Manufacturers that were like no warranty

without our adhesives they couldn't Supply them and then all of a sudden they're like well you can use these three yeah so and then I'm just going to

try to get like an example here because there's a question about that is um Jake if we were in a scenario where

you guys were I would have uh adhesive for your uh terrain too just say we're

doing some 20 mil terrain two and we couldn't get any adhesive for it um what would be your recommendation for

the next next adhesive in in your toolbox that you are allowed by by Shaw contract to

tell us to use if that is the case yeah so so say that we use our typical resilient adhesive and we can't get it

for whatever reason may be then go into different buckets of still

that are under Shaw that are that are approved but then if we can't get that

then we would then go up the ladder for this project specific to get that that I guess stipulation of can we use

this for this project because of X Y and Z so it was it's just a matter of getting with your manufacturer's rep of

we can't get this we go to option b we can't get this we go to option C now

what can we do so it's just that open communication of how can we find a solution that fits this customer so that

so that question um should be run up the ladder call call the rep talk to them about it because it

can change every conversation exactly project to project Circumstance the circumstance right

because uh sometimes you know we're on the fly right because that's what it's a we have this we ran short on adhesive

the supply store is closing in the half hour which is what they have can I use

yes or no yeah and I don't have the capability being boots on the ground on

out running around to make those decisions so I gotta run it up the ladder too in order to get that approval

to then well actually that it's uh we can actually call the the number that's

on the bucket right the tech the tech number exactly customer service or talk to your

manufacturer's rep if you can't get a hold of them talk to customer service eventually you'll get in front of a

manufacturer's rep who then will have to reload it back or at least for in my case I gotta run it up the ladder to my

manager to then go to tech and and so on so and we've been in the situation

before where we've used some adhesive that said that it worked for certain

things and then it didn't because plasticizer migration is uh

a thing right yeah and the man it was actually wasn't a manufacturer it was

the adhesive so the he's adhesive manufacturer came back with oh you're

not supposed to use it on it and it's I pulled up the specs and it says 100 I

can use it on this so can you believe that they made up new labels and redistributed under new labels who would

do that I we won't say but they don't make the product anymore anyways this is

fun no it's California's fault yeah

actually you know what so that's another thing too is our distributor actually had her back on that instance right there and

actually stop carrying that specific product because of because the manufactured it back their failure

they clearly said in the labels that we had but their new labels were missing it and that's what they were trying to throw at us and we're like no dude like

that look at this look what we got right here look at this instead of here here is day inviting I need to actually your

old table and now because this issue you changed it so some installers pay attention Jason yeah hey that's that's

what we need the internet can be your friend and your enemy at the same time

um double-edged sword hey gentlemen

um already believe it or not

so um I want to thank you Jake for coming on I know some of the stuff we weren't

always you know it's not always looking for the exact answer from you just the insights and and thought processes on

you know I think it's important for manufacturers and the installation Community to have some some uh

some ways to share information and I also go into my very first point

just some level of factory training uh I do like the installer bulletin I

know or cloud has had uh jumped in and said you know that they're they're working on some stuff I know that you

know go career long term I'm not sure when this feature uh is out we will have

installed bulletin eventually where manufacturers just go on and load up uh new information on their

uh installation of a certain product and that'll go out to the entire go career

installer Network um and it'll show as red or not red or

uh you know opened or not opened and kind of get that feedback on

knowing that the installers are getting it rating it and understanding it um

and all those would also be great to have like a tech rep behind it that that

could answer any remaining questions so just some ideas

I love it no thank you guys for inviting me on it opened up my eyes as well so again if there's any questions it's good

for us as manufacturers to be reminded of this well as well because we are so in product where we gotta look at it on

the back end as well of how can we get something down that's going to stay down and perform well to make everybody look

good yeah and then there's our ultimate goal as installers too is we've come across some pretty good

product but we've come across a lot worse installs than bad products yeah right Kelly even puts on here she's when

we were talking about you know the manufacturers and backing up installers she said that uh the manufacturers

backup design organizations all the time why not start doing it for installers

since we're kind of that that backbone right it's uh foreign

to learn about the product that we're putting down and and stuff like that that's uh that's really what we need to

do oh I just real quick if I can just add I I

challenge just everybody to put their manufacture this opened up my eyes a lot

so if you're if you have a specific manufacturer that you love working with or just open up their eyes to so that

they can start that conversation where again it's not it's not it's not going to do anything but benefit us all in the

long run I love it I love it thanks for that comment that's that's important yeah push your sales reps and your Tech

reps to get you the information and and also push you if you've caught any nuggets off this uh off the Huddle

podcast here use them to to kind of uh like Jake said push your sales rep to

maybe make some meaningful change they they can push it up the mountain uh as

Jake was talking about earlier and and get it up to higher levels and I think we all want a better installation a

better installation community and you know at the end of the day deliver great

projects for our end users so yeah all right gentlemen well hey thanks Jake

for joining us again and appreciate it yeah thank you guys appreciate it yeah

it was awesome and Daniel Jose thanks again for being a good Good Samaritan to

the the flooring installation Community because that a lot of people listen and

uh I think that understanding that some of the challenges that we go through out

in the field and the stuff that the the instances you bring up are fresh and can

help us all be better so I appreciate you guys I appreciate everybody thanks for the audience everybody joining in if

you like the content you have heard today consider liking and subscribing to our

YouTube channel we upload these every every uh every week we upload them to uh

our YouTube channel so go searches out like And subscribe join the podcast get

involved in the community outside that I want to say thank you to everybody once more and

we'll uh see you guys next week all right thanks guys

thank you

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Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 31 - 2023 - What Can Installers Do?

This week on The Huddle Paul, Daniel, Jose have special guest Kevin Keefe (Regional Sales Manager at QEP) to talk about what role the installer plays in the necessary changes needed for the industry in 2023. We also would like to congratulate our winner for the 2023 Forward Progress Scholarship, Carissa Parr.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

what's up everybody and welcome to the

Huddle coming to you every Tuesday three o'clock Central and what we discuss is maintaining

forward progress in your flooring career nice as usual uh most of the concepts we talk

about are applicable and flooring in any business really but we specifically dive

in on flooring as that is our favorite industry so uh this week we get the pleasure of

drawing on our Ford progress scholarship uh which we did in Kentucky

and um so the way we're gonna do this let's see if uh

we can have Ashland uh turn on her video

behind her there you'll see nay all the uh

uh applicants as well as a number next to them next to that that number as you

see there's a small little device in the lower left hand corner there which we

are going to uh draw and that number will coincide with that name and that

will be our winner so we're going to do that here a little bit later and today what we are

discussing is uh the first part to another series which is just what you

want to see in the industry this year what what real concrete change can we bring and

what would we see at the end of this year that would tell us we succeeded in

that objective so this week we're starting with the the installers what I call the foundation of our industry

so gentlemen uh well first off let me

introduce uh Jose and Daniel uh as usual you guys are with us this week uh and uh

Jose you are looking fabulous for having kovitzer so day one day one I'm glad you

still you still made it here um so I thought I'd kick it off with

you know what what can we measure at the end of this year from an installer of

the excuse me installation standpoint uh that would tell us yes we accomplished

that um one idea that has and and something

that's really kind of uh really integral to the way I believe is

training and if we get a um maybe we can get a metric of

how many were were trained last year through the various entities and how

many we get trained this year uh we thought uh that would be a good

metric easy to to measure um I also believe that

the overall average uh hammer rating in go Carrera does where where do we want

that and and it's easy to measure because it's all digital but you know what would the average be and

where would we want that to be um but I think it's all based on training what do you guys uh what would

you guys really love from an installation standpoint what would you really love to see happen this year

I would like to see more people get involved in the training uh just in

general I would like to see the older generations and the kind of uh in the

middle uh installer age group to start pushing the education you know so that

way the that way the education portion doesn't take so long right like some some guys

don't don't get to actually learn to put their hands on for a few years some guys get to do it right

away because they don't have a choice but what if we as an industry were able to uh Advocate together and push push

the envelope as far as getting the awareness that education could

further your career a lot faster in the industry um if you were just to

I know it's like to say but maybe sacrifice a little funds for some trading sacrifice a little time person training to to kind of view the big

picture um that's what I'd like to say I like like to see people view it more for

investment versus a pain in the butt to to get away from from work for a week or

or for a few days that's what I was going to say because we talked about that before about investing in yourself and that's really all it is is

you know you're you said sacrifice but it's really more of an investment right because you're using that money for a

good cause you're you're actually going out and learning I mean like I said man all it takes is that one

thing all you need to learn is one thing to make a make a class worth it

yeah uh why don't you introduce our guests there Daniel we got Kevin from uh Roberts Julie

Pierre Roberts it's both so QEP is the umbrella we have a handful of companies

under that name one of them being Roberts awesome well tell us a bit about about

yourself what you're doing now and kind of how you got in the industry well I'm a sales manager for Robertson

QEP so adhesives tools under the limits um I've been in the industry for over 25

years now 23 years on my knees and four and a half on this side of the business with the manufacturing side

um big and uh training training programs uh educating guys doing a lot of shows around the

country representing our company and the products that we have how to use them

um and also continuing my education uh in the installation world and uh trying

to get more guys involved um you're asking what I'd like to see in the industry what for is to try to come

together to solve the biggest problem we have in our industry and that's lack of installers uh when we were going to be

in a serious problem here coming up if we don't get more people involved and I'd like to see everybody basically that

has an opportunity to take a pledge to to bring one person on this year you know that they uh turn them onto the

flooring industry because we need it this industry needs more people and it's going to take everybody to solve that

problem and I think that would be something I would like to see that's a good one and I want to just say

like getting involved man just in general because if we weren't involved

we wouldn't have Kevin he just showed up out of the blue yesterday like he walked through the door and I'm like what's up

and you know you it's it's those relationships that you can build like that like we didn't know he was coming

by he just looked us up since he was in the area and it's like come on in yeah we met and we met at a you know a

training deal through CFI years ago now and been building that relationship uh

Jose and I have gotten paired up golfing in that uh in that function the last few

years and uh you know I listened to this podcast because of the relationship and

meeting these two and uh I love what you guys are doing and I figured I'm in the

area I better stop stop by especially after our one of your last podcast where you're talking about relationships with

uh whatever and I was on that trying to chime in a little bit on that so you

know I don't want to talk about it I want to be about it and get involved I like that

yeah and that might be our saying for the for the the show here is uh yeah

don't talk about it so bringing one bringing one pledging to bring one person in is an interesting

um interesting way to look at it like you know

what what what does it look like to grab somebody by the hand and take them into

our industry you know what does that look like um it's certainly finding

um people is always tough right that's what we hear a lot but at the same time

if you take that personal um approach with somebody and show them that you actually care about them you

might be able to actually pull that off and and uh you know with the with the installer base that we have uh if each

person brought in one one one individual take him to a show take him to a

conference take him to the CFI uh take him to fcic something it doesn't even

have to be anything big like that like our our local Distributors have open houses take them to an open house give

them that time you know even if it's for an extended lunch on that day to take

them to do something free hot dogs I know from the vendor perspective we do a lot of stuff through

uh our Distributors that sell our products and we'll set up for all day let the guys come in take a look at the

tools talk about the adhesives that we sell uh the benefits of using one product over another but it's it's good

to to bring the guys in it's a small little bit of Education that we can do on a regular basis instead of having to

travel to here or there it's just a local distributor there's always food there's always good conversation and

there's people that good camaraderies people that are involved in the same stuff yeah and coming together and

talking about their you know the issues they may be having the successes they may be having and uh you know how to

overcome some problems and stuff like that that's a good point you know going to these things and Jeremy keeps on

asking if he won but we didn't draw yet so stay tuned Jeremy we're gonna we're

gonna be drawing here uh shortly but you know these local events and actually

getting to know some of the the other local installers because there's a you know quite a few around here that we

don't even know and you know once we do meet some of the the people that we haven't met before they always know our

name even though we don't necessarily know theirs and it shouldn't be like that we should uh actually be going out

in the approaching them and you know just stop in and anyone is welcome to stop in

and that's how we've gotten to know a few of the installers though just you know like Kevin did just pop their head

through it I was like come on in man let's start talking well that's crazy creative recruiting

yeah years ago we uh Daniel started a a page for West Michigan flooring

installers right and we wanted to get everyone together on the same page like just have like a little powwow with

everyone and it just it's just everyone's so busy and so stuck in the moment that it's hard to

coordinate that with that many people but I know that if we were able to do that that would be really a really sweet thing to have just like an installer

type uh meeting with some of the local guys in our area maybe you guys already do it in

your area but just to be able to have everyone meeting and help solve one

another's problems or issues or save uh potential issues from happening right

and I think that that would happen and that's what people don't get is we're not in it to compete with anybody

there's no competition out there we're in it to win it together as a team and I want everyone to succeed I I want

everyone to have success if you look at it from that perspective we're not like you said we're not

competing we're actually there to try and help anyone that that needs it and if that's what this entire thing is

about that's why we started this podcast if we've already been through something that you're going through right now reach out you know we

are we perfect no no one is but if we have overcome something that you're going through right now we want to

we want to be that that medium for you so that way you don't have to struggle through something

well and I think it's important when you start talking about kind of congregating

and and trying to assemble people is not like someone doesn't have to lose

for others to win so I love the approach like like you said Jose and like you

just iterated Daniel that we can all win there's more than enough for everybody it doesn't have to be our our industry

is sincerely plagued with the the um what is that uh

like I forget the term but it's basically fear of me you know fear of sharing like

if someone else's success equals your failure and that's not really the key with FL with installers one of the

biggest problems we have uh as go at go Carrera is companies not wanting to uh

onboard their installers because they don't want other companies to have access to their installers as if they

own them and as if uh that someone else succeeding equals their them not

succeeding and we can all succeed we can all benefit from uh installation and

labor efficiencies which we've talked about before on the podcast and just to reiterate that point it's it's a quick

math and I've talked to multiple people over this but it's more of a thought experiment and it's like if one crew

loses eight hours a week that's two on a two-person Crew That's 16 hours a week

lost and it's reasonable to assume that that happens on a week by week across the industry basis that a crew will miss

out on eight hours worth of work from the job side not job site not being ready the conditions not quite being

there or materials not showing up on time or the GC just isn't ready or the homeowner's just not ready that day and

it gets pushed a couple of days it's reasonable to assume that we lose eight hours for a crew that's 16 hours a week

that's lost per crew now if you just said look let's take that over 10 000

Crews well that's a hundred and sixty thousand hours a week lost which equals 4 000 lost work weeks every week

so we also we have a labor shortage no doubt we also have a labor efficiency

issue where when I when I was sitting if if they can go get get work from

another company to fill their their void in that schedule for two days that's good for everybody you don't lose the

labor hours the sub stays busy and and keeps money flowing and some other company got a job done

that they desperately needed to get done it's really win-win-win there's no downfall to it it's just this scarcity

that's what I was trying to think of it's a scarcity mindset like oh I got to keep my all my stuff here well let's

open our knowledge share our knowledge let's share our

um our Collective experiences and try to help people not make the same mistake so

this year I would love to see you know another good measure is how many flooring failures uh happen that's

measurable some of the stuff that we we may or may not have and I don't know does Roberts keep tabs on uh dollar

figures of flooring failures from installation or manufacturer defect

installation uh issues uh we we don't have any failures

you know of course we do we keep track of everything um you know and not just you know

failures but specific to what products that allows us to make Corrections if need be or to figure out what why that

problem's happening um so yeah we we keep uh a pretty significant log a very detailed log of

any any kind of complaints that come in anything that gets to inspection Point anything that goes any farther uh

fortunately we've been pretty lucky this year not just this year but we have we have very few failures across the

country um so we're pretty lucky on that and things happen that's going to have happen I mean it is what it is a lot of

the failures that I see are usually environmental right I'm going to ask you I was going to ask you that question

from your standpoint and be in a past installer uh I I would assume that you

kind of uh take it we all know there are some manufacturers that really are aggressive against the installer

I'm not going to name it but during the claim process it always tends to be the

installer's fault for some some reason or other uh but you being in your

position and your background what would you say is the number one issue when it comes to fluorine failures

that just from your experience it doesn't for my from my experience I think it's a little bit of a blend

between installer failure and environmental failure and a lot of the

installer failures that I see are directly related to environmental failures that if they were a little bit

more knowledgeable maybe had a little bit more training uh they would have taken the steps to avoid the

environmental failure so as a from a manufacturing standpoint if unfortunately if the installer gets

blamed because of something that he didn't do in that he was supposed to do even though it's an environmental issue

you know it is what it is that's why you know trying to get and gain as much

knowledge in in what you do is so important to be able to avoid the problems that are already there that you

might not know about without the knowledge behind it and how to test for it and how to deal with it

um you know one of the one of the things a lot of guys do will go in with a moisture meter and test you know throw a

cheap moisture meter on the floor and say it's okay well you know the bottom line is that's not the standards right

the standards is you got to do an ASTM 2170 or 1869 those are the only two that

are recognized in the industry correct so yeah and for those who don't know

1869 is the calcium chloride and 2170 is the ensued to the the

relative humidity test of the concrete which one is the one where you duct tape a piece of plastic through the floor

I don't know anyway but I mean it's just a fact of knowledge right the more knowledge you have the less likely you

are to have a failure and I mean and that's with anything in life but especially with fluorine and you know

the fact is there's so much going on on every job is so different there's so many things you have to be aware of you

know the more knowledge that you have to be able to avoid the problems on your job site is crucial so you know I push

everybody for education I mean myself I'm still going through education I've got one in February that I'm going to

um constantly things are changing in this industry you've got to constantly be on top of it

um standards are changing products are changing so without this knowledge you run into some of these old school guys

or well I don't do that I don't need to do that they're still rematching their trials the same trial that they've had

yeah and the problem is the problem here and sometimes and you forget it you know so even going

to get refreshed in your head about stuff that that you may have been doing here that you're not doing on a regular

basis that kind of got you know that that fell out this side of the head just hearing it again talk this is why it's

so important to get together with other people in your field to discuss this stuff because there's stuff that can be reiterated into your head that you might

not have been doing that you might know and you just forgot to do or you hear one Horror Story you know from one guy

and you're like man I better start doing my moisture test and not just one here I got to do one for let's say every unit

in in a complex right that's another thing guys don't know well I did a moisture test

on the second okay what about the what about the sixth seventh eighth floor right well you know it was fine down

here I mean it's so there's really a lot that goes on and a lot you can pick up from just talking with other guys and

yeah points out that they what we have we

preach every week is getting trained and and and the key here is it's not just

hand skills right you're talking about intellectual property really is understanding why things uh need to be

done the way that the industry has stated per industry standards so why do we do it that way and one of the things

that maybe a pet peeve of mine is when I hear somebody say I've done it this way for 20 years or I've never had a problem

with it well you also probably never laid this recycled backing so it's

probably best that you understand what this particular piece of material how it

has to be handled and treated to effectively end in a good quality installation the last the expected time

for the end user yeah do you agree with that CJ do you agree with that yeah CJ is pretty quiet

um yeah yeah so we got CJ with us today um from fcica uh for the drawing and uh

so I'm sure she's excited to find the winner as much as we are so uh CJ

welcome to say about um the technology right because it's not

only the technology and the products that you're putting down it's the technology and the concrete what are

they putting in the concrete all this stuff adds up and if you're not you're if you're not trying to keep track of

everything that's changing then you're just gonna end up failing anyways because I mean just just look at the the

buckets of adhesive they're sometimes will will spread a bucket one week and

then the next week then you read the book it the notch sizes change well this change for a reason so yeah and it does

change it does change I mean we're we're can you talk through that a little bit of of how or at least why some of this

stuff changes because I think it's important for installers to understand that regardless guys and and and men and

women in the end in the field in the uh installation Cruise

just because a a ultimately you have to take

responsibility I guess what I'm trying to get to like you have to understand what you're putting down and understand

the proper Notch the the you know when to roll it how long to flash all of

these things that go into it but I thought if you could share kind of what what what happens when you do change say

a trial size or or whatever what what happens there are you testing in the in the

so we do a lot of inside testing ourselves um in our Labs but we also send a lot of

stuff out for extensive outside testing by organizations as well um some of the changes that might

present itself are you're most likely not going to hear about unless you pull out that data sheet and read it again

because it might change as of a week ago and those changes come up because new

products come out and they just because you say it's uh you know we we say that this glue is okay to use with a WPC well

you know within the last six months you might see different backings starting to come out and we get these products sent

to us to specifically test so they can be put on our adhesive can be put on their data sheets as okay to use with

our product and then sometimes we might find a problem down the line and then we have to reevaluate the entire line of

wpcs for instance just using it as an example so you know we're constantly testing all new products that are coming

out with the help of the manufacturers of the flooring themselves and and you know things come up that we find down

the road that you know might we might have a product that might work better um so so what what does the how do you

communicate that so on our end we have uh on our website

you can always go on our website uh robertsconsolidated.com every adhesive that we carries on there

all of our safety data sheets are on there all of our technical data sheets are on there specifically what you can

and cannot use it for trial notches coverage rate open time work time it's

all on there we make it very easy because what the bottom line is the number one tool that every installer has

with them on every job site is their phone okay so to try to make it as easy as possible that you can pull your phone

out and take a look at that product um you know I when I was installing we

we were dealing with flip phones it flip phones and beepers right so things have

changed a lot but a lot and they've made it a lot easier so my my advice to any installers before you go out to that job

the night before to spend 10 minutes and read up on your technical data sheets of the products that you're putting down

and make sure that when you go in the next day that you're not having a second guess yourself and and you know what

you're doing to make a more efficient day because that's where the money is at it's efficiency we were talking about it

yesterday when I was in here about you know how you can make so much more money being a more efficient installer so this

will make you more efficient uh nobody you know it doesn't matter how much you make on that job if you got to go back

and redo the job or pay for that product and again things change on these data

sheets we we want to give as a company give you the knowledge to do the job right

um and we hope that you guys are are following these instructions and everybody knows if you don't follow the instructions anything can happen I mean

we see them every day on social even when you do follow the instructions anything can happen anything can happen

you never know covered right if you have the knowledge you have the best uh chances of a

successful install yeah so story time I had a project uh back in 2016 that had a

claim on it and it had a it was an underlayment uh a from foam products

and uh it's called silencer and it has one side that has a film on it and one

side that does not and the installation struck instructions within the rolls

was different because they had changed their install instructions from film

down to film up so we installed the project film up per

the most uh uh you know relevant and recent installation instructions which was on

the website the role actually had the wrong install instructions so what what you just said

about knowing ahead of time looking it up on your phone or you know popping out the laptop and looking it up had we not

done that we would have installed it incorrectly in fact we got called on it

and they were like you're installing this wrong and we're like no we stay up with the industry standards uh on the

website so we always search for the most recent and relevant data uh install data

and so we were able to prove that yeah look go to the website look here it's newer and this is the correct way to

install it of course the manufacturer backed us up on that but the key here is knowing what you're doing and staying

keeping your the knowledge so that you do install it correctly and even then like you said we have a very complicated

industry with the environmental concerns and job site conditions and all this

stuff in the installer uh installation quality and and their skills and and

knowing their skill level but all that being said being being uh diligent in making sure

that you know what you're installing when you show up to the job adds to that efficiency you were talking about

earlier yeah make sure you do it before you get to your job you don't want to worry your customer when you're here

I do it anyways I just learned you know you know I got a question I wonder and I

just thought about this I wonder if there's a way to pull up like a chart over the last 20 years for some very

common adhesives or materials where the specs have changed uh you know like

where what year and what were the changes from solvent to water base and and and why those were changed right

like the science behind it I wonder if there's a way to to get that so that way um we can get a visual to some of the

installers or even myself so we can see who what when and where and when the changes made and how grouped together

some of those changes were um that's so large because you're talking

about all the Recycled backings on carpet tile yeah just a general language the lvts or whatever but the big numbers

of like when solvents were taken out by the EPA and you know all the

manufacturers had to scramble to try to create an adhesive that would hold our floors down

um and we went through a hard time I mean if you you guys were around you remember that I mean I was around when

we took solvents out and uh it was it was not fun and in the carpet World

they also introduced unitary backing about the same time so now we have a

very hard product to install that needs a lot of adhesive and a lot of grab with

um with adhesives that were just being formulated to uh abide by the new EPA

laws so that was a tough time to be an installer because I remember at one point the notch trial

for unitary backing was doggone near the same size as your v-notch uh ceramic

tile not uh trial it was damn near the same size it was so much glue

trying to keep your adhesive from squirting between your seams and such and it was a nightmare do you remember

that back in the oh mid late 90s

you guys I was 98 I was 98 I started 98. all right well yeah so it was uh but but

that's that's what we're getting at here is staying up to date you know you may have done it the same way for 20 years

and it succeed the problem is the materials have changed and they continue to change these guys are always trying

to find the most efficient product to help you be a great installer uh and I'm

speaking these guys I mean Roberts and and other adhesive manufacturers are are working hard to create great product

that makes yeah more efficient and better we missed the monobot error the mono

Bond we heard all about it from a couple of the same guys but model bomb this model bond that we missed that era I'd

like to add too you know keep your ears out for industry changes too because if something changes uh in the industry as

far as regulations of what can and cannot be done or what can and cannot be used uh when those changes happen to be

aware that you know the manufacturing term adhesives are going to probably change to adapt to that as well so it's

another thing to look out for when when you're talking about changes in technical data sheets too yeah and I

would add that you know there's organizations out there that have webinars and such that address a lot of

this I mean scic is one of them they have a monthly they have more than a monthly but they have webinars very

often that address some of these issues when there's a major change in the

flooring industry like they they will have a webinar about it so when you remember you can go back and re-watch

them yeah so you know join the fcica get involved I know it's several hundred

bucks and it may seem like a lot of money but at the end of the day one failure

averted you know saving yourself from one failure pays for that tenfold so

um I would love to see installers invest more in themselves this year that's what I would love I guess at the basis and I

don't know how we you know or measure that metric wise but overall

being more uh informed and better trained more tuned into the industry

like you're talking about where where you know when there's a change and you know uh and you can have

faith that the industry like there there are mechanisms out there to keep you informed you just gotta plug in and be

part of the industry not just hey I install I go home and I that that's it that's treating it almost like a hobby

treat your career like a doggone career and stay informed and stay plugged in and stay trained I mean look at

everybody on here everybody we've talked for for uh

doggone how many what episode we on 41 30 something weeks we've talked about

being trained like ever almost every episode we talk about making sure that

you're you're uh participating in the in the industry training and a lot of this can can uh keep you from making those

mistakes so yeah I think talking about the fcica is a good spot to actually do

this drawing what do you think yeah I think we are at that time so what we're gonna do now uh first off I want to

thank everybody for joining us today and remind everybody that uh what we're

drawing for today is the fcica uh

stem program it's the Ford progress scholarship uh sponsored by go Carrera

and we are going to draw the winner today so we're gonna I'm gonna uh mute myself here and turn it over to Ashland

to um do the drawing so

of course CJ she's just listened to us the whole time great conversation so you guys do a

great podcast do we have any suspenseful music

you could sing it yeah

everybody's muted I'm not muted

oh no controversy technical difficulties

okay sorry I've been over here talking to myself I apologize I don't know if you guys heard that so Carissa parr's

our winner and um we'll be shooting you an email

Carissa with the instructions on how to take advantage congratulations has been going on for uh what a couple of months

we've been uh going through it I want to thank everybody for

um submitting and uh getting involved and hopefully uh we can do this a few

more times over the next year and I want to thank the fcic for joining us today thank you CJ

um and uh yeah you got anything Stacy

um no just thank you very much go Carrera for doing this scholarship we appreciated the industry appreciates it

so that we can get more um certified installation managers out there um we the Sim program I know you guys

have been talking about it but um and training and everything but it's the only training program for the

installation manager process so it goes um from when you receive an estimate all

the way through like closing out the job and then there's even a claims module at the end as well so

um it definitely helps with planning out jobs um and obviously project management so

we appreciate your support and our um it's offered online so this um who did

you say won it again Paul Carissa Parr great so Carissa can um do it she can

become a Sim online or she can become a Sim at one of our in-person three-day system programs and we are just about to

release um we have an upcoming program February 21st through the 23rd in Charlotte North

Carolina um and then we'll have a few more throughout the year as well so in person

is great because it adds that networking component um Jose did it in person when he became a Sim

um but it's always available online too because sometimes that just works better for people being able to do it you know

at your own schedule in your own pace sure can I ask you a question CJ

um obviously it's called Sam which is certified installation manager but there

would you say there's a lot of value to installers who've been around uh maybe

running several Crews or several people there there's some value a lot of value

there for the installer as well is that yeah absolutely so especially if you

have multiple Crews and you're working on multiple projects anytime you're managing multiple projects

um I definitely think that this is beneficial for you for an installer and it's also a

really great next step in your career path so um for any installer if you want to you

know follow a career path and stay in the flooring industry becoming an installation manager is definitely the

great next you know great next step for that so um yeah and then there's definitely

brings awareness yeah for sure yeah we've talked over

um over several podcasts about the fact that that understanding what

companies are being taught through the Sim program is by itself really valuable

for you to understand why decisions are made within a company that you might be doing business with you may be doing you

may be a stub working for perform with preferred flooring well you can kind of understand if you've went through it why

Jose may make a decision or or um you know set a job up a certain way

that you may not agree with but this is why he does it and so there's just a lot

of benefit I think to anybody in the flooring industry to become a Sim but

um I don't want installers to feel like it just is uh installation manager position it it is but like you said it's

a good uh next step for uh furthering your career but it's also just I think is going to make you a better installer

absolutely cross training is everything right and there you go these three but especially in flooring so

awesome go ahead that's kind of what I was gonna get into as well because it's like you

know what what can the installers do the installers can try and actually you know

talk to the sales people or you know their project managers to to kind of see what they go through on a daily basis so

they it's not it's not so far separated because you look at these groups and it's always

like salesmen are only thinking about one thing and installers are only thinking about one thing and it's like

how do we bridge that Gap so everyone can actually agree on something other

than we need more installers yeah it brings perspective and it definitely helps open up that line of communication

right like from an installer perspective if you're an installer you take a SIM program it it gives you insight as to

what the sales person or the sales team has to go through and what they're looking at to come up with a final

number or come up with a schedule for the installer um and for the management or the sales

team it gives them perspective from the installation side as to what type of problems the installers are facing on

projects on job sites so it helps them understand what to look for to help

mitigate that before the project starts it's about being proactive not reactive right being reactive sometimes it's

already too late but but if you can be proactive and eliminate some scenarios before the project starts before it gets

out of hand or um make corrections to some pricing um on on the next couple of projects and

let that pricing evolve to where it needs to be so it's profitable for the company whether their installers are

hourly or for both the subcontractor and uh the the sales team involved there's there's a lot more to it than just

getting a little more knowledge it does bridge that Gap and that's what's awesome about some program

well there we go bridge the gap with sin all right guys well hey everyone I

appreciate you joining us today uh again I want to congratulate Carissa on her on

her uh Sim congratulations in there so uh that's really awesome and um we will

be back here next Tuesday as well so we're going to continue the series about

what we may want to see uh what's next week so it's manufacturers and Distributors

so we have some of the things that we want to see

from them and uh just to Prelude that a little bit I think it's really getting uh you have been involved with plenty of

installers but from a a big picture manufacturers understanding

um how important it is like they'll say it's important to train but

what what are we doing as an industry to make sure from a manufacturer side to

make sure that the installer touching your goods and putting it down is trained how do we know and how can we

make sure we know and then What mechanisms can we use to help keep track

of that and um you know there's a lot of I think there's a lot boiled into the

manufacturer side and what they can do to help the installation community and and thus I believe it's the foundation

of the flooring industry is the installer so um if we build that Foundation strong this next year we can look at some

prosperity and um you know we just all got a band together guys again on the

podcast go to shows uh you know get involved um and uh email any one of us if you

want to know how to do that so I wore my my ties a competition shirt today because Kevin's going to be competing

this year what's that Kevin's going to be competing in the carpet category this year so

I had to where where my competition shirts to tune in tune in let's see what happens right it's gonna be somebody

they have carpet tile there this year [Laughter]

well awesome Kevin well good luck and we'll see you at Tice I appreciate it thanks for having me on guys all right

thanks everyone

Read More
Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 30 - What We'd Like to See in 2023

This week on The Huddle Paul, Daniel, Jose start their journey on the conversation around what they'd like to see change or improve within the industry in the upcoming year. This will be a 3-part series and they will dive in deeper into different facets of the industry in following episodes.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

we come at you every single week on Tuesdays at 3 P.M Central to discuss

maintaining forward progress in your flooring career uh we just finished up a four-part

series with Daniel and Jose a preferred flooring out of Michigan uh on relationships uh I went back and

watched some of that uh some of those videos um on YouTube there's some good stuff in

there so if you haven't if you missed that uh those that series

um I would highly recommend you go check it out on YouTube and um or one of our LinkedIn accounts

um I know that uh we share on our social as well as YouTube and so

does uh preferred flooring um on a lot of their social channels so there's some good stuff in there guys

you had some good nuggets so um everybody was a contributor for sure

yeah yeah I agree and the way it was broken up into individual

um kind of circumstances or people I guess you know

how to how to have uh because former relationships there's this underlying uh

Concepts but to do it you know in in a meaningful way you kind

of gotta customize those uh for each uh type of person you may be

building a relationship with there's some do's and don'ts in there and a lot of good stuff came out okay

so we're coming up on 2023 guys how do you feel

I can't believe 2022 is at the end right now like where did it go

you know I remember thinking in June like it's already halfway over

at the end of June and here we are already you know what you know December and

we were sitting at the fcic on that mid-year meeting together I was thinking the same thing like holy smokes where's

time going that seems like it's just as yesterday

though I can't believe it

well hopefully Santa got uh the kids everything they wanted and you guys too

yeah so here we go 2023 is uh right around the corner here got one more uh extended

holiday time off uh for a lot of Industries and uh I know a lot of people

are setting you know New Year's resolutions and goals and things of that

nature um I don't think there's anything wrong with that whatsoever as long as it's uh

The Habit is uh you know trying to execute on those goals and the habits not just setting new goals every year

that you don't actually um have a plan to uh you know to execute

on that being said what's uh what's your guys's 2023

um kind of Outlook you want to do like a like a personal in

in a work or business you said yeah I think so you know this week's this week's huddles on what we'd like to see

in 2023 and just I'm thinking we could turn this into a three-part series uh I

think it'd be good and it's really like what what are your uh you know from an

industry standpoint you know what do we want to see in 2023 and let's talk to

some some of the organizations let's get the FCF on and and the ntca and

um you know get there get their outlooks and their

feedbacks and share that with the uh with the audience and uh we could do the same for installers and companies and

maybe uh make it a little bitty uh series here but you know

what we'd like to see in 2023 I think is a personal industry and the and

companies so go ahead and you can start

um oh did we lose them can you hear me yeah

all right I don't know industry and business-wise I just uh

it's really hard to find people right now so maybe finding a few good people would uh do us do us some good

and uh just keep on moving forward

personally it's go on vacation without kids

oh that's funny that is hilarious um

I'll go ahead and edit that one so we'll let Daniel said to you right like uh find out why it's so hard to find

people uh what would probably be one of one of my goals I guess is try to find

out why not just us why everyone in general is

having a hard time maintaining uh maybe in the trades maybe the trades maintaining in-house employees versus

the subcontractor you know why do people go back and forth trying to find out the reasons why

um would probably help in maintaining retaining and maybe

developing new relationships uh you know I'm definitely open to conversation on that with whoever is finding success in

that category for sure because we don't seem to be finding uh very much success

in that category uh lately a lot of people around us don't so that's that would be

a goal for 2023 um yeah maybe we can unpack that a little bit

on the future huddle and maybe even a little bit on this huddle but yeah and then

personally I mean the personal thing is just uh you know China and this this and personal and work

right like trying to be smarter more efficient with my time

over extending over extending my myself uh

on a personal level like at home and or at work which causes stress on one end

or the other and that's might be too many projects less projects less projects

nevertheless projects it's always more projects there you go well I I think

um for me it's like what I'd like to see is are from an

industry perspective I'd just like to see our training and access to training

and the uh ability

um to be more I would like that in the industry that

you know the the players or the participants in training uh flooring

installers to have more presence and and more people know about them and and and

their um uh you know they're training events and

their certifications and such because one of the main uh responses we get a go

Carrera when we ask people why they're not certified is because they don't know where or they're they're why they're

they don't have any trainings they don't know about them or they don't know where to go uh

literally some people don't even know about say CFI or Nast or any of them

um right so I think you know as an industry and this isn't just their responsibility it's part of what we do

on this call we we talk about this all the time so I'm hoping that that grabs hold a little bit better

um I'm hoping 2023 for companies um

maybe result in or or maybe matures throughout the year uh and

the the Market doesn't go into this super low

bid I've been through a few downturns and I've been through the 20

you know the 2008 uh recession um people get really desperate uh

companies do and will bid work um too cheap and they'll have their labor

numbers too cheap and those kinds of things I'm hoping that that does not

happen I'm hoping that as an industry um we're able to maintain decent margins

as companies I should say and that uh that we don't punish the installer uh

particularly the independent you know subcontracting installer uh you know

it's not like you can go lower your in your in-house guys wages so they're

pretty safe right um it's the subs you know a lot of times they get

squished and pushed down and and they're they get

um you know pressured for cheaper prices and I'm just hoping that that doesn't happen this year uh as as the market

seems to be slowing a little bit so uh that's a that's a good point you know

what that uh that kind of makes me realize that projected goal

s might only be a solution for the problem that is in front of you because

what what Daniel said what I said uh and even when she said if we start if we

find a solution for that and we bind those answers all that does is move on to trying to

find me the solution for the next issue that that we have right so what you just said right there yeah that makes a lot

of sense it's blanket overall because you can start on this side of it or you

start on that side of it but it all it all equals the same the same solution at the end right you

hoping for for more prosperous opportunities more

um more opportunities period and more opportunities equals more work more work equals more entrepreneurs more employees

and that's what you're right I do I agree with that man yeah and I guess you know speaking to

yours and Daniel's point I'd love for for um installers out there that are not you

know to do a uh you know an inventory check or maybe a self-assessment and if

you're not doing so well as a sub whether it's you're behind on taxes or there are some other things that are

plaguing your your company uh maybe think about working for somebody

um you know I I hate to say it but I I get you know I

get garnishment letters on Subs even you know here and there and that I'm hoping

I don't see any more of those I'm hoping that you know uh those guys that maybe

need that oversight or they need that company to with withhold the the funds

and pay it in for them on taxes and and uh on child support issues or whatever

uh you know if if you're having problems covering those things it's a pretty good

sign because we just went through one hell of a uh upturn I mean it was busy I

don't I didn't talk to anybody who wasn't busy uh so it was the right time to be making money as a sub and as a

company um and if you're not or you've had some issues there you might think about if

you're in Michigan call these guys and go to work uh for Daniel and Jose uh some of the greatest guys you'll meet

um and awesome at the technical side of the flooring business so great

but um yeah maybe think about working for a company I'm just hoping for a prosperous

2023 that a downturn does not end up uh erasing a lot of the gains that were

made over the last couple of years with for Subs right you know you know a lot

of guys look at it as because our industry is more I Want To Be My Own Boss I want to be

independent and all this and realistically like you know we talked about it a few episodes ago if

the guys that we were working for would have just said all right we'll give you this you know extra week of vacation or

whatever we'd probably still be working for a company right now but it's I wonder

I wonder if there's a and I don't know obviously this is uh trade specific

right but is there is there like a survey that uh subcontractors or um any

provider can take to see um I think if you just look at the groups and when someone talks about

hourly employees how much bashing there is on there about you're leaving money on the table

you're only hurting yourself it's like it goes on and on about how you should

only do your own thing if you're in the industry and that's it but

like you said you get those guys you're getting garnishments for them and it's like

if if you're not good with making money hourly you're not going to be good with

making money you know per square foot either it's it doesn't just magically

you know yeah it's I'm making more money so that's gonna solve all my problems that's not how it is it's actually you

got to be more in control of it yeah if you can't can't manage your hourly money you're not going to be able

to manage sub money uh I think that there's also

um this you know the overarching deal is our

industry has this big push for uh sorry

my granddaughters here with me today so you may see her walk behind me every now and again

um totally fine my little introducer might as well but uh we'll bring her in here in a little bit

to uh introduce her at the end um but

when you're working there's too much there's more responsibility on a sub than there is hourly obviously

um so you just I think if people self-assess and honestly like look at it if you're if all your bills are paid and

things are going well and you pay your your employees well and you're set up and your guys that work under you or for

you are actual employees and you're doing it the right way amen but do some self-assessment and

maybe you need to work for a company and uh if you do there's plenty looking so

um and that's what I was trying to say I wonder if there's uh um something out there for for us as an

industry to to self-assess if there's a survey for us to take to see where

algorithms would place an individual you know like well I can tell you a couple of them bring up two points first off go

career can do that uh we can you know survey all the installers on the network

uh we're building a feature now to be able to to do that to be able to talk to

the entire industry so or our entire network so when a new feature comes out

that a video goes out on how to use the feature information goes out and that

same mechanism could be used for something like that uh Jose which would

be like hey how how uh satisfied are you currently as an hourly employee or

something like that or some level of uh right or as a sub you know because again

the garnishment thing is right like um when we worked hourly like people oh man

I'm being Garners oh man child support oh man uh you know bad taxes from when I

was a sub this and that you know there's just a lot of things and when you're hourly you're right it gives

more work on the office staff they have to do a little bit more work on their end but you do get that debt taken care

of uh that way and as a as a sub getting a 1099 you can

you have the option to dodge it as long as possible until you're back into a corner but you can still find a way to

dodge it well I'm no accountant guys and I'm not going to give Financial advice but I will give you this don't Dodge

your freaking taxes yeah please don't please don't because I'm telling you right now

and you you will you will end up paying it in one BR if nothing else

and you'd never paid it and you died you pay that that could get transferred

to your to your uh you know to other people uh first off secondly

you did pay for it you just paid for it and stress and regret your whole life always worried about the

the tax man getting you um I I would just suggest if you can't run a business

um there's there's no harm there's no like negative to go work

for a company take some classes learn about the business and then go back out on your own when you feel like you've

got a good plan and a good handle on things I'm not saying don't be a sub I support Subs I have no reason for good

Subs not to exist I love them but I also have plenty of hourly employee

installers and I love those guys too and I hope that uh you know I think it's

about being in the right spot for yourself and how you are as a person and how well you are at managing risk and

managing I literally got a phone call um somewhere around noon today from a

sub asking to come to work for me by the hour uh got got

I guess drug through the dirt on a project and didn't get paid by someone I

don't know the story behind it but it you know they likely did not have a written agreement which is another big

problem with subcontractors they they don't get written agreements from the companies that they work for that's why

I go Carrera when companies who use go Carrera every time they create a work order that is a digital contract

everything on there is enforceable by law and it's enforceable on both sides

so it's a very Equitable uh scenario so you know if you're a sub and you're out

there just taking work on you know notebook paper or you're taking work on

verbal agreements stop doing that figure out a way uh join the go career Network work with companies who give you work

orders through that or encourage your company to get on the go career Network so that they can start giving you uh you

know appropriate work orders right and even even deeper than that because we've been in this situation before to where

it's like uh you're talking about subcontractors and then the you know the the companies

lowering the rates and stuff and then they feel a strong arm to like if I don't do this they're not going to give me any more work

and it's like sometimes you have to realize that

no work is better than the work that you're going to be doing losing money

cutting ties with some of these these companies right because it if they're

not gonna appreciate you why are you going to keep on building them up

and yeah they you know we we know it's too many guys that you know even that

you know that that we've talked to personally that have come in the office and uh you know they're like can we do

something for you guys and then we we have them do a job and then I'm like hey send me an invoice and he's like uh you

know can I can I just go ahead and give this work quarterback to you it's like man that means you're not keeping track

of anything yeah yeah that's what that's that's why

um you know that's why we found such a big need for for go Carrera to be honest the

one of the biggest things it does is give the sub some accounting

tools running you can see what you ran throughout the year you can you know

have your accountant just jump into your account and download all the transactions they need to do your taxes

that year like it's it makes it um it gives all the tools that a sub

needs to be a sub but even with go Carrera if you don't execute then

you probably need to be an hourly that's that's to me that's

you know reasonable um so yeah I would love that's what I'd love to see in 2023 is just more access

to trainings better uh more marketing to

continued marketing I should say to the high schoolers and that stuff they've they seem to have gotten some really

good traction the fcef over 2022 uh in 20. they're making waves for sure yeah

so I'd like to see that really hit almost mainstream and have like

community colleges you know 30 or 40 of them run in their program that would be

that would be fantastic go ahead go ahead no go ahead we talked

to someone local here right and uh it was us and a few of the other

companies in the area and what what happened was is that those other

companies are just what can you do to get me more bodies right now it's not I

want to have qualified people it's I just want people and if this is an Avenue to get more people in then I want

to be a part of it but I don't want to put in any money and I don't want to put in any time I just want the people

so it's up to the point to where you know they email us back and they're like yeah there's too far of a separation on

your guys's ideas it's it's not gonna work yeah right as of right now it's not

going to work and and some of it I understand it may have to operate on volunteer time until the program uh gets

traction and you know we would find a way to make that happen but at the same time it's

you know I'm long long term for the program versus a quick fix on unless

what one of the podcasts we had to labor shortage right like how much of it was a

labor shortage because of qualified people uh certified people versus uh you

know versus just bodies you know it's I I was

looking at an opportunity to build the economy in our area over the next you know five and ten years instead of build

uh somebody else's labor workforce right away you know it's just well there's yeah the if you want to Independent

quick labor resource then you need to join go Carrera if you want to work on

your employee installer and build your company up in a way uh long term then

that's what the fcef is doing I think it's not probably

um a good place to start to think that you're going to get a bunch of high schoolers to come into your company with you know

eight ten weeks of training and that's and solving your labor problems no

they're causing you more work if if you're going to be a part of hiring the

the the um the graduates of their program of the SEF program you still have work to do

like they still need training they still need to be made you still need to make sure that they're with uh the the right

type of of uh installer like you cannot

just that's not a quick fix that this is a long that's a what they're doing is more of a long-term fix

you know I wonder too like uh you know we talked about the FDA Captain attraction that they have I wonder if

some of the other organizations can just be a little more um

a little more open to putting a face in the name out there to get a little more traction and and their

Silo of the industry right I wonder if that's it because FCA fcef is pretty

broad they're bringing attention to everything um you know go Carrera is definitely

putting the name out for everything all at once but I wonder if these other entities as individuals

um could put forth a little more effort in 2023 to bring more awareness

um you know you mean like individual like one yeah like for example like the

ntca that's just in tile yeah like hey you know put forth a

little bit of effort not just to your to your market right not just to those

guys but maybe there's somebody out there who might be attracted to that who has no idea that that program exists and

if they're well I think offering awareness to everybody all at once then nobody ever know and

well it's kind of a good point and the reason I say that is because one of the problems I think is so many of the uh

organizations are just trying to get you to sign up for their thing they're trying to get you to be you know

like a member of the ntca or a member of the of CFI or member of this or a member

of that like focus on and the union or install they're the

same like all they're really it's like a catalyst to then get you into the Union right it's like let's focus on making

our our talent better uh at every level

and uh every level yes 100 not not so focused on getting more members

necessarily but improving the health of the installer uh community

and uh another thing too is you made me think about this it's not one installer is just going to go

after one organization or affiliation to be to be a part of right if they get

their foot in the door with uh option A then they're going to find out about option b c and d anyway or vice versa

and they're going to inquire on that if they want to further their education if they want to learn more they're they're

going to look at all those resources so the the more educated and involved and

individual and installer or a company gets the more options they find and it's

going to broaden their Horizons they're not going to say I'm just going to stick with you and that's it like I don't use

one type of adhesive and just stick with that and that's it you know I don't just use one

prep or we don't just install one flooring you know it's just you have to entertain them all in order to to remain

relevant to be honest with you I already stay with the times

I think in order for more people too because you brought up the point earlier that a lot of people don't know about

these organizations and when you go to at least Distributors around here

there's no information right and you have all these manufacturer

that you have all the manufacturers preaching you know this organization you know

we're affiliated with them we're affiliated with them but Distributors don't do that and that's where all the

installers go is to the distributor yeah you just made me think of that Dave Chappelle's uh skit where's that

I I drink Coke and Pepsi Pepsi paid me most recently so I like Pepsi better

and that's my that might be what it is but Daniel's Daniel's right like your

local Distributors a small scale as that might be that's the most common place for uh uh individual installer to go and

purchase the hand tool supplies um you know the specialty tools and that's probably a great place for these

places to start is it I don't want to say advertising right but essentially it is advertising but that's a really good

point there Dan it's a good place to start and to put put some kind of effort into something

like that well the Distributors you know if they could team up or the or you know

um training entities could team up with them and make sure that the Flyers are on the counter and that the the counter

guys or the salesmen at the Distributors are actively pushing the the training that's in the area

that is you know that's one of the big pushes for for us is to

get our counter pieces on at every Dell tile and allow now not just one distributor of course

have 300 locations but um you know and then pushing people to our

to the training page of GoPro go career has nothing to do with it we just put that resource together so that people

can go on and have one aggregated spot to look

um we got to do a better job of that this year like getting every training

that could possibly be gotten I think we're probably 80 percent on that still

um but uh but we're trying and I I think that um I'm hoping that that's a a big

push this year the people go get trained uh people go um you know you start investing in

yourself I think one of our first podcasts together was about investing you know uh in yourself and your tools

and your equipment and I'm hoping that that happens a lot this year I'm hoping that installers really see the start to

under that it's got it it kind of has to be driven by the industry you know like

the expectation um and I'm hoping that you know with a high

enough expectation that the guys and uh men and women in in our uh installation

Community take that step to continue to go get uh you know more training

um and build themselves and and really invest in themselves and when I say training I do mean flooring training but

I also mean Financial Training like there's plenty of courses online that can teach you

some some real you know basic fundamental practices in managing your

finances um there's all kinds of stuff but people have to take the step on their own

that's one thing you if it's so easy then and you or if you need it to be

that easy that you're not even willing to do a little Google searching then you probably should be a employee installer

right back to that man it's weird how everything kind of circles back right it yeah it goes like

full circle like I'm not saying get rid of Subs by any by any stretch I'm just saying like let's

make sure that you know well we can't make sure you got to make sure yourself that you're really set up set yourself

up for success yeah yeah you know and I don't know if a lot of people know this too but there

was one point um when when I had to give up working uh you know having

uh there was we had a we had a I had a thing before a visit before the third flooring but I had to give that up to go

work hourly because there was there was just that that point

um after 9 11 where you know it took a little bit to hit but I wasn't over my head right like

there was no way that I could sustain what I was doing and be successful and put myself in a horror the people that

were working with me at the time in a position for success for success

in the direction I was going so I I waited probably until it was a

little bit too late but not to the point where there was no digging myself out but I did man I went back in I bit the

bullet I made I I don't want to say I made a deal but I made a deal like this company wanted me to come back and

work for them hourly but I had I had guys who needed to put food on the table for their families and I worked them

into the deal um I didn't really get the best part of the the deal right but it wasn't about

me right it was about all of us as a whole and they were taking care of him um you know Daniel was part of that a

couple other gentlemen and those other gentlemen are in a really good spot right now like they're they're you know we've separated

and don't work together anymore but they're doing well for themselves man and had I not made that choice then I

don't I'm sure that they'd still be doing well for themselves but I don't know where I would have been right mindset might have

been different if I waited another month or two months um but

I had to make a choice and I felt like my choice affected more than myself

yeah I agree I I started as an hourly so I got that taste first

um probably the reason I became a sub was the company that I was working for was

like treating us as Subs anyway we were paid by the hour and we did get W-2s but

we got no vacation no days off no holiday days off no I mean like you got

the holiday off you didn't get paid so we all tried to work on holidays like um

and no vacation time or anything like that um so I was like well if I'm not gonna

have any of that anyway I might as well go work for myself you know um so I kind of started as an hourly

employee first but either way I'm not saying that there is the path I'm just

saying there's a path and for you to pick that path you really need to be cognizant of what your skill sets are

and if you want to be a sub or you want to own your own install company that's

fine but please try to get out and get educated on all the stuff you need you

may be a fine flooring installer but if you're not good with money or you don't understand or have the discipline uh to

you know put money aside for your taxes and your you know a little Nest Egg for uh you know fixing equipment and taking

care of your trucks and your cars and I mean there's a lot that goes into it I

mean uh I think anybody that's in Florian has probably either had the experience themselves or

knows someone who had the experience of being an hourly employee doing the math that you know gets paid out on it and

saying man I should I should be a sub you know like either you've done that yourself or or you certainly know

someone who has so I I um I agree with that and hey

that's where the um the Sim program comes in handy too right like if you're

an employee or a sub it would actually help shed some light on some of the responsibilities uh as an employee from

an employee perspective but it also helps shed some light if you're a sub looking to grow or to to add to what

you're doing and give you an idea of additional responsibilities to think about yeah it gives you a good uh insight into

you know what what um flooring companies have to deal with and

and what kind of that side is so you can better work with them I whoever wins

this next week is going to be it's a real treat I think so is that when the drawing is next week

yep drawings isn't it next week is it this week

the week after 10th sorry okay week after

um but anyway yeah that's that's a great I think that's great for everybody well I I'm uh

we may not be doing this next week as far as uh digging deeper into 2023 but

the week this month this January I think I'm gonna we'll do a series on setting

yourself up for success in 2023 and uh see if we can get some Nazi we'll get

some uh guest panelists on um I've I've been asked several times by

multiple people about being on the uh on the podcast with us so this this year

that's another that's more of my personal goal is to have uh you know

a dozen of the podcasts maybe be with uh you know more uh

panelists and with us and um trying to add some expertise to some

of our talking so and if they're being said anybody uh listening or watching if you guys have

any anybody in mind or any anything in mind that you need some any questions that you might need answered or want

answers to or information and go ahead and ask and let's share let's see what we can do about trying to find an answer

or finding the right person to help or come on you know come on to the podcast we're pretty low-key here it's not real

hard to get on here it's like if you if you want to be on and have a chat with us um I think all of us I know Daniel and

Jose um feel the same way it's like I'm not saying I have all the answers I just

have 25 years of experience and a lot of Hard Knocks and I have that experience

that I can share you guys have your experience that you can share that doesn't mean we have all the answers so

if you got some ideas or you want to come on and ask some questions or post

some solutions to the to the audience uh I encourage you just to shoot us an

email um and support a good career and say I'd like to be on the podcast and then I'll

reach out to you and we'll get you on yeah I like it well this is short not that short 40

minutes crazy quick time goes um

so I I wish you guys the best uh I wish I wish our industry the best for 2023

um I'll leave you at least my perspective here is we're gonna have

to work hard folks um 2023 is going to have its own

unique challenges just like 2022 did and years before that

be prepared to Pivot and you know make some adjustments throughout the year and

just be be ready to work hard in 2023 it's it's going to be a

I think it can be a very rewarding year for those who understand that things can

get tough and still be very prosperous it doesn't just because it gets a little

harder a little tougher it doesn't mean it can't be prosperous so let's have a prosperous 2023 by

understanding that sometimes that need that means like pulling your bootstraps up and and really getting getting ready

for a a good hard-working year nothing wrong with that sometimes the years go

you can't you can't bat the work away there so much and then sometimes you're

going to be trying to drive the nail to the bottom or or some people in your in your uh Market

maybe trying to drive the price down to the bottom uh don't participate

um we've we've pulled it out of several bids already uh because we found out who's been it and we just said it's not

worth our time until yeah you know and uh the gdcs will

have to make their adjustments to make sure that they're getting them the competitive bids they want but

you know if if there if somebody's misusing labor by driving their labor

prices down um this might be a really strong

um statement but you kind of have an enemy in me if you're driving labor down and trying to just beat your subs to

death to get work I think you're going about it wrong and

um I have a pretty firm belief in that like do your best to maintain

the gains that these gentlemen and and women have made over the last couple of

years in increasing prices and uh you know try to find an advantage that

you have over your competitors that doesn't boil down to being the absolute cheapest person in the uh in the market

yep you're right on that one all right my friend well we lost your brother

tell him uh oh we did yeah bye Daniel he he uh dropped off

about five minutes ago and uh

hung up like oh no they heard that I was going

to say well I want to wish you guys up there uh some warm days and a very prosperous 2023 have a good New Year's

we'll catch you next week and um we're gonna be drawing

um for the uh forward progress uh scholarship on the 10th and we're gonna

do it live it's gonna be fun and um I make that announcement every week other

than that I feel like we ought to ready break they served all right man well thanks

for joining me tell your brother I said um you know best of luck this year and

uh we will be in touch all right brother have a good one all right thanks everyone bye

Read More
Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 29 - Relationships Pt. 4 - Vendors

This week on The Huddle Paul, Daniel, Jose wrap up their 4-part series by focusing on relationships with your vendors.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

what's up everybody and welcome to the

Huddle we're coming to every Tuesday to discuss maintaining forward progress in your flooring career

with me as always Daniel and Jose have preferred flooring out of Michigan I'm

Paul Stewart with go Carrera and Stuart Associates out of Wichita

we are rounding out our four-part series on relationships as it applies to the

business of flooring so we've discussed homeowners we've discussed

um General Contractors we've discussed installers today is the final piece to that which is suppliers and distributors

vendors uh this one is kind of near and dear to my heart

um from one perspective if you can be pleasant

and build relationships with your vendors you can give yourself a strategic

Advantage because they are just used to being treated like by many a people

they're used to people calling them on the phone and cussing them out and yelling because their stuff's not here

or something like that all you gotta do is just ratchet it down be respectful

and deliver you know that doesn't mean they don't mess up and we don't have uh

you know corrective conversations but at the end of the day

um be kind um just be kind they're people and

everybody makes mistakes uh sometimes it the the mistake is a lot of times not

even the person you're on the phone with who you're treating like crap so

um it's cold as cold as the Dickens out here in Wichita Kansas we've got us ourselves a uh

blizzard moving in so um thus the hat so

gentlemen uh what's your initial take on the the

relationships you guys have with your vendors and suppliers and and people

so um I guess let's just go locally right let's just start on a smaller scale with

our local distributors um weekend it had the luxury of

starting years ago and becoming a familiar face with uh well with some of the local guys uh just as installers

working for other people um and because of that we've watched

individuals grow um in their company and as they watch us

uh grow a little bit as well so it kind of created a bond a relationship because

I've known these guys for 20 plus years now you know a lot of them

and does it give us an advantage on some things maybe yes but

there's there's also a friendship there where I don't try to use that friendship to take advantage of

pricing or to use anything else for that so did you become friends prior to or

were you friends through your business I well it was a majority of it's been through the business yep but I mean like

when you see someone consistently over the course of 20 years you end up talking to them for a while

yeah especially when you're we we would go to um you know local Distributors and

just hang out in there for an hour or so just to talk to everyone see how

everyone's doing and take them some while this one is my son's baseball team but we

you know take them some cups and stuff and they said oh we're not supposed to show favoritism or anything it's like

it's a cup man [Laughter] well

you know the relationships with the vendors you if if you do it right now I

just want to point out you guys are installers at your core I mean it's where you came

in you probably started the relationship there and I got to be honest it seems like

installers are are better at that they they like like you said Daniel they'll

hang out at the distributor drink some coffee have a donut before they get out to their job site that kind of thing

um companies when we talk to um our vendors a lot of times they'll

they'll just tell us thank you for being you know Pleasant um

payment and things like that are are obviously important to to pay pay the

vendor on time that obviously helps with vendor relations but the day-to-day

person you deal with at your vendor uh at any of the vendors those people don't

you know take take the the payments or whatever you know it's the credit department your your job with or my job

is always uh been to form relationships and

um I do expect I mean I I I'm a little different than you um on that uh

particular subject there Dan Jose is I actually do leverage those relationships

I mean we're friends for a reason we became friends through business normally

but we're friends for a reason it's usually because we've done things right by them and they've done things right by

us in business and so then you kind of birds of a feather kind of thing you

know you you enjoy working with people like that so you know I'll leverage

those relationships to try to get better pricing if I can uh obviously you don't

go to the well every single week but you know you you certainly want to I

certainly feel it's it's a good practice to uh leverage those relationships so

other other companies can do it too like you could be nice too but a lot of times

they're just they don't talk to their employees about treating their vendors well so uh you know some some shop May

uh allow their project managers or something to call and and get rude with

the uh customers or with the vendor um and that happens in my company too

but I always pull the employee aside and talk to them about it and say these guys are important to us that's who we do uh

our largest purchasing with and it's important that we maintain good vendor relationship

so so I wanted to add to what you just said so how about uh when you said leverage that's a better way to put it I don't

intentionally leverage it right we might make little smart comments here and there but see Daniel and I work as a

team so when when I go in and I inquire or I talk on the phone and I inquire I

always follow it up with let me talk to Daniel about that and they they go like oh no

let me change this up because I know Daniel's just gonna say well you know I missed uh x and x website uh it's this

much money so you know because of because of the friendship and they understand our personalities we we do

get favorable pricing on almost every I don't think we've paid we get power pricing on a lot of things

for how small we are and um it's because of the the relationship and

the loyalty and and we we do go hang out in there we do go talk to them about

well and I'm I'm assuming that you guys specify some work that takes work we do

you know selling their products I mean if you do it right we're like their salesman or I should say if they do it

right if if the relationship's good then we're like three salesmen to them they

don't have to pay they just got to give us good pricing that's the price for us to be out pushing your products and and

and building your re your brand in the market so I mean that's the payment

you're not getting any compensation like their their sales people do or like

their sales reps do so your compensation is preferred pricing if I'm bringing you

work I I do expect preferred pricing on the on the uh out there in the market

you know maybe one day we'll work up to the the point where we have enough sales to uh just automatically get the the

best possible pricing we can um we're working up to that point though but well in the meantime build the

relationships yeah yeah so our the relationship with some of our vendors is you know definitely stronger than others

and you can tell that with uh who we're always pushing like you said you you build that relationship you

become their salesman for free right but you get better pricing so you know that 25 cents a

square foot adds up quick on big projects yeah and you know

um some of the the salesmen have actually approached us and this was during like covid and then starting to

get out of it and they you know they approach us and they said you know we know you guys are small so if you need

to push out your your payment terms right we can go out to 90 120 he said

you let me know where you need to be in order to make sure you guys you know are gonna stay afloat and you know that that

was awesome that they would do that yeah that that that right there is

outside of pricing that's a a huge benefit is you know them holding a

receivable a little longer for you is a big deal I mean that can help cash flow

um certainly when you start talking about your your main vendors

um that can be a huge thing that can be you know a substantial Improvement to

your cash flow over the course of that you know 90 days or whatever

do you guys um sorry no I was just gonna say uh do you guys

look at it as building these personal relationships with the counter person

and the sales rep and and the owner Maybe

what helped obviously um after 2020 I mean they

already liked us but after Daniel ended up uh winning uh resilient installer of the year in 2020

um they just had a lot of inside jokes and they're like oh we're Superstar this and

it was pretty funny right I mean uh so so we just uh you know we have very thick skin and

we've made fun of ourselves with it uh made fun of the situation but it went further than we thought it would go but

they just um it opened up more doors uh with more of the people internally there

um so with those doors being open we take advantage of that and then create more relationships now we're

not just knowing the couple guys at the front counter and uh the the rep who who's been coming to the office or who's

been calling us and texting us and chit chatting for the past few years now it's uh you know it's higher up than them

it's corporate it's up the ladder um and then well that right there is has

helped our relationship with everybody overall because now even the delivery guys

um they're um they like us too because we've never

belittled a delivery guy like yeah go put the stuff over there or hey you know

the keys are right there yeah this is where I want it why do you unload it here they always tell us to back up man

I got this it's like nah man I'm trying to help you out too yeah I mean you have other things to do I mean and they're

like man nobody ever helps us like that like well I don't know why not like I know you

have other stops I know you have other things to do or if it's the end of the day I know you want to go home too so there's no reason for me to watch you

work yeah that's a good point um

I don't know that we have a choice I mean at our office when our after about

10 o'clock our two Warehouse guys are out delivering and all that's left is

our backup which is one of our PMs and then it's Joel who's our CEO and then

it's me I mean you know sometimes you just gotta unload trucks and help people

out you know there's been a relationship thing I mean if you think about it uh working

with your sales reps um if you got a good relationship with them you may get preferred pricing but I

would tell you story after Story of times when we needed something on a

weekend and they'd come in open up their the they're closed and

they'll come in and open it up and give me what I need or give our one of our guys what they need or staying late uh we used to have

one of our guys he doesn't work for us anymore he's still a friend of mine um but he was with me for probably 15 or

16 years and they his name was Ray and they called him late in the day Ray almost

every vendor late in the day Ray and he got that reputation of like you

know calling him and they'd help him out and and uh whether it's a weekend or you

know a little bit late on a Friday night even I mean it's it's building those relationships with the counter people as

well that they're willing to stay you know a little bit longer uh to help

someone else out and you know they wouldn't do that for just anybody if they don't like you or you're a jerk

they'll be like well we closed it for I'm so sorry well it's Unique with us because one of

the Distributors over here you know one of the counter guys that we met 20 plus years ago is now our direct sales person

so it's like you you start that relationship there and now you know he'll come in here and he'll hang out

for a couple hours too just sometimes wait if these guys are watching he doesn't hang out for a

couple hours we just made that up talking about work and stuff yeah all

work but yeah it's it you started you know to treat everyone the same because

you never know where they're gonna end up right well and it's the right thing to do it's just like we don't have you

know you don't have a hierarchy of of human beings just based off of what they do

um that's kind of uh short-sighted and superficial if if

it's like oh this one this person can help me so or may help me so I'll be nice to them I'm just saying be nice

because it's the right thing to do just be pleasant to the other person on the end of the phone that you're you're

asking something please be salesman that you know they they go the extra mile there's been instances where you know we

we order something and they're like uh hey this just came in where you guys at

and it's like uh are you they ask first they ask if we're here at the the office and we're like no we're actually on a

job site you know in Lansing which is like 45 minutes away or Muskegon which is another half hour 45 minutes away and

they're just like you know what I gotta go over here I'll just bring it out to you right now nice yeah

we've been very fortunate to come acros have some really really nice I mean to the point where you know sometimes

they're like uh they have you know different spots and some of the big places are

down over in Detroit and they're like you know we have one of these in Detroit but you're not going to get it till next

week but I gotta drive down there anyway so I'm just gonna grab it for you and bring it right back up and it's yeah so

starting those relationships early on so that way you have that so when an opportunity

like that presents itself it's no question it's like you know I'm gonna do this for really my

friend right it's not even yeah in this relationship at that point it's like I know you guys need this so

this is what I'm gonna do for you yeah yeah and I'm no way like

proposing that you're fake or phony or whatever uh to anybody out there

um I'm just saying even if you don't like somebody you could be you know somewhat Pleasant I have vendors that

there's a a few I won't ever name names uh or or at least not right now

but I have a few that I tell you what man

they have an adversary they got somebody in me that will switch their stuff out

every every time I'm still nice to them though I'm still Pleasant I just don't

appreciate the way they do business so I I do things a little bit different and

um you know I'll switch their products out and we have the power to do it so

that doesn't mean that I have to be sour or or mean to them uh it just means that

is the reality is uh you have your good vendors and you got your bad ones the best thing you could do is is pick the

ones that match your company's uh way of doing business and uh try to align with

them and help them make more money by selling their stuff and then they're going to help you back you bring up a

good point on that and we've run into um you know I know that we're still fairly newly we still got our pacifier

and we're still wearing our diapers in the sales industry right um but

we have found consistency through certain manufacturers where it's not

consistent on others through the sales rep um and because of consistency

that is the product that we choose to push um and it's all falling back because you

know commercial a lot of what we do expect and they might they might not give you um the option for an alternate

however if I got to pull a teeth to get some pricing from you um and or from from whoever and it takes

and they're putting my back against the wall on a deadline and I just spent x amount of hours or days to get this

large proposal together and now because you haven't responded to a phone call text message or email

you know I'm gonna miss my opportunity to submit my my proposal or my bid chances are when somebody asks me what

manufacturer uh to they would recommend that's not going to be it so I I mean it's kind of a

the door swings both ways type deal right like you're a representative of not only yourself but your product

um as a rep and I know that everybody gets busy and I do

understand that but like you know I have a contingency or some kind of email saying hey I'm out of town or hey I'm

doing this or I feel like the ones that do have those emails are still the ones that answer when they are out of town

yeah that's a good point it is the ones who are responsible enough to let you know they're not going to be there that

actually show up anyway right sometimes I'll email the rep and then they'll text

me hey got your email I'll get to it when I can yeah and because because of that

scenario in that issue right there Daniel took our our Shelf our sample shelf and cleaned house said nope not this not

this not this and that's what you were kind of talking about earlier I can we can kind of visually show people exactly

what we want them to see and when you come in here you you can tell by our

Shelf who who answers and who doesn't yeah so any any vendors out there or

sales reps I mean one of the biggest complaints is not answering the phone or

getting back to to people in a timely manner our best that I I almost feel

like that's the Catalyst to a good relationship is when you first start dealing with the rep I have a particular

rep that I'm very fond of and I she just answers the phone I don't care if she's

on vacation she's picking her kids up from school like I've I've talked to her in so many

different scenarios because she just answers her phone when I call her and when I need pricing quickly I text her

hey need a quick price on this follow it up with a formal quote but I need it now

and I get it and I also sell well in excess of a million dollars a

year of her product that's a good relationship man that's uh your performing for her and she's

performing for you that's yeah that's what I'm saying like it

seems like if you're just Pleasant and on top of that the rep is doing a good job and you're gonna find the ones just

like you know you just kind of alluded to you're going to find the ones that that uh serve you the best and that kind

of uh fires off a good relationship so I don't think I've ever been upset or mean

with the rap because I do understand there's a lot of moving Parts um but I also well you just got to look

at how many other flooring companies are around here and are not only you know

bidding a bunch of other projects but are bidding the same project as you so it's like they're sometimes they

probably got you know a few hundred emails probably in a few hours I can

only imagine how much stuff that they have to deal with yeah yeah no reason to

be all right they signed up all I do is I I ask for the pricing and

then you know like a day later hey just trying to be at the top of the inbox so that way you see it first thing in the

morning you know it leads me to a question here Paul and this is this is for you right like um

in in correspondence with a rep when you're inquiring on pricing for a product

um and this is learning for me right like I'm gonna absorb this I'm going to learn [Music] um what is what is your approach uh whether

if it's a new rep or whether it's just your relationship is only via email and maybe a phone call every now and then

when you know what is your approach when uh inquiring or asking about pricing uh

we don't have B2B or national price list so a lot of what we do is very personalized

um and we we keep it we keep it personal the entire time if I have a price list we have plenty of price lists I never go

off Priceless when I bid yeah no we don't either I'm always going to call them uh or email them whatever has

proven to be the best uh mode of getting in touch with them but if I'm emailing

project name who's who the architect is quantity and

product um if I expect it I say here's the architect my spec

or if it's not um if it's if it's um you know specked by

the architect they're gonna know it they've met with the architect and had the conversation so there's no use in trying to say you spec something you

didn't um so I just tell them what the Arctic is and and they typically already have a

price put together if they if they specified it and in those it's kind of a

jump ball right um but with your really good reps you might see a little bit preferred

treatment um but I I always have those four key opponents what what's the project name

who's the architect did I expect it or not and then what is the obviously the product name with the quantity or some

approximation quantity okay and then um

I guess to add to that too do you add is it just a straight direct question for a

direct answer or are you are you cordial with them or do you add a little Personal Touch information uh

ask how their families do I mean you know that's what I'm asking I'm asking uh some of that as well yeah typically I

just try to Silo those two things so if I'm asking for pricing I keep it real short blunt no jokes no nothing here's

what I need please respond by you know and sometimes I'll put that in a subject

line pricing ASAP or respond by you know 12 22

right for kind of give them when I absolutely need the number so that they

know what the if I get it sooner which often I do great but if not they know

and then I can refer back and say listen I I made it clear I needed pricing by

this time on this day where's my pricing you know uh and then

even if that's in a friendship uh or a friendly sales rep

I kind of hold the personal stuff back uh to to just when I'm talking to him or or an email out of the blue saying hey

how's it going man hope family's good you know kind of try to Silo on myself I

don't know if that's right or wrong it's just the way I've I've done it it keeps your inbox a little bit cleaner too so you don't have to go back and say oh I

know we were talking about this yeah yeah well and it keeps them from feeling like they have to respond to something

when you just want pricing at that moment you know and feeling like they got to respond to your friendly portion

as well and Heck if you're just asking for pricing sometimes you can get it like like that if if uh if they're

prepared for it so good good call so this this this this

um podcast is uh gonna be shorter uh because vendor relationships are

pretty I I would say simple and maybe it's last because not because it's the

least important it's just to me it's the most simple because you're paying them money so there's a level of that

um but if you're just Pleasant and you respect other people that's

really what you guys said you're helping people get stuff off trucks you're nice and you care about you know getting to

know your counter people and that kind of stuff so they'll visit us here in town too and they'll be like let's go do

lunch and you know majority of the time they're like they're they're always trying to to put

it on the company card and I know that they also have like expenses that they have to meet but sometimes it's nice for

for you to kind of return that favor and let them know that the the relationship goes both ways it's not just one-sided

it's not gimme gimme gimme it's like we appreciate you guys too for everything that you do for us that's a good point

real good point plus if we don't have it in us to always accept like

I'm not I'm still not used to that right I don't think I'll ever get used to that like yeah if it feels a little odd we we

uh told our reps to if you want to take me

or you know our CEO or somebody like that seemingly the the leadership side

of our company out to out to lunch or something uh just bring lunch into the

office for everybody and come over to the office and and so that's 90 95 of

the time when we're uh eating with uh sales rep it's at my office where

installers can come in and grab some food and you know it like everybody can

participate in the uh especially if our sales rep wants to take you out and show

you appreciation for what you've done I say show everybody uh I'm not the only one selling stuff or you know working

hard to to uh build the relationship with that vendor or or you know push in their product or

whatever like share the wealth with the rest of my office and that's that's kind of how we've done it right and Kevin

asks uh if we're just dealing with distributors or reps from manufacturers or both and I think we're we're kind of

talking about both because we we have to deal with both because you know in order

to get some product you're just going right through the distributor and if you email the sales rep they'll they'll

point you in the direction hey I can sell you this but you have to go over here for this yeah and a lot of the times you know um

when the distributor doesn't have the answer we're always going to the manufacturer

anyways so it's like hey we don't really know but that's where the

the friendships come in from going to the the bigger events to where you know we have Kevin on here we have Danny

Sherman on here and it's like these these kind of people are you know I'll reach out to them

in order to get the answers that I need before sometimes I even reach out to the distributor because I know that it's a

streamlined process if that that's what I'm going to do yeah so

to answers Kevin's question it is both I mean if you're

it kind of breaks down to whether or not a product is uh distributed or if it's sold direct from the manufacturer to the

market which is most of your carpet uh is sold you know

through just sales reps um and then you know a lot of your tile and resilient products are sold through

Distributors so you kind of deal with both of them and they're it's a it's a

little unique because when you're dealing with a sales rep um like if I'm at a if I'm dealing with

a distributor and I'm not getting an answer from my sales rep I can call the manager or the distributor and be like

hey look I know you don't normally give pricing but you're gonna do that today because I need your help you know uh if

you could be so kind to help me out um but

when you're dealing with carpet meals uh you got to go to the RVP you know to

their boss if they're not answering to get the pricing um so it's a little more I'd call it a

little more delicate when you're dealing with the sales rep that your only your only

um recourse is really to go above them as opposed to at a distributorship you

can call the distributor and a lot of times they they can get pricing from you from the local manager or whatever

so all right guys well um as I said this this one's gonna be a

little shorter do you guys got any uh any nuggets of wisdom uh in closing here

[Music] just if you're just getting

you might not have intentions of owning your own or moving up but just in case that happens man just uh like Paul said

earlier just treat treat everyone with the same respect that you would treat uh the salesman that you would treat your

client because you don't know what chair anyone is going to be sitting in in 10

years so yeah rolling says on here just be kind oh yeah yeah just be kind I like

it and one of the kindest guys I know right there and the other thing that you already know everything right because

things change on a a constant basis in our industry or the science behind

things changes and you know I'll reach out to some of our prep manufacturers and be like hey this is what we got

going on uh what would you do and then they they typically come back with well

what were you thinking then I tell them and they're like well what do you even like you already know the system why are

you even asking it's like because I need to make sure that's nothing's changed on on anything before I proceed and you

know are given numbers and it's just that just opens it up for more dialogue

to get more personal with them as well Eduardo said we just got to read the labels

Daniel just uh just to add to that too is um whether it's a distributor rep or a

manufacturer rep don't forget about the tech reps that relationship also important and it could coincide with the

sales reps relationship as well because one feeds the other um

don't be afraid to call that 1-800 number that's listed on there if you have questions um because yeah you'll get to know some

of those Tech Guys yeah yeah I I called uh one of them one time we're doing some

I forget what we were doing a rubber stairwell or something and I they something just changed in the specs

I called to ask a question and I get on the phone and they're like yeah this is this person I'm like oh I know you

yeah well um I want to thank you guys again for

joining and uh contributing and always being a good partner in this deal and a staple I I

really appreciate you guys Merry Christmas to you guys uh not sure if Althea Merry Christmas to everybody all

the audience uh anybody watching on on YouTube later uh Merry Christmas to

everybody um I wanted to announce that the uh Ford

progress scholarship the Sim last week we ended with 16 applicants and I was

told that's really good so I want to thank everybody um that's that's awesome I don't I

didn't know what to expect uh next week's huddle uh or the following week

hold on I'm being told my uh supervisors telling me something

new here hold on simply January is that our next total is

January 10th then yeah

are we a non yeah but we're we're announcing January 10th okay okay correction

January 10th we're gonna do a live drawing of the um applicants so we're

basically going to crumble them up into the little paper balls and make it like a lottery and we're just gonna pick the

pick the winner live and um a lot of times these things have

criteria we're not posting any criteria it's just whoever gets picked out of the

out of the till so the bingo card style yeah yeah

[Music] it's definitely worth it yeah so this is gonna

get some great knowledge yeah we're very excited about that we're gonna uh look

at offering this Ford scholarship uh or forward progress scholarship at least once a year uh we may do it more often

if we get really good um you know if we if we got 16 this time

the next time I I want to see 20 or 25 uh so if we see those numbers going up

we're going to continue to sponsor that um and uh you know try to do our best in

giving back and and increasing the knowledge and um again I want to thank

everybody who who uh applied and I wish you the best Merry Christmas and we will

talk to you guys next week and uh we'll be pulling on the on the 10th to see who

our winner is awesome all right guys well again Merry

Christmas and have a happy New Year as well and we will chat with you guys next Tuesday until next time

bye guys

Read More
Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 28 - Relationships Pt. 3 - Homeowners

This week on The Huddle Paul, Daniel, Jose meet up with some special guests (Charlotte Mendez from Craftsman Hardwood Flooring out of San Angelo, TX and John Steier from Steier Flooring out of Algona, IA) to discuss making and maintaining lasting relationships with homeowners while doing residential work.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

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The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

welcome to the Huddle we're coming to

you every single Tuesday to discuss maintaining poor progress in your flooring career we really designed the

podcast around that particular thing maintaining forward progress in your flooring career so we go over topics

and best practices and um you know opportunities to improve

your business every week uh with me as always is Mr Daniel and

Jose Gonzalez with preferred flooring out of Michigan I'm Paul Stewart with go Carrera and

Stewart and Associates this week is part three of uh three of a

four-part series based on relationships uh or centered on relationships

we talked about General Contractors last last week where uh is the bulk of our

business and and most of what I've done over my career this week we're talking about homeowners and that is your guys's

uh I think you know Silo better than myself uh we

do maybe five homes a year generally it's a uh general contractor's house or one of

our Architects house or something like that um we don't really have a showroom or

anything like that uh from a residential standpoint that being said I've done some uh quite

a bit over my career but dealing with homeowners uh typically brings some

particular pitfalls and and particular uh advantages as well and some some

opportunities so I thought we'd start off with um

me just telling a brief history because we don't do that much so mine's going to

be real brief and then I'll turn it over to you guys and we can have a good discussion based on how to build

relationships with these uh with these homeowners so you can get some repeat business and uh have a great reputation

so most of my career has been in commercial flooring that's how it started uh when I started subcontracting

around uh 98 um we you know I obviously did some

residential uh work I had both gamuts of residential work

back then and it wasn't really dealing directly with homeowners much I was

working with a really high-end uh and interior designer and so I do a lot of

wool carpet and things like that and um I really got my butt handed to me a few

times on that I hadn't been properly trained on how to install wool and uh

well we'll just leave it at that uh and then I had a guy that owned

I guess you call him slumlord is the the best uh slang word to use

he owns a very large portion of a area that used to be military housing and

um really kind of low end lower end homes and uh back in the old L.D

Brinkman days I would buy carpet for beldi Brinkman and uh sell the whole package to him for nine dollars a yard

and stalled so um I did everything from installing uh 12 a yard for just installation on

the wall to uh nine dollars a yard furnish carpet pad and installation

we did a brief time in 2000 and 2002 we had uh the first to my knowledge

the first real mobile showroom and at the time we had taken a eight foot box

truck and turned it into a showroom um and started doing residential

we did that for about a year figured out real quick that it just was not real

um it didn't fit our wheelhouse of of business and so we got out of it but a

few things I learned in that time homeowners value their vacation almost

as much as their money and if you mess up their vacation to replace their carpet and you do not get

their carpet done in time or something goes wrong you are in trouble

or at least that was my experience uh they my I hate to say this and I'd love

to see if you guys have a counter or if I'm just off on this with my limited amount of experience

but I found them often working to try to get something for free

or we scratched something that they wanted replaced

and every time we got those those items

uh brought up it was a it was just not a fun discussion

um so we were in it for a year we did a bunch of work in that year but

um I I found it was it was just complicated to operate from a commercial mindset

and do Residential so that's kind of my limited uh experience

um what is your guys's I I know you guys have done residential still do

Residential um probably much better uh suited to

talk about this topic and how you guys have succeeded in building those relationships with those uh those

homeowners so kick it off whoever wants to jump I'll

go ahead and get started and and I just want to I just want to clarify yes uh we do commercial and residential but we are

still primarily a commercial outfit um the the residential that that we have

obtained is through our connections through the general trades

um or through uh the the support that we've given to our school district and you know it's kind of returning the

favor and it's kind of unfortunately over the battle uh from from helping out little

leagues and school teams and all that so professional won't be our first choice

it wouldn't be um because you there there is a lot to it that we still need to work on all

right like you said the the small little things because me as a consumer I know

that I'm very picky right and I expect the I expect uh the homeowners to be as

well and it's just one of those things where if

you grew up in the commercial industry and you step into someone's home totally different here you have to prepare

yourself uh for change um

can I oh looks like we dropped him you're on me there Daniel it looks like

we dropped Jose tell him to shut his video here he goes

back on clarify maybe maybe Daniel real quick did did you guys start in

commercial or do you start in residential or did you just kind of out of the gate do both they all said turn

her video off to say bandwidth

we started we started in commercial right so that

that's where everything started from and then like like you you see something and uh it

it's like in the the book traction they call it shiny things hey residential just

fall under my left let me see what what happens and you you start going over

there and then dealing with the homeowners and stuff and personally I don't like residential like

when something like that comes across I'm just like hey you guys can handle this I can

handle something else because I don't have that like kind of like we

were talking about with Crystal like she has that um the patience and stuff to deal with

people and in the commercial world we were talking like I'm more let me get

in there boom boom boom things aren't going to go my way that's how it's going to be with homeowners it's a little more

uh where can I be today well how can we work with you because this that that's

that's their home man that's something that they're that's their livelihood right it's not something that they're

just gonna go and work eight hours and then skate it's where they're gonna come home to try and be themselves after work

and that's a little bit more uh more tricky to to work around than it is so when you're in a commercial world and

you're just you know balls to the wall trying to get everything done that you can it's more give and take than it than

the commercial world so we we started in the commercial we are doing residential

and it's not something that we advertise um

so you guys are a lot like us then just maybe still doing more uh it it sounded

like you guys did a fair amount and maybe um

but it appears you're about like us like you really started in commercial did

commercial and then the residential that comes your way you do but you don't get

out advertised you know right and and we tell people straight up you know when they come to us it's

if if we're really residentially if we're being put against other people

into like a bid situation like if they're getting numerous votes we'll we'll pretty much lose every time

um the guys that and and it sucks for these guys because we we know them and we talk to them on a

regular basis but the the rates that some of these stores are going in at is like the only way for them to make money

for the most part is to cut Corners wherever they can and bang out as much

yardage in a day as they can and we try and sell our jobs so it's not

like that so you know when someone goes in there it's we're using seam sealer we're we're

using the right kind of tape or power stretching we're not just kicking stuff in and that's um

it's hard to explain to people sometimes the difference because

all they look at is the bottom dollar and they don't look at

what they're getting with that that money it's low is best because I'm trying to

spend the least amount of money and it isn't until you know they get burned and a lot of a lot of the stuff

that we actually get residentially is from people that have been burned by

some of the bigger guys in town and they're like we don't want to deal with them anymore

can you help me yeah can you guys hear me at all oh yeah

we can hear you now okay I just wanted to make sure that yeah Daniel's right but about all that

and and I do a lot of the residential bids or estimates I would say because we've not really been and he's

absolutely right we don't uh aggressively go after them but um the ones we do get were sought after

um because of the issues and we're problem solvers and I don't know how much of that conversation you guys got

before I like my screen just flashed went blank

it's funny Daniel's in the Bahamas and is just looking awesome sounding great

you're right here in the U.S and we're having Tech difficulties there yeah I

I'm sitting out in front of a Home Depot because it was the closest parking lot to pull over that's probably what it is they're

stealing they're stealing my signal so how many how many residential

projects will you guys do in a year uh we've had quite a few this year a lot

it's actually that that segment of our stuff is growing and

um we went from like two percent uh a few years ago to we're probably

probably pushing around you know eight to ten percent right now I'm I'm guessing I haven't ran the numbers but

that's that's fairly accurate I feel like that's fairly accurate the 10 mark

we have some emotions going on here huh yeah

Charlotte welcome to the call thank you

so um you guys do a fair amount of residential go ahead and like let's get

into the relationship piece of that what's the what's the uh what's the trick

what's your guys's uh approach to dealing with homeowners and making them raging fans

of your your company or your your installation business or whatever

um you guys may be a part of

Jose Daniel anyone well so pretty much do is residential so

um we're Craftsman hardwood flooring in San Angelo Texas and that's that's our

main clientele is homeowners um we pretty much you know are a Craftsman

store we you know we're about our services our customer service our craftsmanship and people kind of just

know us and they'll gravitate towards us versus you know going to a we basically

specialize in in hardwood um some laminate but mostly just hardwood we do custom design floors you

know herringbone patterns and stuff like that and so you know they're it's basically we're

just marketing ourselves as you know the people to come to if you need you know floor restoration or if you need

hardwood flooring I mean and they pretty much we've had we just got a reputation

around in the area yeah and so you're a niche uh flooring company so you're you kind of stay in

that one vertical or somewhere close to it with Hardwoods and and custom work

um is there other competitors in your area that do at least have the same

approaches you guys no there's no one in the area that just specializes in what we do I mean people

know that we are the go-to in this area there is other hardwood installers I

mean as far as we know there's maybe one other one and he only does solid hardwood on restorations in the old

homes um the other companies you know we actually have we used to work for a lot

of the other um companies in the area before we opened up our retail end of the store so

they can't call us anymore so I really have no idea who they're using but um

you know we end up you know going back and like Jose was saying going back and

fixing you know other people's problems you know so um my son Matt Garcia is the

owner of the store and he's just like super meticulous about not making mistakes we rarely have any job that you

know has messed up and to go back with and like I said we're going back in the area and fixing other people's mistakes

so what what kind of um challenges and uh

maybe some pitfalls that we can share with the audience on

dealing with homeowners in general and how do you build those relationships you're you're unique because you you

have a bit of Advantage being kind of the only one doing that in your area but you still

have to satisfy the client and take care of the client and do the right things so John does a lot he does everything so

how do you how do you do that and maintain that that loyalty from the

homeowner well the first of all we we try you know we're we're geared to I'm

the sales person in the store so you know they call on the first uh person that they touch base with here and so

you know we talk about we we I don't get into like what they want or what you know whatever we talk about their

projects uh you know what is their lifestyle their family dogs you know and

you know honestly we want to get them the right product if we're not the right product we'll we'll send them to

somebody that will be the right product and so that's how they we get their

words in fact this morning I had a client that actually ended up not using

us because of her budget and you know we understood that and she's bringing another client in that does have the

budget uh to come in and look at you know the floors that we provide here and

so that's the ultimate of loyalty she wasn't even our customer but she loved

the way that we went out there Matt had done a custom design for her you know when it was all done and said she just

didn't have it in her budget and sometimes that's just the way it is but the fact that she's bringing another

client back to us speaks huge so it's basically we're not trying to you know

make money off of them we really want to provide a service we want to solve their problems we want to you know be able to

uh give them what they they want we want them to come back in 10 years and say I'm so glad that you talked me into this

flooring you know because if I would have went with you know per se vinyl plank it would have been replaced by now

but this floor still looks beautiful 10 years later and that's exactly what you told us and we also guarantee

um Matt will go back and look we we do the lifetime of the floor guarantee

um which means you know obviously if there's you know flooding or something like that that's not included but you

know if it for some reason something pops somewhere I mean Matt will just go check it out it's no big deal it's like

that's just part of our customer service is to be there we answer the phones you

know we we we make them feel like whatever their problem is is important

so last week when we were talking about General Contractors and and such we

discussed actually showing them you care it sounds like that's what you do with the homeowners you you prove you

actually care uh at the end of the day what they end up with and that their long-term happiness with their floor is

uh utmost important to you we follow up with them too I've developed a basket

that I give them that has cleaning instructions um for how to take care of their hardwood floors what products to use

what products not to use which is huge um you know we we just we provide that

follow-up service you know and they really appreciate it and you know we're we're providing a quality service for

them and that we truly you know maths the same way as Mia you know I can still ask to an Eskimo but only if I believe

in the eyes yeah yeah thank you Facebook go ahead Daniel

it's about customer expectation uh be precise and detailed on what the

customers to expect and what they expect from you always under promise and over deliver

it's kind of you know where you're getting that that's everything afterwards right because not a lot of

other stores are gonna provide that that kind of information or the actual cleaning materials and stuff like that

so that's awesome that you guys do that yeah John welcome to the call yeah yeah thank

you thank you honored to be here uh and I caught the the first part and I I

would I am mainly a residential installer I I kind of go with the slogan

of a man and a van and uh I sell it all I install it all but um uh

they you guys we were talking about you know uh I get when your business gets to a certain size it's hard to be

competitive in a residential market and me even being a smaller size it's it's

at times difficult but I think the um the challenges you know that I look

at that I see in my area might be you know different from other areas not in

your area John so rural uh blue collar uh working class

and that's that's uh what I have yeah this is your this is your time for a plug brother yeah

so I got uh Steyr four in here in Algona Iowa it is uh I mean truly we are in the

middle of nowhere you know I I I was just down in Wichita Kansas and I thought you know some of those areas

just definitely reminded me on the drive there of Algona you know but uh definitely uh uh um uh

um Midwest town I mean uh real real uh uh just kind of a home body type people

um and that's that is my that's my customer base and I'm aware of it I know that

that's that's the sir the the clientele that I want to serve and and so

um one comment that I wanted to make is because I heard this you know uh while I

was actually down in Wichita and it just comes to you know pricing you know you get you get in that residential Market

you know and everybody's on a race to the bottom and I I truly don't believe

that's true um and I think you can see that by with just how people live their lives now you

know you can pull into somebody's driveway and and I'm on you know before I even go into that house I'm looking

around like okay they've got a well-kept yard their vehicles are clean their garage is organized these people like

nice stuff so to me that's almost kind of easy to sell at that point because you can you

can sell value these people understand it um where vice versa

um you know I get maybe if you're not in a neighborhood like that that might be that might be it might be a challenge

moving forward I think some of it may be your average homeowner is not when we're

taking residential and Commercial and like comparing them a bit uh your

average homeowner just it's harder to sell value when they don't understand the difference between One Carpet and

the next or one LBT in the next and they look at you maybe not in your area but in a lot of areas they look at the

salesman and it's just that a Salesman whereas when you're when you're talking to an architect or general contractor

about you know what floor is appropriate for their project you're talking they

understand some of the terminology whether you're you're talking about different types of buying final for a

hospital or different types of carpet and why to use that type of carpet in in

this area versus another you you got a little bit of understanding there I think you just have to educate the

homeowner more is that what you're saying yes yeah uh people will and that's the

uniqueness I think of what I have is as I'm the guy coming back to put it in so they're already reaching out to you know

hey we need to know we we want carpet but should we put carpet in our hallway because we're unsure of you know we got

a very busy household and I I think when you only in the bathroom

shag up the walls um you know I I am I'm very comfortable

in the residential Market I I am and uh and I think it's it's a lot um Daniel made the comment that it is

you know when you work I I'll kind of get a little sidetracked but I'll come right back two commercial

jobs I sold this year are 50 or uh 10 of of my total gross sales only two you

know so that just goes to show you that it don't take a whole lot of work on that side to keep a guy like me busy so I get that so when you're doing like

residential and and I've got let's say four jobs that week I got four personalities I

gotta juggle them I gotta get in the right mindset that okay yes yes so I it does take a unique

individual to do that and it even as an installer where you might not be on the part of the

sales part of it you're just showing up to do the install you've got to have that mindset that today you might be in

Mrs Jones home and and she's very quiet and keeps to herself and then tomorrow you're in Tom's home and he's a lonely

guy that just wants to chit chat your ear off and how do you balance that and and uh continue working and and be known

as you know this is the go-to guy because you can you can not only are you a Craftsman with your hand and your

skills but you have some you know I'm gonna use the word like maybe some Verbal Judo to some degree

you can take on those situations and what's your and I know John I know John

too like on a personal level too like John is very is very uh good at

articulating himself and he is very versatile in any in any atmosphere so that helps him out too and maybe maybe

that's one of those things where it definitely helps to to be able to articulate yourself and be

like well Bruce Lee we don't like water my friend yeah a quick

observation John here is you got to be aware it sounds like to me

you're super aware of who you're dealing with um being aware of their home when you

pull up or the type of person and being able to um like you said you know kind of uh

Verbal Judo uh or probably even personality Judo in a way

um with all the different uh personalities and make people feel important I do know

from a human perspective like we all want to feel important we all want to feel like somebody's noticing us and and

um uh you know feel like we're valued so when you're able to do that

obviously that resides well with them I got a follow-up question I know Daniel wants to say something but just real

quick what are the some of the key pitfalls so we can add some value to people watching

what are some key pitfalls that that somebody maybe whether they're new uh to

the to the flooring industry all together or maybe someone like myself who does commercial

mostly what are what are some of the pitfalls with owners with homeowners and

and kind of how do you maneuver around those or turn them into a superpower what do you do there and and what are

those pitfalls uh for me it it's kind of like what Charlotte said

um I live in a very rural area we all we're gonna see I'm gonna see my clients at a football game I'm gonna see my

clients at the grocery store and it's providing that service that might not even be a flooring service

I might be at their house in their air conditioner and and they're I mean this is a true story their air conditioner

ain't working and they can't who do I call to fix my air conditioner and it might just be we're all contractors we

all got each other's phone numbers I'm going to call it I you know I'm gonna sound like I'm real important oh yeah this is John steyer steyer flooring over

at Mrs Jones you know her air conditioner ain't working can you what do you guys get down there and so I

might not win that um that that job because uh you know it

might be one that's just a budgeted job and and I personally me I'm not the guy for those jobs like I'm not the race to

the bottom sharp in the pencil kind of guy it is what it is um but I think you know it go you know

one thing going back to it is learning communication and soft skills and I think that is such a tough

thing you I think people either just have the ability to learn it or or to conquer it or they just don't have it

um it's that is a tough skill and I think as a residential installer it's it's almost like that is the one thing

that's going to set you above anybody because they're going to remember how nice you were or how pleasant you were

um because they don't understand the whole technical point of installation but they understand human nature and how you treated them

good Insight I think that um just a side note is it's I don't want

people to be discouraged here um I I would tell you that John the way you

deal with people is the exact opposite of how I dealt with people which is probably a good Testament to why I

didn't do so well in the residential

pretty young at the time but I was there to provide a service

figured if I did good install I didn't have to be the most personable person I

didn't know anything about human nature or humans as a you know like human needs

or or understanding people's uh problems I just was there it was a good installer

I'm here to install your floor uh if you want to chit chat I might give you five or ten minutes at

the end of the job but that's about all I got for you you you've really it

sounds like you and Charlotte and Charlotte's son I've I'm Sorry Charlie I forgot his name off the top my head here

but Garcia Matt yeah so you guys tend to have that

um that skill almost already built in I had to learn it it took me a long time to

learn um but guys I'm I'm telling you now you can learn the skill it really is based

on human emotion and human Tendencies and the human needs you can investigate

and research those three topics and really dive in and you can get a lot

better at it if you are like the old Paul it was kind of a jerk and and didn't you know I wanted to do good work

but I wasn't the most personable person so um yeah anyway just wanted to point out

that there you can get better but you you sound like you got it in spades for sure yeah and I was gonna ask you

know because you said that you don't really do the race to the bottom thing but I

didn't know how your competition was you had a lot of people that are around like that because we get some people that

come to us and it's like this is the material I want and we are sometimes we're like you should not use this

material but they're the salesman that they talked to before like sold them on it so well that they do not

want to change their mind and how do you how do you go about something like that

I truthfully don't ever believe in changing somebody's mind that's just that that's led to me in the past with

that buyer's remorse and I hate that where they they just you you they've come in they've wanted something I can't

get it I don't want to get it or for whatever reason it just I've got them to switch

um I I think that's the one unique thing about small communities we are not saturated in my area with flooring

installers flooring stores um I mean it's slim there's more if I

wanted to get a divorce today I could find more lawyers to help me than if I needed my carpet bedroom installed I

mean truthfully and and that is the one benefit we have around here is

yes I know I know I'm higher priced than a lot of places I I don't have I mean

truthfully I just don't have a way of knowing how much shopping around goes in I I do know that when I get asked to bid

projects like we need a bid we're accepting bids I I am up front with them right away

that you know for me to bid this I just want you to know that I'm not gonna there's there's I'm gonna miss something

if I'm the lowest guy on this bid like there's something I'm leaving out so if they know that going into it it kind of

just saves me that that time there too of not having to deal with that but I I'm very well aware that like like in

your case Daniel with what you guys do you know I mean everybody's trying to get in there and you know it's it can be

a matter of just a couple bucks on a huge project that you know sets you apart from the next one and it might not

be you know you guys might all be good you know all good installers all great salesmen

um I I just don't deal with that a whole lot in my area so that's my one plug for living in rural America right there

that's actually pretty good man and so you have an opportunity to I don't want to say control the market but you're

you're essentially setting a standard in your area and that's awesome um well still I mean I mean just

guessing there there are still other options right correct so back to the

pitfall because I really want to make sure that we we focus on the relationship of that you get with it do

you get a lot of uh return customers yes so that that's what's gonna that's

what's Gonna Keep Me in business so how did you what what are the what are the things that were tough to deal with with

a homeowner but you were able to overcome them and maybe even turn them into a a positive like what what for

somebody just watching like they're they're gonna go into their first homeowner's appointment

the homeowner wants whatever it is you can make the story up but they're going in and gonna show some some flooring or

someone comes into the showroom it's their first experience what should they expect from homeowners that is that you

found unique to to kind of your business and then how do you overcome that

um as as great as Google and the internet is they're still for my this is for me

they're still coming in wanting to know what to do and

I can send it it to me it's tough to to you know get the points you know

they they'll go online they'll read I want vinyl plank flooring I need vinyl

plank flooring and you think oh yeah I got a great sale here here we go and you go to the house

and it turns out that they've got four layers of something over here carpet in

here that's that is a big floor prep is a big obstacle in in my opinion for me for

residential remodel that is the and I'm still working on it because my floor prep can be way more than

anything else on that estimate and so when my customers in the shop they come in here and I'm pretty good with my

numbers like I know what my square foot price of carpet's gonna cost I'd roughly know what my square foot of Labor is going to be but I never know what floor

prep is going to be and so I quote them x amount of dollars square foot and I go look at their project and they've got

ceramic tile laid on top of sheet vinyl with two layers a quarter inch subfloor

and the doors are barely open right now and it's hard to at that point articulate the amount of cost it's going

to take for them to put this new floor in and you know address the door at the height

issues address issues with appliances address uh base moldings

and so I would say as a as a a new installer you want to you want to get

make yourself very aware of everything else that goes into play when purchasing

you know a floor like that you know it's not because you can't go in I mean it's going to be really hard for you to say

yeah we're going to come in and just demo out your house when you're living in here but you got to come in with a bunch of jackhammers and shop vacs and

I mean that that's something that really needs to be addressed right up right uphand so so based on what he's saying

right now and what I've seen on some of the like retailer groups it's like

completely different because he's like make sure you have all this stuff in line you go on those retailer groups

where it's just store owners and they sub out um you know most are all of their work and they they always say sell

the job worry about the details later so so don't worry about all that stuff later and then it it gets to a point to

where it's like well who's gonna end up worrying about it probably the installer that walks in the door and then we look

like the a-holes because it's like oh there's a bunch of stuff here that we're

gonna have to address yeah I've always thought the the retail sales people

have got to have uh because they get complained about a lot I I don't have

enough history myself to to say good you

know speak good or uh negative comments about it all I can tell you is that on

the Facebook groups are different you know installer conventions it's like

the the salesman at a retail store is like the most hated person

yeah information I think that they don't add

in there and well they need to be up front here's what I've heard from both Charlotte and John

educational selling educate your client on what to expect educate and that bodes

right with what um the the uh one of the audience members

brought up there Daniel right like Edge setting the expectation yep yeah so like

educating your your client on what to expect on a floor prep situation or what

to expect long term from a flooring that they want um and then managing that expectations

so that when they get that thing that injury result that they knew they get

what they expected that's what I hear the the most I don't I I think that's the problem with

regular salesmen like you're gonna go and install it John so you're going to sell it the way that you're gonna install it a salesman's trying to get a

cell is is almost fearful of the flooring the

the real issue like you said that could be even more expensive than the fluorine itself is

the demo and the floor prep uh yes and and it's

that's a gross Miss I I think that's how do I put this

that's a that's a terrible way to get a cell because then the person following you like Daniel alluded to there when

you're going in afterwards that or going in to install the flooring the the installer that's there's at a

disadvantage from day one he's got to tell him oh you got you know

75 bags of self-leveling that's needed in this facility or in your home well

how much is that going to cost oh installed it's probably around 80 bucks a bag yeah yeah like I mean we run into

situations like that too and because we were the installation outfit who did the

sale it was a little bit easier to to explain right but like if uh I'll put an

example we had a gentleman doing some curb it on another uh one of our installs on a residential job and he

came back and said hey there's some issues with this floor like and dude like they they did chicken wire and they

packed Concrete in there over what substrate and you know and it was like

all right dude I know that you're not going to deal with that I'll just come in I'll deal with it and you've got to let the client

know and it's it's hard to prep anybody for that um but like you said if you're not prepping if

the sales person isn't prepping for uh circumstances that could happen as a

variable the installer is looking bad because now the installer is looking like their hand

is out wanting more money um and they still they're just a middleman anywhere they're putting the

sales person to the point to be middleman where they have to mediate and who's gonna lose like I've been on

the losing side of that as the installer for another company on a residential job or even directly to a homeowner

um those are hard to maintain relationships with because you do look like the bad guy and yeah

feels like a bait and switch doesn't it if I'm at home I'm told that it's going

to cost me you know four thousand dollars for this new lvt in my home and then the installer says I need to spend

another three thousand dollars to to actually do it well it feels like a bait and switch

to a homeowner I would I would guess and and that's where we talked about last week too when we were talking about like

moisture mitigation and stuff it's like I don't want to do this like it in a

perfect world I'd just go in there lay the floor and be done that's what I want to do but if we don't you're not going

to be happy yeah I I think it's all it sounds like

to me one of the most important parts to all this and you guys can correct me if I'm

wrong here but it's it's just educating the homeowner on uh not the processes and the products

themselves there you go and making sure that they're well informed about what they're buying and what they should

expect at the end I mean yeah that sounds like most problems they're

they're whole I mean residential you know like you get into it and the one thing that I always I mean it doesn't

matter whatever job you're working on that day that's the most important job you're going to do that's just how I've

always looked at it and and managing that expectation and uh

you know I and Jose is going to comment on this I know and I'm not one I don't like throwing people under the bus

um because I you know so so like with with sales I get it but you're only is

you only know what you know and so if if you know we we talk about installers not

being trained well well how what does that say about our our sales staff too if they're not trained you know if if if

we're aware of moisture issues height issues there's this whole list of stuff

that's in in our description of our flooring our sales staff needs to be aware of it and I don't think it needs

to be overly complicated discussing this with the homeowner um

um of the of these of these issues that can arise I mean I don't think you need to start throwing money around right

away I think it's just more of an issue of well I'm going to pull your vent out over here it looks as though you've got

three layers of floor I'm gonna put together some options for you best best

procedure to move forward I'll let you decide and go from there because once that

installer shows up the last thing he wants to do is is make a phone call and have to stop what he's doing because

this wasn't addressed when you think about it when they send the installers out there as soon as he stops he's not

making any more money 100 well I'm the homeowner like I said at the very

beginning you know they really value their time off I mean one of the biggest butt Tunes I've ever got in my entire

life was from a lady who took off vacation to to redo the carpet in her

house and the carpet came in a day late I I owed her for her time off and I owed

her for her to reimburse her for a vacation time I mean it was so like

if if that's true and that might just be my experience but they lost their they could be losing

those days right there the homeowner themselves are I mean really both the

installer and the homeowner then are the victims of the scenario I mean that's why we started saying all right we'll

call you when the carpet gets here to schedule only about 18 years

[Laughter] do you guys no I got a question for you

guys because you know me being where I'm at we get keys dropped off all the time we get garage door codes we get told to

help ourselves the fridge I mean is that a common thing in your area neck of the woods or is it like like what you said

there I've always wondered about that Paul is that a you know we expect you know part of our installation

um procedure is the homeowner will be at the house while our crew is working yeah I mean I think there's some that

will you know in my area and I I honestly I can't speak I can tell

you that all my clients like give us keys and stuff but it's a little bit different because they're a general contractor we do all their you know work

for or whatever um I think what what about you guys Daniel and uh most of the time they that

the ones that I've worked on they actually like to be there the entire time um there's sometimes when I'm there and

it isn't until you know they get that face to face they they talk to you for a little bit and then like yeah all right

you guys good all right yeah yeah so most of the residential sales go through me

um and when through the whole process I reassure them that you know they've had

a lot of people have had bad experiences and that's why what led them to us in the first place and I reassured them over and over again

that this is our profession this is what we do for a living um there's nothing that I am going to do that is

going to not have their best interest on on the top of my list

um and sometimes dangerous right sometimes you start out with the homeowner there and then once they get a

little acclimated to you they're like oh you got this all right I'm leaving um and we'd rather have it empty because

we just like to work right but it's not always the case sometimes you get those clients that like to learn a little bit

and ask you a lot of questions those are that's okay too um and then John just to go back about

your food and all that stuff like going in the fridge we've been put in situations like that and

some people crew-wise some people like to take advantage of that yeah some people will prefer not to do that

um so we've we've been the victim of both sides of that where we felt I'm always I'm always leery with that stuff

man I don't wanna we've done it you ate all my Candy like yeah like two

people had some candy you told us help yourself the biggest thing is uh like using the

restroom at the residents like that's going to be a Make It or Break It on the next phone call for sure

I had a client come in so I had to Dart out for a second but we most of our

clients I mean we get they're not there and sometimes they're there because they have to be there and they just stay in another room I don't

know if it's our area and just the high trust Factor but we also focus in on leaving our areas clean and no hand

prints on the walls and just making sure we had one of our guys that choose and you know it's like whatever but don't

live your spittoon Cup on the job and he he did that like one time and that was a

little annoying but we try to make them very conscientious of being very respectful say hey this is like your

home I mean what would you want somebody in your home doing right if you had someone working in there yeah

Daniel looks like he's got somebody churning butter in the background I know I think that's Jose you made a great

point there about the restroom and so you know I'm gonna back up you guys remember when covet hit that was a big

deal for us like I you know we went into people's homes we were clean we cleaned their bathrooms just so it would smell

clean because every you know the whole germ thing that's got to become like a practice that's that's kind of become a

practice for us now it's just a great we've always got those little bleach wipes I don't care I'll put a rubber

glove on clean up everybody's you know mess even if it's your kids I don't care I think that's one thing I tell you what

you want to make somebody's day have them come home to a clean bathroom and uh they they know you did it but we

always do ask if you know we can use a hall bath or uh um a basement bathroom because we're at

your house working we don't want to leave to go to the gas station and we're going to be there eight hours you gotta you know expect us to you know we're

gonna use the bathroom yeah I I'd say commercially the bathroom thing actually resides pretty well uh a

lot of times we're using porta johns and such but once say on a hotel job they

get the toilets in the upper floors and people start using the bathrooms and they start looking like

looking like contractors are using the bathroom yeah we can do anybody that

watches this on YouTube or is watching now we can do better guys

at least all right well um

what uh you know we've talked about a lot of uh the

I would almost call them sales methods but they're they're really relationship

building tools do you guys do any like uh gift cards at the end or like do you

listen to your client um want our business developer she's for

our company she's really good in the commercial World listening to our client and all of a sudden she'll

show hand she'll like homemade chili and take it to our contractor's office or

they love chili she's done that several times uh if they like a certain type of

movie she'll just go buy the movie tickets uh if and these are multi

multi-million dollar companies that we that we do business with but it builds a

relationship like crazy uh do you guys do any of those uh things like someone

loves dogs and you're just out of the blue send them a chewy pack with a whatever is any of that a part of your

relationship building uh methods or or is that too I'm going to be

honestly you know like I don't think about some of that stuff to be honest with you and

a common thing to do um I mean we try to uh do nice things

when we can but I think we've talked about it too uh at a previous conversation about

making the uncomfortable or making the GC uncomfortable or a homeowner uncomfortable like

I don't want to feel like I'm bribing someone to maintain a relationship you can bribe a homeowner all you want

there's nothing nothing illegal driving them with gifts it's a little bit different but you know if you take uh

and and Lori is is our business developer's name she she's really cognizant of taking the whole office for

example the chili not just some individual guy that she's trying to build a relationship with that's awesome

but um yeah you can do that with homeowners all you want and not break any rules

um a lot of times we're working with Builders and their homes are being built

and I've dealt with people for a year and a half they walk in there I'm all hey Katrina how are you doing you know

and you you build that relationship and there was another one she she liked wine

I I actually moved here from California from Wine Country and and I told you we

give them a gift basket but it's a basket sometimes there's coffee cups in there or something that's just for them

and I got one of my favorite bottles of wine and put it in there so you it is super cool when you can meet them like

you get them a personalized gift there was another one that she came in and she had lost her husband and she's moving

here and I put in a little practice to encourage her and so and I'm super good

at customer service you know and you know just to be able to do that you know most of the time it's just a nice basket

with something in there but sometimes if especially if I've developed the relationship for over a year with a client and helping them to you know

design their home and pick out flooring definitely you know I find something cool in there and like Hey kid you know

I push it up to upper management you know can I go ahead and just do a little extra for this person and and they're

they're putting reviews on our on our site yeah absolutely well that's that

that's awesome I mean you know those types of things one of the things we did uh commercially is uh we have a client

that owns a lot of different restaurants and they're not franchises he like builds his own brand up and he'll have

three or four of them and one of them uh we put it we put their logo in their

walk-off carpet in their main entrance form and it was a it was

it was a um big deal to them like they didn't think about it Laurie had thought about

it suggested I was like if you don't think they'll mind let's do it that would be cool and you know now they walk

in and it's a knife a nice vestibule walk-off carpet like normal except it's

got their logo water jetted into it so just a little that that was an expensive

bill but we've done a lot of business with them uh but that you like you just said Charlotte they don't it doesn't

have to be huge grandiose just showing that you're listening and notice that

they like something it seems to go a long way especially in a town like ours

I mean there was another client that we've been working with and just she's been struggling trying to find the right product she goes to the YMCA gym where I

go to you know I can't I know her kids and you know I know their names actually we have a system when somebody comes in

here and they bring in their kids I write in what their kids names are and then when they come back I'm like you

know how's little Joey doing you know or whatever or just talk because you know I've got kids and so you know you dress

the kids you dress the mom you dress the dad and you just you know they're not

just a customer they're a person that's walking in here that needs something and you want to make sure they're spending a

lot of money and you want to make sure you you know that you have that kind of relationship and Jose it's not bribing

it's just being um attentive to the customer and still and it's honest like I honestly just

really care about my customers and and like I said you know some come in and they've got different circumstances

going on in their life and for some reason I become counselors sometimes and you know but I listen you know it's like

you sit there you just pay attention to their struggles and going and I personally just renovated my home and

had to have my floors redone by our company and so I've really got another I

I understand what they're going through it's not fun you know you're displaced and all that we are super

I'm surprised anybody ever replaces their floors I mean you got to get it you know what I mean like you got to get

all the way out of your job it's extensive right you can repaint by

moving stuff Center throw some plastic over it and throw up some paint even and a high quality painter won't

get a thing on nothing and it's like move back and that you got to move out

if you are stuff and then and then you know it's expensive on top of that paint

a room for 200 bucks or do the floor for you know 1200. so I yeah I'm always

amazed like it's a it's a big commitment I think for uh people when they go to replace their

flooring yeah it really is and you know I lived in one room and then when they

fart guys did it I had one guy one day a week a floor that should have took three weeks took me five months and I was

literally moving while they were doing the sanding I was waiting for the last minute to move out so when our clients

come in here and they start talking about that it's just a matter of relating my own experiences I've also

had a family and we lived in one room with a hot plate why the why they were doing and obviously we're from multiple

generations of Floor Covering so we were doing it but I know what it feels like and I think just to relate to them and

and really and let let them know that you understand where they're at and we're trying to do our best to get you in there and and get the job done for

you so basically she's saying Daniels that you owe a lot of gift baskets

I do I I'm like going through gift basket

that's cool I don't deal with the residential remember but you you take care of all the back

end stuff like that and and Charlotte said just so you know it is I didn't call it Brad I said I just didn't want

to feel like I know I'm I'm just teasing the whole day I know who you are

well I I uh I want to tell everybody thank you for for joining Charlotte and

John I appreciate you guys jumping on and and uh giving your your experience and freely sharing your um

I wouldn't call them tactics but you know the way that you go about building relationships I mean anybody on the call

he should have got some nuggets here a educational selling works so education

and and you guys can chime in here but I it seems to me that

it's very familiar to me in the commercial world we have to be pretty educational based on our sales tactics

uh maybe even more so on your guys's residential stuff and then giving a care

about the person maybe listening tossing a gift basket or like I said you know if

if uh somebody's a huge dog lover Lori will find something that

matches uh she knows what kind of dog they had so actually listening and

understanding their need and what they enjoy and you can bring a little you

know along with the new floor you can bring a little bit more light to their day by just giving them a nice little

gift uh thank you um so that's all good stuff those those are two big things I think that came out

of this call and I hope people really take it to heart because you guys everybody on this call is successful at

doing what they're doing and uh so it's encouraging to hear some of those uh you

know approaches work for both sides of the industry uh but there are some

specific ways to go um you know with your homeowners so

anything any closing thoughts there by anybody I going back to the education that's one

thing that we try to just do if you educate them and then you let them you know pick out what they want once

they've been educated you know they they like they sell vinyl plank as being invincible and it's not and we don't

it's not that we don't want to sell it or do whatever it's just like just understand the limitations of the

product so I education is huge yeah waterproof flooring is not waterproof people no

[Laughter]

the doctor's office and I took a picture of a scratched vinyl plank floor and sent it to my son and I was like it can

scratch yes it will it will scratch in fact if uh if you got the right dog

um so all right uh Jose Daniel closing

thoughts before we uh before we get out of here the it's all the time is almost up for

the scholarship so everyone get on the scholarship if you signed up to be a

part of the webinar you'll probably get another email before it ends I'm assuming I think I got one today

uh yeah so uh what Daniel's talking about is uh our forward progress scholarship

with AFC ICA it's a Salesman you could really benefit from it

honestly um sales minute at uh flooring retailers installers uh several of our guys are

cims and it's the certified installation manager uh through the fcica it's a

great program it's valued around thirteen hundred dollars I believe so uh sign up it's it's a scholarship and and

uh we're looking forward to giving that out we have two days left for

um to apply for that scholarship so if you're interested in kind of learning the best uh practices and management and

things this it's skewed a little bit heavy because it's the I am so he can attest that you know there's some great

knowledge that you can gain in there yeah there's a lot of information that they have in there and I think that the

information that is available through the Sim program is worth its weight and gold if you're a salesperson it opens up

your eyes from the installation aspect if you're an installer it opens up your eyes to the sales aspect it just it

helps uh it helps bring common ground to uh the the full process versus one side

or the other yeah I agree I think that uh that program

anybody from any part whether you're salesman installer owner project manager

at a commercial firm can benefit from it it's got such a wide variety of uh of uh

of uh knowledge and and information and education so I know all this even though

I'm not cim because I have a several on my staff there Paul I also have the book

so I've gotten to read through their books and and their binder so again guys

uh we've come to the end of the podcast it I say this every week but man if an hour flies it was a pleasure this was

fun chatting with everybody and talking through uh everything thank you guys I do have one closing statement it was

huge man well one thing to close out with is good luck mom kick butt down there okay

yeah she's here we're in the Bahamas right now because she has a gymnastics competition

all right good luck [Laughter] good job all right guys we will

um catch you guys next week and um we appreciate Charlotte and John joining

and uh believe the audience got some value and we'll talk to you guys later see ya

Read More
Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 27 - Relationships Pt. 2 - General Contractors

This week on The Huddle Paul, Daniel, Jose continue their 4-part series on relationships, this week on General Contractors.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

what's up everybody and welcome to the

Huddle where we come at you every week to discuss maintaining forward progress in your flooring career with me as

always Mr Daniel and Mr Jose Gonzalez out of Michigan

and uh this week you spell it h-o-s-a

yes Jose with an H no uh this week we are continuing a

series on relationships and this week is on General Contractors so uh we're gonna

kick this thing off um with a question

when you guys have started your your uh dealing with general contractors in the

in the past how was the beginning of the relationship and did you ever experience

happen to um maintain that relationship you know a little bit differently I say

that because you know maintaining that relationship with general contractor if you're doing

a lot of work for a particular GC um it's not if you're going to have have

a conflict it's when and when you have that first conflict maybe your buddies and you formed a good

relationship and then you got a problem and this is the first problem you've come up against

how has that worked for you guys in the past and uh I've got some stories on it as well so

um yeah when we start with that how do you guys start your relate you know pick a

relationship you've got with the GC and how did it get started and then how did you maintain a good relationship with

them so um I'm just going to start out with fortunately for us the relationship with

these generals started uh prior to Preferred flooring so we were able to

establish a relationship with them and it wasn't always

um easy or nice right because we kind of had to follow behind other installers that

always made promises but didn't perform so they just kind of you know whatever you say they're not going to respect it

um but after after we started preferred flooring we had uh a better reputation

um then so it was a lot easier to ask for certain

areas a lot easier I don't want to say favors right because we were a little bit smarter a little bit older more patient

we're able to fill out the situation and understand what direction the

conversation should go so that way we could meet their deadlines and we can get the areas that we felt we needed and

that the areas that we felt we could um have complete by uh the deadline that

they set forth or exceed their deadline so specifically what was

some of those I mean you guys obviously like you just said Jose is you already

had some they already had no good knowledge of how you guys work and how you guys uh operate ahead of time

um so they kind of understood you before they started writing you before you got

into the position where they're writing new contracts is that what you're saying correct gotcha as far as like the

troubles like all right guys man we're cleanup crew right we get stuck with everybody's

stuff Gotta Move It gotta clean it the electricians are our favorite people um

drywallers painters I mean you you name it no we have to deal with it um so some

of the common problems that we deal with is obviously rooms not being ready like

people's stuff in there and I always say that you know every trade thinks they have it

bad but flooring does have it a little tougher because everybody walks on the

floor right you don't walk on the walls you can have two or three painters in one room and and a ceiling an

electrician putting in outlets and no problem but we take up an entire floor space so

a little bit more difficult so getting areas cleaned out and ready for the cruise that's been a problem uh another

problem is overspray from painters and who's going to clean that up and and drywallers as well uh all excessive

drywall mud you know if it's a little bit it's going to come up sander if it's excessive you know it doesn't and or it does but

it takes videos of like piles and it wasn't even drywall it was like the

fireproofing from them spraying yeah like dry fall and stuff like that and

it's like protecting the substrate from other people working you know we we fight a

lot with the painters especially if we're doing like if a lot of our Assisted Living projects have painted

wood base and they just go through and paint and there's this thick thing of

of paint you know uh foot off of the out onto the concrete and

it's got to come up and instead of taking a 10 foot piece of cardboard with them to protect it as they spray

you get that Now setting those expectations early is is uh good and

pre-construction meetings and such but uh and then cleaning out having rooms

cleaned out I you mentioned electricians they're like notorious for coming in after we've cleaned a room and putting

in Outlets or something and you can wire nuts and little pieces of electrical

crap everywhere and then they're gone took them three minutes

they're in and out before we're even we even notice it and then we got to re-clean the room

so those are some of the common problems but that's with other trades but it is the gc's you know it's their project so

that's who we deal with in those matters mostly I think you know like especially since we're some of the last ones in

there what we don't really take into consideration when you know talking to GCS is how much they actually have to

deal with like we only have to worry about the floors but they're in there and they're worrying about everything

so and to go in there and be like all right I understand that

you have to deal with everything but I still need my stuff done and just

showing them that understanding can actually go a long way yeah okay and you had mentioned uh the

painters in the overspray and you know some of that too like understanding the

product that's going down and then relaying that to the general prior to that area being painted primed or if you

walk through on a progress meeting you're doing a walkthrough you notice that they're priming and they're spraying and it's everywhere you say hey

this can't happen like I have to remove that and if some of them's like just spill over like

here's uh here's the information I'm just going to send it over to you go ahead and read that if uh if you can't

you can't defer responsibility right because you're telling them what can't be done yeah and and that's where

being up front in your delivery um can go a long way um with with a general

well and you start to form those relationships as well if you're in commercial you'll see the same painters

on jobs and the same electricians and and eventually you form relationships

with those people too and and that's why relationships to us is so important like

I just go up to the head painter I'm like hey man remember on that last job he left me a bunch of overspray don't be

doing that on this one okay man you know or whatever so it's like having relationships with the other

subcontractors on the project is important as well I think that that tends to help as much as how you deal

with your GC because your GC sees that you're working with the other trades to work through problems and not always

just going and attacking them on everything and they tend to appreciate that a lot when you can work together

more important actually because I've been seeing that a lot in the the

the bids that come through is them pretty much saying that you you're you

on it's your responsibility to get with the other trades to make sure that everyone's going to be working together like they just

I guess they're sick of dealing with it and rightfully so like I said they got a lot on their plate

yeah um they still are the general contractor and they are still you know

you still there's a level of holding them accountable to to and I think that's the biggest

dichotomy of this relationship thing with the GC is holding them accountable to doing their job so that you're not

you know tasked with doing it um every single project but at the same

time doing enough that they know that they're valuable to you

that you that that is the problem with the that relationship with the GC as a

client is you want your client to know that you care about them and you give

them a good experience but at the same time you have these these dichotomies these other things that you can't go

above and and Beyond every single time or else it's expected and you're gonna have to start figuring some some extra

money to cover all these additional costs you incur for cleaning out rooms or scraping you know what I mean so how

do you guys deal with that with that Balancing Act I think it's just a matter of

communication [Music] um if if we're not happy with something or we

we're able to have the foresight on a situation um going in because we recognize a

certain crew or we've worked with um ex-company a few times that we understand the nature in which

their supervisors have them operate it makes it a lot easier to uh to

to foresee some issues and to bring them up in a professional manner also is

making sure that there is a representative from the flooring side um during some of the earlier progress

meetings on some of the larger projects or even the smaller ones so that way you can speak your piece in the beginning so

that way it's not a shock you know there are four meetings in and nobody from the

flooring has shown up and and represented themselves

uh so they've already prepped around all of that and we haven't had a say so I think

it's a matter of communication representation uh that kind of falls into play so being being involved in the

meetings a lot of flooring people have bad reputation for that I think flooring

overall does uh I know that even we struggle to get to every job meeting we

do between four and five hundred projects a year and we struggle to get to every job meeting and so trying to

get to a pre-con meeting at least to set expectations uh is the very minimum we

try to get done and then we go you know there are certain jobs you kind of know

where it's going to be an easy project it's running smooth it's all set up real

nice there's not a lot of dependencies you know maybe it's new construction and you had a real good progress or a

pre-con meeting and it runs well and you don't have to go to every job meeting and then there's those ones you got to

babysit and uh be at every single job meeting so sometimes it can be tough and

I find that The Balancing Act is something we may have talked about offline which is once you kind of do

something for them just don't do it and let it go right you said something about

that Daniel like you follow it up with an email or something like hey we clean

this area out or we scrape this and pictures are worth their weight in gold I'm I'm dealing

with uh something right now on a project where you know there's there's moisture coming

through and I took pictures and stuff early on because I'm like hey guys there's some

moisture issues going on here and you know we're using something that or they use something that you don't

need to do moisture testing so it's like all right if you guys are gonna be

saying all that I'm gonna do it and I'm just letting you know that this is what's going to happen and

now it's happening so the conversation isn't I told you so

it's I have pictures you know you can't really just blame it on me because I

told you it was gonna happen but also what can we do in order to remedy the

situation what does you know the client want are we going to be able to get in there at certain times do they want a

moisture test now and it's is becoming a partner in every aspect of

you know the job it's you're a partner with the

GC you're a partner with you know all the other trades because everyone it all boils down to everyone

is there to make money the GC is there to make money and we keep on calling it GC but it could be a CM you know

construction manager but we're it's a broad term that we use we call everyone gc's because that's what that's what

we've always called them but it's it's a partnership because if if I know they're making money

I know I can make money we know they can make money as long as everyone's working together

yeah so those Partnerships what what makes it a partnership is the fact

that you guys have that we all have a common goal right like we the common

goal is to get the job done in an efficient manner and make money like most of what matters the most and I I

this is another point I had written down what's important to your general

contractor or your construction manager or whoever you are working with in this conversation we'll keep that to CMS and

ngcs construction managers and general contractors or see them at risk as a

overall you know Builder to commercial builders

um what is important to them I can tell you on most jobs and each one will have

some other things but on every job it's going to be schedule and budget yes

right you're not going to get away from those two and then others will add some more

to it but those two if you know your gc's biggest especially your on-site

contact so your superintendent or project Foreman their main goal man is

to get the job done they they don't care about much else how do they get the job done efficiently

and if you compose your problem as a almost as a solution meaning hey

man if you can make sure that the painter protects the concrete it's going to make us come in and out we can get

done with this area in two days in and out and you can turn it back we can turn it back over to you but if we have to

spend two or three days removing paint it's just going to make this longer

and then they're you're kind of giving them a benefit to take care of the problem so that you knowing that

schedule is their big concern um that's worked well for us in the past

uh I think that also working with the other trades that we

mentioned earlier you know if you can go up to the painter and make him aware and then you're still able to turn over that

area in two days and they you know a lot of times uh we've worked with G season

they're like man I would I didn't think it would go this fast you know it's sometimes you just don't realize how

much you can get down in a day if you're a high quality if you have high quality Crews on it and uh so a lot of that's

communication like you mentioned earlier but it's communicating the right message right and it's always

it's communicating letting them know what you're going to have done and also getting done what you say you're going

to have done yeah under promise and over deliver that's uh for sure the best way to

um when you over deliver you th project that they'll see you on but

you like I don't say you but I like to go back and say hey I don't want to

promise that because there's variables in there that we just can't factor in yet so I'm still going to say this is a

seven Working Day project knowing in my head that I want to try to get it done in five six or five still going to be

seven days in my head but the goal is to get it done before that seven then then you're the uh

you're the Savior you've done you've gone above and beyond but you've really

done nothing but stay on task

yeah and so when you guys we talked about the day-to-day interaction as a

relationship what do you guys do for GCS to show them you appreciate them

yeah we've taken them out to lunch um

I think just general conversation man it can't always be about work um if you're a people person you're

going to be able to read um a little bit of the energy that they're pushing out right if they're

under a little bit of stress when you're having a conversation um I like to just Comfort them a little bit not like you know give them a hug

and cry on my shoulder man though it's more like hey dude hey I know you're under a lot of stress I see it so don't

worry man let's work together we got this we're here to have your back so that way we can make you look good we

want to make sure that your client loves what you're doing we want to make sure that everybody else here is happy with you but in order to do that these are

the steps that we need and this is what we would like to see in order for us to

be more efficient if you're going to use me to push everybody then just know that

I need the floor to do the floor and once I get it done you can cover it up you can have it back you know depending

on what material you can have it back pretty quick um but just give me this area and then

you can store whatever you want in here just just and let it sit and that goes back to the relationships too right because

you said what do we do for them to show them that we appreciate them we were uh we were on this project and it's the

first time we ever worked with this guy you know we've worked with numerous other people within the construction company but it was like

he had a lot of pushback and as at one point he was like can you just do this

and I said No and then he was like no you're gonna do this and then walked away so what did I do what I wanted to

do and I closed off an entire area and this was you know first thing in the morning and by three o'clock he came

back over there he was like you really got all that done I said I told you I was going to get it done

and that that was you know the building of that relationship and then the last project we were on with him and you know

I had we had regular meetings in it in the meetings he he pretty much you know

he started with me Daniel what do you need let everyone know because you're pushing like you're running this project

yeah that's that's both okay good and bad to that too you being

the driver um because then execution like you have to execute nice so you

know you get a crew that gets sick or you get a an installer that doesn't show up it was during covet so it was okay

[Laughter] you did

so um yeah just to touch a bit on one thing

with General Contractors if anybody that's watching this hasn't dealt with General Contractors on construct on

contract projects so you get a contract from a GC

contractually you know there's there's um rules to you know bid rigging or that

what they feel might be uh encroaching on ethics and such

um so just remember that if if you offer something to a general contractor and

they refuse it doesn't always mean that they um don't want it just they don't want to

appear to be uh being bribed or something like that to give you work uh

We've ran across that a few times on some larger General Contractors where you know we drop off gifts so during

Christmas and stuff and we've actually had them say hey we don't we don't accept gifts from subcontractors

and we're like okay we get it you know you just got to understand they don't want to have any perception that they're

you know that you're bribing them for work and that's not a bad thing but we

have had that happen and so as you're building the best way to build a relationship and the reason I asked that

question earlier is there's not a lot you can do with them outside of just

being authentically building a relationship with them like you mentioned Jose like actually talking to

him about stuff other than work and um you know performing and and the

day-to-day work that you have with them on a project showing them you care and

those things and that that you're executing and over delivering and under promising as you mentioned but sometimes

you can't gift them sometimes you can't um we used to do this thing I think I've mentioned it prior uh podcast at some

point but we used to this thing called uh like it was called Wichita trivia and so we'd send out an email every single

week to all of our general contractors and it'd be a simple question about Wichita

our hometown and its history and whoever won would get uh one of our season

tickets to the Kansas City Chiefs game for the the next home game

um we added GC call us one of his project managers had participated the owner

calls me and says hey we don't do this it's not allowed I said that's fine we'll take them up

we understand we're not doing any but I do want to point out this is everybody has equal chance this is a trivia and

not a gift so the only way he wins is if he has the right answer and he's the first one but he still didn't want to cross any

lines so you'll you'll run across some of that stuff uh that program died because the Kansas

City Chiefs at the time were terrible and people started saying hey uh we don't really want to go to that game

at the time we were like four and twelve so yeah anyway no and I I guess I didn't

realize that we have gifted quite a bit of you know our merchandise to to everyone and it's

typically usually around the holidays and stuff like that or you know just randomly on different projects we're

working with this guy bring him a hat and uh and a cup

um stuff like that someone is always like oh man your guys's

hoodies are so awesome and then you just lock that in there so that way in the next next project here goes the hoodie

yeah you know um and I don't I don't really think about it as bright

because uh for me from a personal perspective um you know playing softball I've gifted

umpires some of my knucklehead apparel you know hats and stuff like that shirts

uh even some of uh of the other jerseys that I've designed and

not with any expectation that I'm going to get any type of a preferential treatment because if anything they

actually they're harder on me after that because they don't want anybody to think that there is a special treatment there

but just because they like it and like you said you remember that oh you know they

like this hat they like this this jersey I just happen to have an extra one here you go I don't need it I mean yeah for

the most part I think it's most of the time it's accepted I just wanted to kind of throw it out there sometimes it's not

if you get shun don't take it personally is my point the very large GCS uh like our other

negotiated GCS they're like take me to take me golfing and take me out to dinner I'm good with it you know and

that's all cool too but uh just if you try to gift a general contractor and

they turn you down I I would recommend not doing that out of the gate like the first time you meet him don't

do that there's another relationship and then figure it out but uh at the end of

the day if they deny it for for that reason just don't take it personally just understand that there are General

Contractors that want to keep crisp lines uh their fiduciary duty to the

owner when they sign a contract with the owner to give them the best value of their project they want to make sure

they're not crossing any of those lines so don't just don't take it personal and I can see from uh from my work

perspective too that it does when you don't feel like you're uh personally invested in someone or a

company or emotionally invested it's a lot easier to make the logical decision

um or to uh stand your ground on on something you need to any issues or potential issues

um when when you don't feel that there's a a relationship that could be ruined uh

there as well so I get it yeah I mean floor guys like swag right

you guys got some of the best swag in the business I just got a question texted to me

uh I don't know if they're unable to comment but it's hold on a second

yeah any questions what about when the GC is asking you to

do something that's not best long term for the owner foreign

I'm reading into this as hey just install it or just do it type stuff and

you know you can't because in three to five years it's gonna fail maybe it gets you past your warranty but you know at

our company we care about the end user because we know if we care about them enough it it's taking care of the GC but

they're sometimes a conflict there so I think that's where the question kind of comes from is you know what what if the

what the GC is asking you to do is not the best long term for the owner of the

building that's going to be occupying the facility We've ran into this a lot right and um

early on uh as we were you know a subcontractor to other flooring stores

so we were you know subbing down only we weren't full service it was always them pushing us probably

because the GC was pushing them and it was it was then when we were like

there's when you know something isn't gonna perform the way that it needs to

that's your name on the line that's no one else's name on the line right so

you we've been through it to where even though the flooring store told us

to do it we're getting thrown under the bus so that was kind of the end of that

where it was like all right if I know it's not gonna perform the way it needs to I'm not gonna do it and then when we

started getting pushed back from that it's when you start expanding your knowledge even more it's like I'm not

gonna do it and this is why and this is where you can find the information so

um we so how have you specifically dealt with that like

you don't have to name names but a specific scenario where we do quite a

bit of work in hospitals right so it's it's like look man if we do not do this

you have to start looking at the patients that are in here and the

health and their health right because um going back to moisture we we were on

a project where there was a moisture issue and you can tell like it has resilient on it now you rip it up

patch is all crumbling and stuff like that right and then it's like

they're they always come with well it looked fine before why can't you just make it look like that again yeah and

it's like listen that's my most dreaded response

it looked good before why do you have to remove this pressure sensitive glute that's over broad Loom

adhesive the file did just fine and and you just have to look at them and it's

like think about like money aside it's doing the right thing

man you got to have some Integrity sometimes and then like in the hospitals it's like this moisture

is going to affect the air quality because hospitals HVAC is running 24 7 and all it's going to do is keep on

moving that stuff around everywhere so you want to remedy the situation now or

really you're looking at if lawsuits can be spawned at any time

right and if they the more you dig the more you're going to find out so yeah certainly for neglect

it's just a matter of educating them the implications that they're putting

themselves under right is going to last you this window or you don't have to worry

about it anymore because we're gambling now you're going to be here and you want to gamble or we can just take care of it

and there is no Gamble and and the biggest thing is you know they they're

always like well are you gonna do it and especially you know these past few

years we're like no like this is where our contract ends and then you can find

someone else yeah I remember the exact job that started out like the very

I remember when we decided that that was going to be our we're not doing it and then Daniel never

lost a dime on the job I didn't take I think I think what you mentioned earlier the why is a big piece to this I

had a job where going into an area that's that was an old kitchen so it had drains and you

know slopes to drains and and it's being turned into an area it's going to have cubicles and carpet tile

and I I told him that we would have to level out every drain so that it's good

and level and they they the response was uh just patch it and we're okay that

we're gonna because I said you know you're gonna see some gaps and

you know because when you go down into a valley it's going to you're you're covering more square inches so it's

going to gap on you and so we explained that that wasn't enough and they were like well that that'll

we're fine with that and so would the owner bee so I got the furniture plan looked at that and there's going to be

people sitting where these drains are and I was like do you realize if we do this people are going to be like going

this way but their their cherries are going to be just moving around

and uh you know after they got that why it's like getting the right why uh they

were like okay well let me go present it to the owner I think part of the why and why the reason

I I and Drew that all out was because the why is what they need to go to the owner

and feel confident and asking for more money under given circumstances as well so it's not always the GC is just going

to pay you out of their pocket they're they're trying to recoup the money right from the owner so they need your why and

and you know there there's been projects lately where that's that's happened and it's like they're like all right we need

you to kind of dumb it down for us and then once I do that they're like okay this is something we could take to

the owner and and that's how that that conversation is all right now we can go talk to him

she brought up a few times [Music]

well let's just have a meeting let's get the owner involved let's all have a sit down and let's explain to them because

if you want me to explain it to them so that way you're not the bad guy you're not the messenger I have no problem

doing that um because I don't know how many owners of large buildings or any facilities are going to cut some of those small Corners

if they're not getting the full value out of their install they're not going to want to hear

it could fail or it is going to fail well and later it's all excuses now it's

you know on the front side it's it's the why on the back side it's an excuse so

if you do it and it fails or you do it and the end user has a bad experience

with what you did then everything you say seems like an excuse as opposed to

presenting it on the front side it's the reason why you want to do it a certain way

and sometimes it's not always money it could be just a scheduled situation they

don't they don't want you to do it because they want you done tomorrow and what you're proposing is going to take an extra two days or something

but that's where it's nice to have multiple things in the toolbox and not be so set on you know one manufacturer

or something like that because there's plenty of times where like this can this is available and this can

work right now they it's right here you know it does it cost more yeah but

we're gonna stick to that schedule yeah yeah being creative with that that

brings up a good point being creative with solutions to the problems that are inevitably going to come up on projects

uh the GC really any general contractor will appreciate your efforts in being

creative with your with Solutions when it comes to either budget or schedule

um many times I'm sure you guys have been through value engineering on projects and sometimes it's schedule

sometimes it's you know trying to get the cost down and either way when you

come with Creative Solutions um you know they certainly appreciate

those types of deals too especially when it's both when it's this carpet is in stock and it's going to save you 8 500

yeah that's that one yeah that's what we like to call a win-win that's what you like to call the

building blocks of a great relationship yeah and that's pretty you know those are those are it's

awesome when you get into those scenarios where you can provide a true win-win cheaper

are more affordable I hate using that word cheaper but it's more affordable and

it's going to save you it's available right now yeah it's good to know your options

especially now with all the uh shipping issues

religious and yeah options so if you had a GC sitting across from

you right now that you did not know what would you guys say about yourself to kick off a

good relationship with them I guess this happens quite a bit we just

had a meeting a couple weeks ago with uh someone that called us and

we we try and and say that we're transparent right and we're

We're not gonna try nickel and Diamond because we've been on the other side of

that when that's what that company's doing and we're trying to tell you how to do it right it's this is my number man this is pretty pretty close to where

it's going to be if not a little cheaper for you and and that's what you get with us

um not only that it's our work really speaks for ourselves so

it's not going and hey let me get this huge project this

like uh you know our buddy Brian westmas told us you know a few years ago he's

like man I don't need the whole job just give me a closet let me let me do that closet let me go

blow your mind with this closet then then we can talk about something else but let me start out with getting my foot in the door give me at

least something so that way we can we can start out a relationship yep so I I've actually had

excuse me I've actually had uh conversations with general contractor before

that what went something to this extent you

guys that them talking to me they they say you guys your quality is excellent but you're difficult to deal with

yeah and I I said well in what regard well you guys are always all there's

always a problem on a job and with other contract flooring companies we don't have those problems and it typically

comes from we moisture test everything and there's a moisture problem or and here's the solution we try not to bring

a problem without some solutions um or this needs leveled or this needs

skim coated or this needs floated out this is not in the bid this is and

I said I can't speak to what the other flooring companies are doing I can only tell you that we are

Factory trained people where where we understand flooring we've been in this a

long time and we just want what's best for your owner we don't want to shortchange the job and this is the

reason why and you know they they tend to understand that but

somehow you have to make it Pleasant for them to to deal with you in

some ways so we've loosened up um softened the message it some of it

was our delivery some of it was our guys our field staff being too blunt like

nope we're not doing it until we do this yeah there's definitely definitely a way

to deliver that yeah just soften the message a bit a little bit differently and and

understand that what their what they care about they care about their schedule and you're trying to blow it up or they care about their budget and

you're trying to blow it up so you got to recognize what you're doing and then deliver uh appropriately

no we're just Messengers man the the floor they also don't they also don't like feeling like you're

uh you know holding their job hostage right and you're not trying to but it

can feel that way to him sometimes so I don't know it's a those scenarios are

a lot of uh case-by-case matters on how you deal with them but you know

uh sometimes you gotta put your foot down and do do the right thing for the

project even in conflict with your GC sometimes

in my experience uh through that scenario right there um someone who's been in charge of

projects a little bit [Music] a little bit push that like hurry up hurry up get it done I don't care it is

I had that experience with um not just flooring installers but contractors who are saying just say okay

you know the yes contractors yes sir right away I'll just go ahead and do it wrong for you because you're asking me

um they've already had their fair share of failures and as they get older and

smarter they understand stop all right let's explain this a little bit more like Daniel said not

necessarily dumb it down but let's put it in terminology that can be expressed across this boardroom so everyone can

understand it um but then you get the new guys who have just been put in the position of leadership and they're trying to

Flex their muscles a certain dominance yeah they're trying to try not trying to um you know make a name for themselves

they're just like no no no my way or the highway um

but at the end they they are going to still no matter if they are going to dinner with you three

nights a week and shaking your hand when when they're put underneath uh that much pressure you know they're gonna bust and

they're gonna they're gonna put it on whoever is whoever's in that trade it's not gonna be like I told them

the issue was brought up they never came with a solution so I figured that everything was taken care of you know there's a way to there's always a

workaround uh as far as verbalizing uh somebody else's responsibilities yeah

well I like your guys's um attitude towards gc's as being a partner

um as understanding their needs and you try to you know make life as easy for

them as possible but not at your own demise I mean that's kind of how we look

at it we try really hard um you know not too long ago

um a specific situation has come up you know a couple years ago when all

manufacturers used to have uh if you're chemically if you're abating a

uh asbestos floor and you use chemicals they would have different ways you could

skim coat and that well they've all completely like Mohawk the big the big

manufacturers completely said do not install our product over chemically abated floors

they don't have a solution so now you got to go search for a solution and we had this situation come up when Mohawk

uh this was a mohawk project uh had first basically said

that year that no more of our products can be uh installed over chemically

evaded floors period they didn't really have a solution but that was the problem we ended up

finding some different solutions through uh multiple manufacturers from pay and

some others scouring agent with a uh you know a primer system

uh uh we came up with Solutions and now there's more solutions as the as that

goes on but it reminds me of what you said earlier that like it looked good before and so I I've I that's what I got

told is we've done this plenty of times and I've been doing this for 20 years and we've done it this way I understand

sir and I understand that maybe a lot of your projects haven't had failures but

Mohawk or these other big manufacturers have had and it's not just Mohawk all

the big boys did this but they've had enough failures from this

that now they've separated themselves from the problem entirely so it does fail uh it can fail and so here are some

solutions and we had to work through that as a church project with a very good GC of ours and it kind of was a

tough one man because we had to explain to them why this has always been okay in the past

and now it's not and so those scenarios come up and it only it only works

um I shouldn't say it only works it works best if you have a good relationship with them and you show them

and you have shown them in the past that you're only trying to do the right thing and not make an extra dollar off the

thing you're just trying to do what's right for the owner right and I think that's where a lot of the

the training comes in right because you're you're constantly educating yourself and then you're taking that

education to the GCS um one of the the GCS that we work with if you look in their quality standards

manual they contacted me to kind of go over it and before before they published it and

every single flooring picture in there was one of our projects something that

we did and then you know for them to reach out to us and say hey can you you know

in division nine to make sure that you know that this pertains to what you guys are pushing out there and not only that

it's like this this other project that we're

on it and we're having issues now we're with the moisture and it's like well how do you know that's what it is

I'm certified I'm certified to test this the the concrete because my job to know

and then they're like oh we didn't know that well yeah so when I tell you that

you know these things are going to be happening and stuff like that I'm not doing it just to like you said I'm not trying to just pad my pocket and nickel

and dime you it's man this is we can remedy this situation now and not have

to worry about it later any GCS or CMS out there that are that join us or see it later on just to let you guys know no

flooring installer wants to add more onto their list when they're going in so if you're like mad at them because you

feel they're pickle and diming you trust me they do not want to do any mitigation systems they do not want to go I tell

extra work like we don't want to do that it's just a matter of protecting ourselves our livelihood is at risk I

tell them all the time we would love it nothing more than if we just come in and the job's ready and the concrete's fine

and everything's hunky-dory and we come in and knock it out that is our ideal

solution or our ideal situation adding three days of that they don't have in

their schedule of mitigation and leveling is not ideal for us that's not we don't want the added pressure it's

not worth the little bit of money that you do make I'd rather go in and be ready and everything be perfect

sometimes you know you the the little bit of money you make doing that still costs you a bunch of money that you

could be making on a different project yeah exactly and and I'm glad you you

guys said that I'm glad you actually talked to the GCS there uh Jose and told

them I mean the the fact is we're not we don't want that we just soon it be ready

and we come in we're most efficient make the most money when we sell you product and go install it efficiently and we

bill you and right ideally if we could walk in a job site and start installing

we'd be happy yeah you mentioned training earlier and I I

think that's a good uh spot to throw out that a lot of what you guys

have said and a lot of what I speak to is the stuff that's in the cim

right yeah a lot of that how you deal with people and building relationships there's good aspects of that in the cim

training so again just to remind the audience we have uh the Ford progress

scholarship for uh the fcica's cim program and that stands for certified

installation manager but it's really great for project managers install managers and

installers if you guys can get that go I wish I I'm hoping that a ton of

installers go and apply because you understanding what you the field people

are thinking or the office people are thinking a lot of them have been through similar training or that training so you

understanding how they've been trained will help you deal with a store that you may be a southern work out of or what

have you so everybody go go and um sign up for the Ford progress

scholarship it's a 1300 ish dollar value and it's a great program so

and it's uh and just to shed a little bit of light on that too it's like a bird's eye view of someone else's

responsibilities it it puts you in someone else's shoes for a little bit so you're like kind of like the Ghost of

Christmas Past right you're up here watching it and you're learning what's going on and you can you can see where

some corrections could be made or you can go about things a little bit differently to help yourself and and

help the company be more profitable help yourself be more uh efficient there's just a it's just a good program yeah and

and it's no different than the reason why you guys may uh an office person may

go get trained on the actual installation uh methods or go through a training to

install something because we want to know how it happens this is the installer's uh uh opportunity to do the

same like go and figure that out who you got with you there this is Macy my

youngest Macy hi Macy she has no chill she don't care that we're live right now

this is Voltron right here come say hi Voltron my son Caleb hey Caleb

uh nice to meet you welcome to the Huddle guys this is the true huddle now we have a

big team to get right then we did um Dirk did ask a question about giving away his some of his

apparel but he's a residential installer and he's been thinking about giving his t-shirts to his clients he doesn't know

if that's a good idea or not but I think it all depends on you know if your clients actually want

one it depends on how good of a job you do too dirt like if you if you didn't do a good job don't give it to them but

well I think that in general it's um

you got to give them something that they're going to value and not something that you value so

um you know sometimes giving away your swag with some some generals or some

clients I should say it's you know absolutely you know something they want

and then some may not so I think that's where a lot of this stuff comes in right yeah

something like this that's useful for everyone that they're going to use and then not necessarily a shirt that

they're gonna have in their claws that are just give away at some point so if they say that they want a shirt

definitely give them a shirt but something like this that's going to be useful to them you know on a daily basis

is more valuable um with as far as the shirts and stuff I'll take a shirt I'll represent me too

I'll tell you one little trick that I've seen um I didn't do it but I'm gonna steal it

so I noticed uh a GC wearing a Carhartt with his logo with the general

contractor's logo and then real small on the sleeve is the subs name

hmm so he made it for him with his logo on

it and then he put their their the supplier put their name

on the side here just real small not so small personal take their yeah I thought

that was kind of clever John right in front of them just sew it on

yeah I thought that was pretty clever all right well guys we have come to the end of the podcast again I want to tell

you both I appreciate you guys coming on and and sharing your experience I hope the audience got some um

some valuable little nuggets I mean a lot of this stuff is find that one nugget that might help you in your next

interaction with your client and if so it was worth your uh half hour or hour

that you spent on this podcast I can guarantee you that so all right I think

that you know if they look at it as everything that they do is a partnership they're not ruler of the world they're

not the almighty it's all right what how can I help you help me like how can we

do this together I think that that'll open things up to um

better opportunities later on when when they're working with GCS because that's 100 what's happened to us and it makes

it so that way they know that you're not just there to let me just do everything I have to do real quick and run over

everyone it's like let's make this a machine how can I be part of that machine yeah another another takeaway for me for

an experience and I just wanted to share this real quick is um we were on a project one time and the

this was uh through another flooring company and the guy who hired us

um I was letting them know the issues and the potential Solutions and when he told me kind of stuck with me he said

you're always trying to give someone gold when they can only afford bronze and my

my um rebutter to that was if bronze is all they can afford it's

still their investment no matter what right now we didn't do very well on that

job labor only we didn't do very well we didn't come out on top and hit a number

that that we needed to hit to appear profitable however we over delivered we

went above and beyond for the client and regardless of the company that introduced us to them

those people remembered that and that that company that could only afford bronze can now afford platinum and we

are a preferred vendor for them so it's just some of those little things right there that can go a long way you're

building relationships now that might not help you for two years but you're

still building it well there you go that's an investment on that's your gold investment on your side right I mean

that's the investment you put into your to your client for long term uh relationships

and uh they're asking for the link for the the program I think I'll go ahead

and copy and paste it on um on the streams that are live right now

so that way people can do it and I mean Google career has been blasting out some

stuff so it if what's the best we would love to see more people actually on here

and and talking and asking questions I mean live is great too but

um once you get on you know the mailing list for go Carrera then you're gonna get these they get

reminders hey don't forget sign up for this scholarship yeah so I get them even

though I can't there you go me either so

um in most of our social media it's in our bio so on our Instagram uh right even on

my mailing list you could we'll get it that way um if you uh let's see so we got one more podcast

before the comp but before it closes on the 15th I think is that correct Ashland

so we have one more uh maybe we'll start it with uh tossing uh tossing it up

somewhere maybe we can change your screen your screen image and put the link on as your screen image and

everybody can see ICA emails they're even sending it

out so yeah but look for that um on the podcast platforms ad I put it

out on two I have a link in there as well yeah so even if you don't watch us live

like some of these guys you know we see a lot of the same guys every week but it's out there yeah well people are

watching it maybe we'll put in our bio and on YouTube as well because I know

that some people are going there and watching it later so we'll we'll add that we'll add the link to our YouTube

uh Channel today so hopefully that helps some people out to

get uh get on and and uh sign up for that scholarship guys so

all right guys I appreciate you again we'll see you next week and uh I feel like with the uh the the

Huddle we ought to at the end go ready great

all right see you guys next week all right take it easy bye

Read More
Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 26 - Relationships Pt. 1 - Your Crew

This week on The Huddle Paul, Daniel, Jose are starting a four-part series about relationships, starting with your crew. Zach Keur was able to join and give a little insight from an employee aspect.

FORWARD PROGRESS SCHOLARSHIP: email Ashlynn@gocarrera.com or message GoCarrera on social media to apply to be able to win a CIM Scholarship and be a part of a 3 days to CIM.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

what's up guys hey what's up everybody and welcome to

this week's edition of the Huddle we're coming to you every Tuesday to discuss

maintaining Ford progress in your flooring career I say it every week pretty much any career or any business I think most of

what we talk about is applicable um this week we're starting a four-part

series on relationships um and today we're going to start with

building and maintaining relationships with your Crews um this is

all party participant right so if you're an installer uh uh you know throw up

some chat or some questions in regards to uh some good and uh positive

um ways that maybe a shop you're working with or a builder you're working with

has really impressed you in that regard of building a relationship with you

and if you're a company um we're going to talk a little bit about that and uh if you find any value

and you find a few nuggets that's what we hope so gentlemen this week let me let me add as usual I

got the the Fantastic gentleman from Michigan Daniel and Jose and uh so how's

it going guys good morning all the snow melted so that's good

well I'm in Colorado Springs at the moment and we just got about an inch of snow it was 50 and sunny yesterday and

today got about an inch and 14 degrees so lovely sounds like home nice change

um so yeah this is a um this topic is one of those that I had to

go back and kind of search in my you know through the 20-something years I've I've been in the flooring industry

in 20 plus years in business and realized that I was really terrible at a

lot of what we're going to talk about today um and I'm still not great

that's the truth so uh hopefully we get some some uh interaction I can learn

something from the preferred flooring folks and and hopefully I can learn something from some of our audience so

I'm gonna kick it off with Daniel what are when when we're talking about

building starting building maintaining relationships with Crews

um and this is whether they're employee or or Subs but I think Subs are a little

more difficult to do your employees get to go to you know Christmas parties and all that stuff and uh maybe you throw a

subcontractor appreciation every now and again but you know your employees are

more involved in the company generally speaking so that may be two different

ways of dealing with it but what's your take on how have you guys been able to and what

have you seen out there that's you know with other companies on building good solid relationships with

their Crews I I think it just starts with

that like getting to to know your your guys rather than just thinking that

they're there to to do what they got to do and then go home uh there's you know quite a few

times where just being in the office the guys are coming to the office and they'll stay

here for you know half hour 45 minutes and just shoot the just talk and

see uh see what's going on in each other's lives and ask questions that

that they really don't have anyone else to to ask and you know it's not always

about work I think is what it boils down to right you have to get to know people on a more personal level rather than

just always talking about work yeah I am

I I think that's probably where you know I was the weakest for

uh the first decade maybe of being in business where you know

it's not that I didn't care it's just I didn't put enough effort into getting to

know them and knowing their life and they got kids and they got a family and

they got you know dreams and aspirations just like the rest of us uh just like everybody does and uh

realizing that at some point I started realized that

the way I was treated as an employee I took a lot of solace in that I was

much better than the company I worked for but I still wasn't very good at this it wasn't very good at showing people I

cared about them specifically our our subcontract

installers um hourlys I did a little bit better with there they're a little bit more you

have a little more interaction with them because uh you know unfortunately for an

hourly crew sometimes we bounce them around from job to job right but yeah I

was I was poor at that part dude and um I feel like I've gotten better but I got I got a long ways to go

how about you Jose so it's it's a little weird like everybody's Dynamic

is a little different right like so a lot of the guys uh the majority of the guys that have run through uh preferred

or been with us for a while or well being with us in the future a lot of

them are referrals through close friends or family and it does give us a little bit of

an advantage on knowing the personal um them personally

um like everybody I know like one of the guys one of our gentlemen Bobby I've known

him since before I think he used to walk around the softball field with boogers hanging out you know what I mean I've

known him since he was in elementary school and even like Jeremy that that worked for us so it makes it easier to

to connect on a personal level and you know that you know their life right you know more than the standard or typical

uh let's say boss or business owner um so that that's little

gives us a little bit of an advantage where I feel it's an advantage for for us but

making sure that you're able to keep that connection is it does prove to be difficult sometimes

right like you get you get busy yeah go ahead sorry

no you're good you get busy and you just you you know that you you connect with

them on a personal level but at the same time it's you're still trying to make sure that you can keep that revolving door of work

open for them so that way they have something solid to base their finances off and

with that with that happening you do lose track of the intimate portion of

any relationship uh that is at work yeah I wanted to bring up that when I

first started it I felt really when I kind of recognized and uh some of the guys I knew from the

other company that we worked at and that some it was more natural because I already knew him but bringing in new

Crews I didn't want to be unauthentic about yeah showing interest in them like

just so that they wanted to do something for me or for the benefit of my company or the benefit of the company in general

uh it really I mean it's it's a personal Journey for me anyway that you actually

have to care you actually have to care without the strings attached of of how

what it does for your business uh not to not trying to call you out on it just you brought up something that triggered

how I was and so I wanted to right you know point that out from a from a work

standpoint I feel like what really um which is the part I probably did

better and I'm still not great at but I'm working on it is good

solid communication and having the jobs

you know ready for them you know like making sure that they're profitable caring about their money

not just my money or the company's money but caring about their money by setting the jobs up correctly

training our project managers and our project Executives and our admin staff

to realize that you know get having an efficient job

site for a crew benefits that crew and if we can do that then they're going to

Make a Better Living and less downtime and those you know Less jobs getting

pushed um some of that's going to happen out completely outside of our like we can't

control them I mean you guys know you show you get pictures from a job site that

say it's ready and you get there and all of a sudden it looks like Sanford and Sons moved into the room

you're supposed to be doing so some of it we cannot control completely

uh but that's that's from the business aspect

and then you know a lot of the subs are my friends uh I have a few that are

um that I I mentor on some some level of consistent basis

come into my office I talk to them uh discuss a lot of the stuff I went

through as a sub uh even my employee installers just stuff I went through as an employee installer and and how we can

do better and one other thing I would say is asking them what you can do better

you know that that door's got to swing both ways in order to become more efficient on both sides you got to be

willing to take criticism whether it's positive or negative on both ends right

I know that there's going to be balance but um and to add to the conversation a

little bit because I don't want anybody to think like I don't talk to anybody at work because I do talk to I do talk to

everybody outside of work as well it's just like um like Daniel said sometimes when they do have a little bit extra

time and they have some going on and eating and we're working a little bit later in the office they come in and hang out and I absolutely love that

right like we'll catch up on life in general and I love that aspect but I do

take the time to shoot text messages or phone calls outside of work hours

um to the guys because I get reminded about them through little things that

Milan day today and I want them to I want them to understand that I think about them

at work I have to think about them but at home I don't have to but I still do because that's what you create as a

family atmosphere yeah that's one of the things that um I think is the biggest compliment we can

receive as a company is when one of our installers or whether they're subs or

employees say that it's like a big family you know

um that's a good just a good feeling you know they know you care at that point

because you can you know you can uh it's different with family right because you can have an argument one minute and then

15 minutes later you're all right and you kind of have to bring that that atmosphere here too right where it's

like all right we can disagree right now but just take a quick 10 minute breather and

then we have to get back to it like if there's no reason to hold a grudge yeah yeah it's a good point

uh how family deals with you know uh disputes and then but at the end of

the day you're still family it's it's pretty similar it is and

that's I think that's human nature it's just it's easier to stay upset and

disagree when when the relationship is long distance right but when you know you got to see somebody every day you

gotta bump into them every day there there is no reason to hold on to that animosity to hold on to

just agree to disagree and move on yeah and so so you know great Concepts

how do we what are specific things that you guys do uh that that

accomplish that so um you know I'll give you an example

I make 100 sure anytime an installer is in our office I go up and talk to them I

go up and say hi how's it going what are you up to how's the wife or daughter or kids or whatever uh and we actually have

a conversation and I shake their hand some sometimes we hug I mean

um you know those are those are real life relationship building things and I'm not

doing it I I hope I'm being clear here I'm not saying go out and do these things

unauthentically like you got to find it in yourself to actually want that you know but

that's been a real um you know relationship Builder I guess uh

almost um organically with with the cruise is man when I see those guys you know I

know what they go through you guys know what they go through yeah there's not a lot of people that that are

you know a lot of companies have people in the office that simply and and

frankly those are the people that could learn the most off of this conversation because all three of us are old and

stalms and you know what it's like to be out on a job site and not have the materials or feel like you're just a

tool in that company's toolbox and if we want to bet that is not a good

Innovation Community we have to be better too

yeah it's one of those things where like you said it can't feel like it's forced right but

at the same time when you're trying something new you kind of got to force yourself to do it and then become comfortable with it so

um a lot of what we have done especially like lately crystal is actually and I

think we've talked about it before she had the guys do a vision board to kind of see where they're at and where they

want to go and we talked about that a few weeks ago and just building on that

and how what what they have going on fits into what we have going on like

we're all striving for the same thing whether it's you know in business or personally you want to better yourself

and that's where where we're at and we we ask them you know how can we help you

guys get to where you need to go as well right we're trying to give them those

tools and it's one of those things where we never really realized how big of an impact you can have on

someone as far as like being a mentor and stuff without even realizing you're being a mentor just giving them the

advice and and stuff like that when you're with them all the time you know we we were in the field for years with

guys and I didn't realize it until it was really the last surfaces where you

know Crystal actually got a mentor and told me she was like

she didn't even realize that I was mentoring her until that time and it's like

you kind of need that especially you know through throughout the day because

there's so many questions that people have and it's like just talk to me let me know what's on

your mind it's it's a free therapy session right yeah a lot of the stuff that a lot of

the stuff that we we come back with you know they don't necessarily want to hear but it's the the things that they need

to hear sometimes

well and it takes a good Dynamic for that to to work

um you know I certainly have the adverse side or the other side of that where

I've mentored with guys um I got one guy in my head right now obviously I won't name it but yeah I'm

entered with him for I don't know a month or two he didn't

work for us for very long and nothing stopped nothing

um come to find out it was somewhat like a joke to him

and that does not deter me that is one individual that decided that

it wasn't for him and I get that not everybody you

know jives perfectly with in with someone else but at the end of the day

it does not deter me I still feel like um I poured into him and that's my job not

how he deals with it or not how the person deals with it it's did I pour into them my knowledge and my experience

and my time and my my my care um you just can't get hung up on whether

it works every time is the point right and that's the thing that that you realize too right is is

as long as you know you're doing your best not everyone wants to be helped right so yeah

foreign wants to be all dead you know if I told

you that I took all the advice that I was given uh through what people or individuals that would be labeled as my

mentor I'd I'd 100 be lying to you um

I said find out the hard way myself because I want to feel it smell it touch it

and it doesn't matter what anybody says to you if it's it's not sometimes if

it's not your idea then your brain rejects it and then you can kind of relate it to kids right

because you look at your kids and you can tell them don't do that don't do that and then finally it's like not

listening go ahead do it now you're crying so what do we learn oh told you

um you know another way too like like I'm gonna go back to the original question that yes uh Daniel and

and some of the ways that I relate to people are a little I want to say unorthodox right only

because that's just our my our family Dynamic like we'll go

to I'll just use Thanksgiving we'll go to Thanksgiving and our Thanksgiving consists of us having

dinner watching the kids trip and fight and and do kid things and as they run in

front of in front of us while we're sitting on the couch we try to trip them and then laugh when they fall um you know so that's uh that's just

kind of how how we grew up so it's normal so the adults will sit there and we'll make fun

of each other which is we'll just rip on each other right but that's our family dynamic

um we like to make fun of each other we like to laugh even at this at our expense or someone else's and a lot of

my relationships with uh with the guys that have worked with us that weren't currently working for us

we do that we have that banter back and forth and it keeps us fresh it keeps us on our toes it keeps the wits alive but

um that's just a a way that I personally make connections with people is I like I

like to have banter like that back and forth but when enough is enough we have to know

that and um life has got to be serious at some moments and life can can be fun and

just having that type of connection with somebody and being able to play around like that

um really helps build a stronger foundation in our relationship outside of just the work relationship

um gives you a chance to kind of you know

we all know the construction industry is tough tough business one is tough

business you know when you have a bad day if you've got a boss that you can go uh let loose with a little bit uh maybe

uh toss some uh you know I hate this play some cornhole yeah I

mean it can it can get um pretty racy sometimes uh with some of

our guys you know they uh from the aspect of you know talking talking

with each other um but you know it gives them a chance to just kind of forget about the day and uh

you know some we all have our tough days so you know that's again it kind of goes back to treat them like family I've I've

been to a lot of we've all been a ton of uh conferences and obviously uh we we

support that if you're in the flooring industry as an installer you ought to get to some of

these things but at the conferences you know um they talk about building

relationships a lot they and they talk about I remember I think it was a fuse

conference actually but one of the speakers they're their biggest thing was these these

people are with you with in the same time frame that you're probably with your family so you should treat them as

such and it was all about treating your employees like family and I'm that that

can be real cliche but if you exercise it and you do it and you actually treat

them like that then you know most of your guys are going to stick around

um and you're going to have a better time together at work right like you said earlier you know you

can't treat them like a tool you gotta and the whole family Dynamic comes in because you have to realize that these

guys are and we can kind of get into the whole generational thing where the younger

people are coming in right because we have some younger guys working with us and it's like they're they want to come

in and work but they also have a life outside of work that they want to get to enjoy so what can you do in order to

kind of help them out with that and for you know the past

oh it's been a long time we we stopped working weekends you know we tell

everyone you want us to work a weekend you're definitely gonna have to make it worth it because we also have to make it

worth it because that's cutting in on family time yeah

and then you know even if if some of the some of these guys that work with us you know that they don't have kids or

anything but still they they have things planned on the weekends and it's like sorry man like in order to break these

plans like your job isn't worth me putting my my guys in a position to

where they're going to be angry and then not produce that following week I'd rather give them the days off that they

already had planned to do something and then we'll start off for us next week

that's it's always a hard thing too it's like it took so long for for me to

comfortably get that message across to a lot of the companies that that we were establishing we've been doing work for

and I know not everybody goes for it not everybody does it there's a lot of guys that would rather work on the weekend uh

than you know than a Thursday or Friday and I get I understand it um and and everybody do what what they

what they wish for their work schedule it just for us and what we were doing and the Dynamics that we had going on it

just seemed to fit better for us to avoid working uh weekends

team morale was better on Monday there was there was more benefits than

negatives and the benefits were more internal obviously right

I wasn't keeping everybody happy when I made them or when we made those decisions

but you you sorry you paused and then went real fast it's gonna make it's gonna

sound real good on the podcast oh okay um so that was crazy sorry but it did it

did help uh I thought I said something wrong for a second I said but it but it did it did help uh it did help our

chemistry as a company and production did get better

it it did and guys were guys love the fact that I did my best to

avoid nights or weekends Can I 100 avoid it no no but it's got to be necessary so yeah

you got to push back on your client to make sure is it necessary or just

something that they're wanting um correct we get a lot of you know well

can you guys work Saturday and Sunday and uh my question is always

is that part of our duration and then if it if it's if it's not is this Con is

this really necessary like what whether don't just say yes I I want to drill

down and find out why do they why do they think they need us to work this weekend and

um you know over the summer this year we our guys were ran pretty hard

um we did work quite a few weekends but I'll tell you we recognized that with

the guys we we told them each each one of them look we know we're driving hard

here and we know it's getting crazy but uh hang in with us you know obviously

it's going to slow down a little bit and we'll we'll um we'll uh get back to some normal work

hours at least acknowledge it I think is where we were at we're not as far along as you

guys in that respect as far as like trying almost setting the rule that you

don't have that you don't work weekends and then someone's really gotta come at you with a real good reason why

um we just try to make sure that it's uh actually necessary and not just a request or a want or you know a a nice

to have right and then we're getting comments uh from LinkedIn like

weekends inflate the price and it costs more installing weekends and nights and

you can look at it like that right but at the same time you have to look at it

from from a different perspective as well like yeah you could get paid more but I'll always go back to

um we had a meeting over here at Welsh Style with Dan Wells and he put it you

know he he laid it out he said you got to start thinking about it as you only have so many miles on your knees yes

so when when you're already working 40 plus hours between Monday and Friday

and then you get weekends in the mix you don't give your body that time that it

needs to rush right and especially lately like when when I go in the field

all it takes is one one day and I feel broken

[Laughter] and you know once you start getting into that rhythm again right it's it's a

little bit easier because you you think things in motion want to stay in motion right it's it's a fact so the more you

do it the easier it gets but just just me being out in the field for three

days puts me in knee braces for two weeks um I went in the field uh I mean this

was probably a good couple months ago now to where you know I worked a few

days and I felt fine and then on a weekend I'm just standing there and you

know we're at a a meeting I'm just meeting all these parents for my niece's new softball team and I'm standing there

talking to one of the coaches and I'm my body just goes like this and I have to catch myself and they're like you all

right I'm like it just went out like I have to limp back to my truck now

yeah well that's it you know we have we touched on this on a previous podcast

during the safety stuff or taking care of your body of your body right and and

if you look at it like you're like uh Dan Welch said is you only have so many

up and downs right you only have so many miles on your knees are you wasting them on weekend work

that's not necessary I mean look if it has to happen I'm just the type

that I I I believe we should try our best to make it happen

yes that can also be done creatively by keeping track of who worked previous

weekends and maybe working someone who hasn't worked a week work the weekend in

the last month or so and you know so there you know you get a little bit more

creative we've we've actually had our leads go in behind a sub uh because the sub have worked you know a month

you know straight through weekends and then we'd just have our hourlys uh if if

they if they didn't have all their hours or something uh they were asking for

hours we can give them those hours and follow behind that sub and help that sub out and right you know so you there's

got to be a little creative sometimes but there was a point too where um we were this was a few months ago we were

doing a hospital project and and uh moisture mitigation and then we had to

self level on top of that and in order to keep on schedule I mean the guys were already working I want to say they were

working 50 plus hours a week at this point you know you know Monday through Friday at that point it's it's hard for me to

say hey you guys got to work Saturday too and me Jose and Crystal went in on Saturday and

self-leveled everything so that way it was ready for the guys on Monday there you go that was and you know what

I love working with my brother and my sister it's it's like that well-oiled

machine you don't have to say hey you need to do this it's just like if we walk in this is what's got to be done

all right boom divide Cocker beat in the middle slap hands and go home and that

that also you know goes to to the culture and showing your team

that you know even though I'm not in the field every day I'm still thinking about you guys and I'm still worried about you

getting the rest that you need so I'm gonna take some of my time and go do this and yeah

it won't happen every every time right because there's our kids

are busy so it's meant to have a free weekend especially like during the

summer is is really rare yeah so and I I don't

feel I don't feel right if I go to the guys and like hey you guys got to work every Saturday for the next three weeks

oh well what are you gonna be doing oh I'm gonna be at this ball game and then I'll be at this ball game it's like I

have stuff to do but I know that especially during the Summers when like Michigan winners are horrible and

there's nothing to do over here in the wintertime other than I don't know go bowling

Aladdin there it go sledding yeah don't nobody like to do that of the weather

and when you're working 50 60 hours from Monday through Friday you want to take

that time to even if you don't want to go to the beach at least you got the time to do it

yeah go do well and you know you bring up the

um a point that I wanted to drill down on a little bit

more which is one thing my guys know like everybody that works for me knows

I'll do what I'm asking you to do I'll do it I have done it

um I'm sitting in a hotel in Colorado Springs that we finished a few months

ago uh walk in a final walk-through with the owner and I remember

a few months back my poor knees guys was terrible but I laid uh uh it's probably

it's been several months now but I I laid some you know Fitness room bolon cheap vinyl uh double set with a a

comfort pad underneath it uh I did that because I had to get it done over the

weekend and our crews have worked their tails off on this job and they needed a

weekend off and me and Sean which is one of our superintendents came out knocked

it out over a couple of days and um so we'll I'll do what I ask you

to do and I have and I think that goes a long way with people as well right I

mean just uh one of our guys Zach has been helping his brother refinish his hardwood floors

and he's like I forgot how much work this was I don't want to do this anymore and then he came I was uh in here on a

Saturday and he came in to grab some stuff and he was like you working on a Saturday I said I don't

think you realize how much we actually work we're pretty much if I have

if I don't have anything going on with the kids I'm working like it you can get

that far behind just on the office aspect of things and are

you really ever a head though right and there's always a job to bid or a job to

get something right and then for him to come in here and see me in here you know

going over a print I got you know bids do and and stuff like that

and just trying to trying to catch up when it's the end of the year so there's plenty to do

and for for them to come in here and and see okay like these guys really really

do work as much as we do yeah I I don't know how to even as an installer

there's this um there's this thought like field versus

office when I was installing it was really prevalent like we were almost unionized not really but

like we always got together and just hated on the office but I just got in

the industry that I I came into uh but it was it was for

good reason I mean I back then our our the company I worked for all the office

you know had health benefits and vacation and holiday pay and all this

us installers had none of that not one of those benefits

um you know I think a way to I bring this up because if someone out there in the audience

um has that one thing that will help you close that Gap is

or a brand new helper has the same health insurance as I do

and it's paid for and it's it's the same stuff they have

the same holidays off they have the same vacation accrual everything that the office has so I think that that can help

with closing that up uh I talked to our insurance lady today actually and she

said um that she's seeing a lot of the bigger

companies like really really ramp up their health care for retainage

because the same things that we've been talking about is the people that are coming into the

workforce right now want to see those benefits packages and

if the big companies are working this hard to to get something going you know I told her straight up I said you know

ours aren't that great and she knows that because she handles them right they're they're not the greatest but

they're definitely not the worst right you could you go from no coverage to the middle of the ground where we're at it's

still it still saves you quite a bit of money it's still a significant right still a

significant say um uh benefit though and she said that that's what she's seeing is all the

bigger companies um my wife works for a a big bank and

just from La this year to next year the the benefits package has gotten

tremendously better like last year I was like ours is better like there's no point in the going with

yours and now this year it's making me stop and look like and they get they

they're really really ramping it up so if you're in a position right now to where you're well it's kind of late

because you have to have all your paperwork in by December first in order to get get it effective on January 1st

but if you're on the fence of getting something started for your guys now is

the time because all the big companies are doing it so you're only going to

fall further behind if you don't yep yeah and I you know that brings up

something that has been on my mind for a long time is how can we uh help the subs

because they they chose to be Subs but that doesn't mean that they don't need help how can we as an industry I know

there's some programs out there I I need to do some more research but how can how can the industry help to make sure

Subs have access to health care and I know Federated teamed up is teamed up

you know and has been for years with the fcica um I wonder if a sub-company that's not

a fcica member could uh you know and that's liability and GL

but I think maybe it's the mtca that has a health insurance coverage program

does as well it's just not through like real health insurance it's

a it's a group program to where you know you still pull your money together and stuff so it's comparable to health care

but it's not that you can't necessarily call it health insurance I don't think and

um when we talk to did we talk to the fcic about it I don't remember but it's you know it has to do

with something about the actual Health Care coverage and you can't get certain coverages somewhere so

it's hard to to blanket that under something that's National I'm surprised that there isn't like um

there isn't like a Universal Health Care Program for people to get into besides uh

individualized uh programs right like uh well I know there's programs out there for for small business owners and such

but I'm talking like if look I'm still considered a small business

you know what I mean from a the government's eyes and health insurance wise we're considered a small company or

a small business our subs are micro sized if from their

perspective so I was just curious if you guys you know because that's another thing and I was also thinking too

because um I was listening to another podcast and they were talking about

back in the day when Labor Ready was you know all the rage and it's like in order

to Labor Ready holy smokes in order to put something together like that right now and just focus on the flooring

industry so that way people have the coverage what would something like that take because you'd have to set up you

know pretty much an office in every state or have someone running every state because

of how different things are state to state and then I mean if you look over here

just are spinning you go half the state and this half the state is covered by this

Health Care coverage and this half the state is covered by this Health Care coverage so in order to put something

together that that could one you know unify the industry and have us

become stronger that way but you're also classifying people as employees getting

the coverage that they need and paying them on a W-2 rather than a

1099 you know it's it'd be great to have something like that

but how would something like that well if you if you have W-2 employees you

ought to be able to put them underneath your company's health insurance you know it's this it's the subs that are kind of

left out to dry on from a health insurance perspective and yes they can go to healthcare.gov and get individualized

but it made me start thinking about the hsas uh help I've seen those wheels

turning and maybe I wonder if that's not a good mechanism we got off a little bit of the topic here but it all builds back

to we actually care about the dang installations that's your family yeah it's your family

right you want to make sure that you're you're thinking of every aspect you can to take care of them is really what it

is I'm gonna look into that a little bit like you know you got so many miles on your knees and all these guys are like

working weekends if you ain't working weekends are you really even a flooring installer look at it in terms of our machine mean

if our machine gets broken we gotta take some time off of that

machine you know like if that battery starts dying let me go plug it in it

requires maintenance plugging in that's a hell of a good thought especially like the big the right on it

works for eight hours and then you got it it's done you kind of plug it in and

that's funny we we expect uh a lot of times and I'm guilty as this as anybody

for this but yeah you expect your uh your human um machine to be more and more more of a

machine than an actual machine in a lot of ways you know your your human um you know the installers I don't know

how to say it but your your twin said that's why you get propane but apparently he's never worked in a hospital so we'll uh yeah let him slide

on that of course the hospital or school or a food service area a retirement home or

most the places that we work yeah or an occupied building sorry Danny

now propane has its place bud but yeah I just think that uh I wonder

if that that I'm going to look into that I'll report guys are just getting in right now we got Zach coming in we're

talking about the team right now so it's only right that we talk to a team member awesome

welcome so I can see your face this is Zach he's the one that was doing

his brother's house refinishing the wood and seeing me working on a Saturday

good welcome to the Huddle man so uh I'm gonna put the guys on the spot

here a little bit we're talking about building relationships with Crews um I own a commercial flooring company

in in Kansas and so we were just throwing back and forth some best practices

from your perspective um what do these guys do really well from the relationship building with the

cruise uh perspective um yeah I don't really do well when I'm

putting on the spot man to be honest with you well you did well I'll tell you this

um it's just like talking the way you just did right then which is real authentic and and real is it um is it uh

let me get see if I can lead along do you feel like they care about you

yeah for sure and uh

what what do they do that give me an example of something that

they've done or do that makes you feel like they actually do give a crap uh they took us out

go-kart racing once I got to smoke those guys and go cars there you go Heat team building stuff

like that sometimes sometimes you gotta let people win to build their confidence

on the first lap and then end up winning the next one

hey my twin knows something about some go-karts too oh yeah propane propane go-karts do you guys

remember that on CFI when he got like T-boned on those fast go-karts like

broke some ribs and stuff Danny tell us a story for that one yeah we were at a CFI uh and went out uh

Team Building thing went racing those uh go-karts the fast ones Danny got I think he broke some ribs

anyway yeah so thanks Reuben so hey let me let me add something let me add

something here so everybody that Zach also known as Zach you glass or the

ghost president

even when he messes up he's the goat but um in his free time but dude likes to

blow glass and his his artistic uh views uh uh on his pieces that he makes

that stuff amazes me like I've I've purchased some of his stuff too and I've shared this stuff I even

tried to sell his stuff in a store um at the mall because I know that he's passionate about it outside of work I

just had to get involved with that Zach how did you get how did you get started blowing glass you're in it now bro

you're in it you might as well yeah I uh I just uh I saw somebody do soft blast when I was a kid my dad always did

stained glass so you're in it now so um but yeah it's funny story I actually uh

just did a Google search one day and I found some guy's phone number on yellowpages.com and I just called him up

one day and was like Hey man want to learn how to make pipes did you even know what the Yellow Pages were before

oh yeah it's not that young yeah but how old are you sir I'm about

to be 30 in a couple weeks all right you're still a youngster in my book pal

well that's cool that's a this is one of his pieces that he made me

this is um maybe butt plug

that's great yeah so yeah you got got into uh

blowing glass Jose and Daniel does this uh does his artistic abilities come

through in his uh flooring install I think I think his

his patience to be able to do something really comes through because blowing

glass is not just like I'm gonna get this done real quick he's told me how much you know work goes into this and

it's like that patience Factor really helps them out I think because

he's one of the guys that you can send them to to do something and you know that

he's going to go over there it might take him a little bit of time but I'm not gonna have to worry about that spot

at all anymore it'll be golden and we don't know if it's really

patients or like all the chemicals that he breathes in because he doesn't wear a mask or anything so

and we we kind of talked earlier too about um

trying to try not to work weekends and stuff because we know you guys have hobbies and for you to to spend your

weekends blowing glass is a lot better for your recharge cycle than it is to if

we would be like well guys you gotta work Saturday and Sunday this week you know

you kind of got to make time for the things that you like to do rather than the things that you need to do

yeah it shows you care not just you but like they care

you know if I'm guilty of uh not having a heck of a lot of hobbies because I work so much and I wouldn't wish that on

people so uh having having um some time off man I can't I can't

have a better example than our our ride-on machine I'm sorry I'm stuck on that like it is like that is a great

analogy comparison yeah eight hours of work and you're you're done and you got

to plug that thing in and recharge it and so humans we need that too so

all right guys hey we are nearing the end of the Huddle and I say this every

week but an hour goes by really fast Zach Bristol said that he made her a butt plug too but hers is bigger so she

can use it slightly better it's called shrapnel okay all right we

got off course Technologies guys Zach you're obviously a talented uh glassblower and uh flooring installer

thanks for joining us today and stuff you can find him on Instagram he does a lot of his work on Instagram right yeah

Instagram slash uh instagram.com

glass all right we'll give Zach a follow and check out

some of his work guys thanks again I do want to bring up the the um

board progress scholarship again um you got there's there's still some time

left to apply for that scholarship uh that go career has put on with uh in in

um Unison with the fcica so if you're an installer and you want to learn a little

bit more of the management side of the business and it will help your

installation career I promise you that uh get on and apply uh it's on all of

our socials I'm pretty sure I know it's on GoPro I do another route of sharing that again too to to get more people

signed up I go see you too Zacky fill it out fill it out brother yeah get on there it's a great program man it's it's

uh I think it's value to like 12 or 1300 dollars and it's it's an awesome program and uh

so that being said guys I'm gonna sign us out uh I appreciate everybody's uh

input this was a great great podcast I'm I'm really happy uh I learned some stuff

and and uh we'll go back and apply some of it so thanks again Zach nice to meet

you yeah you too all right everyone signing out see you guys later

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Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 25 - Installer Spotlight; Crystal Sims & Jen Zurn

This week on The Huddle Paul, Daniel, Jose are joined by special guests Crystal Sims and Jen Zurn who discuss their lives as flooring installers, obstacles they've faced as women in the industry, and their love for flooring.

FORWARD PROGRESS SCHOLARSHIP: email Ashlynn@gocarrera.com or message GoCarrera on social media to apply to be able to win a CIM Scholarship and be a part of a 3 days to CIM.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

what's up everybody and welcome to this

week's huddle we come at you every Tuesday three o'clock Central to discuss maintaining forward progress

in your flooring career sorry about that um today's a special episode

um with me as always is Daniel and Jose from preferred flooring uh we're gonna be joined today by

Crystal Sims the installation Guru and

uh Jen zern as well so they shot a a video uh when was that Crystal

at the CFI convention at the CFI convention with Mohawks accessory

um side of their business and it was it was a pretty awesome uh insight into

these ladies oh I I would call it kind of struggle in

the start of their flooring careers I think all of us have some of that um but they have a particular aspect as

as being women in the flooring industry so we thought we would dive deeper into

that conversation with them so welcome Crystal thank you for joining us and Jen should be joining us here

shortly yeah she said she's commuting but she's going to jump on her phone so

all right so we get Jose and Jen in the cars

I've been there as usual lately I've been there a few times myself so

all right so um you know maybe we'll wait for Jen to get

on to start any q a with the ladies but um Crystal can you tell me how that

um interview kind of came to be and and where that where that idea got started

I think Megan um from is it Megan from FC magazine FCI

magazine FCI magazine reached out and asked if I'd be willing to do an interview for them uh during the CFI

convention and I'd actually she had um talked about the

generational Gap is where it where it started from and I just was like I think that Jose and Daniel have a lot more

insight uh as to the generational Gap and so I asked her if the three of us

could actually be there together and so I didn't even know they were going to

separate that interview into me talking about the women in the industry so I thought that was pretty cool once I once

I seen that was coming out she has an issue to where she

she gets nervous and she's like I just wanna want you guys to be there with me you know been like that since she was

she was a kid why don't you just come with me will you just come with me it wasn't even that though I just I just

felt like they would present a lot better for that

installation crisis yeah the the topic that they were looking for and so that's

kind of why I offered the three of us because we all three of us have a little bit something else something different

to offer yeah well you kind of have the two birds with one stone thing though

you know you are younger and uh a woman so you can speak on both aspects so I

enjoyed the the um the video I thought that there was some

particular things in there uh one question in particular for you was I

noticed you said thing and and I wanted to just be transparent and get it out there like I know a lot of uh men in the

industry are walk on eggshells so to speak in talking

to women or not even just two women but to give you an example if I put out a if

I'm talking to the crews and refer to them hey you guys need to do X Y and Z and if

there's a lady on there am I messing up by that but I heard you kind of refer to yourself as one of the guys so that

seems to be maybe a key uh Insight at least for me does that bother you if

you're in the crowd of a of if you're one of two women on a crew and you're referred to as you know

not specifically but as the crew overall as as the guys or you guys is that is

that did I um did I explain that well enough I'm curious no I get it uh I it doesn't

bother me at all Jen needs to be added as a panelist she said

looks like they're working on it all right you know um one thing too is and this is kind of like the little inside

joke is um as as Crystal started progressing in the the her career in the flooring

industry I I never referred to her as uh like her like that's baby sister right

that's what we used to say all the time or if someone could do it I say you want me to go get my baby sister to do it for

you and you know that kind of like uh broke the ice with the guys as far as

um how she was viewed it she was never viewed as lesser than

uh she was always viewed as an equal and some of that might have been because Daniel and I are her brother and

obviously we we are geared a little bit differently but uh the other part is that she just kind of earned that

respect man like she earned it she lifted everything she hauled everything she did she did all

the Hands-On she did all the grunt work she started no different than anybody else would as a a green horn in the

industry um and that earned her a ton of respect from uh anyone woman or male or female that

weren't around her with her um or continues to work around her or whether she earned that respect herself

we didn't do any of that she did all that herself yeah I'm curious with day-to-day

interactions and things like that with your Crews and stuff so looks like Jen's joined us now hey Jen how are you

pretty good sorry about that technical difficulties

we got you in we blame everything on Paul anyways it's my fault

so um interactions day-to-day interactions because you lead a crew is that correct Crystal I do

how does um from the generational Gap standpoint more than female although I'm sure it'll

roll into there how is the if you have

um older installers on your crew how do you how do you work through that as a as a

younger lead so there's actually only one person on

the crew that is older than me um but we've worked together for

years six to eight years something like that he actually started like a year after I did

and so we work really well together uh sometimes he gets on my nerves because

he does a lot of this but uh I just have to let them know like you are still setting an example in

front of you know these younger guys who tend to follow his lead because he is someone to look up to and so

um I did have that conversation with him where it's just like you know me and you are kind of in this together he uh is a

we call him our glorified grunt man so he's really good at setting people setting you up for Success he's good at

you know loading the tools getting everything set up for for mixing prep and stuff so we are a really good team

in that aspect um but

yeah I don't like as far as running Crews I haven't ran into anything uh on

job sites there's usually everyone is pretty respectful of me but I

I present myself in that way as well like I show up as a professional I'm

shaking hands making eye contact um kind of talking him through what my

goal is for the day and what um kind of our process is and answer any

questions that they have gotcha Jan I was just asking Crystal about

leading crews out in the field from the generational standpoint as well as

possibly um uh being a woman as well but

you know for for the installation crisis and you bring in a bunch of people that means they're going to be our future

leader so I was curious to that Dynamic when you are leading older uh installers

on a crew um just some insight to your experience on that

um I haven't run into too much issues with having older guys on a crew

um you know more often than not you know you you develop that relationship and

they trust you know what you're doing and I think when you have uh crew members

working with you you know coming into that situation they are already aware

that you're in charge um but it's a little different when you're running into other Tradesmen on

the job site that are older that it's just it's not atypical to see a woman leading a crew

yeah so so there there I would say you get some double takes but once you kind

of stay like Crystal's saying you you walk in you introduce yourself look him in the eye shake them shake their hand

and you just kind of go through the I don't want to say motions but you're going through the motions to establish

that you know you're there to work and professionalism

you think it's harder to do that as a female than than it is like if one of us

walked in there and just starts taking control because sometimes you know like he's saying those the older generation

kind of views things a little bit differently and they could take things differently do you think that it's harder for you guys to end up doing that

than it would be for us I so I definitely think that it is a little bit harder

um but I also think the mentality of the

individual plays a big part like for me if another you know individual has a

problem with me being there I it's car carpet carp sorry can't talk it's for me

I don't care that is their problem my brain has like designated it as that so

I then they have to contend with that that's not me that's really the confidence that you

were speaking about in the video too right crystal where you got you had to get to that confidence level is that

once you get there is when you start to have that is that accepting yourself that you have

the authority or is it what is that um I I mean I think I'm still working on

all of that uh is are you ever done working on your confidence levels you know as you learn new things you're

you're starting to build confidence on other things as well uh for me

if someone is giving me a hard time I usually try to work out a deal with them

um how long are you gonna be here uh I just need to do this and I think that's

the difference between me and say Daniel per se because when he shows up he's

like I need this and I need this now she's a lot more empathetic than I am when it comes to stuff like that because

when when I go in there it's this is what I need I need the floor to do the floor you guys got to get out whereas

she goes in there hey this is what I need to do how can we work together and I think that actually helps her out a

lot because it's just not something that I think about doing yeah that's interesting yeah I try to

try to form that that partnership and maybe that's why I'm a likable person

when I'm on a job site because if I need to leave that alone for you know a couple hours in the beginning of the day

but that means I have it at the end of the day I can make a different game plan

to where I can still be where I want to be by the end of the day and everybody's still happy

yeah that's that's working I'm I'm on Daniel's side of that fence

when I was young and first started installing and started running crews in

my lower 20s and would catch so much flat because I looked like I was eight

and I I was like I see people what to do

and and I caught a lot of flack and I was a guy I mean I I caught a lot of

flack from older uh installers I mean I got thrown off a job once because they turned me in for

not having a hard hat on my own my own company guys did that because you know it was it was one of

those combative uh situations this young kid coming in thinking he knows everything and and to

be fair to them I was a bit of a uh egotistical jerk when I I thought first

got going I thought I was awesome and it took some education and some uh training

courses to learn that I didn't know as much as I thought I did which is why I am so heavy on pushing on training now

um but um yeah so I would imagine as as a as a woman in the trade

there's pros and cons like you have a gentler way maybe it's just smarter way of getting

what you want like it's still your goal-oriented I want this you just go about it in a

different manner than say Daniel or I would go in and like move this crap get

this out of the way get the ceiling tile guys out of here now we're supposed to do this today and you have a more

creative path to the same goal without causing all the both tension Rollins

says that um he says he's worked with you know both genders and

he feels like they get um a lot more respect because they have a certain self assurance about

themselves right like I know I'm coming in here and I can work with everyone so that that means that you know I'm coming

in as a partner right off the bat I'm not necessarily coming in and trying to take over the entire job like we're

talking about so concerns and stuff we could learn some

stuff that's why we're talking to them yeah how about you yeah how about you Jen working through

some of those site Dynamics and I think it's just like I said before

it's building the relationship having open communication talking to everybody on site trying to coordinate things so

we can all work together I get some you know pushback a little bit

but I don't think it and maybe it's just me I don't think it's any more than when I see like so my

husband and I were running the installation company and if he showed up versus I me showing up

um he was going to get that same pushback no matter what and

um in but in all fairness to what you were saying Daniel my husband is a very young looking face so maybe that just didn't

help our situation or a female he's young looking I know that

that's why you'll never see him without facial hair I don't blame them

is that that's his only way of proving that that he's 40. [Laughter]

showing the Grays yes yeah yes mine are coming in they're slowly but surely yeah

someone called us Platinum me too I got something to add

to that the theory you guys is uh from what I've seen as far as sitting back and observing is that

meat obviously has a male see check it out as a male I go in there and if I go

in there and I'm assertive no matter if I'm trying to work with or against someone to get the areas

um I'm just considered cocky because I'm a man but if a woman goes in there with it she's just considered confident which

is uh approach totally different you know and it's received differently

um depending on also like gen statue depending on the demographic that you're dealing with or the age demographic that

you're dealing with um and when when I started leading Crews I was young and it's the same thing like

I went incompetent but people still thought I was cocky and I was always leading people my crew was always older

than me and everyone I worked with or under on other projects in generals um they were always older than me too

because I was young I was put in a position at a young age but it gave me a lot of practice and and

I think uh I think Crystal's approach because I've seen it firsthand and uh worked really long enough is she's got a

very great balance between both uh confident

and and getting her point across but she also understands the importance of

holding her part of the bargain if she if she makes a deal if she says hey this

is our compromise she's got to hold up her end of the bargain right otherwise she loses all credibility for future

projects for the future of that project but that goes for anybody not just her that's for anybody and uh I think uh

I think it's a struggle no matter what but I I love the fact that she has her own way of going in and uh

commanding respect so to speak well I remember in the one of the round tables

that you two were on as well that talking about the generation uh the Gap

in and um the women thing came up too but it was really the generational Gap portion

where it was talk you guys talked about I forget who said this but I remember it

distinctly like we're not lazy we just try to find the most efficient way that

would be okay so yeah and with that being like

how can we get the older um maybe this isn't the best question but basically how do we get older people

to realize that it's not lazy maybe just listen for a minute and see if their way

is more efficient and um you know specifically since younger

you know the younger crowd I think are being you know attending more uh

trainings when I say younger I mean the the new people coming in the into the industry now have more access to more

training than maybe five years ago uh maybe some of that's coming through through cim or some other trainings or

just going through a training um you know a course itself uh

certification they talk about professionalism and such just depending on which one you go to but my point is is it because of training you you

possibly know a more efficient way than an old school guy would um and that doesn't have to be combative

so how do you work around that where you're like look just hear me out for a minute if you're being from a not from a

women's standpoint but from a generational Gap standpoint does that make any sense I I get what

you're saying I think we just have to have the conversations um because some of us we all of us it's

human nature that we kind of get tunnel vision um and we get stuck in and seeing things

only in from our perspective so the only way to give consideration to there being anything else is to have the

conversation hey maybe it's not that they're just lazy maybe they just have a different way of working and I mean

because when when Reese said some stuff I you know I was like you know I never thought about it like that and she had

some really great points I actually that would have been a clip that I would love to have gotten actually Daniel I think

you got it it's on YouTube the whole thing is on you yeah she did a fantastic job of explaining it and I think that

needs that kind of stuff needs to be put out there because overall I think the younger Generations get a bad rap for

that um I mean if I look at my kids they see how hard I've had to work as a

contractor and I I can I I ca I doubt that they would go yeah I

want to work that hard no they're going to look at it and go I don't want to work that hard I actually think there might be a different way of doing it

yeah and then us you know if we saw our parents struggling growing up uh we're

not going to want to struggle growing up we want to do something different put yourself in a different position for yes and easier uh chance of success

right that's awesome and well that's what parents do too right we try to send our kids up to to have it better than us

so right here that comes natural and a lot of that like I I did an

article about self-leveling right and that's what one of the points of self-leveling is is to do things smarter

you know you can go and go ahead and skim that floor three or four times to get it to look the same way that you

could if you just self-level it one time and people don't don't look at it like that

they they think oh you're just trying to take the easy way out well yeah man you only got so many miles on your knees let's uh let's start thinking about

other ways that you can you know prolong your body and having

you know uh the younger generation start with that right away is going to be

really ideal for the industry well and they're coming in knowing the newer tools we talked at one point about the

pot on one of the podcasts about you know just crab stretchers and how revolutionary we found those when we got

them you know I mean it's it's kind of like the cell phone you know the younger generation like my

kids grew up with cell phones like it was part of them you know growing up

um you know understanding that the tools that they have at their disposal coming

into the trade is is better and so they have a better understanding of the

easier ways of doing things and someone like myself who's been doing it forever grab a kicker and start kicking and

there's this thing called a crab stretcher right Kevin said they uh he had a hard time with the age aspect

because Kevin looks young as well still and he's just at a good worth work ethic

we'll get respect at any age and I think I'm looking at it from from kind of our

perspective right we were our we're minorities so we already kind of get that pushback we've been on jobs to

where a lady looks at Jose she's like you go here now and how long they take

you finish this everything it's like lady eyes don't learn English than you yeah we're going to be right here that

was literally a conversation what Daniel just said and so it gives us a different you know kind of view into

um what a woman may end up going through on a job site or a young person because I started off young too I started off

leading Cruise when I was like 19 years old and it's like no one takes you

seriously until you show them and it sucks because showing them sometimes you

have to work extra hard and and that goes back into something that uh I was I

was listening to to a podcast I don't remember which one it was about a week or two ago and it goes back to and this

is the the younger generation that was adding to it and they said that you know maybe us as a younger generation we're

going in knowing that we're trying to find an easier way knowing that we we're going to end up using an easier way but

if we're not willing to get our hands dirty uh alongside the older generation then maybe we'll never gain that respect

and um and that's kind of the takeaway I took from that is that

maybe the same way when I came in right because I was the younger generation at one point I was the person trying to

make things easier and I was approaching a different way but I also dove in next

to them if they were sticking their hand in the five gallon bucket of manure or crap I was doing it with them knowing I

knew a different way in a better way but I did it with them so that way I was able to gain the respect of my peers so

that way they were listening to me later on uh different approach and nobody's gonna put their hand in a bucket of crap

like I just said but it's it's just one of those examples where maybe there is some give and take on

both sides yeah well you guys both said it Crystal and Jan that you know it sounds like

conversation and how you approach it is 90 of it and then you know what comes

out when the Kevin was it Kevin that just said that hard work is respected by yeah

so I think where some disconnect happens is they they assume trying to find the

easiest way is not hard work a but B really what we should

be focused on is in my opinion is are they if if a young person is punctual

and dependable and there for the like works the same amount of time and is like there at 6 30

the same as the other Crews all this kind of thing if they're hard working from that perspective but then they find

an easier way to do things so really it sound you know to me it would be

if a younger person comes on and they're dependable and they're punctual and teachable then that's all I look for

and it doesn't matter to me how old they are or what gender it's those things that are most important Becky says that

uh presenting yourself in a mindset of always being interested in learning and efficiently working is a piece to

combative Minds I do it this way because I've learned this way just to be

transparent and open to questioning like do you feel that X is more effective

than y and it's oh posing is a question yeah like uh the people that say I've

done it this way for 20 years so it's the only way that I know how to do it

and they don't want to stray from that mindset and and what you have to do is you have to come with an open mind all

right I've done it this way for 20 years but this person is showing me that I can get this done and say x amount of time

and still have it done right then maybe we should be listening a lot more to these people than what we have been I

think there's just an also a natural resistance I mean to an older person I

mean like if a 20 year old carpet layer came up to me and wanted to show me a new way

of doing things I don't I can't say that I wouldn't have resistance to what that

Young Person's saying uh it's it's that a bit of that is just natural

um but there again is where we have to recognize those natural tendencies and

judge whether or not they are are serving us or not I mean is it serving us to be so hard-headed sometimes

obviously not right a great thing that you know I went through a certification with William Thornton and we were doing

some heat welding and he was watching me right and I'm heat welding and I'm

explaining it to another person that was doing the certification and he was just like I never would have thought to

explain it and do it that way I'm gonna write that down so that that's the way that I'm gonna teach it from now on so

this is someone that's been in the industry for years still learning and you can you

have to be able to take that information and run with it instead of being so locked into your ways that you know

no new information can penetrate yeah I think that'll always be training I'm I'm

wondering too if a lot of the their resistance to learning something new is they don't see

the time that it saves them right up front some of these things take a little bit more practice and I know for like

one of the guys on our Crew He said if he doesn't understand something right away or if he doesn't get the concept he

doesn't want to do it that way because he knows that his way is effective even if it's going to save him time in the

long run it saves him being frustrated in that moment so just just throwing out

there that it could be they just are not adapting as as well to New Concepts as

yeah I could just take that's that persistence in training you

know and then being persistent in trying you may not pick it up the first time and run after it but you know when

things are maybe when you're not on such a high pressure job you try that new technique or you try that new way

um but yeah I I'm curious for you and Jen did how was training for you guys you've

guys been through different certification courses and things of that of this nature different training how

has that been for you is it open arms are you treated any differently when you go to different trainings

both both aspects women and and your age when you first started getting trained

I say smirks right almost 21. I feel like uh when when I

started um Well everybody's nice that's that's

great but when you watch the guys interact they're not as nice with each other but they're definitely more

accommodating for you and you're like dude I'm an installer you're an installer let's just look at things that way I'm not delicate you don't have to

watch what you say it's fine my mother probably taught Sailors how to swear so let's move on

um so I feel like uh that is something I've run into a lot and it's just it's not the case and I

just want to be treated as any other installer and um I have a good bathroom to go to right

yes yes that um but and a maternity area all right

when so if you're pregnant I think we had to accommodate a um breastfeeding breast pumping you know

I've seen that in some of the other female uh flooring forums where women

are actually on site with their kids and do that so um more power to them I mean when having

one of the kids I was like installing floor and I told my husband I'm like yeah I think I'm having contractions I'm

going to go back to installing later and ten minutes later it was hey

could we just call the doctor I don't want to deliver the baby and it's just like yeah actually you were actually

installing pregnant and and having contractions yeah and Captain I remember

it perfectly it was a salon in Milwaukee I was doing VCT I was going around the door jamb

and and oh okay guys when you when you stub your toes and you

don't show up to work there's a new level of experience yeah no excuse what

what in the world that is awesome

I said both times I I delivered like a week after I stopped working

wow you're like oh break let's do it

that is crazy so um so that shouldn't get in the way either it sounds like not into not not that I

would uh encourage or discourage either any women to to uh install pregnant but

at the end of the day it shows you that it's not necessarily just like Jen said

it's don't don't treat her as you know more uh fragile or anything her ears and

her body are just fine to do the job she's there to do I think that's the case that we gotta focus on and then

when you have a a woman that's pregnant on a job site too you should see like if you're working in

an office setting like and someone starts complaining about the fumes it's like

a few months pregnant right now you're you're gonna be fine yeah Jen what I'm

sure that this question is going to come up in the chat but I want to know how many contractions does it take for you

to do a door cut I know so I have a high pain threshold so like to me it's like oh well that's

weird and I just kind of go back to it and they're like okay there's another one and but that's be that was it and

then I'm like you know I wonder if that's what it is nah and I was like well I better say something in case it

happens that way it's not my fault I'm gonna be honest to you and and to

Crystal like that just amazes me that you guys are able to function and and go

like I don't want to say like it it's it's an obstacle right but like to me

you know well they just show it yeah I to me it's like some some guys I

know uh including maybe myself as some in some cases always try to find an excuse not to work and that's what

that's where I was going with that is uh it wasn't even an option it wasn't even and you guys were doing that and I I

love that that absolutely amazes me that we are creating life you're creating

you guys are soldiers I don't know what the deal is hey do we have matching scars

it's right here I didn't do mine pregnant though yeah we told her to take

the week off she said no we could I could work one more week we're like I don't think that's what it was the day

she came back to work she's like oh um

every time I cut myself I don't want to tell anyone either except this time they uh I got eight stitches here it's the

first time they made me go to the hospital and I didn't want to the the crazy thing is is that everyone always

like they don't want to tell me but also they do want to tell me because I'm really good at like stitching people up

in a just real quick so you can be all right nurse Daniel

no nurse Dan Porter has said that uh the babies were learning installs in the womb all right we got new installers

coming on board soon I can say I don't know if it's because I worked through my first pregnancy I uh I stayed home most

of that but my second two I was actually doing flooring and them kids are like

way more hyped it might be the things I was smelling

so what what um after the the uh video with mohawks

accessories side um when did that come out and and have you

guys has anybody reached out has has other women who are thinking about

getting into our industry have any reached out to either of you two over

the the time here I I think that very regardless of it came out like this week

right gotcha today's Tuesday and then it was

last week last week Friday or something it'll be interesting to see I I wish

um I hope more ladies watch and consider

it what are the pros like what would you tell a woman that is especially a younger woman because right we're we're

talking about the generational Gap in a way and we're talking about women in construction in a way so what advice do

you give to younger uh women who are considering it like what should they

drop is if they have some concerns what were what are some of those that might come up that they just need to drop and

give it a shot maybe they're preconceived notions or

any of that like for me coming into it I was a

little the construction portion of it because I

had never done construction before but I can honestly say that it has made me a

lot stronger woman because of it and foreign that's because of all the people

that I have surrounded myself with who I've learned from have helped me feel

more confident in my skin and like leading Crews and being able to go out

and talk to different people and um

kind of coordinate different jobs that were needing to be done has helped me

become a better leader and I just feel like I don't want to say powerful but

you feel like like a badass like and it's not because you want the attention or anything it's because you're put into

this leadership position where you can

kind of lead other people to to different successes as well

yeah leadership's leadership regardless of gender or age so if you display those

you know those leadership qualities one of them's being willing to do what

you're asking of others right we we know that's a leadership quality also you

know being punctual and dependable for your staff or for your subordinates

or whatever that that you know being there and uh

being a you know a good leader it it doesn't matter whether you're a woman or a man but it's particularly important it

sounds like for your own confidence to get built you know what I mean like it's

self-generating when you show up and then you do the work and you're you're on time and regardless of your age and

people recognize that if like it was said earlier those things

are respected traits it really doesn't matter what your gender is or what your age is and not only that is a I think

that being in the flooring has actually led me to other uh have other capabilities outside

of flooring as well um foreign just other aspects of construction I've

learned to uh you know painting I can do I can re remodel our I remodeled our

bathroom which I put our bathtub in I put our sink in I didn't do the electrical because that's not what I do

yeah that's scary she calls someone else for electrical well actually I let my

husband mess it up first and then we call them um but I've like Charlie right I've

recently taking up taken up making uh like baking and stuff and just being

because I can be creative with my hands on the floor I can be creative in other

aspects of my life as well hey hold up guys you heard that right like she just now took up baking

so all you guys who think that the stereotypes that that's what women are doing that's what they're learning no no

no no no no that's pretty awesome yeah that you can find the love of

something else through um whether it's some can you know

um carpentry work or some Plumbing work just building your confidence to be able

to jump into some of those things is you know I know a lady who started a company

um here in Wichita about four or five years ago and I actually know her husband pretty well and she started a

company of handy women I forget the name of it but it's it's all women that go in and

in the residential world and do handyman at work for uh customers and they are

killing it they are killing it and they're killing it because they found that

look a lot of a lot of consumers uh now this may not you know go right over into

the you know commercial construction world but in the residential World a lot of consumers like having uh women do the

work I mean that's the bottom line and they are killing it she's adding um

a couple weeks ago I was traveling down in Dallas with Chris and he was telling me they're ready they're trying to find

more women to add to their to that business and I don't know how it's all set up but I thought it was pretty

interesting that they went into a male-dominated field and really just are killing it and it had to be the stuff

you guys are talking about the confidence to do that and obviously they got to do good work or at the end of the

day because that's what that's kind of like the Delta no matter what if you're not doing good work

you can get thrown out right but if you're doing good work and you couple that with the demeanor and the approach

and the creative um thought process that you guys have

it's proven to be a win for them I can say that it does uh cross over to

the commercial aspect as well because I find that when I go on to job sites where women are are the owners or the

designers are women I can actually relate to them a lot more and I think they feel more comfortable and more at

ease that we can communicate on that level that's a good point we've actually

gotten uh invites because they preferred uh to have uh Crystal there as their

installer and that was because like uh uh the designer uh obviously the female at one of the projects or the lady who's

in charge of uh getting uh everything moved out uh in charge of her Crews and

the office staff um really loved the fact that uh Crystal as a crew leader

um was there and and it and it just kind of I don't say it fed into it right but it it's women are not shy women will

Empower women all the time but a guy is always hesitant to empower another male

because they're a male and that's a superpower that women have is is they

don't care right is right wrong is wrong she's done a good job that deserves some notoriety and I love that

and and to that point Jose um you know one of the things because Crystal and I had jumped on a call with

uh she was a new installer and she was going through the two or five week out in Wichita and uh Dwayne Pruitt reached

out and asked us if we jump on a call with her and talk and one of the things that we you know had mentioned is how

great the other females in our industry are like we're each other's cheerleaders

and you don't always get that because you know where it's it's not a competition we're you know we're happy

to see each other's successes and um I mean it's it's fantastic to see the

older generation you know we have Susie Namba Kathy case and you know this generation with Crystal and Elena

lagator and it's really encouraging when you see the Next Generation coming in

that you can encourage them and then feel like yes I do have a place that you

know even even though there might be some intimidation Factor because it is male dominated they can see that they're

getting that support from their their females uh that are also in the industry

yeah because I don't think you know no one empowers a female like another

female and I've seen that not not just in this industry but um my wife used to

teach pole dancing classes and that was the main focus There Was You get these

women that are so like down on themselves and they you just get them in a group and you Empower them up to the

to a point where you know their confidence is is just out there now and she she did

some poll classes too structure pull though probably doesn't hurt as much but um

Rollin does ask a good question and he says that you know both you guys came from families that were in the industry

do you feel like this helps you compared to someone that's starting out fresh in the industry

that is a good question hey we were still fresh though Robin I'll just let you know that we were

still fresh when shooting when she came in we were yeah but we we were already started though so yeah that's a bigger

Advantage for them coming in fresh and having so many women that are

already established in the industry do you guys have a a month is there any

monthly women in Florence group or anything where you guys meet on a monthly basis or anything and just I

believe they just start getting that ball rolling so yes it is starting

sorry we've got some feedback

okay has technical difficulties Jed you said they just got that ball

rolling on that yes yes maybe we'll get some information on that so that way we can share some of

that that information on some of the live feeds or the podcast so that way uh women who are currently in the industry

or looking to get in the industry have somewhere to go to to get information um that would be awesome I just always

give everyone Jen's number so I think that and a flooring group

you know there is women in the flooring um group on Facebook there I think

there's one there's actually quite a few of them yeah I got kicked out of a couple because I'm

not a lady so um Jose

is it only for women is that is that a group only for women or is it just based

on that that a few different pages Alana says women of the flooring business and yeah

I think there's two different ones one everyone is allowed to go to and the other one only women right yeah so and

there are there's there's multiple ones there's like women in floor installation there's uh CFI gals there's tile chicks

so the the premise is is the reason why they don't allow uh guys in there and it

has no it's nothing to do because with you being a guy because you could be the most encouraging one it's so there's a

place for other women to go and be able to ask questions Express concerns where

they feel comfortable and other women who might be in those circumstances without being

may be judged by other guys no matter how encouraging they are because you know Kevin Kevin brought up

uh that's how chick Shannon right and she does amazing work she she's got great videos you know we met her

um and you know her and I think it's her

fiance right they're not married Chris yes yeah they're they're great people and you get on some of these groups and

it's just the amount of crap that people talk for no reason is and it is it's

like just because she has you know more followers than you you'll be fine man like there's no reason to talk crap and

that it's okay right because I've been on that side of things too where people

talk crap about me but you're always if you don't have haters then maybe

you're doing something wrong right it's like don't bother me one bit you can there seems to always be there seems to

always be a um I'd say a minority of people on these

Facebook groups that their goal is to like find something negative

um I've read through plenty I'm on Plenty of the Facebook groups and women are men it's like

there's just a a a portion of them that are always going to go down negative and there's a portion that's always trying

to find the positive and you can clearly see them uh but but I was just curious

if there was that uh aspect and obviously there is because and that's a good thing I I don't see a

not that a man should be in there but there should be some the some that are mixed with that being

the focus and some that are just women only and that's kind of uh would allow more men to show their

support and also like we're all everybody is all in different parts of the country if so if someone

needs a job in Wichita and they're a female and they they have a good track record or or are hard workers we we

would like to know them you know yeah it's also a way of you know gainfully employing people who

want to be gainfully employed so I was just curious if that dynamic's there that's that's awesome that it is I just

I just found another women's group on on Facebook I just typed it in to see what went on and I'm a little jealous of the

name it's called Wi-Fi

pretty good name

we're getting close to the end here uh it's funny how quick an hour goes jeez

um I do want to remind before we close that we have to forward uh Ford progress

scholarship uh if you guys don't know about that we mention every week but

it's uh fcica's Sim program uh go career

is sponsored uh one of those courses and so there's a scholarship uh

that we've emailed and emailed out I wonder could we post that like during

our next during next week's we got another email about it today as

well and then I also posted to the groups about it since I can't since I can't win it I

might as well ineligible that's right me too you and me together but uh

you know apply for that scholarship uh we will be selecting the winner on

December 15th uh or thereabouts and so yeah get on and

I want to make sure to to uh announce that oh the deadline I'm sorry let me make a

correction the deadline is December 15th and we will announce it January 10th the

day before my birthday hey

so uh uh anything and closing uh you guys would like to close with

are you talking to our guests I'm talking to Jan and Crystal our our unique guest for the week

well I would suggest that if there's any females looking to get into the industry one I'm more than happy to jump on a

phone call Zoom meeting whatever it is and talk about it

um and and two you know if if it's something where you like working with your hands

and even though it's a male dominated industry uh there is a place here it is

a very uh encouraging inviting trade

um I I just take take the time and explore the possibilities

thank you for saying that that's that's awesome yeah it is I feel like Crystal

uh I say ditto well I want to thank you guys for

joining us this week I know an hour's uh short time to get through everything but

I hope everybody gained a little uh insight to the perspective of being

younger coming into a trade that's also

you know um older dominated too I mean our average installer in the industry is

somewhere between 53 and 58 depending on which study you read so not only are you

got that battle but also uh being in a male dominated field so you guys are

you know lionesses in my mind and and uh I appreciate your leadership in this

this uh this Arena so it's a big lesson for men and women I think a lot of the

stuff we we talked about on this call so I appreciate you guys these people are saying that they need to see more of you

guys on here so you might have to just uh-oh we might have to just take a break

we'll call it the Crystal and Jen show yeah there you go crazy train oh let me

let me write the opening uh the opening uh statement and music okay you have to

only in song and dance Farm Jose interpretive dance so

um I want to add before before we let everyone go if we end because I want I want to add something that uh cross my

mind during this whole conversation is guys maybe we can learn something from

women entering the any industry not just flooring but you know we put ourselves in a situation

right now where the older generation was not willing to share information yet we have women coming in to every aspect of

life construction business and they're willing to pass that information on to the next because they are so supportive

of building one another up we probably wouldn't even be in a

shortage of Labor right now if we had that vision and that view and shared

that same Drive uh that women do we would we would be more than willing to share information and pass it out once

they pass it down but pass it on and pass it down uh because we would be building up the community around us

instead of making sure that we are the only one on that totem pole that should never be the case in any industry no

matter what we should be more than willing to share with with everyone around us essentially

creating a village right that's so just food for thought that's what popped in my head during this whole conversation it's not a flooring competition it

should be a flooring family yeah the competition is only you know a few times a year for the Regionals and then once a

year in Vegas yeah and I'll add to that that the the

lessons that you can learn is we're all installers so like the supporting that

you're talking about Jose would have been really nice when I first got in I could tell you that

you're not treated the best sometimes if you get with an old installer doesn't

want to see you there so if we could be more supportive of installers in general gender be damned and age be damned just

support another skilled trades person and uh support their journey by sharing

one of our core values in my company is that we share our knowledge and we make others feel that by showing them

and so you know the only way you can really break down the barriers is to not

have them in the first place and recognize an installer for their work as an installer so maybe Jen kind of

touched on this earlier and I know crystal said it too like we're not We're Not Fragile and all this stuff

treat us like installers give us the knowledge pass it on and allow us to do a great job

just like crystal said in the video let me show you right but also don't join our groups

[Music] well thank you guys that I'm gonna

we will see you guys next week and thank you Jen and thank you Crystal for joining us it was awesome I hope you

guys enjoyed it as well and we'll catch you on the next episode thanks guys

Read More
Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 24 - The Installation Crisis; What Can We Do Now?

This week on The Huddle Paul, Daniel, Jose continue the ongoing discussion of the Installation Crisis, proceeding to take steps towards improving our industry.

FORWARD PROGRESS SCHOLARSHIP: email Ashlynn@gocarrera.com or message GoCarrera on social media to apply to be able to win a CIM Scholarship and be a part of a 3 days to CIM.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

hey what's up everybody Welcome to the huddle we'll come at you every Tuesday to

discuss maintaining forward progress in your flooring career I say this every week but it's really

kind of uh business General stuff and we dive down deep on flooring every week so

a little bit different um so I want to thank everybody for coming

and joining us uh with me today as always

well yeah I should say as always you guys have covered here as always our

Staples damn we got Daniel and Jose Gonzalez from preferred flooring up in Michigan

so we get together every week talk about some topics that we feel important uh or

uh has been sent in to us and um are applicable to the flooring industry and

that we find is uh you know worthwhile talking about so this week

one of the um this is probably

the biggest topic on our industry's mind and has been for a long time so these

words installation crisis um we've all heard and this week's

discussion is on the installation crisis but what can we do now

so that being said I I wanted to bring up obviously

um we're short there's a shortage of Labor of trade labor in general and we have that in flooring

uh kudos to the the organizations out there

trying to tackle the problem from a uh uh personnel's perspective like bringing

in more people uh more youth into the industry getting them trained people

like uh you know uh Kim and and uh Jim over at the fcef I

know that a lot of the other organizations are working with them on that from the ntca nwfa you know all the

acronyms of our industry and the branching out from them right yeah yeah

so if you can remember them all I'd say them all but I could probably throw a few in there and you wouldn't even notice as far as the acronyms are

concerned uh that being said we wanted to talk about a concept of

efficiency in labor um other Industries

um really hold this as like one of their key metrics uh we'll use uh like the

automotive manufacturing industry that is one of their key metrics what is our efficiency rating

right um just about all manufacturing is that way

now I'm not in efficiency and labor in particular so I'm not saying that we are like the

manufacturing industry but I thought I'd pick up some of their metrics so as an industry they look for somewhere around

depending on which article or survey what piece of research you look at but

it seems somewhere around 68 efficiency in labor so

what that means to them or what it means is just you're they're getting 68 of the

value of 100 of their labor right and as an industry they feel like that's pretty good like that's that's

acceptable that's pretty good now you take individual organizations

like Toyota and they aim for like I believe it's 96 or 98 efficiency

all right now Toyota's a jug or not and is known in in uh the business world as

being one of the most efficient efficient companies on the planet um there's books written about them uh

and you can kind of uh see why there's they were so successful as the world's

largest automotive manufacturer but then you take Tesla who is the up and comer

who's out there kicking everyone's rear again labor efficiency is one of their key

metrics I never hear this talked about in our industry uh all most of us most of the flooring

contractors in the United States use 1099 subcontract labor

now that being said how do we monitor or kind of look at the labor as a pool and

our efficiency in that uh particular metric

so would you guys say like on average just a a a a big average that

a crew maybe uh loses eight hours per week in

either the job got moved or you know materials didn't show up on time or they

get to the job and it's actually not ready even though the GC told you yeah it's 100 ready for you

that should have got a laugh out of you Daniel for sure whatever the reason is is that they lose

uh eight hours a week on an average now I get it sometimes it's more you know

maybe three or four days or you may have a crew that doesn't get a day off in months but is that reasonable to make

that assumption yeah it's probably more than that yeah and I think um you can find separation

too right like they did lack of efficiency from the cruise or

lack of efficiency from um other contractors so I don't know there's a way for that but if we're

adding it all together yeah I would say yeah so if you took that's a good point but if you just took uh the

efficiency of the people that utilize the labor the how efficient are we as

flooring contractors Across the Nation at using our labor the labor that's out there uh if we say

eight hours and we have two guys on a crew and I know this is not every crew I'm just trying to get to some some some

math here to to start a conversation but if we said two guys lose eight hours

a week then that's 16 hours a week right

now would you guys say it's reasonable to put the total crew number worse that 10

000 Crews would be certainly low that's not you know

or or do you think there's more or less than 10 000 Crews across the United

States uh flooring installers I believe there's going to be more than 10 000 Crews if we're breaking them up

into two but I would say that that's an easy number to use just for for some roundabout

numbers probably it's not outrageous right I mean I'm not yeah I'm not overblowing it would you say no right

I'm not saying 60 000 Crews I'm just 10 000 Crews okay well

I can do math pretty well but just for a little bit of uh emphasis here you know

obviously then that's a hundred and sixty thousand hours weekly of lost

production in our industry if we took that and divided it by 40 as

an average work week we're losing 4 000 hours or 4 000 work

weeks every single week in flooring

right I don't know about you that's pretty damn inefficient it seems like

that's a lot that means 4 000 work weeks every single week is lost that's the

equivalent of adding 4 000 quality Crews to our industry if we're six or eight

thousand short as has been proposed by some of the research

we're over halfway there just by becoming efficients now

I'm sure one of you thinking like yeah we're not going to get to 100 efficiency if if freaking Toyota cannot and I get

it like I agree uh We're not gonna be 100 efficient

but if we took just the Delta between Toyota and Manufacturing in general it's

about 30 percent so could we get 30 percent better and gain 30 percent back into get 30 percent more flooring down

every week because we're 30 percent more efficient I think um taking advantage of 30 of

that is that are you guys following me here no 100 following you on that and and obviously you know the the

automotive industry is more of a controlled area a lot less uh um I would say

variables inspired human uh mistakes right but they still have maintenance they still have robotics they have all

that to worry about and I think that uh we can

strive to get 30 better um but not knowing what variables to use

for those type of metrics can be hard to to Cipher exactly what route to take to

get to that point but um is definitely definitely missing a lot of things in

our industry as far as structured to get us to that point um yeah it could be double that guys I

mean we're just shooting off the hip as far as like having a discussion but just in all the travels to the different

shows talking to different people even talking to you guys having you know a

guy and I have it happen in my company where something happens and they're not doing

that job for two or three days and then they need they they're so they're gonna wait or sorry not the wrong term they're

they're those are dead hours for those three days right

um so I'm just wondering what can we do about the shortage now like what can be

executed upon now so I wanted to start a conversation with the industry

I would love to have just kind of push this out there I think it's irresponsible of us as

Leaders to not at least discuss this consider it discuss it and kind of mull

it over uh so I thought we'd go just kind of talk about it today and maybe in a month we can have a full panel

discussion with some experts and some different people uh in our industry and outside of our industry uh but all based

around um all based around

efficiency and do we agree that this is a problem I've talked to plenty uh

plenty of people in our travels and it appears to be a major problem so what's

your thoughts Daniel I think that uh

even if like you you started talking about subcontractors and stuff like that but even us as uh you know we have

in-house Crews and our efficiencies are still like that right because in the mornings if something's not ready our

crews are lagging behind those are lost hours as well and then when we show up and something's not ready that's a whole

nother story but a lot of the guys um a lot of the guys on the Facebook groups

talk about you know showing up and when something's not ready or if something small is in the way then they just walk

away from that job so they're kind of

making the problem bigger right because it's either you know I'm I take 20 minutes and move these few things or I

just walk away and lose all that labor for the day and a lot of the a lot of the guys out there

will just be like up that's not mine I'm not doing I'm not moving that well that's pretty uh that's a that's

interesting to talk about because just my quick take and is

if it's egregious but if you could move it like using your example of 20 minutes it's pretty silly to walk away from that

20 minutes of hard work earns you the ability to do eight hours of your

profession um I realized that it was probably someone else's job and there's probably

other things to consider but come on like and I know it happens too Daniel

you're you could the Facebook group seemed to be pretty ripe with that kind of conversation what's your thoughts

Jose on on what Daniel just talked about so so I agree with Daniel right like I

had every situation is individualized um and yeah we've been on both sides of

that 20 minutes of moving things like mood right depends on your mood right

part part of part of the issue is that as an industry we don't have like a set

of standards in place we don't have a system in place like a big giant template a holy grail of flooring to

follow as a template so therefore the the systems there is no trickle down and

then as far as the the items being in the way and you know GC thing it's ready

it's not you have an installer or as a crew leader or whoever showing up at the job

site understand that there might be very minimal effort um involved into making sure that you or

your crew or your guys have a full day's worth of work and you can still remain profitable

um and I think that goes back to not having the systems in place which means you don't have a contingency plan

in place if you don't have any contingencies in place like plan a plan a is this by plan b c and d is this

it just makes it harder to have those readily available uh if they're not

talked about beforehand or readily available if your mindset is not readily

available because going in after some bad jobs and seeing that or working with a general

contractor where that's their normal and you're like you know I've had enough of this I'm done yeah every time I go to

this contractor's project it's always this way yeah I'm done I'm out of here you know and

I think I don't know when our turning point was but we did start looking at it a little bit differently

like take pictures of it get out of the way we'll uh you know we'll raise the issue

but we're gonna keep moving forward well it just helps out in the in the big

picture right because we've been on projects where that's happened we take pictures and then they come back to us

and they're like they try to complain about something it's like whoa what you complaining about look at what we did

for you already yeah we went I I uh I share your guys's

uh fight and the the result a lot of times we'll have the guys take pictures

and load it up into our software and then um not only do you have it later a lot

of times and I would give this advice to any flooring company if your hat if it happens more than once or twice and

you're on a bigger job where it's going to be months spanned or something everyone gets amnesia at the raw at the

end of the project and forgets all these no I I would encourage to send uh notice

of delay to your GC uh we we have a template letter uh it's

just a notice of a delay of delay and we tossed a couple pictures on that PDF we actually put it on the PDF and then send

it to him just say notice that delay they don't like it but you've done your job and if they call you all mad say

look man I'm not doing nothing I'm I even I'll even move this stuff today but

I'm just telling you you're delaying us they don't like that uh they tend to clean up a little better after you've

done that a time or two uh but the ones that don't you get down to the end of the job and they're like you're behind

you're behind and you're gonna get liquidated damages right if you say listen I've sent you eight

delay notice notice of delay letters um

there's no reason to to elevate this into a uh worse situation but I'm pretty

sure that I I have the documentation I've alerted you to the delays I've checked all the boxes on the contract to

make sure I'm protected so that's my only goal let's work together to get this job done sir but at the end of the

day that's what it's for right Jorge right here he's on LinkedIn he says that uh he gives

if it happens on a regular basis he only gives the contractors you know twice he I'll do it twice from then on you're

paying me for whatever I'm moving yeah and we we share that I mean a

couple of times you send him a notice that you know I'll do it a time or two and then I'm like I'll tell my manager

send a notice of delay um and if you do if we do that if our

managers execute on that just putting you in a more risk off

situation when it comes down to the end of the job we particularly have to deal

with this in in flooring right I mean still manufacturers I I actually got

into a lawsuit long time ago and I wasn't being sued I was just a witness on a suit uh but it was the steel

manufacturer had delayed a project or the steel the steel subcontractor had delayed a grocery store project we were

doing in Wichita by four months and they did not end they did not change the

end date and they uh as usual tried to shrink everybody's

durations down to make it happen put us on three shifts we come in it we work

they wanted us to work from like seven to three four to like two or something

like that and like this crazy not even real first second third shift is like weird shift but three shifts every day

for three weeks to get the job done on time I was like okay well we we need to

change order for the additional labor this is gonna well you're still getting they're

separate Crews you shouldn't be in Crete incurring overtime or anything I'm like yeah you're putting me on weird night

work stuff and the crews aren't near as efficient and you know you go through all that but the point is is that

General Contractors no offense you guys are our clients if any are on here and we don't hate you we love you but the

fact is is that they're trying to hit an end date and be damned if everybody's

durations have to shrink down because something happened with the steel or the

earth work or whatever the problem was on this one as I said it was still the still erection

um but yeah so and your your comment Daniel about

um employees what do you guys do when when a job cancels for your employees what what do

they well that's that's what I was gonna kind of get into too because you talk about like Toyota and the automotive

industry when they have these huge factories and if something goes down over here they have placement like

there's always something to do right and that's kind of what you have to to look at

in your business as well because are you on the job site today no but you

know can you clean the van can you organize this can you do something else and take that off the plate that you

don't have to do later and we've been working on that so um like there's been times where

you know stuff happens it falls through or or you you have to push something up and then you don't have anything for

tomorrow and it's like we've got practice boxes out there we've got a warehouse that you know

um we don't have a warehouse guys so if we're not the ones taking care of it then it's a huge mess so we we tell the

guys you know everything is a team here so if you guys aren't doing it guess who

who has to do it yeah and you know that just puts more stuff on us so if you

have the opportunity to come in here and do some cleaning and organizing and learn where stuff goes let's take that

opportunity let's you know bring a box down spend half the day cleaning half the day learning a cut that you have

been uh struggling with you know work on some bass work with the material you've never

worked with before do something repetition you do try to find something that can be

productive in either training or setting themselves up to be more efficient because what you mentioned a lot of it

is right back to efficiency cleaning your van and getting it ready is gonna make it more efficient on on your your

work we can all agree on that I know because you guys installed my installed I guarantee you organized van where I

can go grab uh patch trial and not dig through 17 buckets underneath stuff like

yeah it makes it more efficient but so you you find uh placement for them guys

you find something we do our very best yeah we're trying to find an uh opportunity for them to to do something

like that yeah you try to keep some back burner projects that you know are are I want to say willy-nilly right where uh

the customer or the client you can get in here anytime no notice like an empty Suite uh and a strip mall that may have

you know they don't have uh attendant ready yet but you know that there's some demo or some string or some grinding

that's got to be done try to keep those ones on the back burner but when you slow down and a project moves for a week

or two weeks you can burn through those little projects fairly quick and once those are done you have to you have to

build those back up those are those are hard to find when you're not operating from volume and you're more or less

trying or doing your best not to overload your schedule for the crews that that you have available or the

guide you have right because you don't want to overwork them but you don't want to underwork them uh so those are the little diamonds like

that are kind of hard to find but we do get lucky with those through the year and

like Daniel said though if that doesn't work out we have nothing there nothing available then you know you you got time

to lean you got time to clean you gotta there's just just get to get better um at the crap and some guys are all for

it man some guys just rather stay home and they all make money and but then complain that they don't make the money

and you know it's not this is this is in general as far as what we've experienced over the the

years in the industry we've all the way back to when I worked um you know at the other company this

everybody's different everybody's wired differently some people want to get better and get the practice and people

are content where they're at you know and I wish somebody had practice boxes for me when I was uh getting I was gonna

say like the training piece I never experienced anything like that when I

was working by the irf we didn't know if the job got canceled you just went home we didn't have vacation pay now that you

just went home

and when Jen zern actually has a she said something on the chat

uh you know kind of comparing the the industries and how they're

they're oh yeah I see friends to compare right but if you look at the automotive industry the the consistency and work

performed day to day but it's it's the same thing right like I said if you're not over here you can

be doing something else and that's what she said she said uh they told their crew if you got time to lean you got

time to clean I love that Jen I'm still in that I'm just telling you right now

if you got time to lean you got time to clean uh yeah so I'm looking at that too

Daniel she just uh brought up we need processing protocols for

um increased efficiencies right and we could talk more about those uh opportunities uh maybe on the panelists

talk uh there's some some ideas and and things I think that could be executed on immediately in the processes and

protocols area I think also I'm not I want to be clear I'm not trying to compare our industry to the automotive

industry I think everybody got that I I realize like that's a juggernaut of a

machine they're in controlled spaces if you're on this line and that line goes

down you just simply go over to this line or to another place and so I realized that but Daniel brought up I

mean in in Jose you talked about as well is that we can have them uh train more

clean the van organize their vans take a course like what about

you know cim those types of courses like this is that's a good chance for Education

um it made me think like dang what if I put together like some training courses for the crews because we have our

training portal uh that on down days sit in the conference room and and go

through these trainings and complete the trainings even though it's online stuff a lot of what we like to teach on our

hourly Cruise because most of our hourly guys are highly highly skilled hand guys but we always want to continue to teach

them how to be um you know have the right attitude in dealing with difficult people in

difficult scenarios so training is a great way to do it and so is uh you know I had a guy

um when was that that would have been right at the beginning of covet actually uh we

just repainted a a big portion of the office and had the guy's doing painting um we didn't you know hindsight's always

20 20. I wish I would have just uh you know had our uh uh uh installation managers

pull down the box and do more training but even painting uh you know we just

tried to keep them busy but that's still um do you guys

put your hour make sure your hourly crew stays busy and then supplement with subs or does everybody isn't all equal

opportunity because we always look at like we're gonna keep our airlies busy and then any of the other work is going

to be done by sub so we don't have a lot of downtime except for an extenuating circumstances on the hourly Cruise we'd

do the same thing we do keep the guys busy um there are certain things that we

don't touch like uh we weren't busy when we was at like a week or two ago but it was a wood

refinished job and we don't do wood refinishing so there was no way out we were going to be like all right we're

just going to take care of this now yeah you know what it's a little slow

I'm gonna start window tint right no I get it um

you know at least one thing with the hour at least is you have they they're they're in a more controlled position

Subs aren't and and right and most I I didn't have the subs painting my office or sweeping the warehouse right I had

the hourlys do that because I wanted to get there keep their hours up and when it got slow but

you don't do that for Subs so we have to consider and I'm I'm not saying we're

we're not going to come up the solution right this minute or whatever I just wanted to pose the thought-provoking

question of how can we increase our um increase our efficiency

maybe that's only 10 but anything any portion of 4 000 work weeks would be

better than nothing so can we do it and how can we do it and what are some ideas and let's get a panel together to have

an open discussion that may be result in some new stuff the new uh approaches on

how we do business that we could Implement quicker than waiting for uh

the the new wave that's coming in something more immediate let's fix the

the stuff that we have now become more efficient we talk about it all the time from the tools when we talk about tools

and equipment what's it based in efficiencies right I mean like having a

good a good grinder or the the right you know the right tool for the right job because it's more efficient and um

efficiency is what justifies the majority of the purchases and the majority of the investment into the company

um you know you're not you don't buy things well maybe me sometimes but you know buy things

because they're cool looking all right but uh you buy things because what it does is it gives you time back

and you know you get more time back the more efficient you are uh the more efficient you can become the more

efficient tools can make you um or even the right person can make you

um you have the tendency to invest more into that aspect and it's just one of those machines right

like efficiency is is the oil and you got to keep you got to keep that machine going

and a lot of the times we're talking to to guys who are always

in the field right they they're they're working 12 hours a day they're coming home and then you tell

them hey you should work on efficiencies and they're like man that is not something that I want to be working on

right now it's just a lot of the times uh

especially like I well I always refer to the groups right because I see a lot of conversations happen but anytime someone

asks a question it they always come back with not always most of the time majority of

the time these guys come back with a dumb answer that don't doesn't make sense anyways or well if you don't know how to do that you shouldn't be doing

that it's like man like it's it's the same thing if that's why we're doing this and talking

so that way other people can realize hey if they're

looking at it this way maybe I should be looking at it this way and working on myself at the same time because

we're not perfect and we're still working on things right so that that's what that's what it is it's taking the

industry where it is now realizing that something has to change for for the new

people to be more attracted to it changing that and then bringing them in right now what's happening with the fcef

and and they're kind of pushes they're just trying to bring as many in as they can

without fixing what's wrong already yeah and then they're in that Silo of

bringing new in we just we're leaders here I've accepted it like I'm a I've

been a leader in my company for for years but from the industry perspective we're we're standing up and trying to do

something some people are following our lead that makes us leader so let's accept that and

let's go to the the fact that um operational efficiencies from from

the industry standpoint is personal efficiencies is another leg

down or another um another level up from that my my son worked at

uh Amazon for a short time uh he was between jobs and flooring and

now he works for an excavation company as an estimator uh but he worked at Amazon for maybe four or five weeks

something like that they train on which way to turn to grab

something me you want to talk and I'm not saying we need to do that so I'm not say but it's

interesting when you look at these really like extremely efficient

Industries and businesses there there's something we can learn from it like they

teach you you turn this way and you grab here and they have everything at certain levels so for safety and efficiency and

green light red light blue light for different things that you grab put here do that like it's all about efficiency

and it and they the only metric the main metric they measure when you're out

there uh I think he was called a packer or a picker one of the two there's someone that

worked at Amazon on the call like correct me I think it's a picker but

when you um that you you they they uh judge you on

how many items you pick in an hour and and uh how many like mistakes you made

in an hour on your picking and and they're they're monitoring your movement and everything uh it's really

like we're not getting there and I'm not even suggesting we go there I'm just saying think about that like think if

they can be that efficient surely we can get a little more efficient and uh as an industry as an entire labor industry

um you know I got a call this morning uh maybe I don't know two hours ago so it

wasn't really morning uh but it was hey man uh I ain't got any work from a crew

that I haven't heard from in years probably two years and uh I ain't got any work you got any work

I'm like that's an inefficient way to try to find

work too because like how do you what are you gonna call 30 of us until you

find something I mean that's the only way that that's how you do it right now but there was only a platform where you

could find what really means yeah there's only something available for that

very true like we know that and we've gotten to you know jumping on maps at go carrera's

uh uh a very efficient way for installers to find new work but the the interesting thing with him or

the interesting thing I just realized was he's going to call somebody until and then go to the office and talk to

people until he finds a job so there's these times of desperation when it starts to slow down I feel like

I've talked to a lot of people this last month or so it we always we were everybody was so busy and it does seem

like everybody's starting to slow down a little bit uh part of that's probably winter another part of that is just I

think that the economy is cooling off a little bit um but it's interesting to me is that

there when time when they don't have when when a sub doesn't have any work they'll go to a lot of links to get it

you know what I mean a lot of links to find it um but trust me I understand that firsthand

yeah we call it scramble mode man like when things get shifted so bad and you you don't have a a plan B plan C right

scramble mode like you know I think for one to actually I think it

was this year when we had a large project um that was going to soak up everything we had on the labor side so and again it

put all the eggs in that one basket and it slid them up and I found out like like four days before our start date

foreign

the economy and stuff right and you got to kind of play off that too and it's

almost like we kind of should have seen the writing on the wall because there was a few months ago where uh we do a

lot of Hospital work right and one of the hospitals put a capital freeze on everything and projects just started

falling off and you know when the last time that happened was coven

so well they follow Trend too and and that could help anyone be more efficient

as as following the right tread and it's funny you mentioned the automotive industry of the automotive industry is

actually one of the main components that actually sets the trend I'm spending as well it's one of the the top industries

to look at if you aren't following trends you said Automotive right yes

so is that on delivered cars or what what production production right so if

they in production of the number of vehicles is dropping

um that means that factory production is going to drop which also means that spending is going to drop because the

factory industry is a lot of the factory industry is our is the modern day coal

industry I I believe right like without cold back in the day people couldn't operate their the heavy

machinery no trains were running that means nothing was being delivered nothing was being delivered that means the world yeah not much not much was

happening right so I just kind of look at it like that I mean that's only my assessment by comparison that I did if I

had like right now two seconds ago but that's uh one of one of the industries

that uh some of the local groups here follow for um spending trends for the economy

gotcha

so I was just reading a comment it just it was uh from Jen again just kind of

clarifying that you know it is tough to compare industry to

Industry directly I'm just saying uh I think that if there's one industry that

can be that efficient you can borrow something from them right yeah there's there's just some light to be seen

there's exactly there you can borrow something from them some of the and at least it should encourage us that

we know that there's Industries out there that are that efficient we can realize and and look

at the end of the day we're just having a conversation a good conversation and in a in a month if we had a a good group

of panelists together and we're all just kind of going through this and and there's no clear like way to do

it at least our brains are thinking creatively about solving what we know is a problem

I think Jen knows a little bit about efficiency too I think she knows somebody that's very close to her that might have made a spreadsheet on

efficiency fuel efficiency and dollars saved by switching from one type of

vehicle to another now just just throw that out there really

from switching the gas to diesel yeah I don't remember exactly what vehicles

but I do remember uh her making fun of MJ because he's a spreadsheet master

well the um

sorry let me shut this thing down so anyway the um the the labor side of of

our industry we we get the three of us talk every week about how we're dependent as an industry on

the guys putting the stuff on the floor guys and gals putting stuff on the floor and if we can train them better and make

them more efficient and I feel like the reason that it's such a to me a a great

I uh thought process or something to think about is we are getting better I I

feel like you know a lot of the organizations out there they're standing up and doing stuff I mean there's new

organizations that have been formed over the last few years but they can't there's not one organization that can

solve every problem you know what I mean when it comes around to that so if Jim and fcef and Kate and them are working

on bringing in new and you got CFI you know ntca tcna you know not tcna but uh

nwfa and these organizations um training them up

they they can't be everything to everyone um so we're having the efficiency talk

and see what we can do about increasing our labor efficiency even if we could

get some good ideas I have some I'd love to share that with the panelists here in a month I know you guys do uh Jose and I

talked a little bit I know we've talked kind of chatted about this in the past so right I think we kind of tipped all

around the subject a little bit right because because we know that we can be better and nobody likes to point out

nobody likes to point out or admit weaknesses unless it's going to be the topic and it's the the conversation is

going to be beneficial to somebody for some bodies right but um it is the sad truth in our injury is

that we could all be more efficient at what we're doing and you just uh you just made me think of a a good point

um with all of the what the fcef is doing as far as bringing in uh new talent and younger uh more able-bodied

uh individuals to add to the industry to kind of help mitigate the uh shortage

what are we going to do if all these people do join and they are trying to be successful and we don't have

the efficiencies in place to help them Thrive what what are we going to do like

you know that brings up do you guys remember I know you guys were both in the

um the women in flooring uh where was that

at if I convention do you remember uh it being brought up

that the young people aren't lazy they're just looking for the easiest

most efficient way efficient yeah it came up today too in that uh that Summit

I was attending and um the guy who broke it down uh is studying like a

Neurology in the brain like there was there's I wrote some notes now there's a way that he broke it down to

to make more sense he said the the old brain right like the the evolved

brain so we take our brain way back it wants to find the easiest way to do

something doesn't mean and we perceive that as lazy now right but the brain automatically wants to find the easiest

way to do it another word for lazy or easy is

efficient so no perspective on on how you want to view it yeah and

the younger generation grew up with some of the most efficient ways of doing I

mean we can send emails and uh phone calls and

let people know where we're at and like this thing is got more power than the

space shuttle has sent us to the Moon you know and they grew up with that

efficiency in their hands and so it doesn't surprise me that they look for those efficiencies so to your point

Daniel I'm coming full circle here is if if we've been told and it's been uh

reiterated that the younger generation looks for those things should we not as

an industry then also realize that we have to approach uh our labor shortage our labor problems

uh from that efficiency lens as well I I

think I said this earlier but I think it's just simply irresponsible for us as an industry to not consider can we can

we become more efficient first I know we're adding people in but if we have the 10 000 Crews that we just talked

about which we can agree that's way low but that's what to use if we had those

10 000 Crews and we can make them more efficient just by filling their dead dead hours

if we can do that to some measurable number that increases our ability as an

industry automatically so interesting conversations guys

um we got like

Luis uh is on here and this was a while ago and he thinks

that we would get more people interested if a lot more people would actually

classify them as employees as opposed to just 10.99 and having them

deal with everything and we've we've touched on this you know previously too um about young people knowing that hey I

don't want to work for you on the 1099 because I know I'm going to have to pay my own taxes at the end of the year and

that's not something that that they want to do so I I think he's right there um I tell you what I'll hire you if you

want to be an hourly employee I that's the hardest position I've had to feel I mean literally probably seven or eight

of the few hundred Crews we have came from being our lease and they came

to me and said hey we want a sub who am I to tell them no you're not doing that and that's totally fine it's

just because we we know we have an emphasis on training and stuff like that and when you can get in with a company

that's gonna send you to training or train you themselves why not go learn as much as you can before you go out on

your own Point well taken because they are awesome Subs the ones that came out of

our hourly crews are awesome so that's a damn good point I mean um man just everything we're

talking about right now kind of Blends right into what I said in all day

all day um you know they they took they just did professional sports right just for a quick uh comparison is uh do you

think that uh Kobe stopped practicing once he made it to the NBA you know do

you think uh or along the blade there was a balance between Education

and Training education was uh uh learning the the why

um and the training was the the Hands-On The Experience because the training is the experience but if someone isn't

being educated whether it's Hands-On or efficiency

then they won't be able to apply that education to to the long term which is the training whether it's Hands-On or in

the field experience so and that that really um I like the format in which he

presented that it was it was a really good really good portion of today's session it was just for all of our

benefit what what um what was the um

I don't want to say seminar but was it a seminar what was you in today were you where it got you inspired it was a it

was an event uh by our local chamber um it was uh the uh the speaker's name

by the way is Steve Robbins Asian guy um really really cool cat but um the event

was for uh diversity and um and talent

in town yep so it was uh it was a lot of different walks brought

together for for one common goal and and everybody the basis was was all the same

subject but everybody had different views and their their different views helped paint one large picture instead

of individual pictures and and obviously that's my perspective right that's my take away from it but it was uh

absolutely it was a good event today that's awesome

Jen had uh and thanks thank you for your uh participation Jen this is awesome so

uh she said the next generation wants benefits they don't want to struggle like their parents and grandparents

um I kind of agree although I think Grandparents were were um you know pretty much employee union

like ours the subcontracting and flooring really caught steam in the 80s

and 90s and now it's like it is the way it is uh

but I I wonder what kind of benefits um

you know the installers at their own when when you

are the owner of your own uh job basically that's what a 1099 sub is they

own their job what kind of um opportunities can be

developed or something for uh for the the industry where Subs have some

benefits I I know there's options out there I know that there's you know group health insurance things that you can buy

into marriage in TCA or whatever I mean so I think

they're the opportunities out there I don't know that everybody knows about them um I know that because I've talked to a

lot of installers that have no idea or have had no idea in the past on where

to even go get trained let alone that those people who are training you actually if you're a member of them you

can get you know discounts on your um on your uh liability and work comp

insurance and you know a better um rate

for um your health insurance benefits and such but I would say that it there's

just just simply you can't have it all your way where if you want

benefits and those things go be an employee please I would love to hire

more employee installers I I know you guys good quality employee installers my hands up bring them in

the problem is we've had more Exodus and we pay well we have full fully paid health insurance

for for the employee we cover the health insurance 100 percent they have seven uh

paid holidays they get PTO based on their time they have all the benefits

anybody in our office has and they some of them have still left to go be a sub

and be a sub for us I mean it's not like they're even going to a different company they just want to own their own thing so

I think I would love it to to be a little more

uh on the hourly side but it's just not the reality so um how can we create I think part of it

has to be that the sub has to understand they are their boss they are the owner they are the king cheese go invest make

sure you're charging enough and get a health insurance policy for you and your your helper charging enough that's the

thing Nate says uh he says if efficiency is already built in most installers have

to produce as much as possible to try and make money at the going rate

he is 100 correct but that is efficiency on the individual level right I'm trying to pose let's

think efficiency on the industry level there's certainly Crews like uh don't

get any days off um and then two hours away is

equally qualified Crews sitting on their finger and leaning back on their thumb that nobody knows that is is off for

those two days or three days or a week right you know what I mean that could come in and help that guy not have to

work 90 hours that week and maybe have a Saturday Sunday off uh his point is

exactly what I or he the fact his uh accurate statement is exactly what I'm

I'm talking about there he shouldn't have to do that part of the problem is

in my opinion is the overall industry inefficiency so

yeah yeah and a lot of the the efficiencies have to be done

together right too many other installers out there think it's like you said there's a guy two hours

away that no one knows about it's not them versus us it's we're in the same industry Let's help

each other out you know come over here say hi we have guys stopping by you know just to hey I've never met you guys I

just want to come in here you know shake your hand let you know that we know who you are and we like what you're doing

just appreciate it more people did that and it's

all you got to do is come in and talk to us man we're not against everyone we're for everyone

people think that you know since we're in the position we're in it's I don't want to go talk to them they

think that they're better than everyone I'm not better we're not better than anyone we're just we're not anymore lucrative position we're not in any more

lucrative position either right well even if you guys were look I know you guys you're you're a humble you're

humble first off secondly just because you're really good at something uh does

not mean you think you're better or you're trying to get your message out there it's often when we're on camera and someone's watching on the other side

and we present ideas or we say things in a confident manner that it comes off as

uh you are uh you know you think you're better I don't think I don't think that's the case for anyone

to be honest with you I think you guys work really hard uh to

um I think you you guys people who are in your position work really hard to get

there through training and education and things so I think it's uh

it's a it's taking our lives man we've taken our lumps and we we will continue to take our loans it seems like to me

it's like the the caveman in the in the cave uh with a whole pile of food that's

gonna go bad uh but it's his it's mine uh and and I I I'm not sharing it with

anybody I don't it seems like there's a bit of that that happened I shouldn't

say it seems like there's certainly a bit of that that happens in our industry but um

but if you don't have any furniture inside people don't see it right so

um that's just the outside I don't want people to to judge and I don't judge

anyone in the industry by the outer shell right like give me some information I like to learn I like to absorb it anything that you can do to

help me become a better version of myself it's greatly appreciated um and and vice versa if I have a little

bit of information to share with you to help you become a better version of yourself even if it's for that day or

that week I wasn't happy to share it that's just here's how how we are how I am how I

that's how every every I don't want everyone should be because some people can't do that but it's just

it's nice to know that there are individuals out there willing to help and and because of those individuals

that helped us and those companies that that helped us along the way makes it easier for us to to want to help others

as well yeah and that that goes that's why we do it and that's why we're trying

to do it so that way you know that next Generation can come in and feel more comfortable with everything yeah and and

it was uh I just read that you know I think it was Jen again actually said that that something to the extent that

it's it's not fair to expect uh or to have a young installer to be a 1099 sub

you got my vote I know you got Jose I agree 100

you either need to get with that high quality established sub who has a

history of training themselves if there's anybody new watching on any of the platforms

get a job if you've gotten some lower uh you know some level of training or you want to be

in flooring get with a very well established a subcontractor that has a

history of training and taking care of their their employee installers

or get a job with a flooring company that hires employee installers until uh

like some of our guys over the years until you feel comfortable and if you want to be a sub once you are you get

not only are you trained in flooring but you learn some business aspects of this you know some of the business aspects of

our industry then maybe turn into a sub if you want or stay as narrowly you know we have plenty of older hourly guys that

work for us too you know um I agree 100 Jen and I had a guy call

the office the other day to talk to me and you know he said that he's been uh watching us talk and he loves it he's a

local guy he's probably I think he was from about 45 minutes away or something like that and he said that what he sees

um a real big lack in the industry is on the bilingual side because we don't have

a lot of bilingual people that are going to be able to teach so what he does is he's that kind of that Medium he's a

work room right to where he gets a lot of the work has the guys do it that don't really speak English well and

a lot of them come and talk to him and they're like you know we we don't want to work directly for you and he's like

you know that's fine and I want to help you out but without that communication uh you know a lot of these

companies will come to him and they'll be like if you're not here communicating with us we don't want to work directly

with them there's too much of a separation there yeah yeah and it's not

they're there's uh we have a sub that's that way too he actually hires

um uh you know guys who don't have the best English you

could talk to them and understand in a normal conversation conversation but if you're getting in the nitty-gritty

details of a project you know how you get it Gets Lost in Translation as they say

um you just can't quite get the point across or they can't quite understand you and he's been extremely valuable

over the years and hiring and training uh bilingual or

sorry like um people who are not bilingual or not uh speak very good

English and uh he's done a great job we need more of that right we need people

we need to bring it to the Forefront really because if you look at it we talk about you know the pricing and stuff and

then a lot of people in the groups always refer to well there's a bunch of illegals that are

doing this over here and you know they they always refer back to that and it's like but if if you just help them out

and make them understand then

and we can bring a lot more people in as well and bridge that you know Gap to

where we need installers but we need those bilingual people here

with us so that way we can actually bridge that Gap because he called me and he's like I'm like you I'm bilingual I'm

like actually I'm not so

one of our our installation managers are bilingual as well and so he's able to

you know even with uh some of our the the the the team leads on these for the

subs like you know the sub owner um you know they can have a little bit of

broken English and get through 99 of stuff but there's still that little some of that detail stuff that our guy has to

jump in and explain in Spanish to them and then it makes sense so you know if

nothing else out of this I realize the need to out of this last piece Daniel I realized the need to execute on

um translating a Spanish version of go Carrera immediately

I've seen I've seen the gears turning when Daniel yeah he probably needs facial expressions are totally change

you're like James they need to do something about that um my mom can translate don't ask don't

ask Daniel to translate it don't ask me to translate I use Google Translate you know what's funny if you talk about

that Daniel and I actually just inquired over to Megan at the chamber about some classes to go and and try to learn

because along with some of the guy education on Excel when he called me right and he he's

talking about it and I'm like it's really a comfort level thing because you go to some of these events and you see

someone sitting by themselves and usually it's someone that you know are they bilingual yes but do they feel

comfortable enough to bring that out and talk to you not really so you got to

kind of go out of your own comfort zone to to go over there and talk to them and kind of bring that out and let them know

that you know everyone is welcome in the industry we're not we're not trying to break everything out

and let them know that we need them right now more than ever and you know what it it doesn't always

get the boo heads put themselves in

uncomfortable position to join that group or or go to that um that event and

they just like the most important person about something that you don't even know until you start talking to Jorge said

that he started talking to you in Spanish and you were just like that I'm like foreign

it happens all the time and it well my wife my wife is Hispanic and and

she uh she you know people come up and just especially if we're at a Mexican

restaurant and they'll start speaking Spanish I said honey you just got to tell them hey I'm offended I'm Indian

and dude

it doesn't work it doesn't work no it doesn't get you through it well I thought it was always funny she's like

oh stop it but anyway well guys we've come to the end of our uh time here it

really flew today we're a little past which I never never mind on great

conversation like this

we're we're definitely going to be revisiting this numerous times right because it's it's going to be a constant

thing in the industry where everyone talks about the installation crisis what can we do where do we have to go and

without the constant conversation it's not going to get anywhere yeah instead

of just like uh like our GCS do to us when there's a problem on a job or the

the production they just send more guys is that the answer yeah always is that

always the answer no it's not always answer sometimes it is but that's how we're approaching the installation

crisis right now send more guys we just need more people yeah that doesn't

always work um you know if we do come back to this conversation I do have I do have a

little story that was shared with me a long time ago about efficiency that really stuck with me for for the years

and Daniel's heard it before um because it's something that you can't forget once you hear it well write it

down uh so what I'm proposing and we'll follow up uh through our media channels and and email to everybody but uh I'm

proposing we get a panelist of people whether it's some people from the SEF I

want to bring in a manufacturing I got a really good friend that was the head of spirit

uh which is the largest um aircraft subcontract uh manufacturing

company I think on the planet but certainly in the United States and the

so I know I could get her on she she under like she's that corporate level

person that's dealt with efficiencies in manufacturing so it'd be fun to have someone outside the industry come in and

talk about efficiencies and some of the detail stuff that they might do get all of our flooring guys in here maybe we

can get like uh you know some some manufacturers maybe president of uh EF

contract will join us or Mohawk or Shaw or one of them let's talk efficiencies

let's talk about how we can improve uh as an industry in that manner and I want to tell everybody thank you for your

contributions today YouTube rock I appreciate your uh

oh you guys are always so fun to talk to so okay

um thanks again and we will uh catch up with you guys next week and um be on the

lookout uh for and I'm sure a lot of people have dropped off now that it's a an hour and seven minutes long but uh if

you're still on here be on the lookout for some communication from us I want to get this panelist together and just have

a talk a a full-on full circle conversation

more stuff on social media too to try and draw the crowd I think it's been working out a little bit is there a way

for um is there a way for for other people to send in questions if they're not able to join the the live podcast or

or not able to be a part of it or a panelist if they're somewhere where they can send some questions that can be

brought up and maybe you can get a list of those together and and try to get some of those answered yeah as the info

I go Carrera right yeah you can do you can do uh

there let me give you some resources it's supported go career info go career

Ashland at go Carrera Paul at go Carrera Daniel ago Carrera these two guys at

Daniel or Jose at m i p f m i dot m i

dot team yes sorry so like

following mi.com too but like I said it's too long it's more efficient go the

short way all right guys it's all about the efficiency all about the efficiency I

appreciate you fellas and and to everybody thank you and we'll talk to you guys next week all right all right

Read More
Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 23 - How Far Out Is Your Labor Booked?

This week on The Huddle Paul, Daniel, Jose will be discussing scheduling, and how busy their labor is in this current climate.

FORWARD PROGRESS SCHOLARSHIP: email Ashlynn@gocarrera.com or message GoCarrera on social media to apply to be able to win a CIM Scholarship and be a part of a 3 days to CIM.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

welcome to this weeks

episode of the Huddle we come at you every Tuesday to discuss maintaining forward progress in your flooring career

this week's a little bit of a um a little different of a of a um

huddle I'm just I'm hoping that we can get some participation because the question is uh you know how's your

how's your schedule looking how far out are you booked it was pretty easy or pretty uh simple topic but I'm just

curious on uh you know how installers schedules look at this time of the year

and um what kind of backlogs we're all dealing with not not necessarily just as the

company but kind of overall so um

it's a it's a good way we're coming up at the year end here uh I think our next huddle we're going to talk about goals

uh either the next huddle or the Huddle after that talk about how to set you know

real goals and and I know we've done that before but it seems pretty fitting coming up to the end of the year so

so join me as always is Daniel and Jose from preferred flooring out of Michigan

gentlemen how you doing today doing great good

so how's uh how's the uh installation Market schedule in your guys's area do

you know how the uh how your subs are handling is it busy busy is it slowing

down a bit all right we've been slowing down quite a bit um over here in our area

mainly on some of the negotiated work has been a little bit slow right but there's a lot of bits coming across but

the bits don't do us any good right now um and if we weren't winning uh bids a

few months ago then you know then a little bit of a roll right now for that as well but

um that's it's this this time of year is I don't want to say it's always like this

because it's not always like that but this is the time of year where it's a little bit of a low and then all of a

sudden right before the holidays or during the holidays everybody wants everything done yeah your shutdown work do you guys do a

lot of shutdown work like just over the whether it's a school

um restaurants yeah got a couple restaurants that uh are

gonna be happening around the holidays um that's the only time that they can really justify shutting down for a week

um to take care of some loose items um I had some other things scheduled for the holidays but we were able to move

them up and the schools were able to accommodate a schedule sooner than later so uh it actually helped out a lot

awesome well we've uh I'd say that the bid Market seems to

slow down pretty well but if you if you captured the right jobs at the right time in the past you're probably still

busy right now installing and moving materials and all that good jazz so

I mean we're ordering materials and setting jobs up we got a few shut down jobs but overall uh I was just looking

at the schedule in go Carrera that kind of shows where a lot of you know

installer schedules um it appears you know it'll be slowing

down a little bit and uh I think I've hit on this before but

the architectural Billings look to be good through 2023 so commercially it

looks like it's still gonna be somewhat busy I'm you know a major world event could change that so you know be on the

lookout um we're kind of in some weird times from a you know a world

economic and and uh political stance

um so we'll see if that if the uh stats I've heard that the architectural

buildings are are maintaining through 2023 could spell another decent year here so

talk to a few installers and prep for this and um there there are some guys sitting a

little bit more around right now um uh so great time to get some education

classes in what's that great time to get some education classes and some training some Hands-On use your downtime wisely

if you've planned it correctly no doubt that's a great Point

um yeah it'd be a good time if you if you are a little bit slow to join in on some

of the fcica webinars that I know there's uh Ardex is always doing different webinars and I don't know off

the cuff um of some that are coming up but I I do know that you know there's constant

training there and then there's some courses uh CFI is constantly running stuff you can always go to our training

page that stays fairly up to date with new trainings um and you know opportunities for you

guys so I wanted to mention the forward progress um Sim scholarship again uh I'll I'll do

that every every week until we get as a winner but um when does that stop

Ashland is the deadline for so December 15th is the deadline for applications

for that that scholarship so if you guys um you know know anybody or if you've

received the email from scica feel free to forward that on or the email from go

Carrera please forward that on to anybody who may be interested

um outside of Daniel where I

and uh so yeah pass it around and and I know several people have already

um applied for that scholarship so I'm looking forward to uh handing that out

and and hopefully uh starting something uh where we can maybe uh we're pretty

committed to doing that every year uh but hopefully be able to do even maybe a little a little bit more maybe two of

them a year we'll see how it gets uh received by the audience and and by installer so specifically I'd

like to see an installer win this thing um I don't have a lot of control over that but uh the installer group does if

you'll go and apply for the scholarship and you it's free I mean go apply and

win and uh take the opportunity to learn something that you're not going to be taught in

your standard Technical Training this is a lot of those soft skills we've talked about on the Huddle before and it's a

good training we have several cims at our company at our flooring company and

uh I know Daniel's gonna be one and I'm gonna joining we're going to make sure we're

together on that actually eventually I can suppose we'll be over there then I can cheat off of him no I'm just kidding

um right now too so there's going to be a little more

a little more streamlined process I want to say um instead of the the longer drawn-out

version of the educational uh portions so hopefully it turns out well you guys

working on that is that what you said yeah yeah um I've been working on it with Amy Johnson just a little bit I

mean I think uh a little bit behind uh schedule because I'm gonna get some

PowerPoints together and approve but I know that there's uh there's several people working on

um creating a better version of it to expedite the educational portion

that's cool because you know I've read through most of the stuff that our cims

brought back after the you know they they did their three-day

um that's one heck of a program as is so

uh kudos for making it even better so I always got the best on that for sure

that's awesome okay so cim don't forget get on uh Ford

if you've received the email from fcica or go Carrera please forward that on and

let's get as many people uh the opportunity to win this uh this scholarship as possible

that being said um I guess the point of this is you know

we're always talking about how short it is um I'm I'm just curious is

uh do what happens what in your guys opinion what happens if you add six or

seven thousand installers are we still just better off in the busy times than a lot of guys sitting around that's a

controversial statement to bring up but I'm I'm curious your guys's opinion of that we say we're you know six eight ten

thousand short and I believe I believe that stat I actually believe it's going to be way worse than that meaning when

we start aging out I mean we've already started but really then this next five

years you're going to see a big decline I believe but at this point if we were to add say

8 000 installers Across the Nation uh would it just help in the busy times or

is there enough work out there um and and again just this could be a

really short huddle because if we don't get a lot of participation we're not going to have a lot of uh material to

work off of but uh that being said what do you guys think about that do you think that that

um we need like this 8 000 number that I keep hearing and that we've heard over

the last several years or is it a matter of uh we're just used to working so hard

in so many hours in fluorine that we'd actually have a normal life and

that would be okay or uh what's your guys's take

well I still want to say that one of the the

biggest issues is getting the the costs up where they need to be in order to

sustain everything that you need to because there's too many guys out there that

and we we say it constantly right they're they they pretty much just own a

job and they're that's all they're doing so they're not taking care of themselves they're not getting their health care

which means that they're not going to the doctors on a regular basis which means that if they do hire someone

they're hiring them wrong so how do we get the the rates up to the point to

where people can comfortably do this

and do things right at the same time because

I mean Healthcare and this stuff goes hand in hand and well I'll say it again you know I will continually say it

I should have been in the doctors a long time ago you know should have been wearing knee pads from day one like we

have our guys do should have uh we have you know cut resistant gloves on

the Shelf just in case anyone wants to it's it's a lot that goes in it that a

lot of people don't really take into consideration and um some of the

some of the organizations out there keep on pushing like

how much money you can make and throwing out these ridiculous numbers but I mean

that's only gonna if it does bring them in it's only going to take them so far that could be because as soon as you get

the the full scope of kind of what the industry entails it's like man this is

not what I thought it was going to be right so I think I think it's it's sorry to

interrupt but I think it's important that we we what the point you just brought up is is

um worthy of a little deeper dive is we throw these big numbers out but you have

to realize that those are those numbers are really

if you and if you own a job I don't necessarily think that you know you being you owning your job is a bad thing

as long as you're valuing the trainings and your your valuing your what you are

providing and providing that uh at a worthwhile cost and

um you know take into account the education and the the the professionalism if you're acting

like a true professional and you are a professional Floor Covering installer that is

um then you can make a lot of money I think what we're talking about though is

that the organizations take numbers from current

say subcontract uh installers professional guys

but not talking about the amount of time or effort or hours that they are putting

in what I would love to see in this industry is a you know hour more hourly

um even though go Carrera really is built for more of the independent

um but also just making sure that the uh independent Labor uh on the market is

held accountable to Quality expectations education expectations uh those kinds of

things so that the industry can become healthier from a fiscal Health standpoint a financial standpoint and

you mentioned you know like insurance and stuff like that I mean there's

um if you even have a health savings account right an HSA as a as a sub which at the

very least I would I would recommend you do there's a lot of financial benefits to doing that

um but the point is you gotta you gotta make enough money to put it in there right so when they talk these numbers

they're not talking about a lot of the people they're talking to say a subcontractor say yeah I made 350 last

year and the question is did they

is any of that put back is it have they taken care of their do they have health insurance and those kinds of things like

and if so then you really got to take that away from that 350. you know like I could say we did 12 15 million last year

well it's not like I got 15 million dollars in the bank account you know what I mean so

just making the numbers actually realistic and real

um so and then your rally cry Daniel look if you're an employee demand to be

paid on a W-2 and have the same benefits as whoever else is there on payroll at

the company that you're at if you're a 1099 you are your own guy

and you got to take care of yourself and the you got to have the money to do so so make sure you're charging

appropriately right and like you said you know it's not a bad thing to own a job a lot of guys like working just by themselves and

that's totally fine I mean uh even you know in the field

a lot of the time just like you guys just go do your thing and then I'm gonna go do mine over here work by myself

because I just I need that piece and I can understand where where a lot of people would just want to work by

themselves and if that's what you want to do there's definitely you know ways you can make a great living and flooring

is one of them yeah but I still I still echo your your

sediment still take care of yourself and if you're working alone it's going to be a

lot harder on your body but I think one of the biggest plagues and you brought it up it's not it's not

10.99 subcontractor installers it's those subcontractors

hiring people and then paying them is 10.99 that is the piece where you get a third

tier that's where it starts to get really messy and quality control gets lost you know we've had it happen to us

we award a job to to a sub and then they have some other guy do it that works

with them but is a 1099 as well well how many layers of 1099 are we gonna go here

like you know what I'm saying someone's got to have employees I'm happy to we do have in-house

employee benefit installers but we also have Subs I would love for those subs to have

employee installers that they are um somehow incentivize to make sure that

their employees are trained that used to be what the companies did now that the subs are out there so

heavily and have been for 20 you know going on 20 years here they really need to hire employees and

and make sure they're charging enough to make sure that employee can be taken care of so if you have one helper the

helper should be paid on a W-2 it benefits you greatly uh although you

still have to then you have to pay taxes and those kinds of things payroll taxes but it's it's really not that difficult

if you just get an accountant that can help you out a few hundred dollars a year and can

help you you know towed a straight line um so yeah that's where I see

that's a law off subject obviously but uh that's where I see where it's what's new on here you know things play off of

each other yeah when you when you do have employees right because we're focused on how the schedule is right now

and it has a lately it's been essentially hit or miss and I think we've been a little lucky to have some

things fall in our lap but for the pet like last week we had the guys in here and we brought the the training boxes

down and it's like you know we got time you guys are this is this is the material you're gonna work with and

essentially go in this box and what we're looking for is perfection so if you're going to present me with anything

less than perfection let's do it again yeah it's awesome those um

over this time of year is typically uh when we when our training module gets

the most activity as well you know a guy has a day off instead of him going taking PTO if he

wants to uh not use his time off and once to work we'll put him in the module

and and have him you know some of the really good guys will put them with someone else to train

them for the day uh in the module and we'll use some leftover sheet vinyl

whatever and wall tile we've installed everything in that doggone module so

so now's a I guess you know now's a great time to train if you're a

company out there get your employees into talking about kind of um the people that had stuff going on if you look at

the Naf CT they actually have an online course for their uh subfloor and

substrate and it gets really in-depth on some stuff I mean like

I've been doing this for 20 something years right and when we went through this I was like man I never knew this

information like it's things that you the science behind everything that you

wouldn't even think of if you know you're just doing it forever you would actually have to go super

in-depth and it kind of gives you that that background like this material is this way because of this and if you see

this on you know wood that's because it's made this way that means it's going to grow more this way than it would the

other way and it gets very very in-depth and I I would

encourage everyone to take that just for you know it's great knowledge

and which one is that the subfloor and sub-story prep yep

so there's one coming up in Stockton California so I think the way they have it set up

is you actually it's videos online you watch the videos you take the test and

then um the actual in-person stuff is only a one day deal where you go show up and

then that's when you you're able to but you had to have taken the the written portion first correct

yep so it looks like pretty pretty simple just like you said Daniel it's uh sign

up for the certification program and you can just go to nafct

.com and then click on training and go to calendar classes and then you can

click on any of those trainings and I'll tell you right there they're actually at the the first in-person one that they

did um in Ohio right at uh Jason Goldberg's

place and it was real nice to see like

all the different prep manufacturers working with each other knowing that

everyone's getting along you got you know I'm a pay guy mixing stuff in Ardex

bucket and it's just it was great to watch everyone kind of interact that you

think well this is a competitor well just another tool in the toolbox man there's places for everyone out there

and everyone has their favorite but you always need something else because at

some point your favorite is going to be like oh yeah we're not going to cover that yeah well and

they all realize they have each one has some Unique Products so you know there

are certain things sure Knox has that Muppet doesn't and vice versa and Ardex has that no one has and so it's good to

know that the manufacturers work together I got a question for you Daniel can you take the online version and then

go to any of the uh the in person Hands-On I believe so I think

so I I'm not sure that's convenient if it works that way that's really cool so you

can do everything online and then once you're finished with that you can be like oh this one's next month right in

my hometown so that's the one I'm gonna go to so go get your the written portion

done and even if it's several months away from one in your area being

performed do the written one and um

be prepared for your your in-house sorry I was looking at this um

the the different dates yeah there's several on November 16th from

Calhoun Garland Texas and Stockton California so yeah that's it's cool if

if you can go on and and complete the um

complete the online portion of it and then go to the one that's closest to you so

you know a few hours a dead time could be used to learn something new and uh or

or even you know kind of strengthen what you may already know and uh and then get

prepared for you know the sub the substrate and floor prep now I would say

that class also qualifies for a badge and go career which is cool um it

the purpose of badges is you know obviously you may be great at carpet or or or whatever but if you're doing

flashcode she vinyl or she vinyl and or lvt or any of that stuff I want to see that you got a self-leveling floor prep

badge because that badge tells me you've been through a couple of courses teaching you the chemistry which is I

think the piece that you can't it's difficult to learn the chemistry piece

outside of a training an education from the manufacturers

you know unfortunately a lot of people learn the science behind everything after something fails instead of before

um and and that's a that's the sad truth and that's that's a hard pill to swallow but we've been on

on the learning side of that both both sides um yeah

that's what it is right it's better um but hey I wanted to go back to the

the original question and uh the subject when you said uh earlier you said because of these slow times do we really

need eight thousand are we really short 8 000 or whatever number uh installers

and um this is theoretical right and it's just

uh I feel like yes we are short but we're short qualified individuals

not just an installer got Advantage some tools or short qualified people who are

um who are doing quality work because that's what's that's what's disappearing uh is the

20 years 30 years 40 years experience is what we're losing and we're gaining the

two years doing residential care but now I'm going to start my own commercial flooring business you know I mean that's that's I

think that that's what's really watering our industry down and that's what hers is

what will they do to the market if we had 8 000 more qualified installers it

you know part of me thinks I like something what happened where now work is scarce and now we have to compete

against one another but the other part is like I wonder how many businesses how many owners how many uh places aren't

accepting bids or changing uh when they're doing work because they can't find the qualified people how many

people are pushing it off until the next year and it just piles on and piles but they just don't or they just don't bid a

specific type of flooring because they don't have the expertise to do it that would be interesting but you bring up a good point I wonder uh

you know when you talk about uh good quality guys

like I I know we preach training and and education on

here that's because that's how we there's only two ways to learn you either have to have an amazing person

ahead of you that's willing to teach you and so your experience turns into you

learning or you have some experience that you marry with actual training like

the only way you get better at anything is doing it and learning it like education and expertise or or experience

so I guess all that being said yeah you you have

when you when we talk about losing or aging out on some of uh the older

installers you are losing that 20 30 years and you're gaining uh less

I hate to say it less experience less qualified really uh installer group

I guess the question is if it if we did have say 8 000

do supply and demand economics come into it so we're already talking about not getting paid enough in What atmosphere

is it going to take for prices to go up then because if Supply did demand

economics are at play then lower lower Supply on the installer side more demand

in the in the need should equal the higher wages period it should it should

bring that up and then you swap that you get enough installers to do it on a

40-hour week increased competition increase Supply does that drive prices down

I guess it depends on the market and the area right what time of year is it are you going after commercial residential

are you doing educational are you doing health care I mean how about this for an

answer if they've invested in themselves and spent money on training and

certifications and education they're less likely to take a job for super

cheap and drive prices down so if they're highly qualified and trained and

they have a there's a a barrier of Entry I just wish there was a more you know

that's what go career is trying to be is some barrier of Entry that encourages guys to uh guys and gals installers in

general to get trained and certified to increase their Hammer rating to qualify for more work

that's the whole spill right so if that's it then there's the the

installers who are putting forth the money and the time to go pay for a

training be at a training or you know take an online course and then go to a

training um it's the guys that don't have that that

are gonna in my opinion they're gonna drive down the price and I was part of the problem when I first started I I'll

so I know that I know this is how it happens I mean I'd only been doing it for a year probably uh less when well yeah

about I guess it'd be maybe three years total before I went out and started subbing

um I had no business doing that and I I

charged way too less of a prize way too low of a price and the purpose was I wanted to get work and and

put food on the table but at that point I hadn't taken any training I hadn't

gotten any certifications uh so the young Paul Stewart is the problem

with the industry and I think that's where most everyone gets their start if they're starting on

the installation side anyway um unless they are working for uh I mean

they're not in some contract if they're working as an employee or for a union they have um the Union's got a lot of

programs in place just for them and that's awesome um and I don't know too many people that

said I left the union to start my own you know what I mean they're comfortable right um

but it's the Entre entrepreneur's spirit that forces someone's mental to take that

that lateral movement and walk alongside of the people they learned with

um to try to start their own future and unfortunately we did the same thing we we started we didn't know right no

matter how much practice we got how many questions we had um every answer was different we didn't

know what to charge so you start and then you start fighting out we ain't charging enough

yeah maybe maybe we gotta rethink these prices if we get enough people on here

um participating we've weekly we we have a decent audience that we're obviously

trying to grow it here on the Huddle but it would be I would love to have that like

disclosure like transparent conversation with 10 or 15

installers on the Huddle about pricing and and how they're going about it and

a lot of things to factor in there that's actually a good topic right there yeah because we talk to people all

across the U.S about pricing already right in it and people reach out to me on a regular

basis and even you know the local guys and they're like what do you guys get for this what do you get for that and it's like I'm gonna tell them exactly

what we're getting for because that's what I feel it's worth like if you're not making this doing this

stop doing it and some people are like man you don't charge enough and some people are like I

can't believe you're getting that and it's just yeah it's so Regional yeah I mean

and I I I still believe that the the higher

trained you are I know my prices for some of the work after I've after we

get trained or we got certified or or what have you prices did go up I I just

understood the value of what we were providing better after I had gotten

educated so uh I know we preach on it all the time but I'm not stopping we we've got to get

our industry the health of our industry better through training and education

start Bridging the Gap you know with with the the actual stores because a

majority of the guys out there are subcontractors and if we don't start bridging that Gap there's always going

to be that disconnect between even just the salesman and his installers because

I've I've met you know project managers on job sites um for local companies that we have said

no to work before but they get put in a spot and they you know I show up and we're walking around the job and he's

like well what do you think of these prices and I was like yeah we can't do it for that price he's like but I got someone else that says that you know

they'll do carpet tile for two dollars a yard I said why why did you even call me here

and that's that's the disconnect that that people have it's like at some point these stores got a even

talk to the guys and be like listen you're not charging enough for this but

they're too worried about padding their own Pockets because every time you go on the groups and you know

um it's a majority of it is actually retail store owners so they're doing a lot of residential but that's the only

thing they talk about is numbers numbers gotta hit this margin gotta hit that margin and then the only time they bring

up uh installation is when there's an issue and then at that point it's bash

the installers when in reality it's maybe if you would have sold the right

product or if you would have hired the right people you wouldn't be in the situation you are now and and that goes

to like some of the relationships that we have and um extremely transparent like I know that

when we're hired for for the labor portion I understand 100 that they have to make

money and I am by no means trying to pick their back pocket um and and some of this give and take

right like I know that on this project right here I know that I might not be able to recoup what I feel

we've invested in some of the the ads or the unforeseen conditions but I know

that I'll make it up with them on the next one or two so I'm not concerned about that and transparency is Paramount

I just we're all in it to make money we're not in it for practice and if you're working

with a company or a store that understands you guys and your value then

they have no problem sitting down and saying hey I'm in a bad spot at this number or hey

uh can you help me out or hey you know what we did really good on this job here's a little bit extra guys and

that's happened to us and we're like um I'm not gonna say no

yeah they that that's a funny dynamic

um have you ever had a GC call you hey you did a great job guys I'm going to give you an extra XYZ on this contract

that never happens I've never had a GC copy I've never in 20 something years

ever had a GC I've gotten compliments like hey man you guys did a great job thanks for this guy or that guy but

never hey you know I know that's a two hundred thousand dollar job but I'm gonna send you a change order for 10

grand just because you did so good it doesn't work that way for the flooring

company so when it does work that way for a sub um that's a company just showing

appreciation but what I'd say is the the installers in the industry just have to

and I know it's very Regional but you just have to value your your body and your work and what you're

providing and I just find it the guys that are not trained that's how go career ever came to be is when we

started searching all over the nation for installers to do a big national account that we have

um when it first came around in early 2017 you know we learned through hiring guys

all over the nation that if we found a highly certified highly

trained guy he was just better and I'm not just talking about he was just better to deal with uh I'm not saying

that you know there's not the out there's plenty of outliers guys who are not you know uh how do I say this like

formally trained um they learn from their uncle or whatever so they're not formally trained

but they're awesome there's plenty of those guys don't get me wrong I'm just saying that over the course of

going through this for years now and working with installers all over the

nation the guys who value themselves enough to go through the education process and get the trainings and

certifications that matter to them they're just they they value themselves more we had to pay them more but they

also came through for us in a better situation in a better manner than

someone we were maybe taking a shot on and that's how go career came to be

really I mean once you have that realization

then you put together we decided to put together stuff that that took the two main metrics which is experience and

training and make them work together built an algorithm to give a skill score

and that's that's where that all started so you know value yourself enough to charge appropriately is the bottom line

and that's what Daniel was you know it you know stabbing at I mean you didn't stab at it you shot it with a rifle I

mean you required that you know value what I and I'm not saying

everybody should make the same as what you charge Daniel you you you're a you're one everyone

should just make enough so that way they can run the business that they need to run right

um whether it's the one-man deal or if you have a crew of four you need to be able

to uh all make a living and have a little bit of profit at the end of the

day that way when something happens because not if something happens when something happens you need to have that

cushion for later I wonder if a worksheet or a module that would allow

an installer within go career to like put their

their average production uh and

the product and the price that they charge a yard and then we give them some

expense categories to fill out and it shows them how much they have to install on a daily basis to break even

where you actually see this is what your average taxes would be it's actually the

average uh you know pay you know one helper cost you you know just use

uh Excel King so what's that I said you are the Excel

King yeah we could build a module even uh based on Excel honestly but uh it would

just be a web module that that I don't know something like anyone can just go plug whatever they want and yeah

install our health and give a give a a part to what what discipline so sheet

vinyl how much per yard do you charge XYZ uh do you you know one employee at this

amount um and and fill all that out and then here's what your tax expense is gonna

most likely be now we're not financial advisors or accountants here but you

know you can look at the U.S tax code and obviously it's going to change state by state but from a U.S tax code it's

easy enough to say about what bracket you're in and if you're in the six figure bracket in flooring you're going

to be at a 30 to 38 income tax so you know these aren't

the hard numbers to come up with but then you could see well what I would do is show you like man I'm not making if I

hire a guy the right way I'm not making any money at 12 an hour on cheat vinyl

or you know whatever the number is at 18 now I can make some money I can pay up

pay my guy the way I should pay my taxes you know set a little bit aside for

equipment and and future purchases and build a finance a a tool to help guys be

more financially aware just aware that I can't do it at 12

bucks or I can't do it on carpet I can't install carpet at two dollars have a

quality helper pay my taxes pay my insurance pay my gas pay my truck payment and make a profit to take home

to Mama right uh we have Kendall on Facebook over here

and he says that what he's seen in his career

um as a residential carpet installer is that a lot of the guys now are actually

switching over to hardwood and uh click together plank

and that leaves a lot of the new guys that don't know what they're doing coming in and messing a bunch of stuff

up on the carpet side but it's it's like that

everywhere I think because we see it we see people that have done you know

the even the click together Plank and it's supposed to be a DIY thing but they still don't pay attention to

it's none of it's the you know DIY if you're not gonna follow the instructions

and understand how to uh uh accomplish the

like if it says to leave a quarter inch Gap around all uh immovable you know

vertical objects so door frames and things like this and you don't know how to cut correctly

to give yourself a nice quarter inch Gap around there I mean it's it's the simplest things but

it still takes hand skills to do is my point and a lot of the DIY stuff that's posed as

DIY is straight from the manufacturer I love you manufacturers but you guys publish it that way so that more people

will buy your stuff you know they're not trained so if they have a problem on the job it's most

likely coming back on them because they installed it themselves you will definitely because you find fault in

professional flooring installers installation methods

you're definitely going to be able to find fault in a DIY person so your your

exposure your risk is so low when you when you uh when you advertise a product

is DIY and if it goes wrong no skin off the manufacturer's back really

and that's um the specs are very broad the limited

warranty I mean it doesn't matter you if you they were to go through every single

piece installed they would find flaws in a the most professional of installs ever

I mean come on date well that's my whole point is when you when you have a DIY slated

product that when somebody does it DIY the the possibility of it coming back on

the manufacturer is pretty low because I've been involved with claims and had

to defend claims on guys who were highly certified and we did it the right way

but the manufacturer still I mean this is you know if any manufacturers on here

listening I'm sorry but the first the first plug is to what did the installer

do wrong the product failed what did the installer do wrong and and it's not uh a

real transparent investigation you're looking what what install wise was not

done exactly to the T but we don't get to do that to your manufacturing processes we don't get to go in your

manufacturing plant and say what conditions within the manufacturing

plant were not exactly the way they should be during the manufacturing of this product

so long story short is DIY stuff just what I'm getting at it's just it's

pretty low um risk for a manufacturer and the fact is is most DIY products have some level

of complexity that really requires a pro that's just my opinion I've watched too

many products go in click together oh it looks so easy and then a guy doesn't

know how to even cut in the last piece or he started on the wrong side and started with the wrong start of started

off incorrectly and had to take up the whole area and turn it around and I mean Kendall says that he's seen like a lot

of the customers going to buy their stuff from the box store and then calling you to install it too and it's

like that's where as an installer when because uh

Danny Sherman also says you know you gotta you gotta make a living right it's a give and take to a certain degree as

far as like talking to the salesman and stuff and it's like that too if you sell your own product and someone already has

it but you don't have work that's putting work on the table right but you have to that's when you have to

know your numbers and know all right I'm not making money on the product so I'm gonna up my margins on the install side

in order to be able to still have that little bit of a cushion yeah

you got to know your worth and if if you're a company the supply if you're an installer supplies your own material

sometimes you buy from you know one of the distributors or a box store or you buy it from you know Floor Decor or

whatever and you supply materials sometimes that's awesome but you got to

listen to Daniel if you're working labor only you better you got to make up some margins somewhere

um I would I would just say know your worth and

even with that directive that means guys that are not trained and and don't have

certifications have not you know uh put forth that effort there what they know

they're worth uh as is going to be lower than somebody who's invested several thousand dollars and and a lot of hours

in getting certified and trained so I think it's got to start with getting

your education right I know our education system in America gets a lot of you know brow brow beating but

there's a reason you still start your life as soon as you're basically able to walk and communicate in an effective

manner you're going to school and learning things and I think that as soon as you're able

and willing to start your own flooring installation business

you should start with the basics and go get trained get certified and you know

then you know your worth that you will know your worth better by that and like

I always say get to Convention talk to these guys go talk to some other installers who know their worth and uh

you know know where you can charge um realizing the the uh experience Gap

you know some new sheet vinyl guy should not go to Daniel and say hey man how much do you make a yard and or a foot

whichever way and uh try to make that I mean know your true worth and if you're

just getting going and you're highly certified highly trained you may be a little cheaper than someone's got 20 years of experience but that's okay as

long as you're charging appropriately for the effort and um time and money that you've invested

in yourself I feel like if you got I guess what I'm saying I feel like if you got skin in

the game by spending money and getting educated that you're going to be more apt to ask for what you're worth than

somebody who's going to be reluctant to do so because he knows he hasn't been properly trained he knows he hasn't been

properly educated on those systems um the adhesives the the you know

ambient conditions the concrete substrate conditions you know what is a smooth floor what is a flat floor and

understand all that stuff so there's definitely a lot of moving Parts yep all right guys well we're at the end

here that went longer than I was anticipating with the a little bit uh lower participation this week but as

always a great conversation I hope anybody who's on uh you know learn something if you need anything please

reach out um if you have any questions about training or how to get trained you you're free to shoot me an email Paul at

gocarera.com either one of these guys uh they've always been open to helping

installers become better versions of themselves and uh you know better

installers overall so you guys want to plug your uh best way to get in contact with you

just our first name at you know Daniel or Jose at pfmi dot team for the email

uh local installers actually stopped by here uh I don't want to say too often but

enough to where you know anytime they want to come by it's like doors open come we had someone show up

the other day you know um he had a couple brand new guys and him it's him and his dad and his his

guys came in here and just hey come and take a look at what we got going on take a look at how we uh

kind of train the guys the boxes that we use and also per I I told them I said if you

ever want to bring your new guys here you guys don't you know have some down time bring them over dude you guys are

so awesome I mean I don't know how many people are on the call today but if you don't understand

what that is saying he's these could be somewhat potential uh installers for you

but also potential competition and you're trying to make

the industry better by sharing best practices and showing people how to do things that is fantastic it's the only

way to be better as a whole man the only way yeah well guys thanks again for joining me as

always it was a pleasure it's funny how fast an hour goes when you start chatting and and uh you know talking

about things you're passionate about so I uh appreciate you guys every single week and we will see you guys next week

uh three o'clock Central Time on Tuesday come join us on the Huddle and uh

hopefully we can all help each other to uh you know like we talked on this call improve the end of the health of the uh

industry and specifically the installation um portion of the industry so

signing out thank you gentlemen yeah thank you so much all right have a good one see y

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Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 22 - It's More Than Just Skill

This week on The Huddle Paul, Daniel, Jose will be discussing all pieces that go into being a flooring installer, further than just the skill it takes to install flooring.

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The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

hey what's up everybody Welcome again to the Huddle where we come at you every

Tuesday to discuss maintaining Ford progress in your flooring career

I say flooring career but uh frankly we we talk about any number of things and it's super applicable to uh business in

general it just happens to be we're in a very difficult business called flooring

and uh so there's a lot lot to Garner join in this week

we are talking um as usual with Daniel and Jose of

preferred flooring um gentlemen how's your week start and how's it going

uh same bad Channel

busy busy and in and out of the field for me the past couple weeks um but we

had uh FCI CA Regional today so I rushed back here so I can be on here and he's

probably still in the parking lot oh really I just made it to my destination I backed the trailer in

and turn my computer on nice

well thanks for joining me and I should say all of us and uh always you guys are

a staple and I cannot tell you every week how much I appreciate you

so that being said this week's huddle is uh it's more than just skill

and really what that what the uh follow-up to that is

we're talking more than just technical skill this probably gets a little bit more into mindset and working

um to please a client and please your customer and um one of the reasons that go Carrera

decided to launch the fourth progress scholarship fund for cim is if you just

review the cim documents or if you have any cims that work for you SIM for short

you realize a lot of that's got to do with how you deal with customers and and

clients and and and making sure that you're setting yourself up to try to to

give your client the best experience possible that's what we preach at my company is

providing a superior experience a good experience for the customer and from an installer standpoint you are

in a and I'm not just talking about it or single a now installers but I'm

this is applicable to companies as well but uh from an installer standpoint

you have you have like a really tough job because you got more than just one client right you know on a project

you're trying to satisfy the end user you're also trying to satisfy your

clients client be it the GC or a property management company and then

you're trying to you know uh please your uh flooring company that you may be

working for or if you're anywhere in there A lot of times you know installers have multiple people they have to

um or multiple entities they have to you know take care of them please it's one of the things when I was installing uh

all the time that I was cognizant of and I would always try to be as as cool as I

could be to the owner uh as a you know 25 year old kid that didn't know nothing uh other than how to lay carpet uh I

really started dipping my toes in how to be a professional so one of the things

um that you know I feel is probably well let me put it this way

in in the go career Network you're you're giving kudos for doing a good job and you're giving kudos for

professionalism punctuality dependability attitude and exceptional quality those

are the items that you those are the five metrics that you can actually earn kudos for doing uh going above and

beyond those are the things that I found are most important for installers to display

a high level of uh of um ability and

if you can show up when you're supposed to so that's punctuality

be there uh when you say you're going to be there uh on a given day on a

dependability and punctuality are similar but they're not the same so if I can depend on you is what

requires is required for dependability you could be punctual but also I can you

know you may not be the type of person that could be dependent upon so dependability professionalism

so being a true professional as an installer um

uh a good attitude if you don't like this business I would

encourage you to teach somebody how to do what you're doing and then go do something else but please replace

yourself before you leave um but look we gotta have you're gonna do

this for eight ten hours a day you might as well try to have the best attitude possible and then exceptional quality

so those soft skills as we call them is what I kind of wanted to uh discuss with

you guys today um so how important is it or how much weight do you uh put on a installer for

um you know say dependability and punctuality and I'm talking Subs in

particular because in hourly you uh if they're not there on time or what have you there are some consequences but what

do you what do you guys uh what which ones actually let me ask you this out of those which ones would you would you

take uh in highest regard I'll go ahead and start but um and I'm just going to

add to this uh you know because we we still ourselves right uh we still get

work from other stores we still get work from other companies so I'm going to speak it from that aspect and um

I think it was very important and I learned early on that uh

creating that standard as a subcontractor working for another storage I was representing someone else

and although my shirts might have said preferred flooring when I made a phone call to a client or a general or I

presented myself I was always Jose with so-and-so company it was never Jose with

preferred flooring right and I still do that to this day when I make a phone call I say hey this is Jose with so and

so when I meet them face to face I am wearing Reverend they say hey I thought you were with Vanessa we are we're

representing uh whatever this company but you know this is my company as well um and we try to have that the proper

representation um early and I didn't learn that being able

to communicate um with whomever and user in general uh

the store we're doing work for was extremely huge in building and creating

and maintaining relationships so I I want to say communication for me has been

some of the most important items to have because I mean that's very broad but

extremely important it can cover up a lot of the other

um maybe if you're not as punctual as as

you'd like to be or maybe as you should be if you're a hell of a communicator you can sure cover that up pretty well

hey man I'm running 10 minutes late and if you let them know 30 minutes beforehand that you're running 10

minutes late no one gets mad at you you've been reading my notes is that my how-to notes

well you know how it goes uh you got you got uh the guys that show up late

and they just show up and then you got the guys that'll actually communicate I'm running behind and they'll let you

know a half hour an hour before you get there so you're not waiting on them so that's a good point I don't have that in

the metric we probably should and I I wonder how that would be measured but that's that's a good point because

communication can cover her up and I mean it's very very needed obviously but

it can sure you know help you through some of the other shortfalls what about you Daniel

got a I think you gotta know how to communicate because there's too many times where

guys you know we that that sometimes you know that have worked with us in the past and they don't know how to turn on

and off the professional thing so there's a time and place for everything

so if you can't kind of turn that on and off and know your settings then

you're already kind of falling a little bit behind

so like they're all almost like a uh a facade is

what you mean like they're putting on a professional facade and they don't know when to turn it on and off well they

they don't know how to put on that professional you know they they they don't have that

that switch towards like yeah you can be yourself right but you still have to be professional about it and it's just some

guys they just the the way they talk is the way they talk and there is no

no switching them off from that you know I don't know exactly what

they would quarantine in a very large grocery store and the other thing separating us from the employees and the

customers was a sheet of plastic right no sound proof room or anything like

that and it goes back to the outer sight out of mind thing right like just

because we couldn't see people doesn't mean that they couldn't hear us and uh you know I can't

I'm guilty um I'm not always hearing my professional cat you know I like the

joke wrong I like to make jokes with staff and and sometimes uh sometimes you get that uh unfriendly reminder that hey

we can actually hear you guys or we can see you guys and um I've been guilty of that uh uh of

being on the unprofessional end uh of that and uh you know all you can do is

apologize you know say sorry you know and it's it's hard because construction is there are some pretty raw uh

individuals and individuality and construction when you're installing in the field versus uh you have a lot of

practice in the office setting or the professional setting uh versus the Hands-On setting uh where in the

commercial World sometimes you have a whole building to yourself thousands of square feet sometimes you have you know

200 square feet and you're surrounded by by employees and staff and you you have to learn how to hit that switch and turn

it out and keep it on for the duration of the day that project that week that month

yeah well and I think we have to kind of recognize there's different types or

levels of professionalism I mean UFC fighters the good ones are professionals

but how you know look at the the

industry they're in they're professional within that industry the same guy doesn't necessarily go who's considered

a a true professional and say MMA or UFC fighting fighting uh may not do so good

in a board room or something like I'm not at I'm not even like when I give kudos for professionalism it's usually

not like the guy is gotta be staunchy or you know what I mean like

uptight I'm just talking he knows how to communicate and there's that word again communicate to the end user in a way

that is not disrespectful and is in in engaging the end user uh if they're

talking to them or to the general contractor or dealing with the difficult superintendent or even dealing with the

teammate and and showing them how they want something done as opposed to just

barking at them like that to me is professional it doesn't mean you can't you know you you gotta have your speech

you know dialed in as if you're gonna be standing on stage in front of 10 000

people or something it's more like professional within our industry means I

I you can boil it down boil it down to the kind of the core of that maybe

communication yeah yeah it go it does go a long way up you

know we sometimes get wrapped up being here loading up in the morning and

then someone's expecting us at a certain time and it's a lot better to call them as soon as we leave here when they're 45

minutes away like hey I'm running 10 minutes late so they can be like all right you know that job's just five

minutes away from me I'll just hold off a little bit and before I meet you there rather than have them go there and start

and just wait on you it's it does go a long way I mean I can't say that I've

never done that like just don't even say nothing then you're like five minutes out and they're like dude where you at

been here for like 20 minutes already yeah yeah that comes out to play really

hard when you're dealing with a customer who believes if you're on time you're late and if you're early you're on time

yeah we've got a few of those clients that like well

I want to be hitting the ground running it when when our meeting starts not just walking up to the building so those

those guys have got to get there a little bit earlier um yeah I think it is uh good

communication is kind of the Cornerstone to a lot of this I think it would be hard for you to give

somebody um you know credit for being a professional if they didn't communicate

well uh so there it's a rock in that uh same with attitude if someone's not

communicating with you well it almost comes off as a bad attitude and they may not even have a bad attitude but people

who don't communicate in a effective manner at least doesn't mean you have to

be Mr outgoing but just an effective communication manner um you know I think that helps with

Attitude as well right I mean it's kind of a Cornerstone to a lot of these is this communication piece

well we in our industry and then when we go to a lot of these uh

there are quite a few introverts that do get up there and speak and they're really good communicators right but uh

they they're they're introverts they don't that's it's because that's what their profession is calling for is what

the moment is calling for and then after their they go up and do a

presentation they go back to being themselves and you can be yourself if you're an

introvert extrovert and still communicate well like you said you don't have to be super outgoing you don't have

to be the jokester you don't have to be super technical just be honest be

yourself and communicate your point uh communicate the information

yeah so you know overall I do I just think that you can have we all know that

the installer that's got like crazy good skills and a crazy bad

attitude I know a couple and that's what I'm kind of

you know covertly addressing here is the guys that got all these great skills but

they're lacking the soft skills of the communication the um

and again communication can Bridge a lot of other problems if you're just good at

communicating uh you know any in any given scenario but

it's it's missing those soft skills where you really care about

doing what you say you're going to do and we all struggle with that a bit I mean I know I do I say everybody but I I

should just take that on my own shoulders I was trying to get some company on that but uh I struggle myself

with doing what I say I'm gonna if I say I'm gonna do x y and z

um when I say I have to be cognizant

is why I say I struggle I have to be cognizant of actually getting that on a

calendar and getting that scheduled so that I can make sure to execute upon it I've had to put systems in place that

help me to remember to do those things because a lot of times you'll be having a conversation with someone you say oh

yeah man I'll take care of you on that if you forget it you may have the best intentions but if you forget to do it

then so there's a little more than just doing what you say which is being

Dependable or being you know punctual it's also about having some time management skills I think to make sure

that you don't forget these things or forget to do what you say you're gonna do

because frankly I know I know guys that 90 they they have really good intentions

when they say something and then they forget it

80 guy right I can there's some things that will get to 100 but usually I can get to about 80 percent and then uh you

know my superpower of ADHD kicks in and then get bored and you kind of get sidetracked and then other items kind of

uh take over that and it's a matter like you said it's a matter of controlling it you know I carry around these notebooks

all the time because it is a little bit of a reminder um to review the dates and everything

um yeah kudos to your notebook by the way I make notes for it it's for me it's not for anybody else right it's for me

um I did try doing it on my phone for a while using the the programs on the phone but

um handwriting it and going through those help me out in a ton do I get everything done like no man I'm not

perfect sometimes I take on a little bit too much but um like you said it's just a matter of

exercising that muscle right getting used to following something to completion is

some people have it naturally some people got to work on it well I'm the guy that's got to work on it

just because I I want to do you know I want to be able to

um make people feel that I I care about them when I'm dealing with it

particularly clients and things um but most of that's follow through on

my commitments and so I've got various ways I I use a calendar like Google

Calendar if it's on there I'm in good shape if it's not there's a good chance it's not going to

happen yeah my to-do list doesn't work it's got to be

like scheduled appointment right and I've I've noticed that like in the office it's a lot easier to get off

track and not hit the what you say you're gonna do unless you have something scheduled but

in the field it was a lot easier because you know talking to a GC or you know whoever's on site and saying this is

where we're going to be at the end of the day and then we're essentially working until we hit

that point and not leaving until we do or you know this is where we're going to be at the end of the week and then split

it up you know that way you know what you're doing each day is a lot easier

than come in here and being like it just gets so overwhelming with everything that's going on

and then it it's so much easier to get distracted by the little things when you're in the office than when you're in

the field because you already know like over here you can be like yeah I'll just do that for a minute and then like an

hour goes by be like oh man what was I supposed to do again but when you're in the field it's like you can see exactly

where you're starting an end point is and you know exactly all right I got to

be over there and I want to leave in 45 minutes so that's what I'm gonna do well in the field you get lost a bit in

your work too I mean like it's I focus so much better on the installation I'm

doing I'm not checking my phone I'll go hours and hours and hours and hours without ever even looking at a phone

when I'm installing when I sit at my desk and I'm working on stuff and get an

email and then a text message and then this and then that and the other you got all these distractions you would think

it'd be the you know the opposite being in a controlled environment that we

created I mean it's my office I created the environment and it's full of

distractions you know um whether it's employees coming in hey got a second or an email comes across

like I said or a slack message or whatever I've turned most of my notifications off but I get what you're

saying Daniel it's like you got all these little things that's where I find it hard to really

focus um you know in the field the like you said it's a little easier

from this on this perspective on this piece I should say it's a little easier I think it's part

of when when I'm talking about punctuality and dependability professionalism out there it's just if

you say you're going to be somewhere on a Saturday at noon to meet a bank to

open up the door and do the job you got to be there on Saturday at noon that's

what you said you would do it's those kinds of things where you really damage your reputation if you

let people down too many times and you damage your frankly you damage your reputation with yourself when you say

you're going to do something and you don't do it you're you're losing credit with your

own self um I know that sounds a little odd but one of my mentors uh said that's

probably the most important promise you can keep is are those promises to yourself it bleeds over into how you treat other

people is how you treat yourself so it's a little mindset out there but I have a question too like um and this is Broad

and this can incorporate more people as how much of these distractions and how

much other items are are the cause of

of a lower grade of communication right like like how much outside stress or how

much stress um causes us to not communicate well like what is it like how can we mitigate

that how can we find other things to help our environment whether it's in the

field or in the office at home so that way it doesn't affect our ability to communicate and be at the top of our

game like uh I'm always open to ideas like that because every day is different for everyone for myself included

I think fear is probably the number one killer of communication

just fear of saying something fear of being ridiculed for a question or you as

a as a boss I try to make it a

make it easy for people to come to me to ask questions and to do so I don't want them to feel

like I think they're stupid which I don't they're they're they're all very intelligent people but it's how you

answer a question or deal with someone can make them feel that way so my my point being to this is

fear uh fear of of especially the

introvert people you spoke of earlier Jose I think fear is one of those things to just make people clam up and shut

down I'm gonna I'm an introvert by Nature um that's that's the 100 truth

um I don't have a problem talking to people I don't have a problem you know communicating with people but as an

introvert that really means you know when you're in a crowd of people whether

it's at a convention or whatever are you energized by that and when you

leave it are you energized by all that interaction with other people or are you depleted are you tired and I could be

talking to four or five people in a group for an hour and when I'm done with it you know I'm pretty much exhausted

it's like it takes a lot of effort for me to communicate and be uh outgoing uh

as an introvert not just something I've I've learned about myself self over the years and I've learned to deal with

because I was really pretty shy and quiet um in my earlier adult life as well

um so the communication piece you just

gotta be okay with um getting feedback I think that feedback and and and uh maybe the

consequence of whatever that communication is that's why you don't call the person right that's why you don't that's why some people don't call

you to tell you they're running late because they don't want to hear you say again or

dude I gotta leave in 10 minutes you got to get here now you know whatever that the response is they're just like I'll

get there and then deal with it I guess that's an easier way out is to

what was that saying uh easier to ask for forgiveness than permission yeah yeah

that's true sometimes sometimes some people live and die by that because it's kind of

kind of hard but you know the the inside just gives me it's fairly accurate to the mannerism

um that we've experienced over the years from from people and had some would say

that I'm outgoing and as an outgoing person it it's not that I want to go in the middle of a crowd and talk and say

hey just want to like be the voice that's not me I'll I'll interact with everyone but if everyone's

being quiet I'll still be I'll sit in the corner I'll be quiet too but um I guess that my energy is fueled by

the internet he will not just sit there and be quiet he's just lying to you

um but I do like to interject I like to bring humor to everything and I like to

laugh and I like to have fun because because I truly enjoy what I do no matter what I'm doing well being around

you enough if I could tell you you um you enjoy communication you enjoy uh

conversation with people those are those are all um

you know I think you're a great communicator but how you get someone who is

um maybe not so natural at it I don't know if you're natural if you've just built

up the uh muscle uh for communication but you know someone who's is truly just a

shy person and has some fear of talking people I'm no psychologist I

don't know how to solve that all I can tell you is the value of communication truly outweighs the any of the

consequences in 99 of cases so it's just better to be you know good communicative

and I feel like I've we maybe have swayed here but really what the whole

huddle was intended to be is like these soft skills and communication is that is

one of those you can have great hand skills and still

not get the pay you deserve for those hand skills not get the opportunities

you deserve I know I will tell you a story quick story of a I lost a client

for a while come to find out one of my PMS was just

super difficult uh and I I mean we bent over backwards

for the most part for this client if I go talk to him and uh I asked the

CEO to lunch and this has been several years ago but I was like hey man you know we used to do all your work now I

maybe see a project every a year from you what what is going on and it's like

you guys don't communicate it's hard to get a hold of your guy and at the end of

the day it's just not pleasant I said no no quality problems none of

that he's like no we've never had a problem with your quality I was like

I was really set aside because I always thought like that was the most important thing and I still believe it is but man

isn't communication and professionalism kind of squeezing up there if you can lose a client because they didn't enjoy

working with you someone else made it easier to work with them and maybe they

that other company doesn't even do the same level of quality as we do but they'd rather be there than deal with

someone who's high quality but difficult to deal with so you know those thoughts

the soft skills and the soft skills are a true thing you will you can win and

lose work depending upon your level of uh ability in that Arena

so I I I do like my two sets I do like debut and that might might

never have viewed it like that either right because you you kind of rely on

your your hard skills your your Hands-On ability to help sustain some of your

clients uh but yeah you're right I guess uh the same thing for me

I never really looked at it like that if if I'm not communicating if I'm not communicating well with someone else

they have every right to not like that and go elsewhere um easier communication if you're easy

if you're making their life hell or if it's just not pleasant to deal with you the clients who realize like I got to do

this stuff for eight hours and 10 hours a day like I said earlier you should enjoy it well those clients that realize

that they're like you're no fun to work with man you're hard if you're if you're

difficult to work with but have the best skill you're still not recognizing your

potential I think that was really what I wanted to like make sure is clear you

can be wonderful from a technical install perspective but

if you're difficult to deal with and not pleasant and you know don't do

what you say all those things you're not realizing the potential that you have to to in earning money in in

earning um respect and in influence and your influence in the industry you can kind

of flip that right because in in the groups there's a lot of talk about customers that are horrible to deal with

and how they hate doing that but then you kind of got to look at that you know

with yourself too because sometimes the cus like you said the customers don't want to deal with you because you're

difficult to deal with it's not it goes both ways it's not just always the customer we've had you know calls

here at the office to where you know I'll answer and they'll be like you're like the sixth person I've called and

the only one that has answered the phone yeah that's a big thing these days

especially at the office but yeah you know what's interesting you bring up the Facebook groups on that is

never do I see in those groups like guys I'm having problems connecting with my

customers I've had you know I constantly have bad customers or I have customers

that are difficult to deal with maybe it's me what are some tips what

are some tricks if if it's always happening to you guys there's a common

denominator there called you not every customer is hard to deal with

they're certainly difficult I mean I got some that are hard to deal with and I just got to Barrel through it I also

have great ones uh if all I experienced was bad

um customer interactions it's probably I probably need to look at myself and that introspective uh attitude could go a

long way so that's a good point Daniel did that I also wonder like um these

soft skills I wonder at uh isn't there a way to gauge it like at what level are you expected to have this

certain set of soft skills right from entry level all the way to management

um like is is there is there any way to to template expectations

I don't know about expectations um I could say that I think it's like

walking for a toddler or for an infant you you start learning as early as

possible and you only get better as you do practice

like if you're brand new in this industry focus on your communication focus on

some of the you know professionalism focus on your ability to

um to um you know influence people focus on what

you can control and then keep keep getting better just

like an infant walking it's going to take you know they they just get started they don't know what the hell they're

doing but they don't just keep I want to keep going and as you go uh your

communication is going to you're going to hone that skill yeah on Facebook Eduardo actually said that a while ago

you know and I think it was when you were talking about uh like getting up in front of people and

and talking and stuff right but it all goes together it's the more you do it the more practice you get at it the

better you're gonna be so if you you have to start somewhere so just start you know baby stuff start with the

customers and then work up to getting in front of that crowd and you know it's it's not for everyone it's not for me I

I realize that I still do it but yeah well and communication you know

it's got different levels I mean you don't have to be a public speaker to be a good communicator and uh the other

soft skills that I think that are you know so important in this industry like I said dependability and punctuality are

two of my biggest that's that's not you know what it takes

is just communicating on a consistent manner uh getting used to what are those

triggers when you do need to make a phone call um and then just not being scared to make the phone call you don't need to be

an extrovert to communicate like I said you know and you don't even need to be some extrovert to be outgoing

um introverts can talk and and do plenty of stuff and and public speak as well

but these other skills they don't they I call them soft skills but it's not a

skill to honor what you say I'm gonna be there Tuesday at 7 00 a.m to be there

Tuesday at 7 A.M and then use your communication if you're not going to make it to buffer

your time but that's what I I'm glad you brought it up uh Jose is because you know communication which we don't have

as a metric in the Kudo system but it's a good it's a good way to get

yourself out of um it's a good way to get yourself a lot of opportunity and keep yourself out of a

lot of trouble if you're a good communicator and

hold you hold your holders if you're able to make those phone calls and say hey I'm running

behind and like beginning of the meeting today

it happens to me a lot either I'm 10 minutes late or I have a client that's 10 minutes late or a conversation during

a meeting lasts a little bit longer but I still have three other places to go and now I'm 15 minutes behind uh put me

in a worse spot for traffic and I do have to call those people or

um maybe in the middle of the meeting of the sit down I'll shoot out a text message because that's a lot of

communication through here now too like hey just to give you a heads up we're running a little bit longer than expected I am going to be if I know I'm

going to be at least 10 minutes late I'm gonna put 15 or 20 minutes on there and give me a little bit of time because no

Theory Rob maybe the wrong mindset but now if I'm earlier than the 15 minutes that I said I was going to be late if I

show up at seven minutes later than original time no Eddie I'm early enough yeah

um I mean and remember this is this is uh progress not Perfection there I I'm

certainly not sitting here in front of anybody saying I'm the best Communicator in the world that

you know never runs late or day I'm I I stack my schedule pretty hard uh I just

try to text or communicate and uh you know specifically if I'm dealing with

clients I mean you gotta show them their respect so yeah it's kind of the Catalyst um nice

conversation around communication it's kind of the Catalyst and the the protector of the other soft skills kind

of in my in my view after this conversation do you guys got any any

recommendations on any books or or um any audiobooks that would help

someone have more insight on becoming better at these soft skills and communicating

um you know the the only book that comes straight to mind is seven habits of highly effective people uh that's a

really good book I actually write that down I think it's Steven Covey if I remember

right yeah

I really like listening to audiobooks man I I don't know how or why I seem to

be the only time that I can fish supplement when I'm zoning out well I mean you probably as much as you're in

your truck driving around if you're listening to audiobooks you probably have a master's degree in whatever you're listening to

I'm all over the board the equivalent of a master's degree oh yeah I mean you

could have half a masters and how to run a softball league and then half a masters and run a pornography

half a masters in raising children cooking barbecue you know I don't know

No Doubt all right guys well thanks uh for coming on this week I know it's a little bit

shorter not much but um it's interesting how some of our conversations which way they go I

actually learned more than and then uh you know I was anticipating just kind of

throwing out there these soft skills and having a discussion but you know I don't even have communication on that list and

it's pretty clear it's like the Catalyst everything but what a way that that these things

kind of you know what you learn I you know

you can be the moderator or the the the head guy at anything and sit there and learn if you just want to if you just

have open air so uh learned something today so I want to thank you two for joining me and and uh

having a good conversation uh we'll see you next week and uh you guys have a

great week thank you brother all right guys thank you guys all right bye

Read More
Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 21 - Would you want your kid in the Flooring Industry?

This week on The Huddle Paul, Daniel, Jose and John discuss whether or not they would want their kids to be a part of the flooring industry, and what changes have impacted their opinions.

FORWARD PROGRESS SCHOLARSHIP: email Ashlynn@gocarrera.com or message GoCarrera on social media to apply to be able to win a CIM Scholarship and be a part of a 3 days to CIM.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

here we are what's up everybody what's up everybody and welcome to this week's huddle we come at you every Tuesday

afternoon at three o'clock to discuss maintaining forward progress in your flooring career

um really we we touch on a lot of subjects that are uh uh flooring related

but also just general business related topics as well join me as always is Daniel and I

believe Jose is going to be joining us here in a bit and um this week's topic uh Falls in line with

all of our discussions um in regards to

bringing new people in and um you know trying to get new people

started in the flooring industry and so this week's topic is would you want your kid in the flooring industry

so would you know basically we all uh

we all have been in it a while maybe and now you're you got children and would

you want them in this industry so the reason I asked this question is and

above and beyond just the fact that it it plays very well with

uh previous discussions um but I've I've noticed a lot of smaller

flooring business owners who whose children don't want anything to do with it so maybe the question should be

would you want your flooring your kid in flooring industry and do they want to be

but um for the topic of this week would you want your kid in the your child to uh

get in the business so I guess that's a it's a question so I'd

love participation from the audience anybody who's on uh that can either tell

a story about their child uh being in flooring um uh or answer the question and maybe

follow that up with why and and what you think

um the negatives are that would want you as a parent to do not possibly want your

child in fluorine kind of stems from a lot of football players professional football players won't let their own

children play football and so that thought came to me I wonder what what a flooring a lifetime flooring guy would

say about having their their child in the flooring business uh this is probably more geared towards

installing although the business in general but would you want your kid to be a flooring installer so

that is the question on the table I will I would love to hear Daniel first

um get your your uh input okay

I don't know if Ashland's there but my brother's hey Ashley can we get Jose on please

um I tried to promote him to a panelist it declined or he declined the promotion and then left Nicole okay okay

well Daniel for now it's you and me hopefully uh Jose joins and Ashland can

um patch him in so um let's start off with you I also am up in

my Kansas City office today and uh I have uh my manager up here my project

executive at this location uh who may join us um might jump in the frame here and I

got John over here too I think it might be beneficial for him to come in here because his kid is actually in the

industry as well um well let's bring him in and let's let's have you guys start the conversation off with one of you

answering the question and and following up with the why okay I'll start off I I always tell

everyone that uh with the way the industry is right now I would not have

my kids join the industry um especially

not not necessarily like on the sales side or anything but on the installation side because of

it's a it's an uphill battle with the installation side right now you know fighting stores trying to get paid what

I wanna you would want to say what we think we're Worth right but it's really what we are worth

um a lot of the conversations that we have have to deal with you know not

we we need to stop saying I can't afford to do this and start saying that I can't afford not to

and that's where a lot of the the stores that you work for put you they put you

in that place where you're like I can't afford to do this and I can't afford to do that and they essentially bully you

into a spot to where you know you're scared to say no to work because they're going to stop feeding you and then once

they stop feeding you you think that you're gonna end up going under right away and there there's nowhere else for

you to go I mean I felt like that for for a while you know you're dealing with huge

companies and every single day pretty much they have something for you and then you know if I

end up saying no what's gonna happen well we started saying no and just like we

thought you know they essentially cut us off so

um it was hard and you know the industry is is still hard like that and I don't want

my kids to be put in that same position that I was in especially right now with

I mean we've talked about my body I'm 35 years old and just on Saturday my hip

went out and it was my good hip so now I have zero good hips

yeah so it's tough on the body we know that although things have gotten a lot better

uh I think uh from a uh you know you

know personal uh cut I want to say safety for lack of a

better word like knee pads and things like that so your personal protection items that are available to you and

fluorine are a lot better today than the The Old Rugged knee pads we used to use but I

um something that struck me is you talked about a store basically

it sounds like uh exuding controls and power over you as a installer and when

you started to say no or maybe negotiate your pricing

um you started to get blackballed at that particular store is that accurate

yeah yeah basically it's like uh you're they gonna do it for what we tell you

you're that we're paying you or pretty much you can find some somewhere else to

go either do it or pound sand huh yeah foreign

little plug for gold Carrera here right because I've I've used the software and

um you know we got pretty in depth with it when we went in to visit you and that's one of the best aspects of it is the negotiating part and

that's something that a lot of these guys don't realize that they have is the power to negotiate

and especially in numbers right like if you're if you're part of go Carrera and

you're part of um you know a couple thousand other installers and

if you get saturation in certain areas where installers can stand up for themselves and I'm a flooring store I'm

a commercial flooring company and I want the guys to stand up for themselves and

uh get more money from the market uh I've seen an interesting post on

Facebook maybe it was yesterday where a guy was discussed talking about you know

not being paid what he what he wants and what he needs to be paid from a store and then some other people chimed in and

said you know well stores shouldn't make any money off of my labor uh

the to address that stores should companies

should make money on expenses if some If You're expending Something Out in a major way

in a and you're the one as a company waiting for that money to come through now if installers from the now this is a

commercial situation from a commercial flooring company if the installers wanted to wait

the 60 to 90 days to get paid like I have to then okay then you you probably

can make a heck of a lot more if you want to make those terms with a flooring company but the fact that we pay out every

single week and we wait for the money to come through on that labor performed

from the contractor and often it's 60 to 90 days that is we are financing that and you

have to make a profit on anything that you're you're expending or financing

that being said the real problem is installers get on Facebook and and I'm sorry but

that's what it is they don't do anything about it there's there there's probably more plug-in go career than I've done on

this on the podcast but fact is if they get on go Carrera in in a meaningful way

from in in given areas you know Geographic areas if if you if you're on

the go career Network negotiate your pricing between no matter what company you work for you you make sure you're

getting the you're requesting you're negotiating that price up that changes

the market the installer has the power to change the market if they gather together and

do it if you're negotiating what are the numbers and your your your prices

say you're getting paid four dollars a yard for carpet and you want to get paid five these are

just for example if you will if you go to both come to

every company that you work for and you demand five eventually the price and

other installers do the same thing eventually that price is you may have to eat a little dirt and get to 450 and

then five but eventually that will move up the installers have to band together

for that to happen and you have to have a platform that can band you together and that is go career so that's my

that's my pitch and get together band together and have a common a common goal

of increasing the labor because here's the dirty Secret flooring companies make more money we do

it on a percentage basis so if I make 10 percent on everything I expend for

example and my labor cost is four dollars I make more money if I if my

labor cost is five six seven dollars if I'm making ten percent on it so if the

mark labor market and this also goes to go Carrera with the hammer rating making sure that a

six-month guy that's going to go in and and undercut everybody you know that guy that was was with a

mechanic for six months and then went out and started his own thing he's not going to have a hammer rating worth a

darn and he should he's not going to get much work in the go career system unless he goes and increases his experience and

his education as he does that his hammer rating will increase

then he's in the go career system you're only competing with the same level of

hammer rated person no matter what so the the installer does have the power to

make some change if they will band together and and make and create positive change you know I I'll announce

it here we're going to have a convention for go Carrera installers where we can talk about these Concepts and where we

can Implement them out in the marketplace that will I'm going to try like hell to

make uh our first convention uh be 2023 now I don't know if I'm gonna be able to

pull that off but that's going to be my goal then we can band together as an industry at the level where it matters

the most I don't care how good of a Salesman I am if I can't get the stuff installed in a

good in the proper manner and please the client it doesn't matter

I have to get it installed there's no value to the flooring until it's on the floor

installed correctly so it doesn't the the the change has to

happen at the installer level and with so many installers being subcontractors

similar to your your article Daniel where you talked about in companies

hiring and 1099 employees which is a misnomer that doesn't exist there's no

such thing you're either an employee or you're a subcontractor that's it if

you're an employee you are paid on a W-2 you get taxes taken out you are your

expenses as it relates to the the business are covered if you're a 1099 subcontractor

you are responsible for all that stuff and the lack of control from the company is key for that relationship to work a

lot of what I was talking about with you know why I wouldn't want my kids to do it kind of ties back into what you were

just talking about and it's there's too many people out there that aren't doing it that way which make the prices lower

and then they are uneducated so they think that they have to just accept those rates and

there's no way to get out of it which in turn makes them

hire other people on a 1099 basis who don't know what they're doing that go

out risk it and it's just a vicious and it dry it dry it keeps the price down

that's why yeah I got paid 275 to three dollars a yard

to lay carpet back in 95. today the market pays about four dollars

in my area 350 to 4. that is not an increase

man the guys who are willing to work for that now I get it we have some jobs that

are you know huge big open department stores and you know a guy can still make

several thousand dollars in a day but my point is not on a project by project

basis but as an industry from the installer level if you're going to come to me and want

four dollars and then go down the street to my competitor and charge them three dollars then you're breaking the you're

breaking the the system you have to have

Subs need to understand you you have to cover your costs and you have to cover

expenses and if you have somebody working for you as a sub and you got a Helper and you're paying them 10.99

that's not fair either now this guy who's just in the industry is experiencing the industry as a 1099

person for another sub and they're getting paid even less than that sub

gets paid from the store that's where all this gets mixed up subcontractors please if you're gonna

hire people to work for you make them your employee get the appropriate

Insurance get get operate as a business and then charge appropriately so that

you can cover those expenses and then turn still turn a profit at the end of the year so that got off onto a bit of a

rant you guys hear me uh yeah we can't see you anymore but we

can hear you so the question on the table uh yeah I mean the industry's messed up uh in a

lot of ways from a labor perspective and um so you that's that's your

your stance uh can you introduce the gentleman with you Dave this is John Curtis this is all right

project coordinator and his son actually works here as well

so I mean he he has that that other side of it to where he's already brought his kid in he's a few years in now right a

couple years yeah so tell us about that John well

so I was thinking about objectively if I had it the chance to go back and kind of

steer him and uh um something else I'm I might do that but

for me I think it was a good fit in my situation with my sons because he he had

he didn't have very much Direction he's working at a restaurant and I didn't want I didn't want that life for him I

was trying to get him and geared into the trades he was in a trade school in high school for uh

HVAC for a technician for a technical program for that and he just didn't

really like that and then one summer he came to work with me and and I think it was probably the easy way out for

him he was just kind of well this is easy to work for my dad I

can I can learn everything from him and I don't really have to go put myself out

there and go venture out don't have to go to interviews and stuff you don't have to go to interviews or anything

like that so and don't tell the story that you told me about the gentleman that that kind of

mentioned something negative derogatory to reach towards you that kind of helped push that envelope too because I love

that story that you told me about about that GC oh we're working on a school out at a

school on the Lakeshore and I was just sent there just to uh just install some

vinyl base or something something got missed and it wasn't my job they sent they sent me and my son there to install

vinyl base well it's a huge School we're only there for a day we're waiting for the GC outside and he sees he sees my

son and he's like oh well well shouldn't you be in shouldn't you be in college and he's just like no and he's like well

what do you want to do with with your life you know just go ahead and install vinyl base all for your for your entire

life and you know the yeah I got you got my son pretty upset and I I got

pretty mad at him too a little bit and I'm just like we if everybody goes to college we're

not going to have anybody to build our buildings and to that right there we need we need

people we need guys to put vinyl base on in this world not every weekend sit and

go to college and do that and do that life so it's for my son in my situation

I feel good about it and where he's at um he's learning he's interested in it

he wants to stay with it um could there be more more motivation and more interest yes but he's also a fresh

21 so he's got he's got a lot ahead of him I didn't have the the same motivation I do

now when I was 21 either so yeah I didn't know that would help me my wife is also in

Flores too so I mean we can we can foster his development and I can't answer almost every damn question that

he has so selfishly I like that he's in floors because I can help him and Foster him

yeah I mean you're in a unique scenario you're with a good company and uh you

have the ability to kind of guide the experience of his development and

um you know what Daniel's sore spot is from being out in the in the weeds of it

with multiple different you know companies uh trying to make things work uh I have a similar story

John when I was uh installing uh this came from a school teacher we were doing

a middle school and we were doing a hallway of VCT had some complicated uh patterns in it some

waves and some circles and you know different designs uh in this floor and I

got to go use the bathroom and so we're doing the end of the haul I walked past a classroom at the beginning of the hall

right off the commons area getting ready to go to the bathroom and I hear the teacher tell her students something to

the extent of you know you guys want it you guys keep it up you're gonna end up

like those guys out there talking about me and my crew and

so and half the students were like all right it was like it was like a real kick in the teeth right and

um because actually the pattern took a lot of mathematics to to work out and

make uh land where the the architect showed it on their drawings and so it

took a lot of of the skills and and and Mathematics that you learn in school but

this idea that you got to go to college to be worthwhile is a flawed idea absolutely we do need people to do

flooring and electrical and build our buildings and maintain our facilities and put up our high lines and build our

roads and build our cars and change our oil those are all services now that

doesn't mean they need to make dick I'm sorry for the language in this podcast I've thrown a few uh people

seriously like they they need to make that just because they're doing a service-based work doesn't mean that it

should not pay well um so my my side of this is uh from the kids

perspective is my son was imploring he he started working in the Summers when he was 13 in the warehouse when he was

able to get on job sites we put him with guys to learn um would I have him in flooring

I can say that I would not be disappointed one bit if he went and if

he stayed in flooring now he's went down a different path uh but when he was a

freshman in in college he was able to get a job installing

floors now they subbed to him it was a subcontract Arrangement and he was able

to do some student housing and get paid 300 bucks per unit that he laid the

vinyl in and he'd get one uh he'd definitely get one or two units done a

week and sometimes three so when you're a freshman in college and you can make 900 bucks in a week

I think that's pretty damn good right and we got to do that on a part-time basis right uh Jimmy says you know you

talk about not everyone is meant for college but he he makes a point here he says that he'd love for his sons to be

involved in the business but in his opinion business classes are a must if you're

going to try and do the the you know the independent route

and you know he says that you know CFI training and FCF you know a combination

of those would be really beneficial for for people starting out and then uh Roy

Lewis says nothing beats a trade because you can always provide and that kind of

ties into what you just said like he went to college he already knew what he was doing so he was able to start

working right away yeah because see we made a deal um I would pay for college and

but if he stayed at the dorm then it's it's covered well he wanted to stay with his buddies and

um K-State is where he went and as a freshman you don't you do not have to be

in dorms at K-State and so he from a from freshman from kickoff uh as a

college kid had to pay his own rent had to buy his own gasoline and things

like that and so he had to he had to make money and uh he had a trade that he

had learned enough that he could lay simple flooring in a simple scenario student housing so unit

by unit and um it was flexible which is what he needed

during college and he was able to to for the first year be able to to make a

decent income while he was in college and uh I'm thankful for that I think

that if I had it to do over I do I I don't have any regrets on that on him

learning the flooring trade um right now uh I I had a conversation with

him last week he started a new job at an excavation company and uh he's like he said something to

the extent the conversation went like well if I need to make an extra thousand bucks I can still do it

right so he could still do somebody's kitchen uh or or living room and and some luxury

vinyl tile or something and still make a thousand dollars over a weekend if he

needed some extra cash so from that perspective I love flooring I love the

fact that if you if you had to you can still go out get dirty and and

make a living uh put food on the table so um I do like that part Daniel uh

mentioned about uh his perspective on this Jose so what what's your what's

your thoughts so um just like Daniel years ago like I

couldn't imagine my son putting his body through what I put my body through and

um I couldn't imagine doing that um as my son gets a little bit older uh he

he's turning into um a child that's a little bit built a little bit different mentally right like

sports and all that he loves that but I can see where mindset has shifted on my part

um I'm not an advocate I'm not a good advocate for higher education I do believe that a trade is something that

no one can take that away from you no matter what trade it is and over the

past you know a few years I I've come to realize that if my son

wants to to do flooring I'm going to back him up no matter what if he wants to get into the industry I'm going to

back him no matter what whether it's on his knees installing or whether it's uh you know taking over uh something that

maybe you know maybe in the future we built something that he could take over if it's possible and even if he didn't he can still come

and work as he gets older and learn to trade um because it's been I've noticed that

a flooring guy a good flooring guy who's well versed can also do drywall pretty

well can also do electrical pretty well can also do framing can also do plumbing

because not only do we know how to read the schematics and the prints is our work is extremely detailed and because

of those extreme details that we have to follow the other details that go along all these other trades by going by a

book reading off the print um although they have a lot of rules the details and the Hands-On are pretty easy

to follow and I I believe that a flooring installer or flooring um artist

and if you will could conform a little bit and and adjust and pick that up

um and as far as higher education being involved if he did want to go to college I would

definitely push business class for him because no matter what I think business class can

can help if you use the new trades or if he chooses not to go in the trades that would help no matter what he does in life because he'll have a better

business and translate to a lot more yes they can translate to a lot more if you have a better understanding of the

inner workings of how a business operates um do I believe that my son is going to

be motivated and be an entrepreneur yes do I believe that he can work for

himself yes do I know if he's going to I have no idea it's going to be I mean would you

want would you want him to be a flooring installer

if I had to say yes right now my answer would be yes because I'm looking down the road right down the road in 10 15

years when he's when he's uh as he actually be out of high school he's nine years old now he's gonna be ten so

whatever eight years I have a feeling that

Craftsmen no matter what trade are going to be worth their weight in gold here pretty soon because of how many are

falling off yeah we will if I had to prep him for the future I would say the

future is in in the trains because

we're falling off at a really fast rate and it's gonna be hard to find someone to fill that void and if I can give them

a head start on helping or having him help me learn um while I'm teaching him I think he'll

have a decent resume at 18 19 20 years old whether he chooses to go to college

or not um and that's that's my thoughts if I had to make a decision today my answer would

be yes and that's my basis you know I watched a uh video about

buying businesses um and

you know different types of opportunities out there and

there's this lady her name is name her name is Cody Sanchez she's on YouTube

and she does these different business videos successful entrepreneur uh she buys dirty

businesses as she says like trade businesses and she said because there's

been such an assault on that those those that industry as a whole the trade

industry that it it can only go down it's like a stock it can only go down for so long if it's

a good quality stock it's going to end up changing direction and going up and

the same will happen with our trade we sitting on this call have agreed that

we we want to help be a catalyst to that change um you know I think that when pay gets

up there it helps with the body breaking down because you're not working yourself to death to make a living wage

right so I think that helps if we can get the prices up and Jerry Livingston

says but Subs aren't charging a rate they are asking what we pay I I'm taking

you know obviously store here he says they are giving all the control over to

the stores so Subs quit begging know your words just call somebody and

be patient I mean it does take a little bit of time to change it change the pay if you'll work with your stores that the

stores that you work with if you'll work with them in increasing the pay and say

I really even if you take a job and I'm just going to use four bucks because that's what I've been using if you take

a job for four dollars a square foot if you say look I need this up to four

and a quarter by June I mean and stick to it your store will start to do that

especially in the go career system where you have a good Hammer rating you got good Kudos us I have paid more when I

see somebody negotiate the price and they got a great hammer rating and a and good Kudos uh in our system

of course I mean the guy offers a lot less risk because he does the job so

well so with less risk more pay I can still make the same amount of profits I

don't have punch lists I don't have those things that I have to go through so I think he's making a good point that

if Subs are going to con and he's he's he's proven the point that I made earlier that it is in the installer's

hands to make the change we have a platform where you can band together and go Carrera outside that

get to Convention get involved with

um you know the fcef get involved with ntca

get involved whichever field you're in tile or resilient or whatever get involved with CFI it doesn't even matter

just get involved get involved yeah and make meaningful change in your career by

standing up for the value that you're per that you're providing don't get on

Facebook and just about it like actually do something and that's the other thing you just said

it too that go ahead David uh it's you know when people do go on

Facebook and they have questions don't bash them man we all started somewhere help someone out

yeah don't make it so hard on the new guys either when they come into the industry don't don't beat them up like

uh I was I was treated pretty poorly as a as a uh as a hourly first time when I

first got into flooring you know getting the and I'm not talking about hey go get

the tile stretcher type um jokes just I'm talking more like

like uh just being mean and setting you up for

failure it was like 100 blades at you uh well I'll tell you a quick Story the

worst thing that happened to me I get kicked off of a job and I've only been doing the the job for maybe two weeks or

less uh the guys I was working with at the company that they were the mechanics

I was a helper they gave me a broom and said go sweep out that that big room

over there I didn't know no better well it was the sanctuary and it had all

this wood all finished all beautiful everywhere on the ceiling

these beams going across what do I do I go in there and just start pushing this broom start throwing it dust was going

everywhere had no idea about dust control I just two weeks in the business

the GC comes in and just screams at me like I was the biggest POS

on the planet and kicked me off his job site the guys are in the back just

laughing at me they set me up on the whole thing don't do that I'm lucky

I'm still here and uh sitting on a flooring podcast talking about flooring because I almost I almost exited right

then uh many more things that have come across as when you take when you have a trade you can easily obtain this is from

uh Jorge Ortega or or time it says you can make

Ortega's that's that's not a bad one obtain larger sums of money versus

working by the hour for someone those big chunks go a long way as long as you keep your tools and get the job done I

think he's talking about reinvesting back into your yourself you do make that money uh at least that's what I take

from it and and uh he's got a point you you can make a lot more money as a as a

sub but if you're doing it right and you're paying your guys on a W-2 and you

have an accountant and you're paying your taxes and you're taking care of business because you are a business owner

then and you're charging appropriately to cover all that and still turn a profit then yes I agree 100 percent

and then Jerry says again he says if you charge me more I will pass that on to the customer I need I need to charge my

customer money so I can pay the installer what they are worth so yes I I think that's kind of playing off

of what I imagine Facebook post was yeah uh uh stores do make money on your

labor we should make money on your labor and uh to to suggest otherwise is

um not that would be um similar to The GC not making any

money on the flooring uh yeah it's just not smart business like that it's not smart business to

think and I'm sorry to interrupt Paul um but if I were if I were to tell you

that at one point in my career that that didn't come out of my mouth and you know

it wasn't like blanketing it overall right but it was like you know for example it was on a project

um no we we sat down at a meeting after getting or getting a AWA sign for prep

after prep after prep like hey there's so much unforeseen stuff here you know 270 something hours to be to get closer

and then they said oh we're not going to pay him for it and we sat down in a meeting uh

with the owners and the the gentleman the salesman that hired us for it and he flat out stood out stood up for us and

uh and Mr Tim Johnson he's a good guy good friend of mine to this day even

though we don't talk as much as we should but he stood up for us and advocated for us and said this isn't

right you guys why don't we lose on our margins on the sales to replenish what they spent on it

right but they there was more to it than that and this is it has come out after the fact but that right there made me

realize that you know not every job is going to be profitable for the store or the installer but you

can find common ground and meet in the middle right because your values have to have to have to match up and then we we

no longer do work for for that store uh we probably could um but we just choose not to and I'm

still friends with people that work out of there and I'm still I want to say I'm still friends with the owner right we're

just just it doesn't work for us um a couple a month down the road we found out that the company we did the

work for they did the work for and then we were subbed for it actually went bankrupt so

it's not that they didn't want to pay us right it's just instead of going through all the hassle of

explaining everything they knew that they were going to get paid regardless anyway so they just didn't have the funds but if that

conversation was approached in a different way then my mindset would have been different to that whole thing and maybe our relationship would be

different to this day um but you make another good point I mean the fact uh you know when we're

talking about should a store make profit on their Labor uh

certainly if you consider the risk factor of not

being paid in the time frame of paid that again supports the fact that the

stores have to charge appropriately for the labor now if

you're working for a store that's charging 15 and paying you two that's your fault man that's right like so

um that would be a little ridiculous uh I don't know if I'd be able to work for

anybody finding out they did that but what Jerry said too is is the the

increase does get passed on right so what we prided ourselves on when we're

you know coming from the labor only is we were actually able to create repeat customers

um for these stories that we worked on and that's all negotiated work right it wasn't that we had to bid on things and

maybe some of it was in through the bid Market but we helped them create

um the repeat customers so that way they didn't have to fight against anybody else and it was because we were going to

be on the project hey you know what these are the numbers this is preferred it's going to be on the project for you

um you know that you know this is their Niche this is their specialty uh so on and that actually helped us increase our

numbers because we started investing more into tools more into education more into equipment ourselves and the the

crews with what we needed to be more efficient to do larger projects um you know we were building and yeah you guys

were adding value to it yeah you got to charge a little bit more and we didn't

just slap him and say boom here's the increase no it was a trickle it was a you know Daniel said hey dude like if

we're going to keep going this direction we have to start going up so we had you know 10 cents here 25 cents here

depending on on what what it is but that's slowly what we did and

it worked and so many years are understood like have I guess

would you guys agree that if a guy comes in to you he's super high quality he says hey man

we're at four bucks I need you to get to 450 in the next few months here maybe

three six months from now I need to get I need that to be 450. great sub does

shows up on time you know punctual Dependable that kind of a guy you'd work

towards making that happen would you or would you not we would and I'm 100

um you know when we've talked to guys who we were subbing for and we've said that

there was no hesitation from them to offer us a little bit more right away because they were they knew that they

already had a little bit of a cushion because you do you mark up your labor so you get rid of that

you know to to make sure that everyone is staying happy which only

you know builds that that partnership up even stronger because all right I know that

they're losing a little bit on their end to make me happy now which is going to make me you know when they're like hey I

need you to go in a little bit tighter on this one because you know I don't know they messed up or something got

missed it makes it a lot easier to be like done I will do that for you right because of

what you did for me yeah that's just working with your because installers

that are sub subbing from us I'm your client right I give you the work orders I pay

you every single time I'm your client have a conversation with me about how we

can increase prices how can we get better don't if you're just griping

about it in the background or you're you're doing those things I don't see the productivity uh because everybody

agrees like even another flooring company just was on talking about it right like yeah we we understand but it

has to be on a market level because one store in a given Market cannot just

pay out 75 percent more than another store and win bids you you won't ever

win a job so it has to start at the level where the cost is coming from which is the installer I hate to I'm not

you know very not very often am I putting the blame on the installer but I am putting the responsibility on you

guys to as a community to gather together and help yourselves to help the

industry to help the stores will be better if if everybody is on the go career

Network and you're getting work based off Hammer rating and you are and higher Hammer rating equals higher pay that's

been proven then it only makes sense uh to do that but you gotta you gotta

take the steps whether that's with go career or going to Convention and talking to the CFI your CFI group or

going to fcica meetings and teaming up with other companies or other installers

and talking to them I when when Jose and I was at uh fcica there were multiple

installers there not just flooring companies so you know you you have the chance to talk to other installers as

well you know get together make some meaningful change through good

conversation and then go back and implement it go back and implement it go have that talk with your store

go have the talk that hey we're here I'd like to work to hear as you know within

the next six months or something I need to get here or three I'm just throwing you know time frames out there whatever

yeah you you decide your threshold there but just have some conversations with

them uh I think most stores will pay to have really high quality guys it just is

important that that it's it's awarded based on the level of quality and the

level of service that you are giving to that store if you are doing like Jose was just talking and adding value you

should be able to get paid more if you are going to and this is like if you're going to stay just you

and your cousin in a beat up pickup truck and never like it reinvesting back

into your tools and you're always borrowing tools from the company and all that stuff you're you're taking value

you're not adding value and so if that's you make a change like find ways to add

value to the process and not take value away from the process you know and then you can be in the position like Daniel

was just talking about where when the store needs you and you're there for them and then you need the store and

they're there for you that Dynamic only happens when you're working together

I totally understand that gotta have the conversations you don't

know unless you ask right tell John I said thanks for joining us there that was awesome I think he's I think he's

going to poop no no [Laughter]

um what you said to Paul isn't too far off on the tangent that

from what we're we're supposed to be talking about about having your kid but it all tied together because we're

setting a foundation for the future right and if we're setting a foundation that's misleading and it's not going to

be truthful and we're setting a foundation that's going to be watered down for the future of our industry

whether it's our child or not um we do have to make it known that it's

it's about having the right equipment and it's about being able to execute and be consistent and that that's what it is

is if you can consistently perform and let's just say at a higher level you can perform at a higher level with and

creating um a consistency of less risk right like

we had a really strong run with zero to no punchings for a long time do we still

get them yes we do but some of them are categorized as repairs right but they're pungentists

yeah but um but it's about the consistency and that's that's what what really controls

the market it's like if you can match consistency consistency skill set along with I don't want to say

imagery because not everybody is going to follow that beauty your images whatever you create but if you can on a

professional level you are attracting a specific demographic and you're working towards a specific demographic you kind

of have to fit the criteria right and that just all falls into place with it if you're if you're if you're on track

for that then and stay on track of that if your demographic is high-end homes and you're doing custom wood floors

then stay on track for that you're not gonna you're not one image has a lot to

do with how you perform right you don't have to necessarily be the cleanest cut person on the planet

but if you are if you are if you show up when you're supposed to when it's when you're

scheduled uh if you're punctual dependable and quality and like Jerry says

you help the store look good to the customer yes

of course he says I'll pay more for a reliable

installer I think that's across every flooring company every quality flooring

company is that if you make us if a sub makes us look good we are more apt to

take care and pay that guy more as we're able to but as far as changing that's on

a sub by sub level and that kind of happens now what I'm talking about is changing the entire industry to up the

water level of pay um and I think that takes um that takes people Banning together

installers banding together and making some meaningful change uh by by

communicating with the story that you need more right investing in your tools

by investing in yourself all the stuff we talk about all the time on the Huddle is investing back in yourself in

education and invest back into yourself in your tools and your equipment or in

Coalition that's what we need to start with flooring Coalition and then floor Trends has a a podcast that was released

last week I think I listened to it this morning um it's about building market share and

he's straight upset in there he said that installers are gonna be the ones that are

dominating everything pretty soon because we we have the powers in our hands right without us things don't get

done and it just it's about that time like you said you know you can only go down for so long until you start coming

back up and it's about that time for us to start coming back up and building um a stronger Workforce because you look

at things from back in the day and you know people were proud to be a flooring installer this is what I do yeah and now

you know it it's it's not the norm anymore like when we when we were first starting they were like we'd show up to

the job site and they'd be like oh you guys are the four guys usually they don't show up till like noon

we had to think for a while when we were the first ones there and the last ones leave um yeah nobody in our air has ever seen

that and that that to me was one of the um one of the takeaways from working uh as

a an employee for uh the company where I met Johnny who was just in the background

um was they were they were a company they would show up

in the morning they would mobilize get to work go put in eight hours on the job site and then then go home and it was

that was hard to find in the flooring industry because there is no Temple area there is no as a subcontractor you you as a 1099

subcontractor you don't have any lost so to speak so you were kind of

on your own hey stayed out late last night I guess I'm going in late tomorrow yeah well I mean those are the metrics

that are tracked though right those are the things that that's that people uh

recognize in a really high quality sub is uh dependability punctuality those

types of things because as a flooring company you can't legally you cannot tell a subcontractor

you start at eight and your day's over at five right that's not you can say the

job site hours are seven to three and we have this much work to get done here's

your work order you accept it you know the schedule you got to get it done on time and then

as as long as they're working within those hours and get the job done then uh

you gotta accept the the hours of of work if you will if the if the 1099 Subs will

just change their perspective a bit and start showing up better than or at least as good as

hourly installers uh you know be as punctual or and more

dependable and add more value you're going the the whole industry will change

like it is on the backs of installers uh it had a q a thing here that says you

know that installers make or break a company um I believe that uh that is 100 correct

like the installers can cause you as a store can cause you an immense pain or immense

pleasure and either way um you know the store hat you have to

deal with those things as they come but what's important is how you work together if you don't if the store is

not taking care of you um from a perspective of pay or or

setting up the jobs as good as they can and we all struggle with that a bit I'm

not saying we're perfect by any means but I am saying that go work for another store

go go go work for another store if you're unhappy at the store you're at right you guys have the you have the

control of your life and um again you know not that you shouldn't

get on uh social media and have discussions and I'm not even discouraging that whatsoever I think

it's awesome but I'm just taking some of the complaints out of that and you can

see that they're just complaining as opposed to proposing meaningful

Solutions and so um and there's a lot of solutions out

there you just gotta explore them so and have I have that conversation like uh Rollin says right here you got to have

that conversation right because then Rylan will tell you he says uh give me a

reason to pay you more it's about as clean as you can say it

right add value by being punctual dependable and having been well equipped

and you you have ninety percent of it knocked out of the park right there you know and now if you can install the

floor and do it in a great manner you you roll the roost I mean I know Subs

that roll the roost because they are Dependable punctual

well-equipped can if they if they're going to grind the floor and they don't have the right grinder with them they

got another one gr they that they they grab and and that one work I mean like

they're well equipped well trained and um

care a lot about being punctual and dependable uh those are just very

um important metrics for for Subs to you know keep track of themselves on

um we're running out of time here aren't we yep we're running out of time and so

it's always when we get on a good subject like I just want to say that this kind

of uh ties into why we started working so hard for the

industry and trying to change things is because of looking at our kids like what

I want them to do what I do right now and that's what pushes me to try and make them changes because like like he

said you know people don't know what their kids are going to do if one day my son is like this is what I want to do I

want to do the same thing that you do I want him to be in a better place than I was when he at the first day he starts

on the job site so so I you know to me Daniel you're you

said no but I think you're a yes I think you're a yes if the industry if

if the industry some of the changes that we're talking about and that we here can

at the shows all the time we start making those meaningful changes as an industry

um I think that uh you know you get a better situation A diff a better

scenario for your child uh because we love our kids we want them to have a better uh experience or existence and

what we have that's what every parent wants um but when that happened but what that

requires is everybody on this call everybody that's listening and and and

those of us who have contributed band together let's make some change by

doing things a little bit differently that does require a little bit of pain but let's do things a little bit

differently have those conversations let's get to pay where it should be and

let's value the installation uh Professionals in our industry I'm going

to leave this call with a quick uh story mark from the ntca

started a talk one time it was at surfaces and he I believe it was at surfaces and he was talking about how

back in the 30s and 40s like when a flooring guy walked in and he had some

pictures like they were in these dresses yeah I remember that a nice shirt and

they had a little tie on and now this was way back in the day but when the flooring guys showed up they were like

get out of the way the the Craftsmen are here today I was I was there for that I

was there were you there okay I was I was blown away with some of the pictures and stuff we can work back towards that we just

have to build back the responsibility I guarantee you those guys in that picture didn't show up at 10 o'clock and leave

it too so if you want that respect start acting like it and earning it

and uh I want to tell you guys I really appreciate you uh joining me and uh

having this discussion because you know with kids we we uh you know you you want

to have a better like I said a better experience for him but it it can happen in this industry as well so I hope we

can all make some meaningful change that that improves the industry and um you know addresses a lot of the

concerns out there so once again guys that's it four o'clock we made it a full hour uh with zero effort that was very

uh very fluid conversation I appreciate you guys and tell John it was nice to meet him and you guys have a good

afternoon and we'll catch you guys next Tuesday we'll see you soon have a good one all right thanks guys thanks guys

Read More
Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 20 - Bridging the Generational Gap

This week on The Huddle Paul, Daniel, Jose (Crystal’s brothers) and Crystal (baby sister) discuss bridging the generational gap in the industry; from how to get more young installers involved and how to get older installers to mentor them.

FORWARD PROGRESS SCHOLARSHIP: email Ashlynn@gocarrera.com or message GoCarrera on social media to apply to be able to win a CIM Scholarship and be a part of a 3 days to CIM.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

this week's huddle we come at you

every Tuesday to discuss how to maintain

forward progress in your flooring career

so this week with us is uh we got the

preferred flooring folks again Crystal's

joining us Daniel Jose and Ashland's

going to come on here and discuss

um

a scholarship that we are doing for uh

the Sim program with the scic8 so

Ashland take it away

okay well if you missed it last week um

Daniel and Paul were in Florida with CJ

in the FBI fcsca

um we have now created the forward

progress scholarship which will help

send an installer to be part of the

fcica certified installation manager

program

um with the option to also be a part of

the three-day System Program

um all you have to do go ahead and just

email Ashland and go Carrera that's

Ashlynn gokaro.com or you can message us

on any of our social medias right now

for more information on how to apply

foreign

I would say

um

that the Sim program is is going to be

Hammer rated now so you'll get Hammer

rating for going through the program uh

there's more and more installers that I

think as we've looked at it

um and talked to more guys there's more

than I realized that have went through

the program already and it's a

tremendous

um

it's a tremendous training uh teaching

you a lot of the stuff we go over on

whether it's running projects uh or or

trying to manage Crews or or get work

done a lot of the best practices are

right there in that same program uh

again that's ran by the seica and the

Ford progress uh scholarship

again just to Echo what Ashland just

said

email her Ashland gocarera.com that's

a-s-h-l-y-n-n

and then

um we can get you hooked up and entered

into the to the uh uh scholarship

and uh we will be announcing I'm not

sure which uh three days to Sam we're

going to promote quite yet but that'll

come about here

um Ashlyn can let you know that so

hopefully we get plenty of applicants

because I really would like to see who's

in interested in uh learning more of the

business side and the uh maybe not so

much Technical Training but more uh

mindset and and how to go about running

winning projects

oh that was loud my bad what's that

was loud hey you push the button over

here they mean interrupt gotcha so this

week our discussion is uh the

generational yeah Bridging the

generational Gap so as many people on

this call know

um and a lot of the flooring companies

can attest is the average age of the

installer is somewhere between that 53

to 58 depending on the region

there's been a lot of discussion about

and and Jose can talk about it too uh at

our fcica uh convention there was that

was like probably the most talked about

topic was the new generation and the old

generation and how to get those two to

come together and transfer of Knowledge

from the older guys to older men and

women that are in the trade into the

younger men and women that are joining

the trade now

um there was a lot of quick to uh say

well the younger Generations lazy and

doesn't want to work I think we heard

that a little bit uh I I don't know that

you know we pushed back yeah I know Jose

pushed back on that thought process and

that um I'm you know my my opinion is

the older guys need to really stand

stand up and Mentor the younger

generation like just take the burden on

yourself that it is our duty uh as you

know experienced installers to pass that

that knowledge on uh so when you're

dealing with a helper or something look

look at you less as just an employee

uh employer Arrangement and maybe look

at it as a mentor mentee Arrangement as

well

um but anyway I know that came up a lot

what's your thoughts of the of how that

was uh discussed during the convention

well because I think I think the the

thought process no matter where you're

at is always the same you know you

the younger generation is lazy uh the

older generation is aging out it's too

late for me to teach somebody

um you know and

it's not perspective if you're going to

believe that they're lazy then then

you're going to believe you're not going

to let it go but if you're if you're

saying that but not offering an

opportunity and not devoting some time

to

for someone who falls under that

category then you're not really

getting your hands dirty uh so to speak

you have to give someone an opportunity

to fail before you already labeled them

uh lazy or or a failure at what you're

trying to teach

um well I think you pointed out

something that's important that that

when I bring it up and that is

they're they operate differently yeah it

doesn't mean lazy they're they're trying

to find more efficient ways to do things

and that's not so far from what you know

like some of the tool manufacturers are

doing they're trying to make tools that

make it easier on your body we got to

sit through several demonstrations of

awesome tools that keep you off your

knees like

that's all beneficial right it's it's

it's not you brought that point up but I

wanted to remind you about that that you

you said you know they're different

they're they just up they they approach

things differently that doesn't mean

they're lazy though yeah they've already

they've already um

they grew up in a different time right

they have a lot of information at their

fingertips and when you

when you are teaching uh someone who

who's part of the younger generation

they don't just take what you said and

go back and just Ponder on that right

they take what you said go back and find

many other variations of your thought

process and then they YouTube it they

come back they come back to the table

with a hybrid version of what they feel

the direction of that should go and just

because

just because we went through uh from

point A to point B

walking through the snow with one socket

no shoes doesn't mean that they're going

to want to do that same process right

they're going to say hey

I was getting a vehicle let's go and and

try to expedite this let's let's try to

make it easier on everybody involved

um they're gonna help uh refine the

training process well there's been you

know people that have come through here

and then that's what they do they

research stuff and go on YouTube and

then they'll come back and be like hey

check this out and sometimes it's like I

never knew about that let's look into

this and you can't be closed-minded you

have to take that information and and

expand on it

yeah do you think do you do you know

another thing that came up was that

um

not that not just that the younger

generation was necessarily lazy

um but also that they seem to not uh

want to

it's not that they're lazy it's just

they're not as money driven do you

remember that when they kept saying that

it's not they're not as money driven so

they're would you see that as true and

Crystal you're in the room here thanks

for joining us today do you do you do

you guys

see that as true do you see that the

younger generation is not as Money

Motivated and more experienced as far as

like they want their work life to have

to be rewarding in some way and but not

totally consume their life

so I don't mean to interrupting your

thought process so so my my opinion on

you know a lot of the younger generation

grew up where their parents have devoted

a lot of time to their craft and to

their business or to work where there

was not a lot of uh not of not a lot of

family time per se right

so in order to break that cycle the

thought process has to change and when

the thought process changed the systems

change and that's what they're doing is

they're approaching it a little bit

different

yeah they want to go out and be

successful and have a good career a good

paying job but if they're going to find

balance of work and home life work and

family they're going to find balance

more than

more than the older generators the other

generation is I got to provide so work

is important so they can live a better

life well you know what you did a good

job they are they did live a better life

but now they understand that they missed

a lot of family time and they're trying

to close that Gap so I think a lot of it

like um

looking at

my nephews and stuff that are

you know they're you know in their

younger 20s and seeing how and my nieces

too like they jump from job to job and

you want to say that they're not Money

Motivated but if you look at the the

younger people they'll jump from one job

to another

for a quarter an hour

and it's like we were offering you not

not us but you know one company was

offering them so much but then they jump

over here just because that quarter an

hour but they're a lot of the that

that's just one one aspect of it but a

lot of the younger people that that I

talk to and I think they're looking more

for the benefits package you know what

is what they want that Health Care they

want to know that they're going to be

covered in retirement they're looking

out you know because they're they're

looking at their parents right now or

their grandparents and they're like

they're retiring with nothing like I

don't want to be that person that has to

work in order to make it through

retirement

well a cool metric outside flooring is

that

the US has the youngest investor

population in its history meaning our

population is investing earlier younger

than ever

uh which would you know kind of go to

your point Daniel that you know they

care about their future

um I don't know so a where's the rubber

meet the road how do we Bridge uh the

generational Gap what is the what what's

our best advice to give to the audience

on how to approach younger because I

think part of this is

you can't just throw your hands up say

they don't want to learn or they're lazy

or whatever like it's it's in our

approach the older folks

um you know

it's I think it's on our shoulders to

approach the younger generation in a way

that they understand

so that that's part of it what's your

guys's thoughts on that like how do we

actually Bridge it we got to start

listening to what the younger generation

is saying the the women in flooring at

convention at CFI convention actually

opened my eyes up to them probably them

too it's all when you know Jeff was just

sitting off to the side and

and at the end you know he came in and

said that everything that we were saying

is all based on assumption you I assume

this so that's where this thought

process is and they assume this so it's

it's open communication between everyone

and knowing that one you got to take the

younger generation's perspective into

account and two you got to realize that

you're not always right we say all the

time that you know just because I've

I've been doing this for 40 years well

you've been doing it wrong for 40 years

I don't necessarily mean that you know

everyone's thought process process has

been wrong but you have to evolve your

thought process in order to know that

you know things are changing let's start

changing with the times

just because you've done this for 30

years doesn't mean it's right right now

it's it's about time to start changing

and we got you know John steyer right

here he says that the younger generation

is they work to Live While you know

their moms and dads live to work and I

see that a lot because you talk more

like that you know in some of these

groups they're like oh you only work 45

hours I remember my first part-time job

you know yeah we can go back to that and

it's like people say that that is how it

was like even when I came into the

trades it was like if you weren't

working 60 hours a week there was

something wrong with you and now it's

like

people want to put in their 40 hours and

they want to be able to walk away and be

like all right I put in my 40 hours let

me go and and do what I want to do and

people right now you know they got

Hobbies our guys that blows glass he

doesn't want to do this 60 hours a week

and then go blow glass it's like I want

to put in my time so that way I can go

do what I enjoy doing all right enjoy

it's almost like we've went back to when

yes you know back to when there was some

bounce I mean back in the 50s or so you

know you didn't work

70 80 hours back then

um and you didn't you didn't have two

family households either two family

income households either back then uh

not so much right for the most part the

van went out and earned a living and and

had some balance uh nowadays there's a

two income families which is awesome but

and almost required anymore to be honest

with you but the point is

now that you have that it's almost like

you realize that all we're doing is

working coming home and eating dinner

going to bed and repeating the process

tomorrow

and so families maybe are starting you

know younger generation realizing like

I I love that saying I've never heard

that but that is as accurate as I've

heard it spoke in so little words I did

I I do love to work in a lot of ways I

live to work and tires I'm right there

yeah

I I

um

my

experience with the younger generation

um in installing in particular has been

a little mixed

I don't see them as lazy at all what

I've experienced is

um it's like they have to earn their way

to learn meaning that the older

generation doesn't want to teach them

until they've proven themselves long

enough that they're gonna actually uh

absorb the information and put it to

good use it's almost like there's a test

uh and I've I've watched it with our own

Crews uh where you know one of our older

crew members you know won't teach a new

guy anything until he's kind of proven

himself that he's going to be there for

a bit that he's actually wants to learn

and apply that knowledge so it's like I

think the older generation in some ways

just don't want to waste their time

either and so

on that side and that's kind of what you

deal with that earlier right when I'm

saying that

um talking about my nephews and stuff

because I've talked to him I've talked

to you know my niece about it and it's

like you look at their work history and

through the court I mean their how does

our nephew's 21 lunch over right yeah 21

and then you know my niece is around the

same age

um

and it's like you look at it and it

through the work history from when they

turn 18 to 21 they can give you three

four pages of employers that they work

for and it's like as an employer you

look at that and you're like if I hire

this person what is

what is what are the chances that

they're going to stick around long

enough for me to get my return on

investment so I kind of see it from that

perspective too right well that's where

the younger generation has to give a

little bit you know we're defending them

but at the same time from an employer

standpoint and just like I said the old

dude standpoint or old you know older

installer standpoint

if you're if you're a job Hopper like

how do we get back to some some

long-term consistency because I do know

that the stats show that younger people

have more jobs I've had four jobs my

entire life I'm 46 years old uh you know

I know people who are 22 and have had 20

jobs or 10 jobs or whatever they've had

four jobs in the last month yeah thing

when I when I got into the flooring

industry and I was hired part of my

conversations were oh man I've worked

I've worked here here here here here and

I was 18 years old and

um uh the gentleman I worked for a ray

it was like this is years later he's

like dude when you started working with

me and you started telling me all these

places you work and we just like because

I started chewing temporary they decided

to ask me to stick around because like I

was so nervous that you were just gonna

leave I was like it wasn't

about me leaving I I left these places

because and now we're talking about it

makes sense I left them because it

didn't fit my life it didn't fit what I

was trying to do at the time or what was

important to me at the time right

because

I worked for money back then but when I

was you know before I was 18 but at the

same time is I still wanted to play

baseball and I still had school and I

still had other things

um and some employers were not willing

to bend so to speak to to accommodate

some of that but um

I I don't think the the long list of uh

ex-employ or exemplate ex employment

places will scare me away I think that

maybe they just have a little more

experience with people

um so I kind of look at it like you know

the glass half full with that right and

it's all on perspective right John says

that um

when he graduated high school you're

lucky to get a factory job at 40 hours a

week and now factories are wanting you

to work 60 plus hours with weekends you

know mandatory

yeah he's one of the younger ones he's

what 23. 24.

um

there was another one right here earlier

uh George

Jorge yeah he said um go up a little bit

but about people training that they're

they're afraid that they're going oh

right here and go on their own operator

yeah

and really that's that's really what you

want right because if someone is

comfortable enough to go on their own

that means that you did your job while

training them sometimes sometimes people

just think that it's going to be easy

money and then they go out there and

that's a whole another issue right right

um yeah there's a couple of different

ways that happens I mean I think you

should be proud if you get somebody and

you

um

train them well enough to go out and and

start their own gig I think that should

be a source of Pride

um yes and and not looked at as bad but

there's this

epidemic of of guys or girls and more in

the guys to be honest with you that that

that work for six months under somebody

and then think they are flooring and

seller

um you know

there's that that's a problem and

obviously uh we don't do this podcast to

just promote go career but that is one

of the things go career prevents is if

you've only got six months experience

and maybe a training or two you're just

not going to have that higher Hammer

rating and not qualify for that much

work because reality is different than

that there's a few unicorns out there

that can

you know picked this thing up in a year

or something but

there's there's there's so much to uh

being a flooring installer so many to to

really be effective that you know six

months or a year is a tall order

um but at the end of the day I I think

that

if we're able to from what even what uh

Jorge said

understand that what giving because I've

heard this argument you know they're

going to take my job or it's going to be

more competition or that well if you

train them correctly and you teach them

the business side too on how to give you

know price yourself

correctly in the market you're creating

good competition you're not creating bad

competition you're not creating you know

hacks and you don't creating a

partnership anyway it's not even

necessarily competition you could be

creating a partnership if that person is

is trustworthy and the workmanship is

great you're creating someone else who

can essentially help you with your

business as well

yeah

yeah I don't know there's not a silver

bullet to this question or this this um

this problem really but the discussion

and I don't know is there a

you know convention and the the the

shows is when this gets talked about a

lot in bigger group settings but

fcef CFI

NTC all the different organizations you

know I think they struggle with this

same problem I mean they talk about it

so is there it would be interesting to

really understand is there steps that

can be taken like

prescribe steps like

to to solve in the problem or is it just

like we have to take these ideals that

we're talking about and then do the best

we can and that's where it's been that's

where it stood but it'd be interesting

if we could say you know

new guy

just out of the gate realize they want

to have a life that's first off they

they're they're not you

they're they didn't live your life they

lived a different life

realize they want to have one

so then you train around that and be

okay with somebody working 40 hours and

maybe one of the things is dropping that

that uh negative uh viewpoint on 40

hours is somehow not a full week that's

a full week's work you know

still lost still

drive time everything else involved in

there too right I mean 40 Hour Work Week

local within a half hour drive you're

still devoting 10 to 12 hours to your

your work

yeah

I think that uh

a lot of the younger generation right

now is looking for a comfortable

workplace somewhere where they're

feelings are considered just as much as

you know them wanting to enjoy life like

if someone comes and they're in a

hostile work environment they're not

going to want to stay there uh the

younger generation is a lot more

sensitive I guess is that is that the

right word they're just not willing to

put up with what we did they can't they

they have the benefit of picking and

choosing their their jobs because our

parents worked so hard so if they go to

a job and they're being yelled at or

belittled or they're just you know

certain Vibes if you will that they

don't agree with then they're just

essentially like I don't have to put up

with this I can go work over here like

tomorrow and that's that's what I've

realized like leading some of these some

of the newer guys on our crew like I

really have to approach every individual

a little bit different you lead everyone

a little bit differently you know some

you could pick on a little bit more but

some you really have to

watch the your words and because you

don't want to offend people because

everyone's personality is different

everyone might you might be joking but

they might not know that you're joking

so just taking their feelings into

consideration and kind of

um leading based on their personality

getting to know people and that's kind

of what you know we touched on earlier

it's not

it's the I've always done this or this

is how I was brought brought in the

trade so this is how you're going to be

brought in the trade and that's what

we're trying to break right now right

and you know Eduardo said you know he

said the last guy that I worked for I

walked like I'm not gonna put up with

this you know and and that's that's the

gravity of the situation right now is

they do not have to put up with it and

what what is gonna happen is that you

know the more especially with technology

everyone is talking and it's like yeah

dude I didn't put up with that and I

just walked well that's what I'm gonna

do tomorrow well here we are with the

Clash of I of these ideals you know from

the two generations you know the the

older generation thinks that the younger

generation should be tougher scanned and

just

kind of deal with it the way that they

did

because I think I know I've had bad jobs

you know you guys have probably had some

crappy crappy jobs

um

we just dealt with it you know what I

mean and they they're not willing to

deal with that uh that conflict

the older generation feels like they

ought to just have thicker skin

and but there has to be some give

somewhere we're going to have this

problem and we're not going to even come

close to solving some of these issues

without those coming those two ideas

softening a little bit like

not being so sensitive but also being

more sensitive but both sides almost

seem like they have to move a little bit

I don't know how to make that happen

yeah I gotta find that dance right dance

right it's got a balance because if

you're not willing to look at their

point of view they're not going to be

willing to look at yours right so it's

it's that give and take and and you

gotta find that balance

um even like Tim asks right here he says

what is there to entice the younger

generation and then he follows that up

with you know you look at

what would make someone want to come to

this trade from being a plumber or an

electrician like what are we offering

that other people aren't and I think at

this point in time there really isn't

anything that the flooring industry is

offering that that you know other people

aren't we're actually probably far

behind what other people are offering

because you're looking at you know

electricians and even around here we

have

you know

electrical companies that have huge

workforces and it's like

you look at that and it's like people

want to go work there but then when you

look at the flooring industry it's

always I Want To Be My Own Boss I want

I want to

have my own work I don't want to work

for someone and it the stigma just

shouldn't be there because there's

companies out there that

that can put you in a better spot than

you know going out there on your own and

struggling for those couple years

um even if it's just a stepping stone

there's I know plenty of electricians

that have gone through some of these

companies and they do their own thing

now but it but it's going through them

and getting that necessary education in

order to get to that level what's that

education

so the electricians and the plumbers

that and and people who are the Steel

Erectors

um they're all subject to inspections

right they have to have an inspection

their workmanship has to be to a

specific level and standard for the job

to proceed to carry on

we don't get our stuff looked at unless

it fails

they appreciate yeah so so government

category government jobs uh we had this

discussion in our office last week or

the week before about

um

some of our government projects

you get each

um

sorry I had a chat come up uh you get

each step of the way

gets inspected so we are doing ceramic

tile and the prep got inspected prior to

the waterproofing and when the

waterproofing was done we had to call

the Corps of Engineers guy in to inspect

the waterproofing and then it was the

next step in the next step that would be

awesome if that happened it would

prevent a lot of failures but it just

isn't part of the trade I think that

your point to the electricians and the

the plumbers and things like that

from a trade perspective they they get

better press than we do for sure I mean

if you're scrolling through your feed

and you see something about you know

joining trade it's usually electrician

or plumber

you know electricians are like

um

they're not my favorite people on job

sites but the

um they certainly have the best press

you know what I mean uh

our industry being so independent and

installers wanting to become

subcontractors uh and and work on their

own and do their own work

that is a that's that's tough if you

work for a company and we we have hourly

Anne Subs uh and many of our subs were

hourly at some point

um

so I think that there's there's a prog a

progression that you could go through uh

to becoming Your Own Boss but there's

such a low barrier of Entry to to jump

into flooring that

guys do try to do it like

six months after they've started with

somebody and they don't don't have any

previous experience and so

I think there's a dance there as well

but I think if

in my opinion

if the older generation will embrace the

younger generation and I know we're

we're a one of a million podcasts out

there so whoever's listening

um embrace the younger generation and

understand that you're Pro you're

providing for them a long life of of

earning if you can truly teach them how

to do fluorine

Eduardo what the the Q a that jumped up

is uh you know you achieving dreams is

possible through the flooring industry

well it is I mean you can make a lot of

money especially as a sub but only if

you're properly trained I mean a few

failures and you're out of business if

you're not if you're not doing it right

you know right I mean so look at us just

last week we were in Georgia for the

nfic certification right and

um a lot of that carpet I've never

even laid hands on until we got there

and did I I went there for the

certification right but I I went there

with um

to learn about the product in case it

ever comes up not because that's what

I'm gonna go out looking for I just want

to know enough about something that if

it pops up

even if I'm not the one doing it I can

know something about it and I know

something is off right away

yeah

and it's it's that getting getting

educated like that

well what's the what's the

best way I I know that as we've talked

before in uh previous huddles

um

you know the ftef and in TCA all the

organizations are kind of working on in

the wfca

um working on attracting new

um younger installers it seems like

that's working a bit but

from an overall standpoint

um it'd be interesting to know

their

um

how many of those guys that they've ran

through their 10-week course got a job

and are staying what's the staying power

what's the

um you know how long is that acquisition

staying with the the trade

is the training working possibly but is

is are we resonating as an industry are

we resonating with the younger crowd

that that's that's a good question for

them I think it's still too early to

know right because it's this is just

popping off in the last couple years so

that data has to start filtering through

and that you know and it's not we don't

need to know just that we need to know

like who are they being placed with or

be they be in place with someone that's

going to pay them right

treat them right obviously treatment's a

big part of this

and uh you know just just in our

business it's been an evolution right

we've

and and I've said this before it's when

we started saying that

in when we stopped saying I can't afford

this and started saying we can't afford

not to do it is when you know that

progression started coming along and

it's

people need to start thinking like that

you know I can't afford to pay my taxes

well at some point you're going to get

hit and you're going to be like man I

can't afford not to right yeah I

shouldn't that was a mistake and you

know I can't afford to pay my employees

right well the

the classification of workers right now

that's going on everywhere and it's a

lot of it is due to you know Uber and

doordash and stuff but it's

that's legit man it's gonna come back to

bite us at some point and it's are you

gonna you know start researching and

getting on the right path now or are you

gonna wait until it's too late

um a lot of the

the younger people want to see that

that income coming legit because once

they get that 10.99 and they go to file

their tax and they're like wait I owe

money yeah what's this about I thought I

got refunds at the end of the year okay

besides besides the Young Generation who

are trying to avoid paying some kind of

outstanding debt that that they've

acquired uh I don't know too many that

are real interested in worrying about

their taxes at the turn of the year or

every quarter you know they

just the ones who are trying to avoid

you know getting garnishments and stuff

like that and you know I know some of it

is

they've just

trying to put on the back burner so they

catch up some of this they're trying to

avoid it period but

not very many young people are coming up

like hey is there a way for me to just

pay my taxes in you know about every

quarter one lump sum that's what I want

to do you know yeah you kind of

no one jumps into it because they want

to they jump into it because they feel

like that's a start it's the beginning

or out of necessity

yeah the tax thing is we beat on it all

the time because so doggone important if

you're going to be an independent

pay in quarterly talk to an accountant

pay in quarterly income taxes estimates

and then you might get a refund at the

end of the year you might not but at

least you're not going to have a huge

tax bill at the end of the year uh

managing the money from a business

standpoint

the the business piece of this uh for

Subs is

it's one of the most important parts

because you can have a great installer

that really gets himself uh you know in

a pickle that ends up you know there was

a time there when sub was about the

it was the

it's still the majority of the work but

I mean it seemed like you couldn't hire

an hourly if you wanted to uh and then

it turned and it was a lot of guys who

got behind on taxes and just needed to

get the IRS off their back so they get a

W-2 and then they they get garnished and

that's a better scenario than their

house getting taken and everything else

that could happen so they get a job they

get a W-2 The Government Can garnish

them and they're they're hap that's a

happier existence we've had several guys

come in because of that over over the

years but just don't get yourself in

that scenario pay your taxes on a

quarterly basis I know it sucks but at

the end of the day it's a much better

existence than getting some huge tax

bill at the end of the year and these

are things that the younger generation

may not even like I'm talking about just

getting them into the trade I would love

for him to go to work for a company for

a preferred or Steward Associates or

someone who hires by the hour for

several years before they go out and

start their own gig but and this kind of

ties back into you know one of the the

previous podcasts when we were talking

about

um our body being our most important

tool and how we have to take care of it

because

for the longest time I didn't have

health insurance and that made me not go

to the doctor at all

and it's like

just for you know simple stuff look at

take you know your shoulder right

his shoulder was is messed up and we

didn't have a health insurance so here

of course I'm not going to deal with the

doctor like uh it'll probably be better

next week

these younger kids you know

when they come into work somewhere and

they have that accessible and you tell

them yeah go to the doctor go to the

dentist you know take care of your body

that's not

what we were brought up like it's beat

yourself up as much as you can and if

you go see a doctor well

you're a little B that's that's all it

came down to and it's like no that's

that that's where you get these younger

people and they they look at things from

a different perspective and doing things

differently so that way they don't have

to work as hard because

honestly I tell the guys like

I'm 35 my hips and my knees are

basically done

well there's a dichotomy of it too right

you're like we're we're short

in dollars in our industry so guys are

working long hours and harder than

I mean I've got guys that

like have been ran pretty hard over the

summer

um you know it's it's tough because you

got the work that has to get done you

got the crews that can do it but it

requires a lot more time

um

we need to make flooring a living wage

at 40 hours I think is one of the

answers like make it a living wage at 40

hours

and when I say living I mean if we're

going to compete

in the end in the construction industry

we a living wage isn't

making it you know just getting by it's

it's being able to afford a lifestyle

and somehow that has to happen within 40

hours right and a lot of that has to do

with

um

going back to the business side of

things people think that oh I'm just

going to do this repair is going to take

me 15 minutes I'll just charge them 15

minutes worth of work but it's it's more

involved than that it's your fuel it's

the you know the the wear and tear on

the vehicle it's your body it's your

insurance like all this gets wrapped up

into that package of the 15 minutes and

what the repair that takes you

45 minutes to drive to 15 minutes to do

45 minutes to drive back and that's

that's not including loading up the

tools that you need in the morning

making sure you have everything it's all

this gets wrapped up into it so you know

you're looking all in at least four

hours and you have to hit a minimum day

charge because at that four hours

is it really four hours if you don't

have anything to do after that because

you scheduled it yeah that's just lost

time at that point

so

um in order to have the younger people

come in and

be sustainable you have to know how to

run things like that because if you're

going to hire someone to go do that and

it's like yeah it only took you 15

minutes but

younger people yeah I know that I'm not

gonna go do this for 15 minutes right

you have to be able to to make sure that

that they're covered for that day as

well

yeah and the the

I mean you can do the best you can as a

shop but you know our industry also has

a vast uh amount of installers that work

you know directly with Builders and such

and

you know good business practices is a

whole nother

podcast and we've had a couple we'll

keep having them because to me it's it's

you know I think to all of us it's

important that they understand the

business side of this if you're going to

be a sub but bringing in and Bridging

the generational gap between installers

to me

uh really equates from this conversation

experience is important to the

the younger generation

take into account the way that you come

across as an older person to that

younger generation because their

feelings

like it or hate it that I think

sensitive is the right word crystal it's

like a bit more sensitive a bit more in

touch with their feelings and a bit more

in touch with the fact that like if

their experience sucks at work they

don't want to spend eight hours doing it

or ten hours for that matter so the

experience of working has to be somewhat

you know pleasurable or else we're not

going to attract them and fluorine's a

tough business uh you know it can be

tough on your body but there's also some

really cool stuff uh you know staying in

tune and I know I preach about the

conventions and the shows but you get to

go see some I got to see tools I've

never seen I've been doing this my whole

life and I got to see tools I've never

seen because they're constantly coming

out with new stuff that will save your

body uh Jose and I've seen a few of them

that they will save your body they will

save you time they will save the time on

the floor so that's getting involved

that requires some effort on

um

that requires some effort on the uh new

installers shoulders to you know take

that step too though

it'll make their work look a lot better

too and put them on a whole nother

platform as well which brings more value

to them long term yeah even if you're by

the hour if you're if you're versed on

the like if one of my guys came up to me

and said hey I've seen this awesome tool

that I was watching this this video

online with wolf and they showed this

tool can we get it that would be

encouraging to me

yeah

you know awesome tools because of people

coming in like that like hey you gotta

check this out

let me check it out yeah

[Music]

first place I've ever seen it was at a

Convention as a matter of fact I had it

before it hit the market and

you know we were we were doing our own

custom uh transitions nosings reducers

uh for with Ali and sitting there

peeling my hand and this guy says look

at this peel the whole plank full print

everything in like two minutes and I was

like

what yeah

well I I think I got mentioned on here

uh before and it may have been you

Daniel talked about crab stretcher that

was like a

you know a carpet crab stretcher was

that was

mind-blowingly uh awesome to me when I

first seen it

and we just on two sides of a scene

kicking it together and putting stay

Nails in trying to you know get bow and

skew out and stuff well I'm not

mind-blowing the crab structure was and

I don't know I just I don't know if

he'll remember but what was the name of

the job the first job we did using the

craft store shirt

the only reason we bought it you don't

remember Bible's for Mexico

I'll remember is on the Lake Shore and

we bought the crab stretcher for it

because we had some very long seams and

I was not looking forward to me banging

that to get a little half inch pattern

so I'll never forget the job I'll never

forget where

I was just like I was happy we bought a

new tool hey yeah well there

there there's the other thing is

with the new tools

um I I know the tool manufacturers do a

pretty good job of like getting their

stuff out there but I think a lot of

that uh could reside with the the

younger generation as well is the fact

that not all this stuff is the way we

used to do it I mean my Kicker was 10

times better than the guy I learned from

who actually had an old kicker with a

cotton butt you know I mean it was

wrapped in leather and it was a cotton

butt and uh you know mine was a Cadillac

compared to that so I mean the tools are

getting better for us our bodies don't

have to take the damage if you're

interested in the flooring trade Reach

Out

to to me Paul at go Carrera Daniel and

uh Jose even Crystal I bet has a uh uh

preferred flooring Michigan what's your

guys's uh email it's Daniel

where am I you can do pfmi dot team

remember I I said we shortened it up he

was like that's preferred flooring Mi is

too long so my pinkies don't work

so I mean reach out

um we can get you connected to some

awesome training

truth is is that the industry is getting

better it is a good industry the one

thing that I think we do have is a good

Community people that want to solve some

of the problems we're just trying to

figure everything out

um it's kind of I've said it before I

think we're the biggest smallest Big

Industry there is you know it's like you

have access to a lot of people in this

industry that you know you go to a

convention you can literally sit there

and talk to the CEO of a multi-billion

dollar manufacturer so you know

kind of getting involved is important or

at least

go get a job with a company that's

involved if you're just an installer

that and you're looking for an hourly

gig or something go with account at

least get with a company that's involved

in this stuff you be encouraged if you

see your your president or your your

your install manager or something going

to these conventions because that's

where we learn about the new tools about

the new processes awesome new ways of

doing things I learned something at

fciaca this last week that I'm we're

going to be implementing we're we're

going to integrate even further than we

are now at the flooring company so

um you know there's always something to

learn

um I think if we all keep our our

learning hats on and

um

you know kind of address what the uh

younger generation is looking for I just

got a chat says entry level uh should

come with health insurance well at a

company you know at my flooring company

you have your health insurance paid for

so a lot of companies will you know you

you have the access but if you're going

to be a sub now you have to start out

looking at group policies and stuff like

that and I know the ntca

um and some of the other organizations

have group rates for health insurance so

as a sub if you want to look into that

uh reach out we can we can get you

connected but there are group kind of

health insurance for a sub if you want

but at the end of the day if you want

your health insurance provided you're

going to have to go to work by the hour

for a company and that's okay

yeah and you know that if you are a

company like you know we are

know that the benefits that you can

offer do go a long way with uh the new

hires at

that are coming in

um and it's not just health insurance or

the retirement you have to look at

packages like through the the chamber we

get 20 off of one of the local colleges

and we get discounts at

um certain you know office supply stores

and other things that can can benefit

the employees that are coming in it's

not just what you're you're offering

it's I mean it kind of is what you're

offering right but it's the entire

package deal it's not just

this is what we're offering because

health insurance and stuff like that

it's expand on everything that from

every organization that you're involved

in because all that can entice one

person to come on board

yeah you got to get pretty comprehensive

with it for sure

um I don't know that we solved any

problems it's always a good discussion

to try to understand and get get a you

know conversation going about

um this topic in particular because I

think that

you well it's it's clear from every

report you get from the industry that

we're aging out and not replacing fast

enough so this conversation has to

continue

um and you know leaders in this this

industry have to kind of open arms and

and and lock hands with the others and

and try to help solve the problem so

continue to do it I know you guys will

and I I hope that uh we can make an

impact here right and that whole um from

the CFI convention the women in flooring

Roundtable that they did when the

younger ladies that were in there did

speak out about how they felt about

everything is actually on our YouTube if

you wanted to go over there and watch

that entire thing it's

it's nice to see how there's you know

the older generation and then at the

very end the younger generation kind of

spoke up and and pretty much let us know

exactly if you let us know how she felt

and it was yeah

okay yeah and the they that particular

meeting really echoed a lot of what we

talked about the experience uh you know

having a work experience that's Pleasant

you know the fact that

um you know

the sexism in construction in general uh

and how they've made it through that

some of the uh

more experienced installers in that room

spoke about that and I I'm sure it's

still around but I I think that we're

getting better as a society on those I

on those matters and uh you know

hopefully you know anybody who wants to

be in flooring is welcome in my opinion

and we'd love to have all of you so uh

if you're interested in flooring there

are a lot of programs out there that you

can get tied into you can always shoot

an email to support gocarera.com if you

have questions about that how to get

involved uh when conventions are or when

shows are we can share any of that

information with you and we also have a

you know a page dedicated to training

and where they're at and everything like

that on our website at gocarera.com uh

you can reach out to Daniel Jose and

them over preferred flooring I guarantee

you they can get you hooked into some

awesome trainings if you're if you're

looking to get involved in this industry

so and uh so with that guys uh we've

reached our time limit and uh I want to

appreciate

I want to tell you I appreciate the the

input I know it's like you know a lot of

these you want to get to some resolution

we can't get to resolution on this

matter we can just have discussions and

hope that people here people make this

is something that the conversation is

going to have to keep on going on

because it's going to be constantly

evolving anyways because as soon as as

soon as we get that

this generation that we're dealing with

right now as soon as we're like all

right we understand them that's when the

next one's coming in yeah yeah

so you got to be pliable

got to all right guys so much Crystal

what's up don't forget about the the

scholarship

yes uh just to mention that again thank

you Daniel as uh The Sims scholarship

with the fcica again email support to go

Carrera or Ashland go Carrera

um and uh enter to uh win that

scholarship again it's an awesome

training and I think you'll hear a lot

of the stuff that we've talked about uh

echoed in that training but with you

know deeper knowledge and deeper

training into it so

um anybody

when we figure out which one we're gonna

kind of push for this maybe we got to

make it so me and you were there so that

way they're not there by themselves yeah

that'd be awesome

yeah Stockton's the next one I just

don't know if they are going to be able

to have room at that one so I believe

we're gonna have to go with the one

after that and I don't know that that's

been set yet so that's why we're not

quite sure

um of which one were I believe it's the

next one after Stockton but I just don't

have the dates and the time and the the

location but yeah that would be that's a

great idea let's go to that one and

whoever wins can hang out with Daniel

and I and and maybe Crystal will be

there if we can't be there you know yeah

so that way someone will be there right

yeah that'd be awesome

thanks a lot I appreciate you and uh we

will be uh seeing you guys next week and

uh have a pleasant week everyone thanks

you too see ya thanks bye

thank you

Read More
Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 19 - The Power of Partnerships

This week on The Huddle Paul, Daniel and Jose discuss the power of partnerships and how creating those partnerships can launch your business forward. Paul and Jose are live from the FCICA Convention, and are joined by CJ from FCICA who shares some of her knowledge as well.

FORWARD PROGRESS SCHOLARSHIP: email Ashlynn@gocarrera.com or message GoCarrera on social media to apply to be able to win a CIM Scholarship and be a part of a 3 days to CIM.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

what's up everybody

welcome to the Huddle we're on location

this week

as you know every week we uh we do this

uh podcast three o'clock on Tuesdays

central time and we're coming to you

every single week on the Huddle to help

you maintain forward progress in your

flooring career so Jose's with me

Daniel's back in Michigan on the fort

and uh he was just mentioning how

terrible it looks here so uh today's

podcast is about the power of

Partnerships so

um

you know speaking of Partnerships we are

um

always talking about making it to

conferences and conventions and things

like that and the value of that to

installers flooring contractors and such

so today we got CJ who's the executive

director of fcica and

yeah so she can take myself

no have a seat hi everyone so CJ's uh

the executive director for fcica which

is uh Floor Covering uh flooring

contractors Association where we come

together two times a year right mid-year

and annual and uh

got all your standard I shouldn't say

standard but all the the best suppliers

um

flooring contractors we got installers

uh everybody gets together shares best

practices what's really unique about the

fcica is uh everybody's uh willingness

to help the other the other companies I

mean in in reality a lot of times we're

competitors but we come together to help

share best practices ideas uh one of the

things that's really resonated uh at

this event has been technology not only

like

go Carrera type technology or

cloud-based technology and all that

that's here for sure in Spades in a lot

of ways but also tools so we had a great

um presentation earlier about like

modern installer tools and

um so anyway CJ puts us together

does all the hard work uh what's your

vision for the fcica and how how

bringing people together

um really creates strong lasting

Partnerships so um that's really fcica's

Vision it's uh it comes from our board

and all of our members and kind of like

what you just said everyone's

willingness to help each other out so

our mission is to help make commercial

foreign contractors successful

um and really uh one of the things that

we really try to do is partner with

every everyone in the industry so we

have a lot of Industry Partnerships

someone from wfca is here someone from

install is here

um starnet was here starnet fuse and of

course the USA all partner with us

um because we we all want to work

together to help make the boring

industry better and help everyone grow

you know together and this is uh is it a

membership do you have to be accepted

how do you go about becoming a member of

fcica

um so you can go to our website and

apply online or give us a call or send

me an email

um and we'll help walk you through the

process but for contractors it's 500 a

year

um and and you just apply online and

we'll um you know accept the membership

we also have as you said suppliers are

members and Distributors we have some

consultants and then our industry

Partners as well

so what about some of the spin-off

programs

more more specifically symptoms yeah one

you should mention that Jose is a Sim

which stands for certified installation

manager

um and that is a program that helps

provide education and certification to

our project managers

um or you know installation managers um

that you know all of our commercial

foreign contractors have

um it's an online program we also offer

an in-person program which Jose did with

us in Atlanta

um and that's three days to Sam and

that's called yep three days to send and

there are eight modules and they walk

you through

um everything from like once you receive

the estimate to

um like planning out the job all the way

to closing up

has has fcica ever considered

um

not a lower level of that but to me

there what we found with good Carrera is

there's a lot of installers that are

also getting Sim and it seems uh to me

like a no-brainer like we're going to uh

for anybody in the audience it's part of

our installer Network we're going to

start offering uh we're gonna ingest Sam

into the GoPro software and start

issuing Hammer rating on it because of

the professionalism and the the uh it's

more the mindset stuff right it may not

be a skill training with your hands but

it's it's super important for installers

to understand how to work with

contractors flooring contractors as well

as general contractors you guys are out

on out in the field you're out dealing

with superintendents and the project

managers on a daily basis and these are

this uh Sim program uh we have two sims

that Stewart and Associates as well and

the Sim program really gives you the the

skills and the the tools to be able to

deal with difficult people how to manage

job and also if you know what your

company is doing whatever shop you're

working with if they've been trained in

it too then you guys are kind of

operating in unison and you know what

the the company that you're working for

is looking to accomplish and how they're

going about things so you just work

better together so have you guys ever

considered like an installer level Sim

or a Sim it's affordable enough for

anybody but

um

has that ever come up at all

um not specifically an installer level

like creating another level but a lot of

the education that we provide so um we

do educational webinars online monthly

um and we have all of that um saved in a

learning management system that you can

access later so those are definitely

great steps and um kind of all geared

towards

teaching installation managers and it

would it's obviously applicable

applicable to installers as well gotcha

yeah I I think if if anybody in the

audience

um Ashlynn will uh we'll we'll actually

post

um some links to fcic as well as uh

maybe some direct links to the Sim

program and I would encourage any

installer it's on the uh huddle today to

uh entertain becoming a Sim uh

specifically if you run Cruise so if

you're if you're an install shop and and

you have 10 guys working for you or 100

guys working for you it's really

important that you understand how to

manage them efficiently uh Daniel or USM

as well sir no CJ keeps on bugging me

though

he will be someday so one more thing I

want to actually

sheds light on the back and from the

business right like it if it brings it

brings some of the scenarios that you

might not have had all the details for

uh up to the surface so that way you can

start paying attention to uh to bottom

lines and it it makes it so you're

dissecting your project a lot more than

just what you can see feel in touch well

and you're doing it in a way that you're

the company's been trained a lot of

there's a lot of Sims in the flooring

Contracting community and the the

company community so you're you're now

working like I said you're in unison

with them and not you don't wonder why

they do something you know why they're

doing a certain thing a certain way

because uh you've been trained as well

so I think it's great Daniel and I both

need to get simmed uh as I'm sitting

here I have some uh project managers in

the company that are Sam uh myself I am

not but uh me and Daniel ought to tackle

that together right there's actually

scholarship right huh people can apply

for the scholarship once that opens too

to try and yeah so we do thank you thank

you Neil for bringing that up we have a

scholarship

artists provides a scholarship every

year

with the scholarship winner speaking of

Partnerships that's another partnership

um yeah so you can apply for that

scholarship is that just online through

the is that the best ways like email you

yeah email us we do it um once a year so

we already selected the winner this year

but we'll do another one next year

um and for the audience's uh information

how much is this in

so if you have a discount if you're a

member of fcica so if you're a member

it's

1225 if you're a non-member it's

350 more than that and I can't do the

math it's like 15.

okay well go career is going to sponsor

uh a we'll do a um scholarship as well

oh great for next whatever the the

whether we can get it done for stocking

or not uh but uh we'll we'll offer uh a

scholarship as uh partner with uh fcica

uh Daniel and I cannot win is the Only

Rule

dang I was counting on that one so if if

there's anybody on the call that would

like to shoot a email to support a go

Carrera and we'll get you the

information

um get you hooked up with

with fcica and we'll uh offer us a uh

scholarship as well thank you thank you

you're welcome thanks for the

partnership awesome

so we're going to keep it short today uh

obviously we got like a lot going on

it's beautiful here uh but we have more

uh educational

um seminars to go to I just want to

mention once more that getting to

conferences and getting to conventions

and things like that I know it seems

like a lot but a few days out of the

year five or six days out of the year to

make it to two or three is well worth

your time and well worth your uh your

money because you you do create

Partnerships uh you know Jose was just

talking about working with wolf tools on

different stuff we've seen some awesome

really awesome

um

new tools coming out uh yeah I I want to

even present them to the go career

Community uh they're they're really uh

game changers when it comes to

installing uh specifically rolled sheet

Goods uh it's really some great stuff so

power Partnerships guys is really about

forming relationships uh to benefit us

all here in the flooring community so I

mean obviously we've got preferred

flooring we got Stuart Associates we got

scica go Carrera we're all here to try

to improve the industry so I apologize

this week is going to be shorter and

um than normal but I wanted to keep the

placeholder and and jump on here and

kind of chat through that a bit so

Daniel do you have anything to add sir

um no Jimmy other than you wish you were

here

and all that I mean it's it's 73 degrees

here today so it's not too bad it's been

pretty cold lately now it's warm as soon

as he leaves so

uh they just want to know what the email

is for the scholarship one more time

just so that way they can

support at

gocarera.com support gocareer.com or if

you either that or Ashland gocareer.com

Ashlynn either one will work and we'll

get you hooked up with the fcica to uh

figure out how we're gonna do a drawing

or however they do it we're just going

to piggyback on however they selected

the uh scholarship that I can't win

they'll put it right back in the till if

it's Daniel or I so

all right well hey everybody thank you

very much

um we appreciate you being here uh again

sorry for such a short uh huddle this

week I know we usually go 30 45 minutes

often an hour but uh this week we're

going to cut a little bit short yeah

it's it's gorgeous here but it's pretty

sticky uh outside and uh we got some

more learning to do so I want to thank

everybody once more and uh Daniel we'll

catch you thank you CJ for joining us

yeah

I appreciate being here awesome awesome

all right well thanks everybody that's

going to conclude it this week I think

that goes on record as our fastest

huddle it is 15 minutes boom I said

we're gonna try and keep the 15 minutes

and we did all right thanks everybody

and we'll catch you next week all right

have a good one bye

Read More
Daniel Gonzalez Daniel Gonzalez

The Huddle - Episode 18 - Taking Care of your Tools

This week on The Huddle Paul, Daniel and Jose discuss taking care of all of your tools, the most important one being your body.

Create your FREE Installer profile at https://gocarrera.com and become part of the future of the industry TODAY!

GET TRAINED! Find a list of training dates here: https://gocarrera.com/resources/training/

The HUDDLE is where the flooring industry can get together and talk about everything! Lead by Paul Stuart from Go Carerra who is joined by Daniel and Jose Gonzalez from Preferred Flooring.

https://www.preferredflooringmi.com

https://www.stuartandassociates.com

all right well we'll kick this thing off

welcome everybody

to this week's huddle where we come to

you every single Tuesday with the

exception of two or maybe three over the

last uh almost every single Tuesday

um

and we like to discuss how to maintain

forward progress in your flooring career

so

whether that's growing your business in

different areas uh we talk a very wide

variety of topics in today's topic is uh

maintaining your tools

and that really starts uh with your body

being the uh number one tool that you

use in flooring and I know I got two

gentlemen with me today as always is

Daniel and Jose

and um they know a bit about uh

installing and and how to keep your body

from falling apart but I did think we

figured you know we could start with a

little bit of

um you know actual tools

um one of my pet peeves as an installer

uh in the old days and for sure when I

was out in the field every day

dirty patch trials or or somebody

leaving patch their trial and just

letting it dry or glue on a trowel and

letting it dry or whatever

um

pet peeve I'm just letting you know I

share the same one I know that trials

are not uh Ultra expensive but why spend

money where you don't need to by

breaking them when you try to scrape off

a half inch of floor patch or thin set

or whatever off of a trawl uh this seems

real low-key here but

it is my pet peeve but it's not about it

being expensive right it's about going

and grabbing it and getting ready to use

it and it's no longer

in the condition you need it to do a

good job and you don't have no notice

that that's that's where the pet peeve

comes in for me

well that and and uh like maintain you

know we all have much uh more expensive

tools or equipment that we need to

maintain uh I bring up the trial because

a mentor of mine at my let's says

how you do one thing's how you do

everything in a given you know vertical

so how you take care of your trial is a

pretty good indicator of what your van

looks like

almost guarantee you

you go up and you see a patch trial

that's just been Caked Up

time after time and it looks like crap

just go to their van I don't or their

their their truck I'd almost guarantee

you it's a mess uh same with if it's a

tile company or a tile installer and

their trials are you know caked full of

thin set or they're grout floats have

old grout on them and they're going to

try to scrape them clean when they need

them I I don't understand that like

thought process it's so much easier to

clean it when it's wet but

I've I've seen it a hundred times if

I've seen it won and

the point here that on actual tools and

equipment before we get to your your

physical health

um

the real the real fact is if you don't

take care of the trials your your saws

probably uh you know a mess you're you

probably have a dull wheel on your you

know your breaker board

um it's just all the you got to take

care of what takes care of you all right

we've hit on this before we've not done

an episode on it but we have hit on this

before uh in some previous episodes but

so anyway that's one of my pet peeves

what do you guys see out in the field

that really I mean Jose kind of chimed

in he shares that but what do you see on

here uh with uh different performing

Crews that like drive you nuts from a

maintaining your I mean these are your

assets that's another thing in your work

area

the work area right like

man just

there's no reason to throw scraps

everywhere and then have to clean it up

it's just as simple to keep it in the

pile and then pick up one pile at the

end of that room or the end of the day

or the end of the job

um and they have member that's always

been a pet peeve of mine

um Daniel knows it has been uh but that

along with the tools of course and uh

you you hit it right on the noses

clean trials usually equals clean

organized man and try to

everybody hated me for a long time

because at the end of the day I'd say

we're ready to go and I'd go outside the

band would be in shambles like everybody

just throw things in there I'm like ah

all the tools back out what it's 5 30.

it's six o'clock you know I I don't care

dude like if I don't know where they're

at then I don't want that in there like

that because I'm gonna have to clean it

all the tools back out it's going to

take 10 minutes for all of us or it's

going to take two hours of myself

that's the thing it's saving time the

next day just thinking about that trial

like the patching trials someone leaves

that patch on there and then you gotta

grab a four inch scraper and start

scraping that off and then you're

already looking at you know 15 20

minutes of just trying to get a tool

ready that should have been ready

right away

yeah yeah

and it kind of comes down to uh

Eduardo chimed in here and said howdy

guys and how it says this is true I I uh

I think I I share your

there's sediment there it's certainly

true and you know how you take care of

your body

um

I know this is a you know we're based in

flooring but the fact is is taking care

of yourself in any skilled trades

important I know this has come up like

uh

probably hit you know been more of a

topic uh in the recent years we kind of

talked about how uh the females in the

uh trade that we know

seem to do a better job of doing of

taking care of themselves than we do

whether in gloves or you know good knee

pads really caring but there's also

like the fact that you get up and down

in your joints and your knees and how

long do you expect

yeah hips how long do you expect a tool

to last well

you're you're one of the tools at your

disposal you're one of the major assets

so

um about five years ago uh

I when I was installing I was I was in

good shape

and then as I got into the office uh I

ballooned up to about 205 pounds and uh

so this last five years has been a

journey for me in taking care of my body

taking care of my health I'm 46 and

trying to you know

live as close to

you know 100

way to say that you ballooned up to a

weight that is still less than me thanks

well I I don't know did I show you guys

that picture of me yeah you did you did

not have fat pictures yeah

I mean you're looking at my fat picture

right now so

so the point is uh

like I'm not talking about weight loss

or whatever but I do have a lot of

experience in it now uh I've maintained

the weight loss for the last five years

uh I know these gentlemen have

uh dropped some weight over the years as

well and

like I I don't want to sound like I'm

preaching here but it it certainly is

important for you to take care of your

your body as best as possible being at a

weight that you feel comfortable with

that doesn't mean you have to be skinny

or super fit or whatever just a weight

that you feel comfortable working here

that's a good a good way to put it and

um you know

my 255 pound ass out there working my

knees are killing me a hell of a lot

more than they do when uh you know when

I decide to get out there now

um that extra weight you know you got to

just be at a comfortable weight

my doctor's terms I'm overweight like by

10 or 15 pounds I feel great at the

weight I'm at

um

but all that being said like proper

hydration making sure that you're

hydrated uh this isn't a fitness class

but it's certainly important to

understand that how you treat your body

how you treat your all your tools

everything that it takes for you to get

a job done is important

um so

we in fluorine are up down up down up

down all day long

um unless you're doing well twerking and

stretching and

some very odd positions to to get some

cutting done and then if you do the

flash cove you're always laying on your

belly yeah

yeah learn how to do things left-handed

I mean there's a lot of

a lot of Mind and Body coordination

that's got to go into a lot of what we

do as well

yeah so I mean it the the truth is you

know we don't do as much carpet in our

industry like real good broad Loom

carpet in the commercial world uh as as

back when I was installing but even

proper lifting of things that was a huge

deal I never got injured from lifting

carpet and I did it for years and years

and years and it was just lifting it

properly so remember to take care of

yourself don't get in such a doggone

hurry on a job that you're just yanking

stuff from one spot to the next and

injure yourself and what happens when

you injure yourself is you lose money

especially if you're a subcontractor uh

you're going to lose money you don't

unless you have workman's comp on

yourself

um

you're gonna lose some money you're

going to be sitting even if you do have

workman's comp you're going to go to

they'll cover your medical expensive I'm

going to cover your time off necessarily

uh being self-employed

um so

yeah I want to add to that too is um and

an injury isn't always noticeable right

away I will let you guys know that like

is something if you're doing something

the wrong way for an extended period of

time the injury might not be a torn

muscle or or you might not walk away say

oh I'm hurt right now but over the

course of five years ten years

um you could sustain some long-term

injuries by just not thinking things

through an improper technique yes that

creeps up on you all of a sudden

you're back whatever your knees so I

mean

take it with uh you know

take this how you

um and apply it to your life to your

career as you will but properly taking

care of yourself and thinking about your

next uh move when you're doing flooring

is important

um these guys get out there I've seen

guys going you know they're just getting

after it and I'll tell you a story we

have

um we had a guy on our cruise that he

was 34 and

awesome

CFI certified guy I think he got all the

uh was C2 certification uh had some

other trainings very very good installer

cared about his work but he went at

everything like he's killing snakes and

a couple years ago it's been about three

or four years ago him and his brother

were a team they were one of our subs

and they both quit and they went to

start driving trucks

making way less money but uh they were

doing

delivery truck driving paid by the hour

and

um one of them came back because of the

money the other one has made his life

work for the last three like I said

three or four years and he was a

wonderful installer we lost and the only

reason was because he just said my

body's breaking down he was 35.

my body's breaking down I can't keep

doing this forever

so that brings up a few things that

is probably past

um

is it real echoey when I talk

no okay uh

it brings up a few things

um you know first off

obviously like I said taking care of

yourself

not going at things so so crazily

um

and realizing that you've got a long

career ahead of you

but how many of these guys

that that

when we are talking about shortage and

labor you know having a

um

the next step after installation we've

talked about that in some podcasts and

there's opportunities out there whether

it's you know be an assessor with go

Carrera or a

you know a mill rep or a tech rep or

whatever there are some verticals

um we we aim to continue to improve that

but uh that's one thing the industry's

talked about a bit you know the life

expectancy of a flooring contractor I

say life expectancy you're in 10 years

and you die so it seems like it

sometimes I'm at the career expectancy

like how long are can you can you do

this right

um hey Eduardo said the belly is uh is

your third pad

uh

that's kind of funny

um

anyway doing some

some things to uh maintain your career

but then building your mind a lot we've

done a lot of uh podcasts huddles on how

to improve your skills and those kinds

of things that will allow you to move to

that next step in the future

um and maybe take a tech rep job or take

an assessor uh position any of that kind

of thing uh you got to build your mind

but also you got to take care of your

body I know a lot of old installers that

just didn't do it and they're paying for

it now I was on that path I didn't wear

knee pads and take care of myself

luckily I was not in uh you know every

day on my knees

for 30 years I got it I got up and and

uh started my company uh fairly early in

my career and was able to get off my

knees and probably you know 10 to 15

years or whatever it was but point is

take care of yourself guys gals uh in

fact guys talk to the gals because

they'll tell you how to do it uh but you

know maintaining maintaining

um

your your career really and keeping it

going forward like the Huddle says you

know forward progress is you gotta have

a body that's gonna stick with you

through this so I know balance for sure

what's that

so you got to find balance for sure you

know you can't have one without the

other

yep

and I know this is going to fall on a

bunch of deaf ears but uh because I'm no

fitness trainer or anything but I can

just tell you from experience I've

watched a lot of guys go down and uh I

just gave you an example of a guy that

was 35 and quit our industry we want to

talk about Labor shortage part of the

problem is you know some of these guys

by go at it so hard that by you know

year 10 they're ready to get off their

knees and get into something else

because their body's breaking down so

what are some what's your guys's

thoughts I'm not a personal trainer I

just thought we'd have an open

discussion about this yeah

um

because if we're talking labor shortage

and you got 35 year olds quitting

because their body's not keeping up what

do we do

number one thing for me man is I don't

care who you work with or who you work

under or what kind of competition they

make go invest in some knee pads right

away

right away man like

I didn't wear knee pads for I don't know

the first five six years of my career

and I'd like to get those five or six

years back to be honest with you because

there's a lot of moving Parts down there

man you

I was like I was a lot bigger when I

started a lot bigger in those five or

six years that's a lot of weight a lot

of movement on those knees and my shins

and my ankles and my back for improper

support

um you know it's a domino effect I would

say an epad would be my number one thing

you guys wear back braces I know a

couple guys as they install

it is a hit or miss on me and sometimes

yes sometimes no would you say Daniel

yeah sometimes I wear a back brace

it just depends on how messed up I am at

that moment yeah there's more uh where

where when you when you feel you need it

instead of trying to prevent right but

if you're down down doing BCT or you

know you're going to be down for you

know an hour and a half at a time I can

see a back break being very helpful

uh for that time and moving it yeah he's

63 and a half pounds a box moving that

crap around can uh catch up to you

pretty quick too

yes

so Rollin says that uh

he can do

let me see him find it

when you're 134 you can do what you want

he he

is uh maybe

the oldest man alive

still doing flooring he rocks by the way

you do a great rolling for for all the

years you've been installing brother you

ought to tell us what you what you've

done right and then uh Jorge says that

you know using power stretchers it's

where it's at let the tools do the work

for you and that's 100 damn it I wish I

would have thought of that that's

brought that point up that that may be

the most important point and Jeremy says

that playing softball helps keep you in

shape but

I think uh a lot of it has to do with

your diet because I I've seen him gain a

little bit of poundage over the years

maybe it's the bear in the softball

tournaments

I don't drinks much he doesn't he

doesn't drink okay well he just doesn't

eat vegetables

I I got a comment says health and

discipline go hand in hand with Career

Success

yes

I would agree so with what I'm thinking

is

um like Jose said that you know coming

in and not using knee pads and that that

really messed mess messed me up but

what I really didn't pay attention to

was the hips and just like uh walking on

Old adhesive and stuff my hips used to

kind of pop out all the time

and now

um I just had the weight loss surgery

like a year and a half ago and the

reason I got it was because during covid

one of my hips just went out on me while

we were on a job site like I went to go

stand up and I just went right back down

and I I couldn't do anything

so what was that what what do you think

that like

particular like what were you installing

what what was it the glue adhesive

walking on that for expense I think that

has a lot to do with it because I

remember coming up and then always

walking on that adhesive and taking

those steps and I would feel my hips

stretching but not only that it's when

you're installing you know you're

constantly have your legs out on an

angle and you're not really sure you

figure your posture and everything

you're just trying to get in the best

position to install

so what's the worst flooring to install

from uh

[Music]

from this with this perspective about

you know your body wear and tear my

opinion my opinion is VCT

because it's such small and compact you

don't think about it because of the size

and but you'll grab a box and you'll

rotate it you'll put a box here there

you'll reach you'll leave lean backwards

as far as you can Ben grab you know a

half a box with one hand and slide it

forward

um I think that I think VCT is probably

one of the ones that

got me the best of me over the course of

my installation career

um

only because of how much we did probably

that probably has a lot to do with it

too I did we did a lot of bzt when I

started it

um you just don't think about it uh

because it is so small and compact but

when you're working with a roll of

carpet or sheet buying them you're

you're like I gotta lift it here I got a

pivot here I'm gonna need help with that

now the damn carpet can be heavy and you

gotta get lights of stairs sometimes

can't fit it in elevators

uh you know you got a 60-foot drop on

the second floor it's not going in an

elevator at least not your normal size

elevator so I think that's that from I

would say carpet uh at water it says uh

says ceramic

oh yeah I I don't know

um ceramic to me has always been like

the oldest installers I know are in

ceramic tile

like the older guy I'm talking 60s and

70s

I had a I had a guy that worked for me

uh he retired when he was 72 and he came

back when he was 74 and worked till he

was 80. installing ceramic tile and

passed away he retired about 81 or

whatever and he worked for other uh

flooring contractors uh

flooring companies as well but

um his nickname was cowboy and he was a

hell of an installer but he he went on

forever dude it wasn't until he retired

that he ended up passing away about

three or four years later but uh of

course he was 83 at that point but he

couldn't he couldn't quit moving he was

one of those you know Sparky guys that

just could not sit still so tried

retirement on for a day or two and then

went back at it but

um resilient I mean all of it's hard on

your body don't get me wrong and Jeremy

says that he thinks that the the rolled

rubber flooring the the thicker stuff

three quarter inch oh yeah that's that's

what gets it for him and then the

adhesive that comes with it because you

gotta if you're not using two hands to

spread it you're not spreading it right

that is a good point that damn urethane

adhesive when you're doing a rubber

floor

man Dirk says that carpet was always

hardest on him and I kind of agree with

that especially

in the early part of my career because I

didn't know what a crab stretcher was

for a long time

it was the grab the kickers and

start kicking like kick this seam

together the glue's already set up and

this still gotta go so

so starting to sound like just every bit

of flooring gifts depends on what day

and what month it is right

yeah so they all have their they all had

their tough Parts I I do got to say I

remember doing a gym floor and you want

to talk about a sore elbow after

spreading that freaking urethane

adhesive for

all day long and then on top of that

everything's heavy

bulky that's a good point as well

what did uh what did

um the guy say about car oh the crab

stretcher that's a dang good

um comment as well I didn't have a crap

I didn't even know crab stretchers

existed for probably five years after

installing it was horrible

I could probably still I could probably

still break a cinder block with my knee

but I would prefer not to kick anything

with that thing anymore it probably

wouldn't walk for a few weeks after that

two knee braces

Robin says to keep in shape he still

plays Sports

but what he thinks is uh kept him going

for the 150 years so far is he's gonna

learn how to lift

and balance a load and he stretches uh

before he he starts working

there you go that's a good that's a good

points Roland's been around for a long

time

if if he says to stretch before you get

going that's probably a good idea he

also brought up like all the balancing

and all that and he hit on that

um as well Daniel is use equipment you

got for carpet you got carpet dollies uh

if you don't have a carpet dolly put a

piece of wood block of wood over your

two-wheel dolly lay it down and it will

work as a carpet dolly If the roll is

not too big you don't even need the

woods sometimes just put the carpet on

there and it sometimes it's still

working yeah as long as you're not going

I always did the little wood just

because they wanted to increase the

carpet too bad when I was getting ready

to install but

uh point is you know use equipment to

move your stuff around use

um you know like I said they they have a

lot of this I know that one of the

best tools and cheap models cheap bottle

rollers I mean sorry oh man right this

whole thing is about taking care of

tools right and taking care of yourself

I just

um replace the rollers on our sheet

vinyl cart because we use this so much

that the bearings went out yeah and

I'm not gonna go old school and start

rolling it again I actually bought

another one and then replaced the the

stuff so that now we have two and then

he got another one for free from

somewhere so we got three and it's well

we've just kind of went full circle

right there on how taking care of your

tools can take care of your body yeah

keeping that stuff up to you know stuff

um and keeping your tools in good shape

and demo tools too I know the some of

the demo tools are expensive but you

know we were on a project a few months

ago and the guys had

um big you know

um hammer drills basically one inch

hammer drills with a a flat paddle on

the end taking up DCT

they beat their asses to death excuse my

French

for hours doing that they were wasted

after tearing up 3 000 feet now I know

that some of the tools that Danny sells

over at Wolf

uh can be expensive uh or even the

Nationals

um but investing in some of those uh

self-propelled demo machines demo we

didn't bring up demo

especially Lee's wet set oh beat my ass

several times still does we just we just

had some guys carrying some off of a

stage and I'm sorry I'm sorry I'm sorry

to the preferred team my apologies but

uh a wood a wood stage by hand and one

inch strips and it uh one week man for

like 100 yards I mean it was it was

pretty bad

yeah you got like the trifecta you can't

even use a real good demo machine on a

wood stage

no we tried everything did you try the

carpet puller yep the

tried the carpet floor tried the the

turbo machine tried the we call it the

mini turbo I don't even know the real

name of it

the Duro Duro Duro Duro stripper we

tried that with the blades upside down

backwards sideways

I just know even when you do your best

you're going to end up doing something

that's why you got to stretch

I hope you guys stretch before that

stage because that sounds like a pain

I'm just saying like that demo if you

can you know in commercial we're

typically on concrete slabs most of the

time and I know there's a lot of

residential on the coasts and you know

different areas that's uh concrete slab

uh in in the midwest there's a lot of

wood substrate with basements and so

it's hard to to use a heavy machine or

even some of the demo machines that just

tear the wood apart

um but there's other like for tearing up

carpet glue down carpet you know that

right carpet puller the old cage puller

that thing you know we we've got two of

them one of them's been I mean I've

literally had it since like 90.

596 bought it from my boss that I worked

for at the time I guess I actually owned

it since 99 but uh I was using that same

machine in in 95 96 so they last a long

time

uh a lot of this equipment cost you a

few thousand bucks but if you take that

over lost time wear on your body and

long-term Health they're worth the

investment guys in my opinion yeah and

Jorge brought up uh furniture moving

that's hard on your body oh man they got

Furniture slides for that

Furniture slides of slings that go under

you know those types of people air sleds

holy smokes I remember the first time we

used those I would I think I went home

and moved my refrigerator just for fun

you know I've been wanting to clean

behind this thing let me use this

funny

yeah though so using equipment taking

care of the equipment takes care of your

main piece of equipment which is your

body and you you think like we have uh

one of our

the first ride on removal machine that

we bought we bought

over 10 years ago and it's just crazy to

think that it's been that long because

especially this guy over here he's like

man we just bought that we bought it

like 10 years ago

and it's it's still working I mean the

bad the they don't sell the original

charger for it anymore so it beeps all

the time which is super annoying but I

mean it's it's still doing its job it's

still running

yeah I just put new batteries in mine

about six months ago my national

yeah maintaining it not the cheapest

thing to do but the the big picture

dude there's it's an investment I would

have to had 30 guys

uh to take care of what that machine's

taking care of for me over the years

it's there's no comparison

to like 30 guys and how many man hours

it would have taken and that machine's

probably only got you know it's probably

got less than a thousand hours on it

yeah

yeah yeah so the the

get the right equipment maintain that

equipment take care of it and take care

of your body and if you do all that same

time you're actually

your equipment will take care of you as

well

working Gerardo saying that the chat

isn't working so I if he has a question

he can just type it on this uh q a right

oh yeah it looks like the chat Works uh

sorry Eduardo but if uh

oh yeah so Jocelyn says uh make sure

y'all eat food is the food food is the

fuel needed for the job that's a good uh

that's a good point don't forget to eat

take care and oops I'll throw in there

try to eat decent food if you can I know

when I was in out in the field all the

time I mean it's hard not to just go

grab the you know fast food joint down

the street but the the gas station hot

dog yeah the speed dog hot dog

uh we did have a guy that worked for me

for many many years that always every

single day had a peanut butter and jelly

sandwich and two bananas

that's what he had he had um himself a

little little deli sandwich an apple and

a banana and water that's oh yeah the

Tomato he's the one that taught me how

to not cut up the tomatoes and put it on

the sandwiches bring it and take bites

of it while you're eating your sandwich

so it doesn't get soggy and when I was

working with him that was man that was

about 15 years ago and he was already in

his late 70s and still healthier

physically than a lot of the young guys

that were early mid-20s uh not taking

care of themselves I learned a lot from

that guy

what was his name

Stan

Stan uh what was his last name Daniel

I'm drawing a blank on his last name I

should know it

Johnny knows if he's in there he left

already

eat good food not Casey's Pizza

eat good food not Casey's Pizza I think

that uh that's probably my favorite stop

uh someone says

eat rotisserie chicken and keep gaining

muscle

protein

all right well I know this was a little

um

you know maybe uh better suited for a

fitness podcast but the truth is that

you don't take care of yourself your

number one tool and you don't buy the

right equipment take care of your

equipment your number one tool is going

to let you down uh I've seen it happen

and I've experienced it with our crews

um so I'd encourage everybody to take

care of yourself

lift right use your equipment

work smart not hard uh you can do both

actually but work smart for sure and

um you know

try to keep your career going for for

many many years I I mean there's

examples of plenty of guys who make it

for years and they're usually the guys

that took care of themselves so easier

to work harder when you have the right

equipment because you're you're not

tearing yourself up doing everything

well I'm the freaking equipment it's

funner than pulling up carpet with you

in one inch strips hell of a lot better

to jump on a piece of equipment and you

use a a turbo or something like that

that's yeah and until it goes through a

wall well it's always collateral damage

better proper use of the equipment

proper use of the equipment proper use

all right guys you guys got anything in

closing on this uh little uh shorter of

a podcast

take care of your mental health as well

mental health has a lot to do with you

with your physical if you're not if

you're not correcting yourself mentally

or or consciously making an effort to to

to take care of yourself mentally then

the physical part isn't even going to

matter

um you're just not going to care at some

point I think sometimes they go hand in

hand like uh yeah I go see a therapist

through the bariatric place that I had

surgery at because you know

it is it's a it's a huge change and not

only that it's like they said you ever

need to talk to anyone about anything

definitely you know

give us a call and there was one point

where I was like yeah it's time to talk

to someone and it does a lot man it

really does all you got to do is

all it is is essentially event session

with someone that's not gonna say

anything or judge you and sometimes

that's all you need get past that stigma

yep yeah yeah

that's great advice guys I I I

tell you what

it's pretty easy to get down these this

you know when when the economy and you

got Wars and all this stuff and I don't

want to bring any negativity in uh to a

great degree but

taking care of your mind you know

compare yourself to your yourself

yesterday and not other people uh that's

a trick that one of my mentors taught me

is like you don't compare yourself to

other people you compare yourself to

your the version of you that was

yesterday and the version of you you

want to be and then you're just building

upon what you've done yesterday and you

can make those little one percent

changes and uh it makes a big difference

in your mindset makes a big difference

uh you know Daniel just told you man it

goes hand in hand taking care of your

mind and taking care of your body and a

good good strong mind usually equals

good strong body and not always but you

know they do correlate

um and then take care of your equipment

and by the way

Andy McWilliams started a group on

Facebook it's called Uh mind and body

for the flooring trade

so

what does it cost to jump on that mind

and body for the flooring trade

and that's on me that's what it's called

that's on Facebook group yep yeah it's a

group yeah

shoot that out we'll post this in our

social uh I would I'm interested in that

myself

yeah he's got some good some some good

motivation uh motivational posts on

there there's there's a good following

on there as well awesome

one of the best things that I've learned

on there is something that he posted

when he said it's none of my business

what other people think about me now I

live my life like that that is 100

the best advice ever I've heard that

same before it's hard to live by

sometimes it's like you know because we

do care about how we're perceived as

humans just the very nature but damn if

you could take that advice and take it

to heart

yeah that's a big Improvement right

there so awesome guys thanks again for

joining us this week I appreciate all

the comments and the Q and A's I didn't

get to every one of them I apologize

um but we do appreciate the uh

interaction and the uh you know

participation so we'll see you guys next

week and uh until then guys have a great

week all right stay safe

all right see you guys see ya

thank you

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